Streaming expansion: Netflix live events

What happened: Netflix (NFLX) has raised subscription prices in the U.S. for all its plans, with the ad-supported tier now $8.99, up from $7.99. This move comes as Netflix expands into new programming formats like video podcasts and live sporting events. Notably, Netflix recently lost its bid to acquire Warner Bros. Discovery but is venturing into gaming and live events, such as a BTS comeback concert.

Market impact: The price hike and expansion into live events could drive subscriber growth and increase revenue for Netflix. However, it may also lead to increased competition in the live streaming and gaming sectors. Other streaming platforms like Disney+ and HBO Max may respond by offering more live content or competitive pricing.

What to watch next: Netflix's Q1 2023 earnings report on April 18 will provide insights into subscriber growth and the impact of price increases. Additionally, the launch of Netflix's live events, starting with the BTS concert, will be a key catalyst for gauging the success of this new strategy.