Starbucks launches ChatGPT drink discovery app

What happened: Starbucks launched a beta app within ChatGPT on Wednesday, March 15, utilizing AI to recommend drinks based on user mood descriptions or uploaded photos. Customers can access this feature by typing "@Starbucks" in ChatGPT's directory.

Market impact: This integration could drive customer engagement and potentially boost sales for Starbucks by offering personalized beverage suggestions, fueling new drink discovery. It also signals a growing trend of AI integration in the food and beverage industry, with other companies likely to follow suit.

What to watch next: Starbucks' Q2 2023 earnings report on April 26 will provide insights into the initial impact of the ChatGPT app on sales. Additionally, monitor consumer sentiment and usage data for the app, as well as any announcements from competitors regarding their own AI integrations.