Adena T Friedman
Insider
First SEC filing: June 18, 2014 · Latest: June 18, 2014
Insider at
Insider transactions
0 buys (P)
4 sells (S)
Net: $-76,059,951
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Aug. 3, 2026 | INTU | A | 413 | · | · | 413 Direct | · | Acquired | (price as of 2026-10-05) |
| April 3, 2026 | NDAQ | F | 8,075 | $86.65 | $699,699 | 1,983,866 Direct | -0.41% | Disposed | 6.4% (price as of 2026-10-05) |
| April 1, 2026 | NDAQ | M | 113,611 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-05) |
| April 1, 2026 | NDAQ | F | 13,739 | $84.89 | $1,166,304 | 1,991,941 Direct | -0.69% | Disposed | 8.6% (price as of 2026-10-05) |
| April 1, 2026 | NDAQ | A | 39,929 | · | · | 2,005,680 Direct | +2.03% | Acquired | (price as of 2026-10-05) |
| April 1, 2026 | NDAQ | S 10b5-1 | 113,611 | $85.44 | $9,706,924 | 1,965,751 Direct | -5.46% | Disposed | 7.9% (price as of 2026-10-05) |
| April 1, 2026 | NDAQ | M | 113,611 | $22.22 | $2,524,436 | 2,079,362 Direct | +5.78% | Acquired | 314.9% (price as of 2026-10-05) |
| March 11, 2026 | NDAQ | G | 56,786 | · | · | 1,965,751 Direct | -2.81% | Disposed | (price as of 2026-10-05) |
| March 11, 2026 | NDAQ | G | 56,786 | · | · | 2,022,537 Direct | -2.73% | Disposed | (price as of 2026-10-05) |
| March 6, 2026 | NDAQ | M | 92,840 | · | · | 113,611 Direct | -44.97% | Disposed | (price as of 2026-10-05) |
| March 6, 2026 | NDAQ | S 10b5-1 | 92,840 | $90.08 | $8,363,027 | 2,079,323 Direct | -4.27% | Disposed | 2.3% (price as of 2026-10-05) |
| March 6, 2026 | NDAQ | M | 92,840 | $22.22 | $2,062,905 | 2,172,163 Direct | +4.46% | Acquired | 314.9% (price as of 2026-10-05) |
| Feb. 12, 2026 | NDAQ | A | 41,740 | · | · | 2,079,323 Direct | +2.05% | Acquired | (price as of 2026-10-05) |
| Feb. 12, 2026 | NDAQ | F | 115,775 | $80.42 | $9,310,626 | 2,037,583 Direct | -5.38% | Disposed | 14.6% (price as of 2026-10-05) |
| Feb. 12, 2026 | NDAQ | A | 228,455 | · | · | 2,153,358 Direct | +11.87% | Acquired | (price as of 2026-10-05) |
| Feb. 2, 2026 | NDAQ | M | 300,000 | $22.22 | $6,666,000 | 2,224,903 Direct | +15.59% | Acquired | 314.9% (price as of 2026-10-05) |
| Feb. 2, 2026 | NDAQ | S 10b5-1 | 300,000 | $96.91 | $29,073,000 | 1,924,903 Direct | -13.48% | Disposed | -4.9% (price as of 2026-10-05) |
| Feb. 2, 2026 | NDAQ | M | 300,000 | · | · | 206,451 Direct | -59.24% | Disposed | (price as of 2026-10-05) |
| Jan. 2, 2026 | NDAQ | M | 300,000 | · | · | 506,451 Direct | -37.20% | Disposed | (price as of 2026-10-05) |
| Jan. 2, 2026 | NDAQ | S 10b5-1 | 300,000 | $96.39 | $28,917,000 | 1,924,903 Direct | -13.48% | Disposed | -4.4% (price as of 2026-10-05) |
| Jan. 2, 2026 | NDAQ | M | 300,000 | $22.22 | $6,666,000 | 2,224,903 Direct | +15.59% | Acquired | 314.9% (price as of 2026-10-05) |
| April 3, 2025 | NDAQ | F | 8,057 | $78.30 | $630,863 | 1,924,903 Direct | -0.42% | Disposed | 17.7% (price as of 2026-10-05) |
| April 1, 2025 | NDAQ | F | 13,469 | $75.86 | $1,021,758 | 1,932,960 Direct | -0.69% | Disposed | 21.5% (price as of 2026-10-05) |
| April 1, 2025 | NDAQ | A | 39,452 | · | · | 1,946,429 Direct | +2.07% | Acquired | (price as of 2026-10-05) |
| March 12, 2025 | NDAQ | F | 85,011 | $72.29 | $6,145,445 | 1,906,977 Direct | -4.27% | Disposed | 27.5% (price as of 2026-10-05) |
| March 12, 2025 | NDAQ | A | 168,125 | · | · | 1,991,988 Direct | +9.22% | Acquired | (price as of 2026-10-05) |
| April 1, 2024 | NDAQ | F | 23,429 | $62.29 | $1,459,392 | 1,823,863 Direct | -1.27% | Disposed | 48.0% (price as of 2026-10-05) |
| April 1, 2024 | NDAQ | A | 41,740 | · | · | 1,847,292 Direct | +2.31% | Acquired | (price as of 2026-10-05) |
| Feb. 21, 2024 | NDAQ | F | 133,092 | $56.04 | $7,458,476 | 1,805,552 Direct | -6.87% | Disposed | 64.5% (price as of 2026-10-05) |
| Feb. 21, 2024 | NDAQ | A | 266,326 | · | · | 1,938,644 Direct | +15.93% | Acquired | (price as of 2026-10-05) |
| July 31, 2023 | NDAQ | P | 10,000 | $51.00 | $510,000 | 1,672,318 Direct | +0.60% | Acquired | 80.8% (price as of 2026-10-05) |
| April 3, 2023 | NDAQ | F | 16,424 | $54.40 | $893,466 | 1,662,318 Direct | -0.98% | Disposed | 69.5% (price as of 2026-10-05) |
| April 3, 2023 | NDAQ | A | 47,794 | · | · | 1,678,742 Direct | +2.93% | Acquired | (price as of 2026-10-05) |
| Feb. 23, 2023 | NDAQ | F | 234,683 | $57.20 | $13,423,868 | 1,630,948 Direct | -12.58% | Disposed | 61.2% (price as of 2026-10-05) |
| Feb. 23, 2023 | NDAQ | A | 468,186 | · | · | 1,865,631 Direct | +33.50% | Acquired | (price as of 2026-10-05) |
| April 1, 2022 | NDAQ | F | 3,260 | $181.92 | $593,059 | 465,815 Direct | -0.69% | Disposed | 52.0% (price as of 2026-10-05) |
| April 1, 2022 | NDAQ | A | 13,192 | · | · | 469,075 Direct | +2.89% | Acquired | (price as of 2026-10-05) |
| Feb. 23, 2022 | NDAQ | D | 95,502 | $168.19 | $16,062,481 | 455,883 Direct | -17.32% | Disposed | 64.4% (price as of 2026-10-05) |
| Feb. 23, 2022 | NDAQ | A | 192,306 | · | · | 551,385 Direct | +53.56% | Acquired | (price as of 2026-10-05) |
| Jan. 3, 2022 | NDAQ | A | 102,312 | · | · | 102,312 Direct | · | Acquired | (price as of 2026-10-05) |
| Dec. 13, 2021 | NDAQ | G | 24,500 | · | · | 24,500 Indirect | · | Acquired | (price as of 2026-10-05) |
| Dec. 13, 2021 | NDAQ | G | 24,500 | · | · | 24,500 Indirect | · | Acquired | (price as of 2026-10-05) |
| Dec. 13, 2021 | NDAQ | G | 49,000 | · | · | 359,079 Direct | -12.01% | Disposed | (price as of 2026-10-05) |
| April 1, 2021 | NDAQ | A | 13,258 | · | · | 408,079 Direct | +3.36% | Acquired | (price as of 2026-10-05) |
| Feb. 23, 2021 | NDAQ | F | 63,081 | $140.34 | $8,852,788 | 394,821 Direct | -13.78% | Disposed | 97.1% (price as of 2026-10-05) |
| Feb. 23, 2021 | NDAQ | A | 131,522 | · | · | 457,902 Direct | +40.30% | Acquired | (price as of 2026-10-05) |
| April 1, 2020 | NDAQ | A | 19,507 | · | · | 326,380 Direct | +6.36% | Acquired | (price as of 2026-10-05) |
| Feb. 25, 2020 | NDAQ | A | 89,606 | · | · | 268,817 Direct | +50.00% | Acquired | (price as of 2026-10-05) |
| Feb. 25, 2020 | NDAQ | F | 49,301 | $112.41 | $5,541,925 | 306,873 Direct | -13.84% | Disposed | 146.0% (price as of 2026-10-05) |
| Feb. 25, 2020 | NDAQ | A | 101,079 | · | · | 356,174 Direct | +39.62% | Acquired | (price as of 2026-10-05) |
| Jan. 29, 2019 | NDAQ | A | 89,606 | · | · | 179,211 Direct | +100.00% | Acquired | (price as of 2026-10-05) |
| Jan. 29, 2019 | NDAQ | F | 33,589 | $85.81 | $2,882,272 | 255,095 Direct | -11.64% | Disposed | 222.3% (price as of 2026-10-05) |
| Jan. 29, 2019 | NDAQ | A | 71,215 | · | · | 288,684 Direct | +32.75% | Acquired | (price as of 2026-10-05) |
| Jan. 30, 2018 | NDAQ | A | 89,605 | · | · | 89,605 Direct | · | Acquired | (price as of 2026-10-05) |
| Jan. 3, 2018 | NDAQ | F | 42,060 | $77.66 | $3,266,380 | 217,469 Direct | -16.21% | Disposed | 256.1% (price as of 2026-10-05) |
| Jan. 3, 2018 | NDAQ | A | 84,055 | · | · | 259,529 Direct | +47.90% | Acquired | (price as of 2026-10-05) |
| June 16, 2017 | NDAQ | F | 28,127 | $71.16 | $2,001,517 | 175,474 Direct | -13.81% | Disposed | 288.7% (price as of 2026-10-05) |
| Jan. 30, 2017 | NDAQ | F | 64,923 | $68.18 | $4,426,450 | 203,601 Direct | -24.18% | Disposed | 305.6% (price as of 2026-10-05) |
| Jan. 30, 2017 | NDAQ | A | 124,362 | · | · | 268,524 Direct | +86.27% | Acquired | (price as of 2026-10-05) |
| June 16, 2016 | NDAQ | F | 28,126 | $64.89 | $1,825,096 | 144,162 Direct | -16.32% | Disposed | 326.2% (price as of 2026-10-05) |
| June 16, 2015 | NDAQ | F | 26,321 | $50.59 | $1,331,579 | 172,288 Direct | -13.25% | Disposed | 446.7% (price as of 2026-10-05) |
| June 16, 2014 | NDAQ | A | 164,158 | · | · | 198,609 Direct | +476.50% | Acquired | (price as of 2026-10-05) |
| Feb. 1, 2014 | CGABL | A | 5,947 | · | · | 63,402 Direct | +10.35% | Acquired | (price as of 2026-10-05) |
| Feb. 1, 2014 | CGABL | A | 57,455 | · | · | 57,455 Direct | · | Acquired | (price as of 2026-10-05) |
| Dec. 13, 2010 | NDAQ | F | 2,495 | $22.71 | $56,661 | 230,211 Direct | -1.07% | Disposed | 1117.8% (price as of 2026-10-05) |
| March 4, 2010 | NDAQ | A | 34,664 | · | · | 34,664 Direct | · | Acquired | (price as of 2026-10-05) |
| Feb. 17, 2010 | NDAQ | A | 29,517 | · | · | 232,706 Direct | +14.53% | Acquired | (price as of 2026-10-05) |
| Dec. 14, 2009 | NDAQ | F | 2,495 | $19.93 | $49,725 | 203,189 Direct | -1.21% | Disposed | 1287.7% (price as of 2026-10-05) |
| June 30, 2009 | NDAQ | A | 150,000 | · | · | 205,684 Direct | +269.38% | Acquired | (price as of 2026-10-05) |
| Feb. 25, 2009 | NDAQ | A | 16,527 | · | · | 55,684 Direct | +42.21% | Acquired | (price as of 2026-10-05) |
| Dec. 17, 2008 | NDAQ | A | 60,704 | · | · | 60,704 Direct | · | Acquired | (price as of 2026-10-05) |
| Aug. 18, 2008 | NDAQ | M | 5,000 | · | · | 195,000 Direct | -2.50% | Disposed | (price as of 2026-10-05) |
| Aug. 18, 2008 | NDAQ | M | 5,000 | $7.35 | $36,750 | 39,157 Direct | +14.64% | Acquired | 3662.9% (price as of 2026-10-05) |
| Feb. 19, 2008 | NDAQ | M | 3,450 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-05) |
| Feb. 19, 2008 | NDAQ | M | 300 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-05) |
| Feb. 19, 2008 | NDAQ | S 10b5-1 | 3,750 | $42.00 | $157,500 | 34,157 Direct | -9.89% | Disposed | 558.5% (price as of 2026-10-05) |
| Feb. 19, 2008 | NDAQ | M | 3,450 | $13.00 | $44,850 | 37,907 Direct | +10.01% | Acquired | 2027.5% (price as of 2026-10-05) |
| Feb. 19, 2008 | NDAQ | M | 300 | $8.50 | $2,550 | 34,457 Direct | +0.88% | Acquired | 3153.8% (price as of 2026-10-05) |
| Jan. 22, 2008 | NDAQ | M | 5,000 | · | · | 3,450 Direct | -59.17% | Disposed | (price as of 2026-10-05) |
| Jan. 22, 2008 | NDAQ | S 10b5-1 | 5,000 | $38.00 | $190,000 | 34,157 Direct | -12.77% | Disposed | 627.8% (price as of 2026-10-05) |
| Jan. 22, 2008 | NDAQ | M | 5,000 | $13.00 | $65,000 | 39,157 Direct | +14.64% | Acquired | 2027.5% (price as of 2026-10-05) |
| Dec. 17, 2007 | NDAQ | M | 5,000 | · | · | 8,450 Direct | -37.17% | Disposed | (price as of 2026-10-05) |
| Dec. 17, 2007 | NDAQ | S 10b5-1 | 5,000 | $46.35 | $231,750 | 34,157 Direct | -12.77% | Disposed | 496.7% (price as of 2026-10-05) |
| Dec. 17, 2007 | NDAQ | M | 5,000 | $13.00 | $65,000 | 39,157 Direct | +14.64% | Acquired | 2027.5% (price as of 2026-10-05) |
| Dec. 12, 2007 | NDAQ | A | 30,085 | · | · | 30,085 Direct | · | Acquired | (price as of 2026-10-05) |
| Nov. 19, 2007 | NDAQ | M | 5,000 | · | · | 13,450 Direct | -27.10% | Disposed | (price as of 2026-10-05) |
| Nov. 19, 2007 | NDAQ | S 10b5-1 | 5,000 | $42.86 | $214,300 | 34,157 Direct | -12.77% | Disposed | 545.3% (price as of 2026-10-05) |
| Nov. 19, 2007 | NDAQ | M | 5,000 | $13.00 | $65,000 | 39,157 Direct | +14.64% | Acquired | 2027.5% (price as of 2026-10-05) |
| Oct. 22, 2007 | NDAQ | M | 5,000 | · | · | 18,450 Direct | -21.32% | Disposed | (price as of 2026-10-05) |
| Oct. 22, 2007 | NDAQ | S 10b5-1 | 5,000 | $40.80 | $204,000 | 34,157 Direct | -12.77% | Disposed | 577.9% (price as of 2026-10-05) |
| Oct. 22, 2007 | NDAQ | M | 5,000 | $13.00 | $65,000 | 39,157 Direct | +14.64% | Acquired | 2027.5% (price as of 2026-10-05) |
| Sept. 20, 2007 | NDAQ | M | 5,000 | · | · | 23,450 Direct | -17.57% | Disposed | (price as of 2026-10-05) |
| Sept. 20, 2007 | NDAQ | S 10b5-1 | 5,000 | $38.11 | $190,550 | 34,157 Direct | -12.77% | Disposed | 625.7% (price as of 2026-10-05) |
| Sept. 20, 2007 | NDAQ | M | 5,000 | $13.00 | $65,000 | 39,157 Direct | +14.64% | Acquired | 2027.5% (price as of 2026-10-05) |
| Feb. 14, 2007 | NDAQ | F | 664 | $31.60 | $20,982 | 34,157 Direct | -1.91% | Disposed | 775.2% (price as of 2026-10-05) |
| Feb. 7, 2007 | NDAQ | M | 3,650 | · | · | 28,450 Direct | -11.37% | Disposed | (price as of 2026-10-05) |
| Feb. 7, 2007 | NDAQ | M | 2,100 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-05) |
| Feb. 7, 2007 | NDAQ | S 10b5-1 | 5,750 | $35.00 | $201,250 | 34,821 Direct | -14.17% | Disposed | 690.2% (price as of 2026-10-05) |
| Feb. 7, 2007 | NDAQ | M | 5,750 | $13.00 | $74,750 | 40,571 Direct | +16.51% | Acquired | 2027.5% (price as of 2026-10-05) |
| Jan. 10, 2007 | NDAQ | M | 5,750 | · | · | 2,100 Direct | -73.25% | Disposed | (price as of 2026-10-05) |
Showing latest 100 of 120 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Aug. 3, 2026 | INTU | Restricted Stock Units | Common Stock | · | Aug. 3, 2031 | 413 | Acquired |
| April 1, 2026 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $22.22 | Jan. 3, 2027 | 113,611 | Disposed |
| March 6, 2026 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $22.22 | Jan. 3, 2027 | 92,840 | Disposed |
| Feb. 2, 2026 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $22.22 | Jan. 3, 2027 | 300,000 | Disposed |
| Jan. 2, 2026 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $22.22 | Jan. 3, 2027 | 300,000 | Disposed |
| Jan. 3, 2022 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $202.46 | Jan. 3, 2032 | 102,312 | Acquired |
| Feb. 25, 2020 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $66.68 | Jan. 3, 2027 | 89,606 | Acquired |
| Jan. 29, 2019 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $66.68 | Jan. 3, 2027 | 89,606 | Acquired |
| Jan. 30, 2018 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $66.68 | Jan. 3, 2027 | 89,605 | Acquired |
| March 4, 2010 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $19.75 | March 4, 2020 | 34,664 | Acquired |
| Dec. 17, 2008 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $25.07 | Dec. 17, 2018 | 60,704 | Acquired |
| Aug. 18, 2008 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $7.35 | Nov. 15, 2014 | 5,000 | Disposed |
| Feb. 19, 2008 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Jan. 23, 2012 | 3,450 | Disposed |
| Feb. 19, 2008 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $8.50 | July 29, 2013 | 300 | Disposed |
| Jan. 22, 2008 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Jan. 23, 2012 | 5,000 | Disposed |
| Dec. 17, 2007 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Jan. 23, 2012 | 5,000 | Disposed |
| Dec. 12, 2007 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $45.38 | Dec. 12, 2017 | 30,085 | Acquired |
| Nov. 19, 2007 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Jan. 23, 2012 | 5,000 | Disposed |
| Oct. 22, 2007 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Jan. 23, 2012 | 5,000 | Disposed |
| Sept. 20, 2007 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Jan. 23, 2012 | 5,000 | Disposed |
| Feb. 7, 2007 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Jan. 23, 2012 | 3,650 | Disposed |
| Feb. 7, 2007 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Feb. 14, 2011 | 2,100 | Disposed |
| Jan. 10, 2007 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Feb. 14, 2011 | 5,750 | Disposed |
| Dec. 13, 2006 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $35.92 | Dec. 13, 2016 | 32,558 | Acquired |
| Nov. 27, 2006 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Feb. 14, 2011 | 5,750 | Disposed |
| Oct. 27, 2006 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Feb. 14, 2011 | 10,000 | Disposed |
| Oct. 13, 2006 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $8.50 | July 29, 2013 | 30,000 | Disposed |
| Nov. 16, 2005 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $13.00 | Feb. 14, 2011 | 14,000 | Disposed |
| Nov. 15, 2004 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $7.35 | Nov. 15, 2014 | 200,000 | Acquired |
| Feb. 18, 2004 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $9.15 | Feb. 18, 2014 | 100,000 | Acquired |
| July 29, 2003 | NDAQ | Employee Stock Option (Right to Buy) | Common Stock | $8.50 | July 29, 2013 | 30,300 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 2 holdings
Securities held when first becoming an insider, per SEC Form 3.
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2025 | $1,359,616 | · | · | · | $6,086,509 | · | $77,104 | $25,014,550 |
| 2024 | $1,250,000 | · | · | · | $5,009,927 | · | $44,430 | $21,518,170 |
| 2023 | $1,250,000 | · | $12,551,660 | · | $4,653,812 | · | $43,280 | $18,498,752 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.