Alex Cho
CIK 1744718 · View on SEC EDGAR ↗
First SEC filing: June 25, 2018 · Latest: May 27, 2026
On this page
- Insider at Companies where this person is a reporting insider.
- Insider transactions Every share this person bought or sold, from Form 4 filings.
- Derivatives Options and other derivative holdings reported by this person.
- Initial holdings The stakes this person held when they first started reporting.
- Compensation Executive pay disclosed in company proxy statements.
Insider at
Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Dec. 11, 2024 | HPQ | S 10b5-1 | 40,287 | $34.80 | $1,401,988 | 64,676 Direct | -38.38% | Disposed | -12.8% (price as of 2026-08-19) |
| Nov. 29, 2024 | HPQ | S 10b5-1 | 10,298 | $34.32 | $353,427 | 64,676 Direct | -13.74% | Disposed | -11.6% (price as of 2026-08-19) |
| June 21, 2024 | HPQ | S 10b5-1 | 173,137 | $36.11 | $6,251,977 | 64,676 Direct | -72.80% | Disposed | -16.0% (price as of 2026-08-19) |
| Nov. 30, 2023 | HPQ | S 10b5-1 | 45,758 | $29.24 | $1,337,964 | 22,003 Direct | -67.53% | Disposed | 3.8% (price as of 2026-08-19) |
| June 30, 2023 | HPQ | S 10b5-1 | 22,490 | $30.50 | $685,945 | 22,003 Direct | -50.55% | Disposed | -0.5% (price as of 2026-08-19) |
| Dec. 1, 2022 | HPQ | S 10b5-1 | 97,161 | $30.01 | $2,915,802 | 3 Direct | -100.00% | Disposed | 1.1% (price as of 2026-08-19) |
| March 2, 2022 | HPQ | S 10b5-1 | 53,874 | $35.11 | $1,891,516 | 3 Direct | -99.99% | Disposed | -13.6% (price as of 2026-08-19) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Dec. 27, 2024 | VFC | Phantom Stock [F1] | Common Stock (1,148) | — | — | 1,148 | Acquired |
| Dec. 9, 2024 | HPQ | Restricted Stock Units | Common Stock (66,941) | — | — | 66,941 | Acquired |
| Dec. 7, 2024 | HPQ | Restricted Stock Units | Common Stock (27,534) | — | — | 27,534 | Disposed |
| Dec. 7, 2024 | HPQ | Restricted Stock Units | Common Stock (29,711) | — | — | 29,711 | Disposed |
| Dec. 7, 2024 | HPQ | Restricted Stock Units | Common Stock (22,665) | — | — | 22,665 | Disposed |
| Nov. 20, 2024 | HPQ | Performance Adjusted Restricted Stock Units | Common Stock (20,425) | — | — | 20,425 | Disposed |
| Sept. 27, 2024 | VFC | Phantom Stock [F1] | Common Stock (1,275) | — | — | 1,275 | Acquired |
| June 28, 2024 | VFC | Phantom Stock [F1] | Common Stock (1,851) | — | — | 1,851 | Acquired |
| June 21, 2024 | HPQ | Performance Contingent Stock Options | Common Stock (173,137) | $23.68 | — | 173,137 | Disposed |
| May 28, 2024 | VFC | FY 2025 Non-qualified Stock Option (Right to Buy) | Common Stock (18,256) | $12.35 | May 27, 2034 | 18,256 | Acquired |
| March 29, 2024 | VFC | Phantom Stock [F1] | Common Stock (1,635) | — | — | 1,635 | Acquired |
| Dec. 29, 2023 | VFC | Phantom Stock [F1] | Common Stock (1,320) | — | — | 1,320 | Acquired |
| Dec. 19, 2023 | HPQ | Restricted Stock Units | Common Stock (80,581) | — | — | 80,581 | Acquired |
| Dec. 7, 2023 | HPQ | Restricted Stock Units | Common Stock (33,920) | — | — | 33,920 | Disposed |
| Dec. 7, 2023 | HPQ | Restricted Stock Units | Common Stock (21,962) | — | — | 21,962 | Disposed |
| Dec. 7, 2023 | HPQ | Restricted Stock Units | Common Stock (28,762) | — | — | 28,762 | Disposed |
| Nov. 28, 2023 | HPQ | Performance Adjusted Restricted Stock Units | Common Stock (80,368) | — | — | 80,368 | Disposed |
| Sept. 29, 2023 | VFC | Phantom Stock [F1] | Common Stock (1,440) | — | — | 1,440 | Acquired |
| June 30, 2023 | VFC | Phantom Stock [F1] | Common Stock (1,313) | — | — | 1,313 | Acquired |
| May 26, 2023 | VFC | FY 2024 Non-qualified Stock Option (Right to Buy) | Common Stock (15,733) | $17.95 | May 25, 2033 | 15,733 | Acquired |
| March 31, 2023 | VFC | Phantom Stock [F1] | Common Stock (1,108) | — | — | 1,108 | Acquired |
| Dec. 30, 2022 | VFC | Phantom Stock [F1] | Common Stock (914) | — | — | 914 | Acquired |
| Dec. 8, 2022 | HPQ | Performance Contingent Stock Options | Common Stock (188,379) | $28.48 | Dec. 8, 2032 | 188,379 | Acquired |
| Dec. 8, 2022 | HPQ | Performance Adjusted Restricted Stock Units | Common Stock (53,221) | — | — | 53,221 | Acquired |
| Dec. 8, 2022 | HPQ | Restricted Stock Units | Common Stock (83,188) | — | — | 83,188 | Acquired |
| Dec. 7, 2022 | HPQ | Restricted Stock Units | Common Stock (34,279) | — | — | 34,279 | Disposed |
| Dec. 7, 2022 | HPQ | Restricted Stock Units | Common Stock (32,768) | — | — | 32,768 | Disposed |
| Dec. 7, 2022 | HPQ | Restricted Stock Units | Common Stock (21,196) | — | — | 21,196 | Disposed |
| Nov. 29, 2022 | HPQ | Performance Adjusted Restricted Stock Units | Common Stock (182,588) | — | — | 182,588 | Disposed |
| Sept. 30, 2022 | VFC | Phantom Stock [F1] | Common Stock (832) | — | — | 832 | Acquired |
| Aug. 2, 2022 | VFC | FY 2023 Non-qualified Stock Option (Right to Buy) | Common Stock (5,403) | $44.74 | Aug. 1, 2032 | 5,403 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 7 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| June 25, 2018 | HPQ | Common Stock | 0 | Direct |
| June 25, 2018 | HPQ | Employee Stock Option (right to buy)→ Common Stock (9,566) | 9,566 | Direct |
| June 25, 2018 | HPQ | Employee Stock Option (right to buy)→ Common Stock (48,812) | 48,812 | Direct |
| June 25, 2018 | HPQ | Restricted Stock Units→ Common Stock (45,891) | 45,891 | Direct |
| June 25, 2018 | HPQ | Restricted Stock Units→ Common Stock (40,915) | 40,915 | Direct |
| June 25, 2018 | HPQ | Restricted Stock Units→ Common Stock (13,405) | 13,405 | Direct |
| June 25, 2018 | HPQ | Restricted Stock Units→ Common Stock (5,868) | 5,868 | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
HPQ
President, Personal Systems| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2024 | $827,600 | — | — | — | $865,877 | $34,145 | $39,335 | $7,130,184 |
| 2023 | $803,500 | — | — | — | $829,815 | — | $41,820 | $7,418,401 |
| 2022 | $780,000 | — | — | — | $582,546 | — | $42,670 | $8,770,310 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.