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What happened: The 2026 U.S. midterm elections are set to shatter advertising spend records, potentially reaching $11.6 billion, surpassing even presidential years. Key races in Iowa and North Carolina are heating up, with Iowa Democrats voting in a closely watched Senate primary on June 5, and North Carolina's Senate race seen as crucial for Democrats' control of Congress. Meanwhile, President Trump has shifted focus to domestic issues ahead of the midterms.

Market impact: Increased political advertising spend boosts media and advertising stocks like Google, Facebook, and TV broadcasters. Close races in swing states like North Carolina could drive spending in these states, benefiting local media outlets. Political uncertainty may also impact sectors sensitive to policy changes, such as healthcare and finance.

What to watch next: The Iowa Democratic Senate primary results on June 5 will provide clarity on the Democratic strategy for the midterms. Additionally, watch for further developments in North Carolina's Senate race, as it could significantly influence control of the next Congress. Lastly, monitor President Trump's campaign schedule and messaging, as it may indicate his strategy for the midterms and potential impact on key races.