Insider at

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Insider transactions

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1 buys (P) 0 sells (S) Net: $199,019 + 3 non-open-market transactions below Avg return of open purchases vs now: -50.9% last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

3 other filings hidden
DateTickerCodeSharesPriceValue Owned afterΔ ownA/Dvs now
Nov. 6, 2025 SMPL P 9,946 $20.01 $199,019 32,966 Direct +43.21% Acquired -50.9% (price as of 2026-10-02)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Initial ownership (Form 3) 2 holdings

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Securities held when first becoming an insider, per SEC Form 3.

DateTickerSecuritySharesOwnership
July 10, 2025 SMPL Common Stock 23,020 Direct
July 10, 2025 SMPL Options to Purchase Common Stock→ Common Stock (34,035) 34,035 Direct