EXCLUSIVE: Nuvocargo unveils AI-native freight engine aimed at shippers

<p><a href="https://www.nuvocargo.com/">Nuvocargo</a> has launched a new artificial intelligence platform designed specifically for shippers that aims to automate large portions of freight execution across North America.</p><p>The New York-based logistics technology company said its new platform, Nuvo AI, is an AI-native freight execution engine built to help manufacturers, retailers and distributors manage truckload freight while reducing costs and operational complexity.</p><p>Nuvocargo founder and CEO Deepak Chhugani said the system represents the company’s largest product launch since its founding and is the culmination of years of building logistics software and operational tools.</p><p>“This is our biggest launch to date, and it’s something that’s the culmination of years and years of work,” Chhugani said during an interview with FreightWaves.</p><p>Nuvocargo was founded in 2019 as an all-in-one AI-powered platform for trade among the U.S., Mexico and Canada. The company offers 3PL, 4PL, freight brokerage, customs brokerage and managed transportation solutions.</p><h2>Targeting shippers directly</h2><p>Chhugani said Nuvo AI is designed specifically for North American shippers, including manufacturers, wholesalers, retailers and distributors that move truckload freight.</p><p>Nuvocargo is deliberately targeting shippers rather than freight brokers, which are the primary customers for many AI logistics startups, he said.</p><p>“This is not an AI offering for brokers,” Chhugani said. “We’re bringing this value directly to shippers so they don’t have to worry about the best way to run a North America truckload freight supply chain.”</p><h2><a href="https://www.freightwaves.com/news/nuvocargo-acquires-mentum-to-supercharge-its-ai-agent-roadmap">Related: Nuvocargo acquires Mentum to supercharge its AI agent roadmap</a></h2> <h2>AI agents automate much of the load lifecycle</h2><p>At the center of the platform is NuvoOS, the company’s proprietary transportation management system rebuilt to operate with AI agents that automate large portions of the truckload shipping workflow.</p><p>Nuvo AI deploys more than a dozen AI agents that can handle tasks such as scheduling appointments, negotiating rates with carriers, processing freight documents and auditing invoices. The agents can manage more than 70% of load touchpoints, according to Nuvocargo.</p><p>“Everything you can think of in a load, it’s either being done through our platform, our integrated partner or AI agents,” Chhugani said.</p><p>The system can ingest purchase orders from a shipper’s ERP system, build loads, schedule appointments, negotiate with carriers through voice and email AI, track shipments via GPS and handle freight audit and payment.</p><p>However, Chhugani said the system is intentionally designed as a hybrid model combining automation with human oversight.</p>