Diane Adams

CIK 1475901 · View on SEC EDGAR ↗

Insider

First SEC filing: June 22, 2021 · Latest: June 22, 2021

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Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 66 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

66 other filings hidden
Date Ticker Code Shares Price Value Owned after Δ own A/D vs now
June 17, 2024 CXM S 5,261 $8.87 $46,665 408,939 Direct -1.27% Disposed -18.7% (price as of 2026-08-20)
April 29, 2024 CXM S 302 $12.02 $3,630 414,200 Direct -0.07% Disposed -40.0% (price as of 2026-08-20)
March 18, 2024 CXM S 16,600 $13.03 $216,298 251,340 Direct -6.20% Disposed -44.7% (price as of 2026-08-20)
Jan. 29, 2024 CXM S 356 $12.96 $4,614 267,940 Direct -0.13% Disposed -44.4% (price as of 2026-08-20)
Dec. 19, 2023 CXM S 10b5-1 3,447 $11.56 $39,847 267,296 Direct -1.27% Disposed -37.6% (price as of 2026-08-20)
Dec. 18, 2023 CXM S 2,803 $11.48 $32,178 270,743 Direct -1.02% Disposed -37.2% (price as of 2026-08-20)
Dec. 1, 2023 CXM S 10b5-1 50,124 $16.02 $802,986 273,546 Direct -15.49% Disposed -55.0% (price as of 2026-08-20)
Nov. 20, 2023 CXM S 10b5-1 28,012 $15.04 $421,300 273,546 Direct -9.29% Disposed -52.1% (price as of 2026-08-20)
Nov. 17, 2023 CXM S 10b5-1 37,128 $15.02 $557,663 273,546 Direct -11.95% Disposed -52.0% (price as of 2026-08-20)
Nov. 16, 2023 CXM S 10b5-1 1,300 $15.00 $19,500 273,546 Direct -0.47% Disposed -51.9% (price as of 2026-08-20)
Nov. 15, 2023 CXM S 10b5-1 23,160 $15.04 $348,326 273,546 Direct -7.81% Disposed -52.1% (price as of 2026-08-20)
Nov. 14, 2023 CXM S 10b5-1 10,400 $15.00 $156,000 273,546 Direct -3.66% Disposed -51.9% (price as of 2026-08-20)
Nov. 1, 2023 CXM S 10b5-1 535 $13.57 $7,260 273,546 Direct -0.20% Disposed -46.9% (price as of 2026-08-20)
Oct. 30, 2023 CXM S 465 $13.33 $6,198 274,081 Direct -0.17% Disposed -45.9% (price as of 2026-08-20)
Oct. 13, 2023 CXM S 10b5-1 151,235 $13.60 $2,056,796 273,546 Direct -35.60% Disposed -47.0% (price as of 2026-08-20)
Sept. 18, 2023 CXM S 2,916 $14.86 $43,332 273,546 Direct -1.05% Disposed -51.5% (price as of 2026-08-20)
July 31, 2023 CXM S 466 $13.74 $6,403 276,462 Direct -0.17% Disposed -47.5% (price as of 2026-08-20)
July 13, 2023 CXM S 10b5-1 99,139 $15.03 $1,490,059 275,928 Direct -26.43% Disposed -52.0% (price as of 2026-08-20)
June 21, 2023 CXM S 10b5-1 3,276 $14.02 $45,930 275,928 Direct -1.17% Disposed -48.6% (price as of 2026-08-20)
June 16, 2023 CXM S 2,974 $14.56 $43,301 279,204 Direct -1.05% Disposed -50.5% (price as of 2026-08-20)
June 15, 2023 CXM S 10b5-1 861 $15.00 $12,915 282,178 Direct -0.30% Disposed -51.9% (price as of 2026-08-20)
May 3, 2023 CXM S 10b5-1 550 $11.70 $6,435 282,178 Direct -0.19% Disposed -38.4% (price as of 2026-08-20)
May 1, 2023 CXM S 450 $11.89 $5,350 282,728 Direct -0.16% Disposed -39.4% (price as of 2026-08-20)
April 4, 2023 CXM S 10b5-1 100,000 $12.89 $1,289,000 282,178 Direct -26.17% Disposed -44.1% (price as of 2026-08-20)
March 21, 2023 CXM S 10b5-1 17,267 $10.69 $184,584 89,695 Direct -16.14% Disposed -32.6% (price as of 2026-08-20)
March 20, 2023 CXM S 10b5-1 647 $10.39 $6,722 106,962 Direct -0.60% Disposed -30.6% (price as of 2026-08-20)
March 16, 2023 CXM S 8,086 $10.28 $83,124 107,609 Direct -6.99% Disposed -29.9% (price as of 2026-08-20)
Dec. 12, 2022 CXM S 303 $8.71 $2,639 114,695 Direct -0.26% Disposed -17.2% (price as of 2026-08-20)
Sept. 15, 2022 CXM S 10b5-1 655 $10.73 $7,028 113,998 Direct -0.57% Disposed -32.8% (price as of 2026-08-20)
Sept. 14, 2022 CXM S 345 $11.37 $3,923 114,653 Direct -0.30% Disposed -36.6% (price as of 2026-08-20)
June 28, 2022 CXM S 10b5-1 701 $11.29 $7,914 113,998 Direct -0.61% Disposed -36.1% (price as of 2026-08-20)
June 21, 2022 CXM S 299 $10.18 $3,044 114,699 Direct -0.26% Disposed -29.2% (price as of 2026-08-20)
June 17, 2022 CXM S 10b5-1 2,759 $10.18 $28,087 113,998 Direct -2.36% Disposed -29.2% (price as of 2026-08-20)
April 12, 2022 CXM S 1,241 $13.79 $17,113 116,757 Direct -1.05% Disposed -47.7% (price as of 2026-08-20)

Showing latest 100 of 114 transactions

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date Ticker Security Underlying Exercise price Expiration Shares A/D
April 28, 2024 CXM Class B Common Stock Class A Common Stock (1,000) — — 1,000 Disposed
Jan. 28, 2024 CXM Class B Common Stock Class A Common Stock (1,000) — — 1,000 Disposed
Dec. 1, 2023 CXM Class B Common Stock Class A Common Stock (50,124) — — 50,124 Disposed
Dec. 1, 2023 CXM Class B Common Stock Class A Common Stock (50,124) — — 50,124 Acquired
Dec. 1, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (50,124) $3.99 May 9, 2028 50,124 Disposed
Nov. 20, 2023 CXM Class B Common Stock Class A Common Stock (28,012) — — 28,012 Disposed
Nov. 20, 2023 CXM Class B Common Stock Class A Common Stock (28,012) — — 28,012 Acquired
Nov. 20, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (28,012) $4.93 March 11, 2030 28,012 Disposed
Nov. 17, 2023 CXM Class B Common Stock Class A Common Stock (37,128) — — 37,128 Disposed
Nov. 17, 2023 CXM Class B Common Stock Class A Common Stock (37,128) — — 37,128 Acquired
Nov. 17, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (37,128) $4.93 March 11, 2030 37,128 Disposed
Nov. 16, 2023 CXM Class B Common Stock Class A Common Stock (1,300) — — 1,300 Disposed
Nov. 16, 2023 CXM Class B Common Stock Class A Common Stock (1,300) — — 1,300 Acquired
Nov. 16, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (1,300) $4.93 March 11, 2030 1,300 Disposed
Nov. 15, 2023 CXM Class B Common Stock Class A Common Stock (23,160) — — 23,160 Disposed
Nov. 15, 2023 CXM Class B Common Stock Class A Common Stock (23,160) — — 23,160 Acquired
Nov. 15, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (23,160) $4.93 March 11, 2030 23,160 Disposed
Nov. 14, 2023 CXM Class B Common Stock Class A Common Stock (10,400) — — 10,400 Disposed
Nov. 14, 2023 CXM Class B Common Stock Class A Common Stock (10,400) — — 10,400 Acquired
Nov. 14, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (10,400) $4.93 March 11, 2030 10,400 Disposed
Oct. 28, 2023 CXM Class B Common Stock Class A Common Stock (1,000) — — 1,000 Disposed
Oct. 13, 2023 CXM Class B Common Stock Class A Common Stock (151,235) — — 151,235 Disposed
Oct. 13, 2023 CXM Class B Common Stock Class A Common Stock (120,109) — — 120,109 Acquired
Oct. 13, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (120,109) $4.93 March 11, 2030 120,109 Disposed
Oct. 13, 2023 CXM Class B Common Stock Class A Common Stock (31,126) — — 31,126 Acquired
Oct. 13, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (31,126) $4.25 March 18, 2029 31,126 Disposed
July 28, 2023 CXM Class B Common Stock Class A Common Stock (1,000) — — 1,000 Disposed
July 13, 2023 CXM Class B Common Stock Class A Common Stock (99,139) — — 99,139 Disposed
July 13, 2023 CXM Class B Common Stock Class A Common Stock (41,791) — — 41,791 Acquired
July 13, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (41,791) $4.25 March 18, 2029 41,791 Disposed
July 13, 2023 CXM Class B Common Stock Class A Common Stock (57,348) — — 57,348 Acquired
July 13, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (57,348) $3.99 May 9, 2028 57,348 Disposed
June 15, 2023 CXM Class B Common Stock Class A Common Stock (861) — — 861 Disposed
June 15, 2023 CXM Class B Common Stock Class A Common Stock (861) — — 861 Acquired
June 15, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (861) $3.99 May 9, 2028 861 Disposed
April 28, 2023 CXM Class B Common Stock Class A Common Stock (1,000) — — 1,000 Disposed
April 4, 2023 CXM Class B Common Stock Class A Common Stock (100,000) — — 100,000 Disposed
April 4, 2023 CXM Class B Common Stock Class A Common Stock (100,000) — — 100,000 Acquired
April 4, 2023 CXM Employee Stock Option (right to buy) Class B Common Stock (100,000) $3.99 May 9, 2028 100,000 Disposed
March 15, 2023 CXM Class B Common Stock Class A Common Stock (1,000) — — 1,000 Disposed
Dec. 9, 2022 CXM Class B Common Stock Class A Common Stock (1,000) — — 1,000 Disposed
Sept. 13, 2022 CXM Class B Common Stock Class A Common Stock (1,000) — — 1,000 Disposed
June 17, 2022 CXM Class B Common Stock Class A Common Stock (1,000) — — 1,000 Disposed
April 12, 2022 CXM Class B Common Stock Class A Common Stock (4,000) — — 4,000 Disposed
Sept. 23, 2021 CXM Class B Common Stock Class A Common Stock (12,436) — — 12,436 Disposed
June 25, 2021 CXM Class B Common Stock Class A Common Stock (152,436) — — 152,436 Acquired
June 25, 2021 CXM Employee Stock Option (right to buy) Common Stock [F1] (208,333) $3.99 May 9, 2028 208,333 Disposed
June 25, 2021 CXM Employee Stock Option (right to buy) Class B Common Stock (208,333) $3.99 May 9, 2028 208,333 Acquired
June 25, 2021 CXM Employee Stock Option (right to buy) Common Stock [F1] (85,938) $4.25 March 18, 2029 85,938 Disposed
June 25, 2021 CXM Employee Stock Option (right to buy) Class B Common Stock (85,938) $4.25 March 18, 2029 85,938 Acquired
June 25, 2021 CXM Employee Stock Option (right to buy) Common Stock [F1] (275,000) $4.93 March 11, 2030 275,000 Disposed
June 25, 2021 CXM Employee Stock Option (right to buy) Class B Common Stock (275,000) $4.93 March 11, 2030 275,000 Acquired
June 25, 2021 CXM Employee Stock Option (right to buy) Common Stock [F1] (200,000) $7.68 Jan. 28, 2031 200,000 Disposed
June 25, 2021 CXM Employee Stock Option (right to buy) Class B Common Stock (200,000) $7.68 Jan. 28, 2031 200,000 Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 5 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date Ticker Security Shares Ownership
June 22, 2021 CXM Common Stock 12,436 Direct
June 22, 2021 CXM Employee Stock Option (right to buy)→ Common Stock — Direct
June 22, 2021 CXM Employee Stock Option (right to buy)→ Common Stock — Direct
June 22, 2021 CXM Employee Stock Option (right to buy)→ Common Stock — Direct
June 22, 2021 CXM Employee Stock Option (right to buy)→ Common Stock — Direct

Compensation (DEF 14A)

Matched by name from proxy statements (DEF 14A) — verify against the filing.

CXM

Chief Culture and Talent Officer
Fiscal year Salary Bonus Stock awards Option awards Non-equity incentive Pension change Other Total
2025 $453,440 — $1,979,998 — — — $139,304 $2,572,742
2024 $450,533 — $2,473,407 — $96,658 — $4,020 $3,024,618

Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.