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PC market growth amid memory crunch

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AI Overview

PC market growth amid memory crunch

Nintendo shares plunged into bear market territory after missing earnings estimates, with soft Switch hardware and software guidance spooking traders. Apple CEO Tim Cook warned of an extended memory crunch, stating it would impact their business. Despite deteriorating macroeconomic conditions, global PC shipments rose 2.5% year over year to 65.6 million units in Q1, driven by pull-forward demand.

The memory crunch is impacting tech giants and consumer electronics, with Apple and Nintendo experiencing share price declines. PC manufacturers are seeing increased demand, but this may not persist as memory costs drive up device prices. The Trump administration is working to ease the memory chip crunch with a supply chain coalition.

What to watch next: Apple's Q2 earnings call on April 28, Nintendo's Q3 earnings release on January 31, and global PC shipment data for Q2 to assess the sustainability of PC demand amidst rising component costs.
AI Overview as of May 11, 2026

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Last UpdatedApr 10, 2026