Deena Baker-Nel
CIK 1823548 · View on SEC EDGAR ↗
First SEC filing: Sept. 9, 2020 · Latest: March 3, 2026
On this page
- Insider at Companies where this person is a reporting insider.
- Insider transactions Every share this person bought or sold, from Form 4 filings.
- Derivatives Options and other derivative holdings reported by this person.
- Initial holdings The stakes this person held when they first started reporting.
- Compensation Executive pay disclosed in company proxy statements.
Insider at
Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| May 23, 2024 | AVY | S | 3,000 | $228.17 | $684,510 | 1,577 Direct | -65.55% | Disposed | -20.5% (price as of 2026-08-20) |
| Feb. 2, 2024 | AVY | S | 5,000 | $198.00 | $990,000 | 1,698 Direct | -74.65% | Disposed | -8.4% (price as of 2026-08-20) |
| Oct. 29, 2021 | AVY | S | 1,125 | $217.00 | $244,125 | 1,150 Direct | -49.45% | Disposed | -16.4% (price as of 2026-08-20) |
| Oct. 29, 2021 | AVY | S | 200 | $217.00 | $43,400 | 2,275 Direct | -8.08% | Disposed | -16.4% (price as of 2026-08-20) |
| Oct. 29, 2021 | AVY | S | 75 | $216.98 | $16,274 | 2,475 Direct | -2.94% | Disposed | -16.4% (price as of 2026-08-20) |
| March 3, 2021 | AVY | S | 100 | $179.48 | $17,948 | 2,550 Direct | -3.77% | Disposed | 1.0% (price as of 2026-08-20) |
| March 3, 2021 | AVY | S | 100 | $179.47 | $17,947 | 2,650 Direct | -3.64% | Disposed | 1.0% (price as of 2026-08-20) |
| March 3, 2021 | AVY | S | 2,300 | $179.46 | $412,758 | 2,750 Direct | -45.54% | Disposed | 1.0% (price as of 2026-08-20) |
Showing latest 100 of 120 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| March 1, 2026 | AVY | 2023 PU Award | Common Stock (811) | $0.00 | March 1, 2026 | 811 | Disposed |
| March 1, 2026 | AVY | 2025 MSU Award | Common Stock (646) | $0.00 | March 1, 2029 | 646 | Disposed |
| March 1, 2026 | AVY | 2024 MSU Award | Common Stock (315) | $0.00 | March 1, 2028 | 315 | Disposed |
| March 1, 2026 | AVY | 2023 MSU Award | Common Stock (361) | $0.00 | March 1, 2027 | 361 | Disposed |
| March 1, 2026 | AVY | 2022 MSU Award | Common Stock (432) | $0.00 | March 1, 2026 | 432 | Disposed |
| March 1, 2026 | AVY | 2026 PU Award | Common Stock (3,063) | $0.00 | March 1, 2029 | 3,063 | Acquired |
| March 1, 2026 | AVY | 2026 RSU Award | Common Stock (2,119) | $0.00 | March 1, 2030 | 2,119 | Acquired |
| April 1, 2025 | AVY | 2023 RSU Award | Common Stock (3,292) | $0.00 | April 1, 2025 | 3,292 | Disposed |
| March 1, 2025 | AVY | 2022 PU Award | Common Stock (755) | $0.00 | March 1, 2025 | 755 | Disposed |
| March 1, 2025 | AVY | 2024 MSU Award | Common Stock (312) | $0.00 | March 1, 2028 | 312 | Disposed |
| March 1, 2025 | AVY | 2023 MSU Award | Common Stock (354) | $0.00 | March 1, 2027 | 354 | Disposed |
| March 1, 2025 | AVY | 2022 MSU Award | Common Stock (424) | $0.00 | March 1, 2026 | 424 | Disposed |
| March 1, 2025 | AVY | 2021 MSU Award | Common Stock (380) | $0.00 | March 1, 2025 | 380 | Disposed |
| March 1, 2025 | AVY | 2025 Promotion RSU Award | Common Stock (2,673) | $0.00 | March 1, 2028 | 2,673 | Acquired |
| March 1, 2025 | AVY | 2025 PU Award | Common Stock (2,805) | $0.00 | March 1, 2028 | 2,805 | Acquired |
| March 1, 2025 | AVY | 2025 MSU Award | Common Stock (2,695) | $0.00 | March 1, 2029 | 2,695 | Acquired |
| March 1, 2024 | AVY | 2021 PU Award | Common Stock (2,205) | $0.00 | March 1, 2024 | 2,205 | Disposed |
| March 1, 2024 | AVY | 2023 MSU Award | Common Stock (355) | $0.00 | March 1, 2027 | 355 | Disposed |
| March 1, 2024 | AVY | 2022 MSU Award | Common Stock (426) | $0.00 | March 1, 2026 | 426 | Disposed |
| March 1, 2024 | AVY | 2021 MSU Award | Common Stock (389) | $0.00 | March 1, 2025 | 389 | Disposed |
| March 1, 2024 | AVY | 2020 MSU Award | Common Stock (787) | $0.00 | March 1, 2024 | 787 | Disposed |
| March 1, 2024 | AVY | 2024 PU Award | Common Stock (1,507) | $0.00 | March 1, 2027 | 1,507 | Acquired |
| March 1, 2024 | AVY | 2024 MSU Award | Common Stock (1,321) | $0.00 | March 1, 2028 | 1,321 | Acquired |
| March 1, 2023 | AVY | 2023 MSU Award | Common Stock (1,426) | $0.00 | March 1, 2027 | 1,426 | Acquired |
| March 1, 2023 | AVY | 2023 PU Award | Common Stock (1,471) | $0.00 | March 1, 2026 | 1,471 | Acquired |
| March 1, 2023 | AVY | 2020 MSU Award | Common Stock (706) | $0.00 | March 1, 2024 | 706 | Disposed |
| March 1, 2023 | AVY | 2021 MSU Award | Common Stock (345) | $0.00 | March 1, 2025 | 345 | Disposed |
| March 1, 2023 | AVY | 2022 MSU Award | Common Stock (401) | $0.00 | March 1, 2026 | 401 | Disposed |
| March 1, 2023 | AVY | 2019 MSU Award | Common Stock (711) | $0.00 | March 1, 2023 | 711 | Disposed |
| March 1, 2023 | AVY | 2020 PU Award | Common Stock (2,864) | $0.00 | March 1, 2023 | 2,864 | Disposed |
| March 1, 2023 | AVY | 2023 Special RSU Award | Common Stock (3,292) | $0.00 | April 1, 2025 | 3,292 | Acquired |
| March 1, 2022 | AVY | 2022 PU Award | Common Stock (1,413) | $0.00 | March 1, 2025 | 1,413 | Acquired |
| March 1, 2022 | AVY | 2022 MSU Award | Common Stock (1,760) | $0.00 | March 1, 2026 | 1,760 | Acquired |
| March 1, 2022 | AVY | 2019 PU Award | Common Stock (3,340) | $0.00 | March 1, 2022 | 3,340 | Disposed |
| March 1, 2022 | AVY | 2021 MSU Award | Common Stock (379) | $0.00 | March 1, 2025 | 379 | Disposed |
| March 1, 2022 | AVY | 2020 MSU Award | Common Stock (775) | $0.00 | March 1, 2024 | 775 | Disposed |
| March 1, 2022 | AVY | 2019 MSU Award | Common Stock (695) | $0.00 | March 1, 2023 | 695 | Disposed |
| March 1, 2022 | AVY | 2018 MSU Award | Common Stock (655) | $0.00 | March 1, 2022 | 655 | Disposed |
| March 1, 2021 | AVY | 2021 PU Award | Common Stock (1,223) | $0.00 | March 1, 2024 | 1,223 | Acquired |
| March 1, 2021 | AVY | 2021 MSU Award | Common Stock (1,111) | $0.00 | March 1, 2025 | 1,111 | Acquired |
| Feb. 27, 2021 | AVY | 2018 PU Award | Common Stock (2,463) | $0.00 | Feb. 27, 2021 | 2,463 | Disposed |
| Feb. 27, 2021 | AVY | 2020 MSU Award | Common Stock (502) | $0.00 | Feb. 27, 2024 | 502 | Disposed |
| Feb. 27, 2021 | AVY | 2019 MSU Award | Common Stock (676) | $0.00 | Feb. 28, 2023 | 676 | Disposed |
| Feb. 27, 2021 | AVY | 2018 MSU Award | Common Stock (469) | $0.00 | Feb. 22, 2022 | 469 | Disposed |
| Feb. 27, 2021 | AVY | 2017 MSU Award | Common Stock (413) | $0.00 | Feb. 27, 2021 | 413 | Disposed |
| Dec. 1, 2020 | AVY | 2016 RSU Award | Common Stock (750) | $0.00 | Dec. 1, 2020 | 750 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 10 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Sept. 9, 2020 | AVY | Common Stock | 2,829 | Direct |
| Sept. 9, 2020 | AVY | Common Stock (Savings Plan) | 1,111 | Indirect |
| Sept. 9, 2020 | AVY | 20I6 RSU Award→ Common Stock (750) | 750 | Direct |
| Sept. 9, 2020 | AVY | 20I7 MSU Award→ Common Stock (190) | 190 | Direct |
| Sept. 9, 2020 | AVY | 2018 MSU Award→ Common Stock (607) | 607 | Direct |
| Sept. 9, 2020 | AVY | 20I8 PU Award→ Common Stock (1,239) | 1,239 | Direct |
| Sept. 9, 2020 | AVY | 2019 MSU Award→ Common Stock (991) | 991 | Direct |
| Sept. 9, 2020 | AVY | 2019 PU Award→ Common Stock (1,670) | 1,670 | Direct |
| Sept. 9, 2020 | AVY | 2020 MSU Award→ Common Stock (1,641) | 1,641 | Direct |
| Sept. 9, 2020 | AVY | 2020 PU Award→ Common Stock (1,432) | 1,432 | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2025 | $562,154 | — | — | — | $133,380 | — | $151,513 | $2,339,720 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.