By Maksym Misichenko · Yahoo Finance ·
What AI agents think about this news
The panel discusses a single-day asset flow reversal between Vanguard and BlackRock, with Vanguard posting $12.9B inflows and BlackRock $10.7B outflows. While some panelists see this as a temporary wobble or product mix effect, others interpret it as a structural shift in investor preference towards Vanguard's low-cost indexing model, potentially pressuring BlackRock's fee-based revenue model.
Risk: Accelerating outflows for BlackRock could pressure their fee-based revenue model, forcing a pivot towards more active or alternative ETF strategies.
Opportunity: Vanguard's inflows may indicate sticky, passive capital, presenting an opportunity for growth in their low-cost, index-heavy model.
This analysis is generated by the StockScreener pipeline — four leading LLMs (Claude, GPT, Gemini, Grok) receive identical prompts with built-in anti-hallucination guards. Read methodology →
(Table below reflects daily flows on June 11, 2026 and asset totals as of that date.)
ETF Brand League Table
Welcome to the etf.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM | YTD 2026 Net Flows($,M) |
| 4,401,581.11 | 12,860.98 | 0.29% | 291,311.96 | |
| 4,362,682.06 | -10,691.88 | -0.25% | 205,465.79 | |
| 1,867,950.14 | 877.60 | 0.05% | 28,976.22 | |
| 925,322.82 | 932.29 | 0.10% | 37,900.62 | |
| 568,090.17 | 29.65 | 0.01% | 29,025.99 | |
| 314,778.16 | -46.95 | -0.01% | 33,758.93 | |
| 289,457.01 | 700.59 | 0.24% | 22,807.97 | |
| 214,189.02 | 65.58 | 0.03% | 14,664.60 | |
| 166,261.58 | -96.91 | -0.06% | 14,567.29 | |
| 154,099.75 | -69.28 | -0.04% | 10,047.90 | |
| 142,707.42 | -2,007.88 | -1.41% | 32,009.40 | |
| 142,079.74 | 134.75 | 0.09% | 29,254.83 | |
| 130,921.26 | 127.94 | 0.10% | 23,071.44 | |
| 118,731.12 | -325.59 | -0.27% | 5,456.43 | |
| 98,129.11 | -550.02 | -0.56% | 4,190.36 | |
| 93,013.05 | -208.58 | -0.22% | 11,757.18 | |
| 68,257.38 | 300.65 | 0.44% | -11,816.17 | |
| 62,053.48 | 5.82 | 0.01% | 6,553.35 | |
| 55,734.26 | -0.36 | 0.00% | 9,415.42 | |
| 53,720.47 | 36.29 | 0.07% | 4,288.25 | |
| 44,667.88 | 38.98 | 0.09% | 7,005.76 | |
| 43,253.37 | 49.44 | 0.11% | 4,590.61 | |
| 40,150.98 | -1,328.00 | -3.31% | -876.09 | |
| 34,173.62 | -923.52 | -2.70% | 2,702.73 | |
| 33,567.46 | 36.90 | 0.11% | 10,386.34 | |
| 31,349.00 | -112.50 | -0.36% | 1,009.12 | |
| 27,913.53 | 19.33 | 0.07% | 10,660.48 | |
| 27,129.62 | 14.96 | 0.06% | 5,213.99 | |
| 26,259.46 | 11.55 | 0.04% | 1,085.28 | |
| 25,334.18 | 127.55 | 0.50% | 13,674.68 | |
| 22,272.42 | 15.46 | 0.07% | 2,343.39 | |
| 19,439.73 | -47.56 | -0.24% | -834.98 | |
| 19,053.57 | -57.32 | -0.30% | 4,447.22 | |
| 18,425.79 | -2.63 | -0.01% | 1,566.84 | |
| 17,662.52 | 3.89 | 0.02% | 1,214.67 | |
| 17,618.73 | 1.89 | 0.01% | 1,561.46 | |
| 16,027.90 | 108.13 | 0.67% | 3,271.18 | |
| 15,663.12 | 290.50 | 1.85% | 204.88 | |
| 15,118.95 | -68.07 | -0.45% | -1,290.03 | |
| 14,588.74 | 12.09 | 0.08% | 5,033.44 | |
| 13,814.06 | -10.46 | -0.08% | 1,956.89 | |
| 12,871.17 | 0.00 | 0.00% | 651.81 | |
| 12,467.79 | 8.84 | 0.07% | 1,089.16 | |
| 12,084.55 | -1,047.32 | -8.67% | 104.37 | |
| 11,737.87 | 39.87 | 0.34% | 3,997.52 | |
| 11,710.05 | 38.41 | 0.33% | 3,821.81 | |
| 11,398.58 | -1.01 | -0.01% | 2,995.80 | |
| 10,233.95 | 7.81 | 0.08% | 1,161.88 | |
| 9,438.31 | 1.67 | 0.02% | 1,145.69 | |
| 9,146.41 | 10.43 | 0.11% | 1,076.31 | |
| 9,070.24 | -72.00 | -0.79% | 1,073.92 | |
| 8,574.64 | -6.81 | -0.08% | 466.36 | |
| 7,732.05 | 16.28 | 0.21% | 1,118.61 | |
| 7,707.59 | 5.44 | 0.07% | 1,048.20 | |
| 7,633.54 | 0.00 | 0.00% | 333.96 | |
| 7,352.54 | 2.04 | 0.03% | 958.48 | |
| 7,059.00 | 5.83 | 0.08% | 857.14 | |
| 7,027.20 | 3.79 | 0.05% | 1,389.58 | |
| 6,874.89 | 16.10 | 0.23% | 1,282.49 | |
| 6,357.59 | 1.12 | 0.02% | 618.45 | |
| 5,723.35 | -14.43 | -0.25% | -2,631.35 | |
| 5,640.40 | 0.62 | 0.01% | 383.80 | |
| 5,613.02 | 7.51 | 0.13% | 10,368.28 | |
| 5,432.38 | -5.19 | -0.10% | 1,506.80 | |
| 5,125.31 | 0.00 | 0.00% | 457.46 | |
| 5,067.79 | -11.27 | -0.22% | 1,228.79 | |
| 4,832.90 | 5.64 | 0.12% | 3,578.39 | |
| 4,831.02 | 0.00 | 0.00% | 407.06 | |
| 4,716.28 | 0.00 | 0.00% | 266.25 | |
| 4,638.06 | -15.92 | -0.34% | 727.81 | |
| 4,626.90 | 0.00 | 0.00% | 236.79 | |
| 4,524.97 | -4.57 | -0.10% | 368.14 | |
| 4,479.11 | -4.82 | -0.11% | 860.10 | |
| 4,415.80 | -0.50 | -0.01% | 1,713.89 | |
| 4,321.53 | 0.00 | 0.00% | 310.11 | |
| 4,317.25 | 1.28 | 0.03% | 163.25 | |
| 4,184.32 | 0.65 | 0.02% | 637.63 | |
| 4,000.28 | 7.68 | 0.19% | 1,747.95 | |
| 3,902.55 | -24.39 | -0.63% | 175.55 | |
| 3,843.43 | 6.27 | 0.16% | 888.37 | |
| 3,737.44 | -10.63 | -0.28% | 886.37 | |
| 3,511.31 | 0.00 | 0.00% | 762.86 | |
| 3,325.83 | 11.23 | 0.34% | 1,884.12 | |
| 3,196.51 | 6.49 | 0.20% | 1,667.56 | |
| 3,173.07 | 5.01 | 0.16% | 403.64 | |
| 3,076.30 | 2.49 | 0.08% | 839.07 | |
| 2,914.14 | -0.65 | -0.02% | 1,357.36 | |
| 2,845.76 | 7.11 | 0.25% | 557.22 | |
| 2,734.85 | 0.41 | 0.01% | 133.59 | |
| 2,672.09 | 3.12 | 0.12% | 443.24 | |
| 2,666.02 | 8.38 | 0.31% | 940.29 | |
| 2,623.16 | -3.71 | -0.14% | -90.20 | |
| 2,591.42 | -20.15 | -0.78% | 201.17 | |
| 2,476.17 | 2.75 | 0.11% | 288.12 | |
|
| 2,457.19 | 3.33 | 0.14% | 412.51 |
| 2,360.02 | 11.89 | 0.50% | 426.52 | |
| 2,320.08 | 27.13 | 1.17% | 952.11 | |
| 2,317.96 | 10.30 | 0.44% | 902.08 | |
| 2,232.74 | 0.00 | 0.00% | 257.92 | |
| 2,163.66 | 0.00 | 0.00% | 821.49 | |
| 2,093.67 | -2.47 | -0.12% | -121.68 | |
| 2,074.16 | 0.95 | 0.05% | 102.65 | |
| 1,996.58 | -2.53 | -0.13% | 101.62 | |
| 1,991.94 | 0.00 | 0.00% | -33.19 | |
| 1,935.90 | 0.00 | 0.00% | 45.78 | |
| 1,860.57 | 6.85 | 0.37% | 126.97 | |
| 1,855.23 | 0.00 | 0.00% | 1,809.18 | |
| 1,834.96 | -0.38 | -0.02% | 831.20 | |
| 1,827.57 | 138.75 | 7.59% | 1,513.49 | |
| 1,739.70 | 12.30 | 0.71% | 542.19 | |
| 1,711.30 | 0.00 | 0.00% | 328.99 | |
| 1,701.29 | 5.56 | 0.33% | 695.17 | |
| 1,636.99 | 0.00 | 0.00% | -10.55 | |
| 1,622.65 | -111.93 | -6.90% | 4,341.05 | |
| 1,580.99 | 9.60 | 0.61% | 31.96 | |
| 1,533.18 | 0.00 | 0.00% | 165.33 | |
| 1,464.23 | 3.33 | 0.23% | 384.49 | |
| 1,419.20 | -0.16 | -0.01% | 36.25 | |
| 1,363.30 | 8.51 | 0.62% | 469.39 | |
| 1,356.47 | 0.00 | 0.00% | 6.09 | |
| 1,354.19 | 0.11 | 0.01% | 197.99 | |
| 1,352.94 | 0.00 | 0.00% | 22.69 | |
| 1,328.28 | 0.00 | 0.00% | -5.04 | |
| 1,311.94 | 1.39 | 0.11% | 76.07 | |
| 1,300.73 | 0.00 | 0.00% | 106.43 | |
| 1,285.17 | -3.04 | -0.24% | 731.64 | |
| 1,269.52 | 0.34 | 0.03% | 156.44 | |
| 1,259.25 | 0.00 | 0.00% | 218.56 | |
| 1,235.06 | 0.00 | 0.00% | -13.68 | |
| 1,168.59 | 0.00 | 0.00% | 38.01 | |
| 1,165.55 | 0.50 | 0.04% | 186.49 | |
| 1,153.04 | 0.00 | 0.00% | 124.37 | |
| 1,143.93 | 0.00 | 0.00% | -5.33 | |
| 1,127.65 | 0.00 | 0.00% | 194.80 | |
| 1,117.22 | -5.76 | -0.52% | 235.35 | |
| 1,105.36 | 1.71 | 0.15% | 273.17 | |
| 1,086.75 | 52.56 | 4.84% | 123.75 | |
| 1,080.42 | 0.00 | 0.00% | 144.47 | |
| 1,058.98 | 0.00 | 0.00% | 167.47 | |
| 1,038.53 | -5.67 | -0.55% | 275.81 | |
| 1,035.36 | -32.72 | -3.16% | 833.13 | |
| 1,019.22 | 2.51 | 0.25% | 484.67 | |
| 1,016.73 | 0.63 | 0.06% | 84.71 | |
| 983.16 | -5.29 | -0.54% | -8.01 | |
| 966.69 | 0.00 | 0.00% | -72.69 | |
| 959.59 | 2.00 | 0.21% | 54.51 | |
| 951.27 | 0.00 | 0.00% | 109.31 | |
| 943.07 | 0.00 | 0.00% | 35.55 | |
| 939.92 | -4.42 | -0.47% | 58.03 | |
| 917.03 | 1.42 | 0.15% | 92.61 | |
| 878.99 | -8.86 | -1.01% | 465.81 | |
| 862.29 | 0.05 | 0.01% | 100.27 | |
| 856.51 | -1.21 | -0.14% | 602.74 | |
| 853.44 | 0.32 | 0.04% | 192.95 | |
| 826.48 | 5.74 | 0.69% | 301.37 | |
| 825.52 | 0.00 | 0.00% | -43.54 | |
| 815.31 | 0.73 | 0.09% | 43.13 | |
| 790.07 | 3.70 | 0.47% | 114.92 | |
| 784.40 | 0.84 | 0.11% | 36.29 | |
| 773.87 | 0.71 | 0.09% | 37.05 | |
| 771.67 | 4.13 | 0.54% | 161.76 | |
| 770.02 | 0.00 | 0.00% | -44.99 | |
| 766.69 | 0.00 | 0.00% | 18.69 | |
| 764.67 | 33.27 | 4.35% | 15.49 | |
| 746.23 | 0.00 | 0.00% | 50.18 | |
| 743.03 | 0.00 | 0.00% | 25.39 | |
| 737.59 | 0.00 | 0.00% | 305.11 | |
| 733.05 | 0.00 | 0.00% | 30.68 | |
| 697.94 | 5.24 | 0.75% | 56.01 | |
| 682.96 | -10.39 | -1.52% | -20.96 | |
| 671.75 | 0.00 | 0.00% | -21.09 | |
| 667.60 | -2.13 | -0.32% | -51.79 | |
| 663.18 | 0.00 | 0.00% | 92.41 | |
| 660.49 | 0.00 | 0.00% | -2.61 | |
| 651.08 | 0.00 | 0.00% | 17.98 | |
| 649.91 | 0.00 | 0.00% | 1.07 | |
| 647.71 | 8.32 | 1.28% | 295.84 | |
| 624.38 | -24.23 | -3.88% | 3.80 | |
| 614.78 | 0.00 | 0.00% | 0.17 | |
| 603.12 | 0.00 | 0.00% | 88.08 | |
| 600.74 | 0.00 | 0.00% | -19.66 | |
| 598.77 | 0.24 | 0.04% | 60.12 | |
| 596.36 | 0.00 | 0.00% | 136.45 | |
| 591.63 | 0.84 | 0.14% | 196.83 | |
| 587.81 | 0.00 | 0.00% | 154.45 | |
| 582.26 | -0.05 | -0.01% | 33.91 | |
| 580.11 | 0.00 | 0.00% | 16.25 | |
| 572.57 | 8.00 | 1.40% | 209.03 | |
| 568.70 | 0.00 | 0.00% | 150.28 | |
| 560.97 | 0.00 | 0.00% | 33.29 | |
| 557.51 | 0.00 | 0.00% | 111.67 | |
| 547.67 | 0.00 | 0.00% | 217.28 | |
| 540.31 | -1.49 | -0.28% | 305.94 | |
| 535.96 | 1.38 | 0.26% | 48.66 | |
| 526.30 | 0.36 | 0.07% | 205.96 | |
| 524.30 | 2.66 | 0.51% | 27.84 | |
| 513.00 | 0.00 | 0.00% | -336.48 | |
| 494.99 | 0.00 | 0.00% | 3.76 | |
| 489.27 | 1.70 | 0.35% | 9.11 | |
| 487.41 | 0.00 | 0.00% | 146.17 | |
| 480.26 | 0.00 | 0.00% | 121.65 | |
| 478.55 | 0.81 | 0.17% | 92.00 | |
| 466.65 | 1.12 | 0.24% | 248.88 | |
| 458.80 | 9.51 | 2.07% | 233.60 | |
| 445.57 | 0.73 | 0.16% | 90.86 | |
| 444.66 | 0.00 | 0.00% | 94.19 | |
| 442.11 | 1.96 | 0.44% | 258.17 | |
| 439.52 | 8.13 | 1.85% | 30.94 | |
| 438.69 | 0.00 | 0.00% | 58.00 | |
| 433.34 | 1.96 | 0.45% | 6.27 | |
| 414.33 | 0.00 | 0.00% | 19.10 | |
| 411.18 | 0.00 | 0.00% | 165.61 | |
| 402.13 | 0.00 | 0.00% | 208.36 | |
| 399.60 | 17.84 | 4.46% | 407.22 | |
| 387.89 | 0.00 | 0.00% | 79.09 | |
| 385.18 | 0.00 | 0.00% | -3.73 | |
| 381.34 | 0.55 | 0.14% | -11.98 | |
| 381.33 | 1.19 | 0.31% | 140.27 | |
| 349.42 | 0.00 | 0.00% | 83.73 | |
| 348.33 | 0.38 | 0.11% | 20.25 | |
| 346.69 | 0.64 | 0.18% | 220.98 | |
| 346.23 | 0.00 | 0.00% | -3.99 | |
| 345.11 | 0.00 | 0.00% | 228.11 | |
| 339.90 | 0.00 | 0.00% | -14.99 | |
| 336.67 | 0.00 | 0.00% | 118.16 | |
| 324.08 | 0.64 | 0.20% | 96.31 | |
| 310.50 | 0.09 | 0.03% | -156.99 | |
| 307.33 | 0.02 | 0.01% | -9.49 | |
| 304.35 | 0.00 | 0.00% | 265.29 | |
| 300.07 | 0.00 | 0.00% | 22.10 | |
| 294.10 | 0.00 | 0.00% | 61.32 | |
| 291.73 | 0.00 | 0.00% | 6.27 | |
| 290.75 | -0.01 | 0.00% | 3.24 | |
| 287.41 | 0.00 | 0.00% | 81.97 | |
| 282.84 | 0.00 | 0.00% | 149.65 | |
| 281.42 | 0.00 | 0.00% | 1.30 | |
| 275.70 | 0.00 | 0.00% | 56.05 | |
| 273.09 | 10.81 | 3.96% | 1,205.03 | |
| 271.41 | 0.00 | 0.00% | 5.04 | |
| 267.24 | 0.00 | 0.00% | 18.53 | |
| 264.64 | 0.00 | 0.00% | 3.05 | |
| 262.07 | 0.00 | 0.00% | 44.76 | |
| 260.95 | 0.00 | 0.00% | 48.85 | |
| 257.23 | 0.00 | 0.00% | 37.59 | |
| 255.22 | -0.04 | -0.01% | -22.00 | |
| 252.70 | 0.00 | 0.00% | 2.58 | |
| 250.20 | 26.67 | 10.66% | 204.85 | |
| 247.96 | 0.00 | 0.00% | -1.50 | |
| 244.37 | 0.00 | 0.00% | 119.26 | |
| 241.70 | 0.00 | 0.00% | 41.94 | |
| 241.25 | 0.00 | 0.00% | -60.79 | |
| 236.81 | -0.97 | -0.41% | 97.60 | |
| 236.30 | 0.00 | 0.00% | 51.94 | |
| 235.67 | 0.00 | 0.00% | 41.84 | |
| 230.39 | 0.00 | 0.00% | 37.04 | |
| 222.77 | -0.75 | -0.34% | 0.65 | |
| 221.35 | 0.00 | 0.00% | -30.59 | |
| 218.88 | 0.00 | 0.00% | 87.09 | |
| 217.40 | 0.00 | 0.00% | -17.19 | |
| 216.23 | 0.00 | 0.00% | -99.05 | |
| 213.95 | 0.00 | 0.00% | 216.92 | |
| 212.84 | 3.26 | 1.53% | 79.89 | |
| 209.19 | 0.00 | 0.00% | -17.09 | |
| 207.13 | 7.68 | 3.71% | 2,390.05 | |
| 203.07 | -3.15 | -1.55% | 88.93 | |
| 198.60 | 0.00 | 0.00% | 19.36 | |
| 198.20 | 0.00 | 0.00% | 42.00 | |
| 198.08 | 0.00 | 0.00% | 12.48 | |
| 191.78 | 0.00 | 0.00% | 1.42 | |
| 189.04 | 0.00 | 0.00% | 93.98 | |
| 185.21 | 0.66 | 0.36% | 14.83 | |
| 184.65 | 0.00 | 0.00% | 113.63 | |
| 181.45 | 18.40 | 10.14% | -21.08 | |
| 181.29 | 0.00 | 0.00% | 5.80 | |
| 179.45 | -94.68 | -52.76% | 20.04 | |
| 178.28 | 0.00 | 0.00% | -151.11 | |
| 177.69 | 0.00 | 0.00% | 65.46 | |
| 176.68 | 0.00 | 0.00% | 13.60 | |
| 176.26 | 0.00 | 0.00% | 7.20 | |
| 172.21 | 0.00 | 0.00% | 39.01 | |
| 169.35 | 0.00 | 0.00% | 3.54 | |
| 168.09 | 0.00 | 0.00% | 5.16 | |
| 167.56 | 0.00 | 0.00% | 93.82 | |
| 166.33 | 0.00 | 0.00% | 74.97 | |
| 165.69 | 0.00 | 0.00% | 54.03 | |
| 164.27 | 0.00 | 0.00% | -18.20 | |
| 163.02 | 0.00 | 0.00% | -4.06 | |
| 156.17 | 0.00 | 0.00% | 13.85 | |
| 153.84 | 5.40 | 3.51% | 25.10 | |
| 150.09 | 0.00 | 0.00% | 8.42 | |
| 148.40 | 0.00 | 0.00% | 2.57 | |
| 147.67 | 0.00 | 0.00% | -3.30 | |
| 147.52 | -0.03 | -0.02% | 10.31 | |
| 141.00 | 0.00 | 0.00% | 7.70 | |
| 140.96 | -3.15 | -2.23% | 85.72 | |
| 140.72 | 0.00 | 0.00% | -10.28 | |
| 139.49 | 0.00 | 0.00% | 14.38 | |
| 139.08 | 1.42 | 1.02% | 123.87 | |
| 138.61 | 0.00 | 0.00% | 2.53 | |
| 138.26 | 0.00 | 0.00% | 19.73 | |
| 136.17 | 3.26 | 2.40% | 69.38 | |
| 135.54 | 4.09 | 3.02% | 74.35 | |
| 134.21 | 0.00 | 0.00% | 443.33 | |
| 133.01 | -1.19 | -0.89% | 11.74 | |
| 132.44 | 0.00 | 0.00% | -16.79 | |
| 128.69 | 0.00 | 0.00% | 1.03 | |
| 126.19 | 0.01 | 0.01% | -13.59 | |
| 125.76 | 0.00 | 0.00% | 69.94 | |
| 124.74 | 0.00 | 0.00% | 63.94 | |
| 123.55 | 0.00 | 0.00% | 5.65 | |
| 121.94 | 0.00 | 0.00% | -33.05 | |
| 119.22 | 3.42 | 2.87% | 107.99 | |
| 119.16 | 0.00 | 0.00% | 43.71 | |
| 117.49 | 0.00 | 0.00% | 0.59 | |
| 116.55 | 0.00 | 0.00% | 0.69 | |
| 115.51 | 0.00 | 0.00% | 3.43 | |
| 115.26 | -0.03 | -0.02% | 2.61 | |
| 115.23 | 3.51 | 3.05% | 27.47 | |
| 113.29 | 0.00 | 0.00% | -416.97 | |
| 111.50 | 0.00 | 0.00% | 25.43 | |
| 110.93 | -0.47 | -0.42% | 44.74 | |
| 110.37 | 0.00 | 0.00% | 19.72 | |
| 107.95 | 0.00 | 0.00% | 11.35 | |
| 107.47 | 0.00 | 0.00% | -9.06 | |
| 107.24 | 0.00 | 0.00% | 17.99 | |
| 107.01 | -0.35 | -0.33% | 0.37 | |
| 106.06 | -10.04 | -9.47% | -10.62 | |
| 103.92 | 0.00 | 0.00% | 3.40 | |
| 102.81 | 0.00 | 0.00% | -0.15 | |
| 97.83 | 0.00 | 0.00% | 1.81 | |
| 97.38 | 0.00 | 0.00% | 10.07 | |
| 96.86 | -0.55 | -0.57% | 1.88 | |
| 96.74 | 0.00 | 0.00% | 1.80 | |
| 95.59 | 0.25 | 0.27% | 99.87 | |
| 93.31 | 0.00 | 0.00% | 1.85 | |
| 92.47 | 0.00 | 0.00% | -27.59 | |
| 92.19 | 0.00 | 0.00% | 9.88 | |
| 91.72 | 0.00 | 0.00% | -7.91 | |
| 90.06 | 0.00 | 0.00% | 29.52 | |
| 89.50 | 0.00 | 0.00% | -8.35 | |
| 87.90 | 0.00 | 0.00% | 26.32 | |
| 87.51 | 0.00 | 0.00% | -2.73 | |
| 85.85 | 1.36 | 1.59% | 79.08 | |
| 84.85 | 0.00 | 0.00% | 4.35 | |
| 81.80 | 0.00 | 0.00% | 2.81 | |
| 81.23 | 0.00 | 0.00% | 15.90 | |
| 80.35 | 0.00 | 0.00% | -58.09 | |
| 79.26 | 0.00 | 0.00% | 12.65 | |
| 78.88 | 0.00 | 0.00% | -14.36 | |
| 77.00 | 1.27 | 1.65% | 28.26 | |
| 76.96 | 0.00 | 0.00% | 20.05 | |
| 76.58 | -4.18 | -5.45% | 456.32 | |
| 74.74 | 0.00 | 0.00% | 6.49 | |
| 73.78 | -2.10 | -2.85% | 37.60 | |
| 73.13 | 0.00 | 0.00% | 15.96 | |
| 72.09 | 1.34 | 1.86% | 7.03 | |
| 70.53 | 0.00 | 0.00% | 4.95 | |
| 68.43 | 0.00 | 0.00% | -2.93 | |
| 68.01 | 3.55 | 5.23% | 71.56 | |
| 67.90 | 0.00 | 0.00% | 6.94 | |
| 67.73 | 0.00 | 0.00% | 8.24 | |
| 66.18 | -0.01 | -0.02% | 7.20 | |
| 65.72 | 0.00 | 0.00% | 0.47 | |
| 65.55 | 0.01 | 0.01% | 0.64 | |
| 64.98 | -0.02 | -0.03% | 11.47 | |
| 64.92 | -0.79 | -1.21% | 2.92 | |
| 64.66 | 0.00 | 0.00% | 29.38 | |
| 64.52 | 0.00 | 0.00% | 37.42 | |
| 63.97 | 0.61 | 0.95% | -28.94 | |
| 63.07 | 0.00 | 0.00% | 6.50 | |
| 61.71 | 0.00 | 0.00% | 8.27 | |
| 61.68 | 0.00 | 0.00% | 13.04 | |
| 60.23 | 0.00 | 0.00% | 4.72 | |
| 59.67 | 0.00 | 0.00% | -3.14 | |
| 58.57
Four leading AI models discuss this article
"One-day ETF flow reversal between Vanguard and BlackRock signals short-term competitive noise but lacks evidence of a durable market-share shift."
Vanguard posted $12.9B single-day inflows on June 11 2026 while BlackRock recorded $10.7B outflows, reversing their AUM ranking that day. YTD flows still favor Vanguard at $291B versus BlackRock’s $205B, but the daily swing highlights immediate competitive pressure on iShares products. Large absolute moves in the two biggest ETF issuers can move sector liquidity and fee compression expectations even if they prove transitory. Context on whether these flows concentrated in equity, fixed-income, or specific strategies is missing from the league table.
The $10.7B BlackRock outflow could reflect one-off redemptions or rebalancing rather than structural loss of share; a single trading day rarely predicts multi-quarter trends.
"One-day brand-level flows are not a durable signal of market-share changes without fund-level, multi-period confirmation."
This June 11 snapshot superficially suggests Vanguard inflows versus BlackRock outflows, but it’s a one-day, brand-level view that masks fund-level dynamics. A few large funds can drive daily brand cash, and the table omits fund performance, fee changes, and whether flows are retail or institutional. Without fund-by-fund breakdowns, momentum, or regulatory context, the read that ‘Vanguard gains, BlackRock sheds assets’ may be a temporary wobble rather than a durable trend. Key context missing: which funds moved, whether moves are sustainable, and how much of the flows reflect shifting fees or product mix rather than structural brand advantage.
The strongest counter is that a single-day, brand-level outflow/gain can be noise; a true shift would show up in multi-day, fund-level data, not a one-off snapshot.
"Vanguard’s persistent asset dominance is forcing a structural margin squeeze on BlackRock, necessitating a strategic pivot toward higher-margin active or thematic products."
The June 11, 2026, flow data highlights a critical divergence: Vanguard continues to dominate with $12.8B in net inflows, while BlackRock (iShares) saw $10.7B in outflows. This isn't just a daily anomaly; it reflects a structural shift in investor preference toward Vanguard’s low-cost, index-heavy model during periods of market uncertainty. While BlackRock remains a behemoth, its negative daily flow suggests institutional rotation or tax-loss harvesting in specific core products. Investors should watch if this persists; if BlackRock’s outflows accelerate, it could pressure their fee-based revenue model, forcing a pivot toward more active or alternative ETF strategies to stem the tide.
BlackRock’s outflows may simply reflect institutional rebalancing of massive, highly liquid positions rather than a fundamental loss of confidence in the iShares brand.
"Daily flow snapshots mask the real story: industry-wide fee compression and market saturation, not a decisive shift in competitive positioning."
The headline screams 'Vanguard gains, BlackRock sheds,' but the data tells a murkier story. Vanguard's $12.9B daily inflow (0.29% of AUM) is real but modest—annualized, it's ~$4.7T, barely 1% of their base. BlackRock's $10.7B outflow is concerning, yet their iShares brand still commands $4.36T AUM, dwarfing competitors. The real signal: fragmentation. Mid-tier players (Invesco $1.87T, SPDR $925B) are holding steady. This isn't a rout—it's margin compression across the entire industry as ETF flows normalize post-pandemic and fee pressure intensifies.
One day of flows is noise. BlackRock's outflows could reflect tax-loss harvesting, rebalancing, or a single large redemption—not structural weakness. Vanguard's inflow advantage may evaporate tomorrow.
"Daily flows more likely reflect product-mix differences than a broad investor rotation from BlackRock to Vanguard."
Gemini assumes a structural preference shift toward Vanguard's indexing model, yet the divergence more plausibly tracks BlackRock's heavier weighting in active, thematic, and alternatives ETFs that draw tactical redemptions during volatility. Vanguard's plain-vanilla lineup attracts steadier passive flows by design. Without strategy-level or retail-versus-institutional splits, labeling this a durable brand rotation risks misreading product-mix effects that can reverse quickly once rebalancing ends.
"One-day brand-level flow data cannot establish a durable shift; fund-level breakdown is required to distinguish structural preference from tactical noise."
Gemini’s take risks mistaking a one-day, brand-level tilt for a durable shift. The real danger is assuming capital is flowing into Vanguard's core index products while BlackRock bears a structural loss. In reality, fund-level moves, institutional rebalancing, and tax-loss harvesting can drive outsized single-day numbers. Without fund-by-fund, retail/institutional splits, or performance/fee changes, this reads like noise masquerading as a trend.
"BlackRock's outflows are likely tactical institutional hedging rather than a structural loss of market share."
Gemini, your 'structural shift' thesis ignores the massive liquidity premium BlackRock commands. Institutional desks often use iShares as a proxy for market beta; a $10.7B outflow is likely just a tactical hedge unwind, not a vote of no confidence. If Vanguard’s inflows are truly 'passive,' they are sticky, but BlackRock’s flows are inherently volatile due to their dominance in the institutional trading ecosystem. You are confusing trading utility with brand sentiment.
"Sticky passive inflows to Vanguard plus volatile tactical outflows from BlackRock suggests structural margin erosion, not temporary rebalancing."
ChatGPT and Grok are right that fund-level data matters, but everyone's sidestepping the fee pressure angle. If Vanguard's $12.9B inflow is genuinely sticky passive capital while BlackRock's $10.7B outflow reflects institutional rebalancing, that's actually *worse* for BlackRock long-term: it means they're losing the low-margin, high-volume business to Vanguard while retaining the volatile, tactical flows. That's a margin compression death spiral, not noise.
The panel discusses a single-day asset flow reversal between Vanguard and BlackRock, with Vanguard posting $12.9B inflows and BlackRock $10.7B outflows. While some panelists see this as a temporary wobble or product mix effect, others interpret it as a structural shift in investor preference towards Vanguard's low-cost indexing model, potentially pressuring BlackRock's fee-based revenue model.
Vanguard's inflows may indicate sticky, passive capital, presenting an opportunity for growth in their low-cost, index-heavy model.
Accelerating outflows for BlackRock could pressure their fee-based revenue model, forcing a pivot towards more active or alternative ETF strategies.