Donna Berlinski

Insider

First SEC filing: July 31, 2013 · Latest: July 31, 2013

On this page

Insider at Companies where this person is a reporting insider.
Insider transactions Every share this person bought or sold, from Form 4 filings.
Derivatives Options and other derivative holdings reported by this person.
Initial holdings The stakes this person held when they first started reporting.

Insider at

SFM selling March 7, 2016

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 28 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

28 other filings hidden

Date	Ticker	Code	Shares	Price	Value	Owned after	Δ own	A/D	vs now
March 7, 2016	SFM	S	85	$27.93	$2,374	6,503 Direct	-1.29%	Disposed	181.8% (price as of 2026-08-20)
March 4, 2016	SFM	A	4,270	—	—	4,270 Direct	—	Acquired	(price as of 2026-08-20)
March 4, 2016	SFM	A	1,446	—	—	6,588 Direct	+28.12%	Acquired	(price as of 2026-08-20)
Feb. 29, 2016	SFM	M	9,625	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
Feb. 29, 2016	SFM	S	9,625	$27.68	$266,420	5,142 Direct	-65.18%	Disposed	184.3% (price as of 2026-08-20)
Feb. 29, 2016	SFM	M	9,625	$3.78	$36,382	14,767 Direct	+187.18%	Acquired	1982.1% (price as of 2026-08-20)
Feb. 23, 2016	SFM	A	976	—	—	5,142 Direct	+23.43%	Acquired	(price as of 2026-08-20)
March 11, 2015	SFM	A	3,781	—	—	3,781 Direct	—	Acquired	(price as of 2026-08-20)
March 5, 2015	SFM	S	98	$35.72	$3,501	4,166 Direct	-2.30%	Disposed	120.3% (price as of 2026-08-20)
Nov. 14, 2014	SFM	S	3,500	$30.62	$107,170	4,264 Direct	-45.08%	Disposed	157.0% (price as of 2026-08-20)
Nov. 4, 2014	SFM	M	9,625	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
Nov. 4, 2014	SFM	M	3,516	—	—	9,625 Direct	-26.76%	Disposed	(price as of 2026-08-20)
Nov. 4, 2014	SFM	S 10b5-1	13,141	$30.00	$394,230	7,764 Direct	-62.86%	Disposed	162.4% (price as of 2026-08-20)
Nov. 4, 2014	SFM	M	9,625	$6.01	$57,846	20,905 Direct	+85.33%	Acquired	1209.6% (price as of 2026-08-20)
Nov. 4, 2014	SFM	M	3,516	$3.78	$13,290	11,280 Direct	+45.29%	Acquired	1982.1% (price as of 2026-08-20)
Oct. 21, 2014	SFM	M	1,275	—	—	13,141 Direct	-8.84%	Disposed	(price as of 2026-08-20)
Oct. 21, 2014	SFM	M	25,667	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
Oct. 21, 2014	SFM	M	14,742	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
Oct. 21, 2014	SFM	S 10b5-1	1,275	$30.00	$38,250	7,764 Direct	-14.11%	Disposed	162.4% (price as of 2026-08-20)
Oct. 21, 2014	SFM	M	1,275	$3.78	$4,820	9,039 Direct	+16.42%	Acquired	1982.1% (price as of 2026-08-20)
Oct. 21, 2014	SFM	S 10b5-1	25,667	$29.75	$763,593	7,764 Direct	-76.78%	Disposed	164.6% (price as of 2026-08-20)
Oct. 21, 2014	SFM	M	25,667	$3.33	$85,471	33,431 Direct	+330.59%	Acquired	2263.5% (price as of 2026-08-20)
Oct. 21, 2014	SFM	S 10b5-1	14,742	$29.50	$434,889	7,764 Direct	-65.50%	Disposed	166.8% (price as of 2026-08-20)
Oct. 21, 2014	SFM	M	14,742	$1.09	$16,069	22,506 Direct	+189.88%	Acquired	7120.6% (price as of 2026-08-20)
Oct. 15, 2014	SFM	M	447	—	—	25,667 Direct	-1.71%	Disposed	(price as of 2026-08-20)
Oct. 15, 2014	SFM	M	1,300	—	—	14,742 Direct	-8.10%	Disposed	(price as of 2026-08-20)
Oct. 15, 2014	SFM	S 10b5-1	447	$29.51	$13,191	7,764 Direct	-5.44%	Disposed	166.7% (price as of 2026-08-20)
Oct. 15, 2014	SFM	M	447	$3.33	$1,489	8,211 Direct	+5.76%	Acquired	2263.5% (price as of 2026-08-20)
Oct. 15, 2014	SFM	S 10b5-1	1,300	$29.50	$38,350	7,764 Direct	-14.34%	Disposed	166.8% (price as of 2026-08-20)
Oct. 15, 2014	SFM	M	1,300	$1.09	$1,417	9,064 Direct	+16.74%	Acquired	7120.6% (price as of 2026-08-20)
Aug. 13, 2014	SFM	M	8,959	—	—	14,416 Direct	-38.33%	Disposed	(price as of 2026-08-20)
Aug. 13, 2014	SFM	M	16,041	—	—	16,042 Direct	-50.00%	Disposed	(price as of 2026-08-20)
Aug. 13, 2014	SFM	S	25,000	$29.02	$725,500	7,764 Direct	-76.30%	Disposed	171.2% (price as of 2026-08-20)
Aug. 13, 2014	SFM	M	8,959	$3.78	$33,865	32,764 Direct	+37.63%	Acquired	1982.1% (price as of 2026-08-20)
Aug. 13, 2014	SFM	M	16,041	$1.09	$17,485	23,805 Direct	+206.61%	Acquired	7120.6% (price as of 2026-08-20)
March 28, 2014	SFM	M	18,803	—	—	26,114 Direct	-41.86%	Disposed	(price as of 2026-08-20)
March 28, 2014	SFM	S	18,803	$32.65	$613,918	7,764 Direct	-70.78%	Disposed	141.1% (price as of 2026-08-20)
March 28, 2014	SFM	M	18,803	$3.33	$62,614	26,567 Direct	+242.18%	Acquired	2263.5% (price as of 2026-08-20)
March 4, 2014	SFM	A	3,874	—	—	3,874 Direct	—	Acquired	(price as of 2026-08-20)
March 4, 2014	SFM	A	764	—	—	7,764 Direct	+10.91%	Acquired	(price as of 2026-08-20)
Aug. 1, 2013	SFM	P	7,000	$18.00	$126,000	7,000 Direct	—	Acquired	337.3% (price as of 2026-08-20)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date	Ticker	Security	Underlying	Exercise price	Expiration	Shares	A/D
March 4, 2016	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (4,270)	$28.21	March 4, 2023	4,270	Acquired
Feb. 29, 2016	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (9,625)	$3.78	July 23, 2019	9,625	Disposed
March 11, 2015	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (3,781)	$34.33	March 11, 2022	3,781	Acquired
Nov. 4, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (9,625)	$6.01	July 23, 2019	9,625	Disposed
Nov. 4, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (3,516)	$3.78	July 23, 2019	3,516	Disposed
Oct. 21, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (1,275)	$3.78	July 23, 2019	1,275	Disposed
Oct. 21, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (25,667)	$3.33	Sept. 25, 2018	25,667	Disposed
Oct. 21, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (14,742)	$1.09	Sept. 25, 2018	14,742	Disposed
Oct. 15, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (447)	$3.33	Sept. 25, 2018	447	Disposed
Oct. 15, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (1,300)	$1.09	Sept. 25, 2018	1,300	Disposed
Aug. 13, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (8,959)	$3.78	July 23, 2019	8,959	Disposed
Aug. 13, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (16,041)	$1.09	Sept. 25, 2018	16,041	Disposed
March 28, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (18,803)	$3.33	Sept. 25, 2018	18,803	Disposed
March 4, 2014	SFM	Stock Option (right to buy)	Common stock, par value $0.001 per share (3,874)	$39.01	March 4, 2021	3,874	Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 8 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date	Ticker	Security	Shares	Ownership
July 31, 2013	SFM	Stock Option (right to buy)→ Common stock, par value $0.001 per share ( (44,917)	44,917	Direct
July 31, 2013	SFM	Stock Option (right to buy)→ Common Stock (3,208)	3,208	Direct
July 31, 2013	SFM	Stock Option (right to buy)→ Common Stock (16,042)	16,042	Direct
July 31, 2013	SFM	Stock Option (right to buy)→ Common Stock (12,833)	12,833	Direct
July 31, 2013	SFM	Stock Option (right to buy)→ Common Stock (9,625)	9,625	Direct
July 31, 2013	SFM	Stock Option (right to buy)→ Common Stock (1,375)	1,375	Direct
July 31, 2013	SFM	Stock Option (right to buy)→ Common Stock (11,000)	11,000	Direct
July 31, 2013	SFM	Stock Option (right to buy)→ Common Stock (11,000)	11,000	Direct