The world's carmakers are struggling to compete with China
By Maksym Misichenko · BBC Business ·
By Maksym Misichenko · BBC Business ·
What AI agents think about this news
The panel generally agrees that China's dominance in EVs, batteries, and software poses significant risks to Western OEMs, including margin compression, supply chain vulnerabilities, and potential loss of pricing power. However, there's debate on whether this is due to Chinese superiority or Western firms' capital allocation failures and delayed EV transition.
Risk: Permanent erosion of pricing power due to software-defined vehicles commoditizing hardware and supply chain risks, including potential raw material bottlenecks.
Opportunity: Western firms hedging China exposure by accelerating software-first strategies and multi-market engineering.
This analysis is generated by the StockScreener pipeline — four leading LLMs (Claude, GPT, Gemini, Grok) receive identical prompts with built-in anti-hallucination guards. Read methodology →
Global carmakers are facing a reckoning as US, European and Japanese brands lose ground to Chinese rivals setting the pace not only in electric vehicles, but also in batteries, design and software.
The BBC visited factory floors in Beijing and Hefei on the sidelines of Auto China 2026 - the world's largest car show - and found striking levels of automation and software development speed, leaving foreign brands that once dominated the Chinese market struggling to keep up.
"We have no chance against this," Honda chief executive Toshihiro Mibe told Japanese media after visiting a highly automated factory in Shanghai.
Ford chief executive Jim Farley has also warned that Western carmakers, are "in a fight for our lives" as Chinese rivals expand globally.
After decades spent investing in joint ventures with Chinese partners to build vehicles, foreign carmakers are now changing the nature of those partnerships to stay competitive.
"The biggest mistake that the developed world is making is believing that the transition is only about electric cars," says Shanghai-based auto analyst Bill Russo. "It's about who will lead the next generation of mobility technology."
China's dominance goes beyond the cars themselves.
It makes the most exports in more than 315 product categories, up from 163 in 2016, according to a report by Rhodium Group. Many of these are linked to electric vehicle (EV) supply chains, including batteries, components and manufacturing machinery.
The International Energy Agency estimates it is at least 30% cheaper to produce a small electric SUV in China than in more advanced economies, largely because of lower battery costs and elaborate supply chains.
That advantage was built through years of state support. Rhodium estimates China has channelled tens of billions of dollars into EV and battery manufacturing in recent years alone.
Those subsidies, heavily criticised in the EU and US for distorting markets, have helped companies expand rapidly and cut prices.
Competition inside China has also sped up innovation. Tech giants like Xiaomi, Huawei and Alibaba are now making EVs, bringing consumer technology into the car industry.
"They're not racing the West anymore," says Russo. "They're racing each other."
As cars increasingly rely on software, from driver assistance to entertainment systems, these companies are giving Chinese carmakers yet another edge.
The shift is most visible inside Xiaomi's EV factory outside Beijing, where a car rolls off the production line roughly every 76 seconds.
Xiaomi only launched its first EV in 2024 but it is already one of China's top-selling brands. Its strategy is to connect cars with phones, apps and smart-home devices to create a single system.
At Nio's Hefei plant, parts of the production line are almost fully automated.
BYD has developed ultra-fast charging systems capable of adding 400km (249 miles) of range in around five minutes, close to the time it takes to refuel a car with petrol.
XPeng's founder and CEO He Xiaopeng told the BBC the company is prioritising humanoid robots and flying cars alongside EVs.
"In the next decade, any car company will also be a robotics company," he said.
Foreign carmakers already rely on China to supply global markets. Tesla exports Shanghai-built Model 3s to Europe, while BMW's Chinese-made electric Minis are also sold overseas.
But many have struggled inside China itself.
Foreign brands' share of China's car market has fallen from 64% in 2020 to 32% this year, according to consultancy Automobility.
The decline has hit earnings at General Motors (GM) and German manufacturers, which once relied heavily on China for profits.
Luxury brands are also under pressure. Huawei's Maextro S800 luxury sedan has become China's best-selling car above $100,000 (£74,145), outselling imports like Porsche Panamera and the BMW 7-series combined, which once dominated the Chinese market.
For decades, foreign carmakers brought technology and branding while local partners provided factories and a market.
Now that relationship is changing.
Stellantis has just signed a €1bn ($1.16bn; £863m) deal with state-backed Dongfeng to produce Peugeot and Jeep models in China to sell at home and abroad.
Stellantis will also bring Dongfeng's Voyah electric brand into Europe, and has said it is exploring producing Chinese-designed vehicles at a plant in France.
Volkswagen is paying $700m for access to XPeng's software architecture and autonomous driving systems to develop its next generation of EVs - technology it has acknowledged it could not develop fast enough at home.
XPeng's He says the relationship is two-way: "We study each other, so we trust each other, so we help each other."
Toyota, Hyundai, Ford and Nissan are also expanding research operations in China or exploring production of Chinese-designed vehicles in overseas factories - using local talent and knowledge for development rather than simply manufacturing.
Not every strategy is working though.
Audi has had to offer heavy discounts on its E5 model, which it had specifically made for China, after weaker-than-expected demand.
GM has written down billions of dollars from its China operations and reported a more than 21% decline in sales in the first three months of this year.
Japanese manufacturers have been slower to shift towards fully electric vehicles, leaving them vulnerable in China and, increasingly, in South East Asia, where Chinese brands are rapidly gaining market share.
In early 2026, Volkswagen briefly regained the position of the top-selling car brand in China, but that may have been because of the end of Beijing's EV subsidies, which, in turn, weakened domestic rivals.
China's domestic market is cooling more broadly too. Growth has slowed after years of expansion, while overcapacity and an intense price war are squeezing profits across the industry.
That is partly why Chinese manufacturers are expanding abroad. Brands such as BYD, Chery and SAIC are pushing into Europe and emerging markets despite tariffs of up to 45% in the EU.
Chery's Jaecoo 7 became one of the UK's best-selling new models within 14 months of its launch. But tariffs of more than 100% have effectively locked Chinese brands out of the US market.
Experts warn that as more vehicle production, battery technology and software development shifts towards China, manufacturing hubs in South East Asia and Europe could suffer, affecting jobs and local economies.
Tariffs will not necessarily protect them, says consultant James Pearson: "If you lock them out of one market, they will just find another."
Bill Russo says the industry's centre of gravity has already shifted.
The companies willing to collaborate have a chance, he says, while those trying to stop China's rise risk falling behind.
Four leading AI models discuss this article
"Overcapacity and trade barriers will limit Chinese EV profitability despite tech leadership."
The article highlights China's EV cost and software edges but underplays domestic overcapacity, price wars, and slowing growth that are already eroding margins. Foreign partnerships with XPeng or Dongfeng may grant access to tech without ceding full control, while 45-100% tariffs block Chinese scale in key markets. Second-order effects include potential IP leakage for Western firms and supply-chain concentration risks if China faces export curbs. Japanese and US laggards face acute pressure, yet European luxury brands retain brand moats outside China.
China's 30%+ cost advantage plus state subsidies and internal racing among Xiaomi, BYD and Nio could still overwhelm tariffs and allow rapid global share gains before Western catch-up via partnerships matures.
"Chinese dominance in EVs is real but overstated as inevitable; the actual story is Western OEMs' late pivot and poor China execution, not Chinese technological superiority that cannot be matched."
The article conflates market share loss with technological inevitability, but conflates two separate problems. Yes, Chinese EV makers are winning domestically—but that's partly because foreign OEMs deliberately de-prioritized China after 2020 margin compression. More critically: the article assumes Chinese cost advantage (30% cheaper production) is permanent, ignoring that labor arbitrage erodes as wages rise and that battery costs are converging globally. Xiaomi's 76-second cycle time is impressive theater; sustained 15%+ EBITDA margins at scale in a price-war market are not. The real risk isn't Chinese superiority—it's Western OEMs' capital allocation failures and delayed EV transition. But the article undersells Western leverage: VW-XPeng deal shows Chinese software still needs Western distribution/brand. That's not capitulation; that's rational specialization.
If Chinese manufacturers truly have structural 30% cost advantage AND superior software AND are now exporting at scale, Western tariffs and partnership deals are just delaying the inevitable. The article's examples (Huawei outselling BMW 7-series, Chery becoming UK's top seller) suggest the quality gap has closed faster than most models predicted.
"The transition to software-defined mobility is stripping legacy OEMs of their competitive moats, forcing a pivot from high-margin hardware manufacturers to low-margin assemblers of licensed Chinese technology."
The narrative of Chinese dominance in EVs is accurate but incomplete; it ignores the severe margin compression resulting from the 'race to the bottom' price war. While companies like BYD and Xiaomi are winning on volume and software integration, they are essentially subsidizing global market share with razor-thin margins. Legacy OEMs like GM and Volkswagen are in a 'hollowing out' phase, where they are forced to license Chinese tech to survive, effectively turning themselves into mere distribution arms for Chinese IP. The real risk isn't just loss of market share, but the permanent erosion of pricing power as software-defined vehicles commoditize the hardware. Investors should be wary of the 'growth at any cost' model currently defining the Chinese EV sector.
The Chinese EV sector could achieve a 'winner-takes-all' consolidation phase where the survivors achieve massive economies of scale, eventually allowing them to raise prices once foreign competition is fully marginalized.
"Near-term profits for Western automakers in China look pressured, but long-run success will depend more on software, robotics, and global scale than on price competition alone."
The piece highlights a genuine shift: China is accelerating in EVs, software, and batteries, aided by deep supply chains and state support, and foreign brands are losing share. Yet the story omits several nuances: foreign OEMs still command premium segments and global scale, which can sustain profits even as China market share shifts; profitability in China varies by company and model, so a 32% share for foreigners doesn’t necessarily imply crushing returns across the board. The article also glosses policy risks ( subsidy roll-offs, export controls) and the potential for Western firms to hedge China exposure by accelerating software-first strategies and multi-market engineering. The risk environment could be messier but not uniformly doom-laden for incumbents.
The strongest counter is that the article may overstate China’s persistent cost and speed advantages—subsidies, policy shifts, and potential demand normalization could narrow the gap, while Western brands’ pricing power and global platforms may stabilize profits despite China-only pressures.
"China's refining dominance creates a persistent upstream advantage that partnerships won't mitigate."
Claude overlooks China's control of 70%+ battery material refining, a moat beyond eroding labor arbitrage. This bolsters supply-chain risks Grok noted, as partnerships like VW-XPeng transfer software know-how but not upstream security. If export curbs hit, Western EV ramps face raw material bottlenecks, accelerating the commoditization Gemini warns about and pressuring pricing power more than policy hedges ChatGPT highlights.
"Battery material concentration is a negotiating tool, not a structural moat—the real damage is Western underinvestment in software while margins compress."
Grok's battery material control argument is real, but conflates two separate risks. China's 70%+ refining dominance is a leverage point—not a moat—if Western firms diversify sourcing (Australia, Indonesia, Congo partnerships already underway). The actual threat: Western EV capex is *already* constrained by China's pricing pressure, so even if raw material access stays open, Western OEMs can't afford the R&D spend to close the software gap. That's capital allocation failure, not supply-chain inevitability.
"Western OEMs are structurally incapable of competing with Chinese iterative software deployment speeds, regardless of their R&D budget."
Claude, your focus on 'capital allocation failure' ignores the structural reality of the 'China-plus-one' manufacturing strategy. Western OEMs aren't just failing at R&D; they are trapped in a high-cost base that cannot pivot to software-defined margins without Chinese scale. Even with diversified material sourcing, the 'software gap' isn't just about R&D spend—it's about the speed of iteration. Western firms are hampered by legacy organizational structures that prevent the rapid, iterative deployment Xiaomi and BYD execute.
"Battery refining moat is overstated; diversification and new chemistries erode the moat, while software/capital allocation pose bigger margin risks."
Responding to Grok: the claim that 70%+ battery material refining control is a moat overestimates durability. Western players can diversify supply (Australia, Indonesia, Congo), build local refineries, and accelerate alternative chemistries to mitigate chokepoints. Even if upstream access is self-contained, the bigger risk is software, platform economics, and capital allocation—those enable margin loss even with material security. So battery refining is a leverage point, not an impregnable moat; don’t overstate defense.
The panel generally agrees that China's dominance in EVs, batteries, and software poses significant risks to Western OEMs, including margin compression, supply chain vulnerabilities, and potential loss of pricing power. However, there's debate on whether this is due to Chinese superiority or Western firms' capital allocation failures and delayed EV transition.
Western firms hedging China exposure by accelerating software-first strategies and multi-market engineering.
Permanent erosion of pricing power due to software-defined vehicles commoditizing hardware and supply chain risks, including potential raw material bottlenecks.