Brian K. Ratzan
Insider
First SEC filing: July 10, 2017 · Latest: May 29, 2026
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net: $0
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| May 27, 2026 | ADV | A | 4,477 | · | · | 30,750 Direct | +17.04% | Acquired | (price as of 2026-10-05) |
| Jan. 28, 2026 | SMPL | A | 6,500 | · | · | 2,057,609 Direct | +0.32% | Acquired | (price as of 2026-10-05) |
| Sept. 6, 2025 | SMPL | A | 1,722 | · | · | 2,051,109 Direct | +0.08% | Acquired | (price as of 2026-10-05) |
| May 28, 2025 | ADV | A | 141,129 | · | · | 656,827 Direct | +27.37% | Acquired | (price as of 2026-10-05) |
| Nov. 14, 2024 | SMPL | S | 50,000 | $37.38 | $1,869,000 | 2,049,387 Direct | -2.38% | Disposed | -73.4% (price as of 2026-10-05) |
| Nov. 11, 2024 | SMPL | S | 66,483 | $36.28 | $2,412,003 | 2,099,387 Direct | -3.07% | Disposed | -72.6% (price as of 2026-10-05) |
| Nov. 8, 2024 | SMPL | S | 12,714 | $36.25 | $460,882 | 2,165,870 Direct | -0.58% | Disposed | -72.6% (price as of 2026-10-05) |
| Nov. 6, 2024 | SMPL | S | 20,803 | $36.32 | $755,565 | 2,178,584 Direct | -0.95% | Disposed | -72.6% (price as of 2026-10-05) |
| Sept. 6, 2024 | SMPL | A | 3,827 | · | · | 2,199,387 Direct | +0.17% | Acquired | (price as of 2026-10-05) |
| May 29, 2024 | ADV | A | 49,715 | · | · | 515,698 Direct | +10.67% | Acquired | (price as of 2026-10-05) |
| Jan. 4, 2024 | SMPL | S 10b5-1 | 30,768 | $42.73 | $1,314,717 | 2,195,560 Direct | -1.38% | Disposed | -76.7% (price as of 2026-10-05) |
| Dec. 7, 2023 | SMPL | S 10b5-1 | 8,180 | $40.15 | $328,427 | 2,226,328 Direct | -0.37% | Disposed | -75.2% (price as of 2026-10-05) |
| Dec. 6, 2023 | SMPL | S 10b5-1 | 51,512 | $40.20 | $2,070,782 | 2,234,508 Direct | -2.25% | Disposed | -75.3% (price as of 2026-10-05) |
| Dec. 5, 2023 | SMPL | S 10b5-1 | 28,766 | $40.09 | $1,153,229 | 2,286,020 Direct | -1.24% | Disposed | -75.2% (price as of 2026-10-05) |
| Dec. 4, 2023 | SMPL | S 10b5-1 | 61,284 | $40.14 | $2,459,940 | 2,314,786 Direct | -2.58% | Disposed | -75.2% (price as of 2026-10-05) |
| Nov. 27, 2023 | SMPL | S 10b5-1 | 258 | $40.03 | $10,328 | 2,376,070 Direct | -0.01% | Disposed | -75.2% (price as of 2026-10-05) |
| Nov. 13, 2023 | ADV | P | 115,400 | $2.09 | $241,186 | 465,983 Direct | +32.92% | Acquired | -47.6% (price as of 2026-10-05) |
| Nov. 10, 2023 | ADV | P | 100,000 | $1.98 | $198,000 | 350,583 Direct | +39.91% | Acquired | -44.7% (price as of 2026-10-05) |
| Sept. 6, 2023 | SMPL | A | 3,771 | · | · | 2,376,328 Direct | +0.16% | Acquired | (price as of 2026-10-05) |
| July 24, 2023 | SMPL | S | 300,000 | $37.78 | $11,334,000 | 2,372,557 Direct | -11.23% | Disposed | -73.7% (price as of 2026-10-05) |
| May 24, 2023 | ADV | A | 98,314 | · | · | 250,583 Direct | +64.57% | Acquired | (price as of 2026-10-05) |
| May 15, 2023 | SMPL | S | 15,133 | $40.00 | $605,320 | 2,672,557 Direct | -0.56% | Disposed | -75.2% (price as of 2026-10-05) |
| Sept. 16, 2022 | ADV | P | 100,000 | $2.47 | $247,000 | 152,269 Direct | +191.32% | Acquired | -55.7% (price as of 2026-10-05) |
| Sept. 6, 2022 | SMPL | A | 3,889 | · | · | 92,177 Direct | +4.40% | Acquired | (price as of 2026-10-05) |
| May 25, 2022 | ADV | A | 40,603 | · | · | 52,269 Direct | +348.05% | Acquired | (price as of 2026-10-05) |
| Oct. 28, 2021 | ADV | A | 11,666 | · | · | 11,666 Direct | · | Acquired | (price as of 2026-10-05) |
| Sept. 6, 2021 | SMPL | A | 2,812 | · | · | 88,288 Direct | +3.29% | Acquired | (price as of 2026-10-05) |
| Sept. 6, 2020 | SMPL | A | 4,222 | · | · | 85,476 Direct | +5.20% | Acquired | (price as of 2026-10-05) |
| April 13, 2020 | SMPL | P | 15,000 | $16.00 | $240,000 | 81,254 Direct | +22.64% | Acquired | -37.9% (price as of 2026-10-05) |
| Feb. 3, 2020 | SMPL | P | 10,000 | $22.98 | $229,800 | 66,254 Direct | +17.78% | Acquired | -56.7% (price as of 2026-10-05) |
| Sept. 6, 2019 | SMPL | A | 3,011 | · | · | 56,254 Direct | +5.66% | Acquired | (price as of 2026-10-05) |
| Sept. 6, 2018 | SMPL | A | 5,033 | · | · | 53,243 Direct | +10.44% | Acquired | (price as of 2026-10-05) |
| Feb. 9, 2018 | SMPL | P | 40,710 | $12.40 | $504,804 | 48,210 Direct | +542.80% | Acquired | -19.8% (price as of 2026-10-05) |
| Sept. 6, 2017 | SMPL | A | 7,500 | · | · | 7,500 Direct | · | Acquired | (price as of 2026-10-05) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| July 10, 2017 | SMPL | Common Stock | 0 | Indirect |