Casey O'Connor
Insider
First SEC filing: Dec. 8, 2022 · Latest: Dec. 8, 2022
Insider at
Insider transactions
0 buys (P)
7 sells (S)
Net: $-1,437,572
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Sept. 16, 2026 | SFIX | M | 25,284 | · | · | 454,902 Direct | +5.89% | Acquired | (price as of 2026-10-02) |
| Sept. 16, 2026 | SFIX | F | 25,999 | $2.94 | $76,437 | 428,903 Direct | -5.72% | Disposed | -11.2% (price as of 2026-10-02) |
| Sept. 16, 2026 | SFIX | M | 25,284 | · | · | 101,196 Direct | -19.99% | Disposed | (price as of 2026-10-02) |
| July 16, 2026 | SFIX | S 10b5-1 | 50,000 | $3.93 | $196,500 | 429,618 Direct | -10.42% | Disposed | -33.6% (price as of 2026-10-02) |
| June 17, 2026 | SFIX | M | 25,283 | · | · | 126,480 Direct | -16.66% | Disposed | (price as of 2026-10-02) |
| June 17, 2026 | SFIX | F | 25,999 | $4.16 | $108,156 | 479,618 Direct | -5.14% | Disposed | -37.3% (price as of 2026-10-02) |
| June 17, 2026 | SFIX | M | 25,283 | · | · | 505,617 Direct | +5.26% | Acquired | (price as of 2026-10-02) |
| April 10, 2026 | SFIX | S 10b5-1 | 60,000 | $3.08 | $184,800 | 480,334 Direct | -11.10% | Disposed | -15.3% (price as of 2026-10-02) |
| March 18, 2026 | SFIX | M | 25,284 | · | · | 567,355 Direct | +4.66% | Acquired | (price as of 2026-10-02) |
| March 18, 2026 | SFIX | F | 27,021 | $3.19 | $86,197 | 540,334 Direct | -4.76% | Disposed | -18.2% (price as of 2026-10-02) |
| March 18, 2026 | SFIX | M | 25,284 | · | · | 151,763 Direct | -14.28% | Disposed | (price as of 2026-10-02) |
| Jan. 27, 2026 | SFIX | M 10b5-1 | 19,347 | $3.80 | $73,519 | 561,418 Direct | +3.57% | Acquired | -31.3% (price as of 2026-10-02) |
| Jan. 27, 2026 | SFIX | S 10b5-1 | 19,347 | $5.68 | $109,891 | 542,071 Direct | -3.45% | Disposed | -54.0% (price as of 2026-10-02) |
| Jan. 27, 2026 | SFIX | M 10b5-1 | 19,347 | · | · | 380,653 Direct | -4.84% | Disposed | (price as of 2026-10-02) |
| Jan. 22, 2026 | SFIX | M 10b5-1 | 41,259 | $3.80 | $156,784 | 583,330 Direct | +7.61% | Acquired | -31.3% (price as of 2026-10-02) |
| Jan. 22, 2026 | SFIX | S 10b5-1 | 41,259 | $5.34 | $220,323 | 542,071 Direct | -7.07% | Disposed | -51.1% (price as of 2026-10-02) |
| Jan. 22, 2026 | SFIX | M 10b5-1 | 41,259 | · | · | 400,000 Direct | -9.35% | Disposed | (price as of 2026-10-02) |
| Jan. 21, 2026 | SFIX | M 10b5-1 | 13,852 | $3.80 | $52,638 | 555,923 Direct | +2.56% | Acquired | -31.3% (price as of 2026-10-02) |
| Jan. 21, 2026 | SFIX | S 10b5-1 | 13,852 | $5.34 | $73,970 | 542,071 Direct | -2.49% | Disposed | -51.1% (price as of 2026-10-02) |
| Jan. 21, 2026 | SFIX | M 10b5-1 | 13,852 | · | · | 441,259 Direct | -3.04% | Disposed | (price as of 2026-10-02) |
| Jan. 20, 2026 | SFIX | M 10b5-1 | 13,641 | $3.80 | $51,836 | 625,712 Direct | +2.23% | Acquired | -31.3% (price as of 2026-10-02) |
| Jan. 20, 2026 | SFIX | S 10b5-1 | 83,641 | $5.16 | $431,588 | 542,071 Direct | -13.37% | Disposed | -49.4% (price as of 2026-10-02) |
| Jan. 20, 2026 | SFIX | M 10b5-1 | 13,641 | · | · | 455,111 Direct | -2.91% | Disposed | (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | M | 126,478 | $5.34 | $675,393 | 706,987 Direct | +21.79% | Acquired | -51.1% (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | F | 94,916 | $5.34 | $506,851 | 612,071 Direct | -13.43% | Disposed | -51.1% (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | M | 126,478 | · | · | 177,047 Direct | -41.67% | Disposed | (price as of 2026-10-02) |
| Oct. 21, 2025 | SFIX | A | 149,068 | · | · | 580,509 Direct | +34.55% | Acquired | (price as of 2026-10-02) |
| Oct. 20, 2025 | SFIX | S 10b5-1 | 50,000 | $4.41 | $220,500 | 431,441 Direct | -10.39% | Disposed | -40.8% (price as of 2026-10-02) |
| Sept. 22, 2025 | SFIX | A | 303,525 | · | · | 303,525 Direct | · | Acquired | (price as of 2026-10-02) |
| Sept. 17, 2025 | SFIX | F | 17,180 | $5.48 | $94,146 | 481,441 Direct | -3.45% | Disposed | -52.4% (price as of 2026-10-02) |
| July 28, 2025 | SFIX | M | 31,248 | $3.80 | $118,742 | 529,869 Direct | +6.27% | Acquired | -31.3% (price as of 2026-10-02) |
| July 28, 2025 | SFIX | S 10b5-1 | 31,248 | $5.34 | $166,864 | 498,621 Direct | -5.90% | Disposed | -51.1% (price as of 2026-10-02) |
| July 28, 2025 | SFIX | M 10b5-1 | 31,248 | · | · | 468,752 Direct | -6.25% | Disposed | (price as of 2026-10-02) |
| July 22, 2025 | SFIX | S 10b5-1 | 10,000 | $5.00 | $50,000 | 498,621 Direct | -1.97% | Disposed | -47.8% (price as of 2026-10-02) |
| July 21, 2025 | SFIX | S 10b5-1 | 50,000 | $4.72 | $236,000 | 508,621 Direct | -8.95% | Disposed | -44.7% (price as of 2026-10-02) |
| June 18, 2025 | SFIX | F | 17,134 | $3.87 | $66,309 | 558,621 Direct | -2.98% | Disposed | -32.6% (price as of 2026-10-02) |
| April 14, 2025 | SFIX | S 10b5-1 | 50,000 | $3.04 | $152,000 | 575,755 Direct | -7.99% | Disposed | -14.1% (price as of 2026-10-02) |
| March 12, 2025 | SFIX | F | 18,101 | $4.23 | $76,567 | 625,755 Direct | -2.81% | Disposed | -38.3% (price as of 2026-10-02) |
| Dec. 11, 2024 | SFIX | D | 14,159 | $4.60 | $65,131 | 643,856 Direct | -2.15% | Disposed | -43.3% (price as of 2026-10-02) |
| Oct. 28, 2024 | SFIX | A | 225,000 | · | · | 658,015 Direct | +51.96% | Acquired | (price as of 2026-10-02) |
| Sept. 11, 2024 | SFIX | F | 14,160 | $3.59 | $50,834 | 433,015 Direct | -3.17% | Disposed | -27.3% (price as of 2026-10-02) |
| July 17, 2024 | SFIX | S 10b5-1 | 3,045 | $4.96 | $15,103 | 447,175 Direct | -0.68% | Disposed | -47.4% (price as of 2026-10-02) |
| June 12, 2024 | SFIX | F | 14,159 | $3.92 | $55,503 | 450,220 Direct | -3.05% | Disposed | -33.4% (price as of 2026-10-02) |
| April 18, 2024 | SFIX | S 10b5-1 | 3,004 | $2.22 | $6,669 | 464,379 Direct | -0.64% | Disposed | 17.6% (price as of 2026-10-02) |
| March 13, 2024 | SFIX | F | 16,372 | $2.34 | $38,310 | 467,383 Direct | -3.38% | Disposed | 11.5% (price as of 2026-10-02) |
| Jan. 18, 2024 | SFIX | S 10b5-1 | 4,692 | $3.24 | $15,202 | 483,755 Direct | -0.96% | Disposed | -19.4% (price as of 2026-10-02) |
| Dec. 13, 2023 | SFIX | F | 12,405 | $4.05 | $50,240 | 488,448 Direct | -2.48% | Disposed | -35.6% (price as of 2026-10-02) |
| Dec. 8, 2023 | SFIX | A | 192,000 | · | · | 500,853 Direct | +62.17% | Acquired | (price as of 2026-10-02) |
| Dec. 8, 2023 | SFIX | A | 384,000 | · | · | 384,000 Direct | · | Acquired | (price as of 2026-10-02) |
| Oct. 18, 2023 | SFIX | S 10b5-1 | 4,693 | $3.42 | $16,050 | 308,853 Direct | -1.50% | Disposed | -23.7% (price as of 2026-10-02) |
| Oct. 3, 2023 | SFIX | A | 63,598 | · | · | 335,539 Direct | +23.39% | Acquired | (price as of 2026-10-02) |
| Oct. 3, 2023 | SFIX | F | 21,993 | $3.38 | $74,336 | 313,546 Direct | -6.55% | Disposed | -22.8% (price as of 2026-10-02) |
| Sept. 13, 2023 | SFIX | F | 12,405 | $3.72 | $46,147 | 271,941 Direct | -4.36% | Disposed | -29.8% (price as of 2026-10-02) |
| July 20, 2023 | SFIX | S 10b5-1 | 9,262 | $4.21 | $38,993 | 284,346 Direct | -3.15% | Disposed | -38.0% (price as of 2026-10-02) |
| June 14, 2023 | SFIX | F | 24,486 | $4.77 | $116,798 | 293,608 Direct | -7.70% | Disposed | -45.3% (price as of 2026-10-02) |
| March 24, 2023 | SFIX | S | 12,000 | $5.14 | $61,680 | 318,094 Direct | -3.64% | Disposed | -49.2% (price as of 2026-10-02) |
| March 15, 2023 | SFIX | F | 4,385 | $5.21 | $22,846 | 330,094 Direct | -1.31% | Disposed | -49.9% (price as of 2026-10-02) |
| Dec. 15, 2022 | SFIX | A | 250,000 | · | · | 334,479 Direct | +295.93% | Acquired | (price as of 2026-10-02) |
| Dec. 15, 2022 | SFIX | A | 500,000 | · | · | 500,000 Direct | · | Acquired | (price as of 2026-10-02) |
| Dec. 14, 2022 | SFIX | F | 3,720 | $4.08 | $15,178 | 84,479 Direct | -4.22% | Disposed | -36.0% (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Sept. 16, 2026 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 25,284 | Disposed |
| June 17, 2026 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 25,283 | Disposed |
| March 18, 2026 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 25,284 | Disposed |
| Jan. 27, 2026 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $3.80 | Dec. 14, 2032 | 19,347 | Disposed |
| Jan. 22, 2026 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $3.80 | Dec. 14, 2032 | 41,259 | Disposed |
| Jan. 21, 2026 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $3.80 | Dec. 14, 2032 | 13,852 | Disposed |
| Jan. 20, 2026 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $3.80 | Dec. 14, 2032 | 13,641 | Disposed |
| Dec. 17, 2025 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 126,478 | Disposed |
| Sept. 22, 2025 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 303,525 | Acquired |
| July 28, 2025 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $3.80 | Dec. 14, 2032 | 31,248 | Disposed |
| Dec. 8, 2023 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $3.99 | Dec. 7, 2033 | 384,000 | Acquired |
| Dec. 15, 2022 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $3.80 | Dec. 14, 2032 | 500,000 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 3 holdings
Securities held when first becoming an insider, per SEC Form 3.
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2025 | $500,000 | · | $1,650,393 | · | $424,520 | · | $13,800 | $2,588,713 |
| 2024 | $500,480 | · | $766,080 | $959,155 | $158,200 | · | $11,538 | $2,395,454 |
| 2023 | $479,326 | $17,000 | $950,000 | $1,235,400 | $205,423 | · | $11,400 | $2,898,549 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.