Bruce S Rosenbloom
CIK 1251340 · View on SEC EDGAR ↗
First SEC filing: Sept. 8, 2023 · Latest: Sept. 8, 2023
On this page
- Insider at Companies where this person is a reporting insider.
- Insider transactions Every share this person bought or sold, from Form 4 filings.
- Derivatives Options and other derivative holdings reported by this person.
- Initial holdings The stakes this person held when they first started reporting.
- Compensation Executive pay disclosed in company proxy statements.
Insider at
Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Nov. 24, 2023 | DFDVW | P | 500 | $0.91 | $455 | 9,500 Direct | +5.56% | Acquired | -64.8% (price as of 2026-08-20) |
| Sept. 15, 2023 | DFDVW | P | 9,000 | $1.48 | $13,320 | 9,000 Direct | — | Acquired | -78.4% (price as of 2026-08-20) |
| March 18, 2013 | PETS | S 10b5-1 | 500 | $14.50 | $7,250 | 46,100 Direct | -1.07% | Disposed | -87.7% (price as of 2026-08-20) |
| March 14, 2013 | PETS | S 10b5-1 | 500 | $14.25 | $7,125 | 46,600 Direct | -1.06% | Disposed | -87.5% (price as of 2026-08-20) |
| March 13, 2013 | PETS | S 10b5-1 | 500 | $14.00 | $7,000 | 47,100 Direct | -1.05% | Disposed | -87.3% (price as of 2026-08-20) |
| May 4, 2012 | PETS | S 10b5-1 | 500 | $14.00 | $7,000 | 37,600 Direct | -1.31% | Disposed | -87.3% (price as of 2026-08-20) |
| March 19, 2010 | PETS | S 10b5-1 | 1,000 | $22.50 | $22,500 | 18,100 Direct | -5.24% | Disposed | -92.1% (price as of 2026-08-20) |
| March 18, 2010 | PETS | S 10b5-1 | 1,750 | $21.69 | $37,958 | 19,100 Direct | -8.39% | Disposed | -91.8% (price as of 2026-08-20) |
| Oct. 16, 2009 | PETS | S 10b5-1 | 1,333 | $20.25 | $26,993 | 20,850 Direct | -6.01% | Disposed | -91.2% (price as of 2026-08-20) |
| Oct. 16, 2009 | PETS | S 10b5-1 | 2,500 | $20.00 | $50,000 | 20,850 Direct | -10.71% | Disposed | -91.1% (price as of 2026-08-20) |
| Oct. 16, 2009 | PETS | S 10b5-1 | 1,500 | $20.00 | $30,000 | 23,350 Direct | -6.04% | Disposed | -91.1% (price as of 2026-08-20) |
| Oct. 7, 2009 | PETS | S 10b5-1 | 1,500 | $19.75 | $29,625 | 23,350 Direct | -6.04% | Disposed | -91.0% (price as of 2026-08-20) |
| Oct. 6, 2009 | PETS | S 10b5-1 | 1,500 | $19.50 | $29,250 | 23,350 Direct | -6.04% | Disposed | -90.9% (price as of 2026-08-20) |
| Sept. 9, 2009 | PETS | S 10b5-1 | 1,400 | $19.25 | $26,950 | 23,350 Direct | -5.66% | Disposed | -90.8% (price as of 2026-08-20) |
| Sept. 8, 2009 | PETS | S 10b5-1 | 100 | $19.25 | $1,925 | 23,350 Direct | -0.43% | Disposed | -90.8% (price as of 2026-08-20) |
| Sept. 8, 2009 | PETS | S 10b5-1 | 2,084 | $19.00 | $39,596 | 23,350 Direct | -8.19% | Disposed | -90.6% (price as of 2026-08-20) |
| Sept. 8, 2009 | PETS | S 10b5-1 | 1,500 | $19.00 | $28,500 | 25,434 Direct | -5.57% | Disposed | -90.6% (price as of 2026-08-20) |
| Sept. 1, 2009 | PETS | S 10b5-1 | 1,500 | $18.75 | $28,125 | 25,434 Direct | -5.57% | Disposed | -90.5% (price as of 2026-08-20) |
| Aug. 7, 2009 | PETS | S 10b5-1 | 1,500 | $18.50 | $27,750 | 25,434 Direct | -5.57% | Disposed | -90.4% (price as of 2026-08-20) |
| Aug. 7, 2009 | PETS | S 10b5-1 | 1,500 | $18.25 | $27,375 | 25,434 Direct | -5.57% | Disposed | -90.2% (price as of 2026-08-20) |
| Nov. 13, 2008 | PETS | S | 2,000 | $18.50 | $37,000 | 16,434 Direct | -10.85% | Disposed | -90.4% (price as of 2026-08-20) |
| Nov. 11, 2008 | PETS | S | 1,900 | $18.25 | $34,675 | 16,434 Direct | -10.36% | Disposed | -90.2% (price as of 2026-08-20) |
| Nov. 7, 2008 | PETS | S | 100 | $18.25 | $1,825 | 16,434 Direct | -0.60% | Disposed | -90.2% (price as of 2026-08-20) |
| Nov. 4, 2008 | PETS | S | 2,000 | $18.03 | $36,060 | 16,434 Direct | -10.85% | Disposed | -90.1% (price as of 2026-08-20) |
| Oct. 23, 2008 | PETS | S 10b5-1 | 5,167 | $17.00 | $87,839 | 16,434 Direct | -23.92% | Disposed | -89.5% (price as of 2026-08-20) |
| Oct. 23, 2008 | PETS | S 10b5-1 | 833 | $16.75 | $13,953 | 16,434 Direct | -4.82% | Disposed | -89.4% (price as of 2026-08-20) |
| Oct. 23, 2008 | PETS | S 10b5-1 | 1,667 | $16.75 | $27,922 | 16,434 Direct | -9.21% | Disposed | -89.4% (price as of 2026-08-20) |
| Oct. 23, 2008 | PETS | S 10b5-1 | 2,500 | $16.50 | $41,250 | 16,434 Direct | -13.20% | Disposed | -89.2% (price as of 2026-08-20) |
| Sept. 18, 2008 | PETS | S 10b5-1 | 2,500 | $16.25 | $40,625 | 16,434 Direct | -13.20% | Disposed | -89.0% (price as of 2026-08-20) |
| Sept. 18, 2008 | PETS | S 10b5-1 | 2,500 | $16.00 | $40,000 | 16,434 Direct | -13.20% | Disposed | -88.9% (price as of 2026-08-20) |
| Sept. 8, 2008 | PETS | S | 2,732 | $15.75 | $43,029 | 16,434 Direct | -14.25% | Disposed | -88.7% (price as of 2026-08-20) |
| Aug. 11, 2008 | PETS | S | 2,500 | $15.50 | $38,750 | 19,166 Direct | -11.54% | Disposed | -88.5% (price as of 2026-08-20) |
| Aug. 11, 2008 | PETS | S | 2,500 | $15.25 | $38,125 | 21,666 Direct | -10.35% | Disposed | -88.3% (price as of 2026-08-20) |
| Aug. 8, 2008 | PETS | S | 2,500 | $15.12 | $37,800 | 24,166 Direct | -9.38% | Disposed | -88.2% (price as of 2026-08-20) |
| July 29, 2008 | PETS | S | 7,500 | $14.76 | $110,700 | 18,416 Direct | -28.94% | Disposed | -87.9% (price as of 2026-08-20) |
| Feb. 12, 2008 | PETS | S | 6,000 | $13.07 | $78,420 | 25,916 Direct | -18.80% | Disposed | -86.4% (price as of 2026-08-20) |
| Aug. 7, 2007 | PETS | S 10b5-1 | 2,500 | $15.75 | $39,375 | 25,916 Direct | -8.80% | Disposed | -88.7% (price as of 2026-08-20) |
| Aug. 7, 2007 | PETS | S 10b5-1 | 5,000 | $15.50 | $77,500 | 28,416 Direct | -14.96% | Disposed | -88.5% (price as of 2026-08-20) |
| July 23, 2007 | PETS | S 10b5-1 | 2,500 | $15.25 | $38,125 | 30,916 Direct | -7.48% | Disposed | -88.3% (price as of 2026-08-20) |
| July 23, 2007 | PETS | S 10b5-1 | 5,000 | $15.00 | $75,000 | 33,416 Direct | -13.02% | Disposed | -88.1% (price as of 2026-08-20) |
| July 23, 2007 | PETS | S 10b5-1 | 2,500 | $14.75 | $36,875 | 35,916 Direct | -6.51% | Disposed | -87.9% (price as of 2026-08-20) |
| July 23, 2007 | PETS | S 10b5-1 | 2,500 | $14.50 | $36,250 | 38,416 Direct | -6.11% | Disposed | -87.7% (price as of 2026-08-20) |
| March 16, 2006 | PETS | S | 2,500 | $19.75 | $49,375 | 3,000 Direct | -45.45% | Disposed | -91.0% (price as of 2026-08-20) |
Showing latest 100 of 135 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| April 9, 2025 | DFDVW | Option (Right to buy) | Common Stock (5,000) | $27.38 | April 9, 2035 | 5,000 | Acquired |
| Oct. 16, 2009 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (1,333) | $6.60 | May 20, 2011 | 1,333 | Disposed |
| Oct. 16, 2009 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (1,500) | $6.60 | May 20, 2011 | 1,500 | Disposed |
| Oct. 7, 2009 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (1,500) | $6.60 | May 20, 2011 | 1,500 | Disposed |
| Oct. 6, 2009 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (1,500) | $6.60 | May 20, 2011 | 1,500 | Disposed |
| Sept. 9, 2009 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (1,400) | $6.60 | May 20, 2010 | 1,400 | Disposed |
| Sept. 8, 2009 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (100) | $6.60 | May 20, 2010 | 100 | Disposed |
| Sept. 8, 2009 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (1,500) | $6.60 | May 20, 2010 | 1,500 | Disposed |
| Sept. 1, 2009 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (1,500) | $6.60 | May 20, 2010 | 1,500 | Acquired |
| Aug. 7, 2009 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (3,000) | $6.60 | May 20, 2010 | 3,000 | Disposed |
| Nov. 13, 2008 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (2,000) | $8.90 | June 13, 2010 | 2,000 | Disposed |
| Nov. 11, 2008 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (1,900) | $8.90 | June 13, 2010 | 1,900 | Disposed |
| Nov. 7, 2008 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (100) | $8.90 | June 13, 2010 | 100 | Disposed |
| Nov. 4, 2008 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (2,000) | $8.90 | June 13, 2010 | 2,000 | Disposed |
| Oct. 23, 2008 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (6,000) | $8.90 | May 20, 2009 | 6,000 | Acquired |
| Oct. 23, 2008 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (4,167) | $6.60 | June 13, 2009 | 4,167 | Acquired |
| Sept. 18, 2008 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (2,500) | $6.60 | May 20, 2009 | 2,500 | Disposed |
| Sept. 18, 2008 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (2,500) | $3.45 | June 13, 2009 | 2,500 | Disposed |
| Feb. 12, 2008 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (6,000) | $8.90 | June 11, 2008 | 6,000 | Disposed |
| Aug. 7, 2007 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (2,500) | $3.45 | June 13, 2008 | 2,500 | Disposed |
| July 23, 2007 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (5,000) | $3.45 | June 13, 2008 | 5,000 | Disposed |
| April 3, 2006 | PETS | Option to Purchase PetMed Express, Inc. Common Stock | Common Stock (5,000) | $3.45 | June 13, 2007 | 5,000 | Acquired |
| April 3, 2006 | PETS | Option to Purchase PetMed, Inc. Common Stock | Common Stock (16,666) | $1.65 | May 31, 2007 | 16,666 | Acquired |
| Jan. 20, 2006 | PETS | Option to Purchase PetMed Express, Inc. Common stock | Common stock (16,668) | $1.65 | May 31, 2006 | 16,668 | Acquired |
| Nov. 7, 2005 | PETS | Option to purchase PetMed Express, Inc. Common Stock | PetMed Express, Inc. Stock Option (8,334) | $0.86 | March 6, 2008 | 8,334 | Disposed |
| May 20, 2005 | PETS | PetMed Express, Inc. Stock Options | Common (6,666) | $6.60 | May 20, 2011 | 6,666 | Acquired |
| May 20, 2005 | PETS | PetMed Express, Inc. Stock Options | Common (6,667) | $6.60 | May 20, 2010 | 6,667 | Acquired |
| May 20, 2005 | PETS | Petmed Express, Inc. Stock Options | Common (6,667) | $6.60 | May 20, 2009 | 6,667 | Acquired |
| May 13, 2005 | PETS | Options to Purchase Common Stock | PetMed Express, Inc. Common Stock (6,666) | $1.65 | May 31, 2005 | 6,666 | Disposed |
| June 21, 2004 | PETS | Common Stock | PetMed Express, Inc. Common Stock (10,000) | $1.65 | May 31, 2005 | 10,000 | Disposed |
| June 11, 2004 | PETS | PetMed Express, Inc. Stock Options | Common Stock (6,000) | $8.90 | June 11, 2010 | 6,000 | Acquired |
| June 11, 2004 | PETS | PetMed Express, Inc. Stock Options | Common Stock (6,000) | $8.90 | June 11, 2009 | 6,000 | Acquired |
| June 11, 2004 | PETS | PetMed Express, Inc. Stock Options | Common Stock (6,000) | $8.90 | June 11, 2008 | 6,000 | Acquired |
| March 6, 2004 | PETS | Common Stock | PetMed Express, Inc. Common Stock (25,000) | $0.86 | March 6, 2007 | 9,166 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Sept. 8, 2023 | DFDVW | Restricted Stock Unit→ Common Stock (225,000) | 225,000 | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
PETS
CFO| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2023 | $274,523 | — | — | — | — | — | $306,378 | $580,901 |
| 2022 | $356,106 | $1,200 | $468,496 | — | — | — | $130,657 | $956,459 |
| 2021 | $336,600 | $1,200 | $311,220 | — | — | — | $135,669 | $784,689 |
DFDVW
Former Chief Financial| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2024 | $251,923 | $30,000 | — | — | — | — | — | $281,923 |
| 2023 | $63,077 | $24,000 | $292,500 | — | — | — | — | $379,577 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.