David Aufderhaar
Insider
First SEC filing: April 4, 2023 · Latest: April 4, 2023
Insider at
Insider transactions
0 buys (P)
3 sells (S)
Net: $-584,314
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Sept. 16, 2026 | SFIX | M | 43,895 | · | · | 1,146,264 Direct | +3.98% | Acquired | (price as of 2026-10-02) |
| Sept. 16, 2026 | SFIX | F | 62,665 | $2.94 | $184,235 | 1,083,599 Direct | -5.47% | Disposed | -11.2% (price as of 2026-10-02) |
| Sept. 16, 2026 | SFIX | M | 43,895 | · | · | 175,687 Direct | -19.99% | Disposed | (price as of 2026-10-02) |
| July 6, 2026 | SFIX | S 10b5-1 | 67,960 | $3.79 | $257,568 | 1,102,369 Direct | -5.81% | Disposed | -31.1% (price as of 2026-10-02) |
| June 17, 2026 | SFIX | M | 43,895 | · | · | 219,582 Direct | -16.66% | Disposed | (price as of 2026-10-02) |
| June 17, 2026 | SFIX | F | 51,603 | $4.16 | $214,668 | 1,170,329 Direct | -4.22% | Disposed | -37.3% (price as of 2026-10-02) |
| June 17, 2026 | SFIX | M | 43,895 | · | · | 1,221,932 Direct | +3.73% | Acquired | (price as of 2026-10-02) |
| April 7, 2026 | SFIX | S 10b5-1 | 65,709 | $3.09 | $203,041 | 1,178,037 Direct | -5.28% | Disposed | -15.5% (price as of 2026-10-02) |
| March 18, 2026 | SFIX | M | 43,895 | · | · | 1,295,757 Direct | +3.51% | Acquired | (price as of 2026-10-02) |
| March 18, 2026 | SFIX | F | 52,011 | $3.19 | $165,915 | 1,243,746 Direct | -4.01% | Disposed | -18.2% (price as of 2026-10-02) |
| March 18, 2026 | SFIX | M | 43,895 | · | · | 263,477 Direct | -14.28% | Disposed | (price as of 2026-10-02) |
| Jan. 20, 2026 | SFIX | S 10b5-1 | 24,114 | $5.13 | $123,705 | 1,251,862 Direct | -1.89% | Disposed | -49.1% (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | M | 219,580 | $5.34 | $1,172,557 | 1,437,736 Direct | +18.03% | Acquired | -51.1% (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | F | 161,760 | $5.34 | $863,798 | 1,275,976 Direct | -11.25% | Disposed | -51.1% (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | M | 219,580 | · | · | 307,372 Direct | -41.67% | Disposed | (price as of 2026-10-02) |
| Oct. 21, 2025 | SFIX | A | 310,559 | · | · | 1,218,156 Direct | +34.22% | Acquired | (price as of 2026-10-02) |
| Sept. 22, 2025 | SFIX | A | 526,952 | · | · | 526,952 Direct | · | Acquired | (price as of 2026-10-02) |
| Sept. 17, 2025 | SFIX | F | 29,741 | $5.48 | $162,981 | 907,597 Direct | -3.17% | Disposed | -52.4% (price as of 2026-10-02) |
| July 22, 2025 | SFIX | S 10b5-1 | 20,538 | $5.10 | $104,744 | 937,338 Direct | -2.14% | Disposed | -48.8% (price as of 2026-10-02) |
| June 18, 2025 | SFIX | F | 32,027 | $3.87 | $123,944 | 957,876 Direct | -3.24% | Disposed | -32.6% (price as of 2026-10-02) |
| March 12, 2025 | SFIX | F | 32,757 | $4.23 | $138,562 | 989,903 Direct | -3.20% | Disposed | -38.3% (price as of 2026-10-02) |
| Dec. 11, 2024 | SFIX | D | 22,853 | $4.60 | $105,124 | 1,022,660 Direct | -2.19% | Disposed | -43.3% (price as of 2026-10-02) |
| Oct. 28, 2024 | SFIX | A | 390,625 | · | · | 1,045,513 Direct | +59.65% | Acquired | (price as of 2026-10-02) |
| Sept. 11, 2024 | SFIX | F | 20,411 | $3.59 | $73,275 | 654,888 Direct | -3.02% | Disposed | -27.3% (price as of 2026-10-02) |
| June 12, 2024 | SFIX | F | 26,358 | $3.92 | $103,323 | 675,299 Direct | -3.76% | Disposed | -33.4% (price as of 2026-10-02) |
| March 13, 2024 | SFIX | F | 21,031 | $2.34 | $49,213 | 701,657 Direct | -2.91% | Disposed | 11.5% (price as of 2026-10-02) |
| Dec. 13, 2023 | SFIX | F | 36,681 | $4.05 | $148,558 | 722,688 Direct | -4.83% | Disposed | -35.6% (price as of 2026-10-02) |
| Dec. 13, 2023 | SFIX | F | 39,131 | $4.05 | $158,481 | 720,238 Direct | -5.15% | Disposed | -35.6% (price as of 2026-10-02) |
| Oct. 3, 2023 | SFIX | A | 52,080 | · | · | 777,379 Direct | +7.18% | Acquired | (price as of 2026-10-02) |
| Oct. 3, 2023 | SFIX | F | 18,010 | $3.38 | $60,874 | 759,369 Direct | -2.32% | Disposed | -22.8% (price as of 2026-10-02) |
| Sept. 13, 2023 | SFIX | F | 2,223 | $3.72 | $8,270 | 725,299 Direct | -0.31% | Disposed | -29.8% (price as of 2026-10-02) |
| June 14, 2023 | SFIX | F | 3,894 | $4.77 | $18,574 | 727,522 Direct | -0.53% | Disposed | -45.3% (price as of 2026-10-02) |
| April 3, 2023 | SFIX | A | 400,000 | · | · | 481,416 Direct | +491.30% | Acquired | (price as of 2026-10-02) |
| April 3, 2023 | SFIX | A | 250,000 | · | · | 731,416 Direct | +51.93% | Acquired | (price as of 2026-10-02) |
| April 3, 2023 | SFIX | A | 800,000 | · | · | 800,000 Direct | · | Acquired | (price as of 2026-10-02) |
| April 3, 2023 | SFIX | A | 500,000 | · | · | 500,000 Direct | · | Acquired | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Sept. 16, 2026 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 43,895 | Disposed |
| June 17, 2026 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 43,895 | Disposed |
| March 18, 2026 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 43,895 | Disposed |
| Dec. 17, 2025 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 219,580 | Disposed |
| Sept. 22, 2025 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 526,952 | Acquired |
| April 3, 2023 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $5.02 | April 2, 2033 | 800,000 | Acquired |
| April 3, 2023 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $5.02 | April 2, 2033 | 500,000 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| April 4, 2023 | SFIX | Class A Common Stock | 81,416 | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2025 | $585,769 | · | $2,865,277 | · | $498,928 | · | · | $3,949,974 |
| 2024 | $550,480 | · | · | · | $174,020 | · | · | $724,500 |
| 2023 | $439,711 | $33,000 | $3,263,000 | $4,296,470 | $168,220 | · | · | $8,200,401 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.