BIDU
NASDAQ
CN
Baidu, Inc. - American Depositary Shares, each representing 8 ordinary share
$110.96
▼ $-0.94
(-0.84%)
Vol 952K
13
Quality Score
ok
Deep Check
1/5
fail
Rev ✗
NI ✓
>IPO ✗
Mkt Cap
$46.5B
P/E
38.6
ROE
3.1%
Margin
6.5%
D/E
33.93
Beta
0.31
52W
$75–$150
Wall Street Consensus
38 analysts · Apr 202610
Strong Buy
21
Buy
6
Hold
1
Sell
0
Strong Sell
81.6%
Buy Rating
Price Chart
Similar Stocks
Earnings
Beat rate: 75.0%| Quarter | EPS Est | EPS Act | Surprise |
|---|---|---|---|
| Dec 2025 | $9.43 | $10.62 | +$1.19 |
| Sep 2025 | $7.80 | $11.12 | +$3.32 |
| Jun 2025 | $13.77 | $13.58 | $-0.19 |
| Mar 2025 | $15.03 | $18.54 | +$3.51 |
Quarterly Revenue & Earnings
| Quarter | 2024-0… | 2024-1… | 2025-0… | 2025-0… | 2025-0… | 2025-1… |
|---|---|---|---|---|---|---|
| Revenue | — | $34.1B | $32.5B | $32.7B | $31.2B | $32.7B |
| Net Income | — | $5.2B | $7.7B | $7.3B | -$11.2B | $1.8B |
Fundamentals Trend
| Metric | 2025-06-30 | 2025-09-02 | 2025-10-02 | 2025-11-03 | 2025-12-03 | 2026-01-02 |
|---|---|---|---|---|---|---|
| ROE (TTM) | 10.2% | 9.7% | 10.2% | 10.2% | 3.1% | 3.1% |
| P/E (TTM) | 7.55 | 8.92 | 12.28 | 10.86 | 34.27 | 38.63 |
| Net Margin | 22.4% | 19.0% | 20.5% | 20.5% | 6.5% | 6.5% |
| Gross Margin | 43.9% | 49.1% | 47.1% | 47.1% | 44.7% | 44.7% |
| D/E Ratio | 30.45 | 34.64 | 30.45 | 30.45 | 33.93 | 33.93 |
| Current Ratio | 1.85 | 2.29 | 1.85 | 1.85 | 1.91 | 1.91 |
Key Ratios
ROA (TTM)
1.9%
P/S (TTM)
2.49
P/B
0.8
EPS (TTM)
$2.98
CF/Share
$12.22
Rev Growth 3Y
+2.3%
52W High
$149.51
52W Low
$74.71
$74.71
52-Week Range
$149.51
Financial Health
Free Cash Flow
-$10.8B
Net Debt
$72.5B
Cash
$24.6B
Total Debt
$97.1B
As of Dec 31, 2025
How does BIDU compare to Media peers?
Peer group: Large-cap Media ($10B+) · 27 companies
BIDU valuation vs Media peers
P/E ratio
38.6
▲
27%
above
peers
(30.4)
vs Peers
vs Industry
Pricier
P/S ratio
2.5
▲
0%
above
peers
(2.5)
vs Peers
vs Industry
Fair value
P/B ratio
0.8
▼
80%
below
peers
(3.8)
vs Peers
vs Industry
Undervalued
Div yield
—
▼
0%
below
peers
(0.8%)
vs Peers
vs Industry
In line
BIDU profitability vs Media peers
ROE
3.1%
▼
77%
below
peers
(13.9%)
vs Peers
vs Industry
Weak
Net margin
6.5%
▼
47%
below
peers
(12.1%)
vs Peers
vs Industry
Below avg
Gross margin
44.7%
▼
3%
below
peers
(45.9%)
vs Peers
vs Industry
In line
ROA
1.9%
▼
73%
below
peers
(7.0%)
vs Peers
vs Industry
Weak
BIDU financial health vs Media peers
D/E ratio
33.9
▼
39%
below
peers
(55.7)
vs Peers
vs Industry
Above avg
Current ratio
1.9
▲
42%
above
peers
(1.3)
vs Peers
vs Industry
Strong liquidity
Beta
0.3
▼
67%
below
peers
(0.9)
vs Peers
vs Industry
More volatile
BIDU fundamentals radar
BIDU
Peer median
Industry
BIDU profitability vs leverage
Bubble size = market cap · X = net margin · Y = D/E ratio
BIDU vs peers: key metrics
Top Holders
Top 5: 6.49%Primecap Management Company
3.99%
$1.2B
Morgan Stanley
0.97%
$292.9M
UBS Group AG
0.51%
$154.5M
Susquehanna International G…
0.51%
$154.1M
Robeco Institutional Asset …
0.51%
$152.7M
As of Dec 31, 2025