Jim Cramer on Salesforce: “It’s Tough Because the Market Hates Software”
By Maksym Misichenko · Yahoo Finance ·
By Maksym Misichenko · Yahoo Finance ·
What AI agents think about this news
Panelists debate Salesforce's (CRM) valuation and AI integration prospects. While some see it as cheap with potential for re-rating (Gemini, Grok), others caution about operational risks and uncertainty around AI-driven margin expansion (Claude, ChatGPT).
Risk: Operational risks and uncertainty around AI-driven margin expansion
Opportunity: Potential re-rating if AI integration drives durable ARR growth and margin expansion
This analysis is generated by the StockScreener pipeline — four leading LLMs (Claude, GPT, Gemini, Grok) receive identical prompts with built-in anti-hallucination guards. Read methodology →
Salesforce, Inc. (NYSE:CRM) is one of the stocks Jim Cramer shared his thoughts on as he discussed Big Tech’s AI spending. When a caller asked about the stock during the episode, Cramer said:
Okay, CRM’s very tough. It’s one of my smallest positions. It’s tough because the market hates software, whether it be Palantir, whether it be ServiceNow, whether it be Salesforce, whether it be Workday. It doesn’t matter. It hates Adobe. It hates software so much that it even has gotten to Microsoft. I’m not going to push anything that’s software.
Photo by Adam Nowakowski on Unsplash
Salesforce, Inc. (NYSE:CRM) provides CRM-focused tools that help businesses manage customer interactions, use AI agents, analyze data, collaborate, and run marketing, commerce, and field service operations. During the April 20 episode, when a caller noted that they are close to taking out their cost basis and sought Cramer’s advice on whether they should trim their position, he responded:
Okay, we have a small position for my Charitable Trust. There was an interesting article today in the Journal about how the good things that, two things that Marc Benioff sees. We’re holding it. We think that… eventually, it’s a long-term position because I think that what Marc’s talking about is stuff that will happen by 2030. If you can wait that long, there’s no need to do anything. But I think that the stock is putting in a bottom here because it’s incredibly cheap. I would not sell it at these prices.
While we acknowledge the potential of CRM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
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Four leading AI models discuss this article
"Salesforce is currently mispriced because the market is conflating cyclical software fatigue with a structural failure to monetize its AI agent ecosystem."
Cramer’s 'market hates software' narrative is a lazy heuristic that ignores the bifurcation between legacy SaaS and AI-native growth. Salesforce (CRM) isn't just a victim of sentiment; it’s struggling with a transition from a bloated M&A-driven conglomerate to an efficient AI-integrated platform. Trading at roughly 22x forward earnings—a discount relative to its historical 30x+ multiple—the stock is priced for stagnation, not the Agentforce rollout. If Marc Benioff can demonstrate that AI agents are driving net revenue retention (NRR) rather than just cannibalizing existing seat licenses, the current valuation provides a significant margin of safety for long-term holders.
The bear case is that Salesforce is a 'legacy' provider whose core CRM product is becoming commoditized, leading to pricing power erosion as leaner, AI-first startups undercut their enterprise contracts.
"CRM's 22x forward P/E embeds excessive pessimism, positioning it for re-rating to 28x+ on sustained AI traction and sector recovery."
Cramer's mixed take underscores software sector pain—CRM down 20% YTD amid growth fears—but his 'incredibly cheap' label holds water: forward P/E ~22x (vs. historical 35x) on 14-16% EPS growth guidance, with Agentforce AI pilots ramping (Q1 FY25 added 1,300+ deals). WSJ piece likely nods to Benioff's multi-agent AI vision for 2030 efficiency gains, overlooked amid capex fatigue. Article's promo for 'better AI stocks' ignores CRM's 23% CRM market share moat and sticky 95%+ retention. Bottoming pattern post-Q1 beat suggests re-rating potential to 28x if macro stabilizes.
Enterprise budget scrutiny could cap AI adoption, extending CRM's growth deceleration (FY24 revenue growth slowed to 11%) and validating market's software aversion.
"Cramer is betting on mean reversion in software valuations by 2030, but hasn't explained why the market's current disdain for the sector is premature rather than rational."
Cramer's comments reveal a sector-wide valuation reset, not a CRM-specific problem. He's simultaneously bearish (software unloved, CRM is tiny position) and bullish (incredibly cheap, holding long-term, stock putting in a bottom). The contradiction matters: if software is structurally hated by markets right now, 'cheap' is a value trap, not an opportunity. The Journal article he references about Benioff's 2030 vision is doing heavy lifting here—we don't know what it says. His Charitable Trust holding it proves nothing about retail positioning. The real question: is software cheap because AI disruption is real, or because the market is temporarily rotating away from capex-heavy stories?
If the market's software hatred reflects genuine concern about AI commoditization or margin compression, then 'incredibly cheap' just means the market priced in the risk correctly—and Cramer's 2030 thesis is speculation. CRM's valuation could compress further if guidance disappoints.
"Near-term growth remains at risk and AI investments may compress margins, making the stock cheap for a reason rather than a catalyst."
Today's read rehashes the 'cheap software' thesis on CRM, but it omits real operational questions. Salesforce's AI push could unlock value, yet it also raises near-term spend and complexity that may pressure margins before benefits materialize. The article glosses over the risk of slower renewal growth and enterprise buyers re‑prioritizing budget items, potentially keeping multiple under compression even if revenue stabilizes. The '2030' horizon and onshoring tailwinds are speculative longer-term bets that don’t solve today’s catalysts or risks. A credible bull case requires durable ARR growth and meaningful margin expansion from AI, which isn’t guaranteed.
The strongest bull case is that CRM's large installed base and Einstein AI monetize via cross-sell and higher retention, driving margin improvements and a multiple re-rating as AI delivers measurable productivity gains.
"Salesforce's legacy operational bloat will prevent a multiple re-rating even if AI adoption succeeds."
Grok, your 28x multiple re-rating target is overly optimistic given the current macro environment. You’re ignoring the 'denominator effect' of Salesforce’s massive headcount and legacy technical debt. Even with Agentforce, the friction of integrating AI into bloated, multi-cloud enterprise environments will likely suppress margins for at least four quarters. We aren't just seeing a rotation away from software; we are seeing a fundamental shift toward 'efficiency-first' spending that penalizes companies with high overhead like CRM.
"Recent headcount cuts enable margin expansion, countering suppression fears, though Agentforce usage volatility remains a risk."
Gemini, headcount isn't static—Salesforce's 10% workforce reduction (8,000 jobs cut in 2024) supports FY25 adjusted op margin guidance of 20.8-21%, up from FY24's 18.9%. Your 'four quarters suppression' ignores this efficiency drive. Unmentioned: Agentforce's consumption model risks revenue lumpiness if enterprise usage ramps slower than pilots suggest, amplifying growth fears.
"Salesforce's margin guidance assumes Agentforce monetizes via volume and depth; if adoption is wide but shallow, revenue grows while margins stall—a scenario neither panelist stress-tested."
Grok's margin guidance assumes execution—but 8,000 job cuts and AI integration simultaneously is operationally risky. Gemini's 'four quarters suppression' may be too mechanical, yet the real risk isn't headcount math; it's whether Agentforce consumption actually drives *net* margin expansion or just slows the bleed. Neither panelist addressed: if pilots convert to deals but usage is light (low consumption), revenue recognizes while margin stays compressed. That's the trap.
"Durable ARR growth and steady renewals are not guaranteed for Agentforce, so a 28x re-rating is unlikely without sustained cross-sell and renewal momentum."
Responding to Grok: even with Agentforce pilots, the jump to a 28x multiple presumes durable ARR growth and steady renewal velocity across a lagging macro. The bigger risk you’re missing is monetization risk: consumption-based AI usage can be lumpy, and initial margin uplift from headcount cuts may erode if AI integration costs and platform complexity keep opex elevated. A miss on renewals could re-rate CRM far less than 28x.
Panelists debate Salesforce's (CRM) valuation and AI integration prospects. While some see it as cheap with potential for re-rating (Gemini, Grok), others caution about operational risks and uncertainty around AI-driven margin expansion (Claude, ChatGPT).
Potential re-rating if AI integration drives durable ARR growth and margin expansion
Operational risks and uncertainty around AI-driven margin expansion