AAPL iPhone 17 sales beat expectations

What happened: Apple's iPhone sales surged in the last month, with global sell-through increasing 26% year over year, driven by the popularity of the iPhone 17 line. This strong performance beat expectations and contributed to Apple's overall quarterly success, with the company's high-margin service business also delivering robust growth.

Market impact: The iPhone 17's strong sales have positively impacted Apple's stock, with shares rising on better-than-feared sales. This narrative has also boosted confidence in the company's growth prospects, particularly in the high-end smartphone market, potentially drawing investment away from competitors like Samsung.

What to watch next: Apple's next earnings report, scheduled for late April, will provide further insight into iPhone 17 sales and the company's overall performance. Additionally, any announcements or leaks regarding the upcoming iPhone 18 model will be closely watched to gauge consumer interest and potential market impact.