APPFOLIO INC
First SEC filing: Aug. 8, 2025 · Latest: Aug. 8, 2025
Biography
AppFolio, Inc. is an American company founded in 2006 that offers software-as-a-service (SaaS) applications and services to the real estate industry.
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AppFolio, Inc. is an American company founded in 2006 that offers software-as-a-service (SaaS) applications and services to the real estate industry.
The company's headquarters is in Goleta, California, in the Santa Barbara area.
History
AppFolio was established in 2006 by co-founders Klaus Schauser and Jon Walker. Schauser had previously founded Expertcity.
The company's first focus was property management for small to medium businesses and its first product, AppFolio Property Manager, was launched in 2007.
In November 2012, AppFolio acquired MyCase, a "legal practice management software provider."
AppFolio purchased real estate software firm RentLinx in April 2015. This acquisition included rights to the website ShowMeTheRent.com, which increased AppFolio's listing presence.
In May 2015, AppFolio announced its Initial public offering, which was unveiled in June.
In September 2018, AppFolio reported acquisition of utility analytics software WegoWise.
In January 2019, AppFolio acquired Dynasty Marketplace, Inc., for $60 million.
In September 2020, AppFolio announced the sale of MyCase to private equity firm Apax Funds, for approximately $193 million.
Products
AppFolio Property Manager
AppFolio Property Manager is a cloud-based property management platform used to manage residential and commercial rental operations, including leasing, accounting, and resident communications. The platform was expanded in 2022 with the AppFolio Stack, a marketplace for other real-estate software that can be integrated with its products.
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Insider at
Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
No open-market trades on record; showing all filings.
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| June 29, 2026 | APPF | A | 1,568 | · | · | 2,217 Direct | +241.60% | Acquired | (price as of 2026-10-02) |
| June 29, 2026 | APPF | A | 649 | · | · | 649 Direct | · | Acquired | (price as of 2026-10-02) |
| June 29, 2026 | APPF | A | 1,568 | · | · | 2,217 Direct | +241.60% | Acquired | (price as of 2026-10-02) |
| June 29, 2026 | APPF | A | 649 | · | · | 649 Direct | · | Acquired | (price as of 2026-10-02) |
| May 1, 2025 | APPF | A | 45 | · | · | 23,856 Direct | +0.19% | Acquired | (price as of 2026-10-02) |
| April 3, 2025 | APPF | A | 1,141 | · | · | 23,811 Direct | +5.03% | Acquired | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Initial ownership (Form 3) 9 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| July 1, 2026 | APPF | Class A Common Stock | 1,559 | Direct |
| July 1, 2026 | APPF | Class A Common Stock | 0 | Direct |
| Aug. 8, 2025 | APPF | Class A Common Stock | · | Direct |
| April 10, 2025 | APPF | Class A Common Stock | · | Direct |
| April 10, 2025 | APPF | Class A Common Stock | 8,867 | Indirect |
| April 10, 2025 | APPF | Class A Common Stock | 1,200 | Indirect |
| April 10, 2025 | APPF | Class A Common Stock | 500 | Indirect |
| April 10, 2025 | APPF | Class A Common Stock | 300 | Indirect |
| March 7, 2022 | APPF | Class A Common Stock [F1] | · | Direct |