Donna Berlinski
Insider
First SEC filing: July 31, 2013 · Latest: July 31, 2013
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net: $0
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| March 7, 2016 | SFM | S | 85 | $27.93 | $2,374 | 6,503 Direct | -1.29% | Disposed | 132.4% (price as of 2026-10-05) |
| March 4, 2016 | SFM | A | 4,270 | · | · | 4,270 Direct | · | Acquired | (price as of 2026-10-05) |
| March 4, 2016 | SFM | A | 1,446 | · | · | 6,588 Direct | +28.12% | Acquired | (price as of 2026-10-05) |
| Feb. 29, 2016 | SFM | M | 9,625 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-05) |
| Feb. 29, 2016 | SFM | S | 9,625 | $27.68 | $266,420 | 5,142 Direct | -65.18% | Disposed | 134.5% (price as of 2026-10-05) |
| Feb. 29, 2016 | SFM | M | 9,625 | $3.78 | $36,382 | 14,767 Direct | +187.18% | Acquired | 1617.5% (price as of 2026-10-05) |
| Feb. 23, 2016 | SFM | A | 976 | · | · | 5,142 Direct | +23.43% | Acquired | (price as of 2026-10-05) |
| March 11, 2015 | SFM | A | 3,781 | · | · | 3,781 Direct | · | Acquired | (price as of 2026-10-05) |
| March 5, 2015 | SFM | S | 98 | $35.72 | $3,501 | 4,166 Direct | -2.30% | Disposed | 81.7% (price as of 2026-10-05) |
| Nov. 14, 2014 | SFM | S | 3,500 | $30.62 | $107,170 | 4,264 Direct | -45.08% | Disposed | 112.0% (price as of 2026-10-05) |
| Nov. 4, 2014 | SFM | M | 9,625 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-05) |
| Nov. 4, 2014 | SFM | M | 3,516 | · | · | 9,625 Direct | -26.76% | Disposed | (price as of 2026-10-05) |
| Nov. 4, 2014 | SFM | S 10b5-1 | 13,141 | $30.00 | $394,230 | 7,764 Direct | -62.86% | Disposed | 116.4% (price as of 2026-10-05) |
| Nov. 4, 2014 | SFM | M | 9,625 | $6.01 | $57,846 | 20,905 Direct | +85.33% | Acquired | 980.2% (price as of 2026-10-05) |
| Nov. 4, 2014 | SFM | M | 3,516 | $3.78 | $13,290 | 11,280 Direct | +45.29% | Acquired | 1617.5% (price as of 2026-10-05) |
| Oct. 21, 2014 | SFM | M | 1,275 | · | · | 13,141 Direct | -8.84% | Disposed | (price as of 2026-10-05) |
| Oct. 21, 2014 | SFM | M | 25,667 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-05) |
| Oct. 21, 2014 | SFM | M | 14,742 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-05) |
| Oct. 21, 2014 | SFM | S 10b5-1 | 1,275 | $30.00 | $38,250 | 7,764 Direct | -14.11% | Disposed | 116.4% (price as of 2026-10-05) |
| Oct. 21, 2014 | SFM | M | 1,275 | $3.78 | $4,820 | 9,039 Direct | +16.42% | Acquired | 1617.5% (price as of 2026-10-05) |
| Oct. 21, 2014 | SFM | S 10b5-1 | 25,667 | $29.75 | $763,593 | 7,764 Direct | -76.78% | Disposed | 118.2% (price as of 2026-10-05) |
| Oct. 21, 2014 | SFM | M | 25,667 | $3.33 | $85,471 | 33,431 Direct | +330.59% | Acquired | 1849.5% (price as of 2026-10-05) |
| Oct. 21, 2014 | SFM | S 10b5-1 | 14,742 | $29.50 | $434,889 | 7,764 Direct | -65.50% | Disposed | 120.1% (price as of 2026-10-05) |
| Oct. 21, 2014 | SFM | M | 14,742 | $1.09 | $16,069 | 22,506 Direct | +189.88% | Acquired | 5856.0% (price as of 2026-10-05) |
| Oct. 15, 2014 | SFM | M | 447 | · | · | 25,667 Direct | -1.71% | Disposed | (price as of 2026-10-05) |
| Oct. 15, 2014 | SFM | M | 1,300 | · | · | 14,742 Direct | -8.10% | Disposed | (price as of 2026-10-05) |
| Oct. 15, 2014 | SFM | S 10b5-1 | 447 | $29.51 | $13,191 | 7,764 Direct | -5.44% | Disposed | 120.0% (price as of 2026-10-05) |
| Oct. 15, 2014 | SFM | M | 447 | $3.33 | $1,489 | 8,211 Direct | +5.76% | Acquired | 1849.5% (price as of 2026-10-05) |
| Oct. 15, 2014 | SFM | S 10b5-1 | 1,300 | $29.50 | $38,350 | 7,764 Direct | -14.34% | Disposed | 120.1% (price as of 2026-10-05) |
| Oct. 15, 2014 | SFM | M | 1,300 | $1.09 | $1,417 | 9,064 Direct | +16.74% | Acquired | 5856.0% (price as of 2026-10-05) |
| Aug. 13, 2014 | SFM | M | 8,959 | · | · | 14,416 Direct | -38.33% | Disposed | (price as of 2026-10-05) |
| Aug. 13, 2014 | SFM | M | 16,041 | · | · | 16,042 Direct | -50.00% | Disposed | (price as of 2026-10-05) |
| Aug. 13, 2014 | SFM | S | 25,000 | $29.02 | $725,500 | 7,764 Direct | -76.30% | Disposed | 123.7% (price as of 2026-10-05) |
| Aug. 13, 2014 | SFM | M | 8,959 | $3.78 | $33,865 | 32,764 Direct | +37.63% | Acquired | 1617.5% (price as of 2026-10-05) |
| Aug. 13, 2014 | SFM | M | 16,041 | $1.09 | $17,485 | 23,805 Direct | +206.61% | Acquired | 5856.0% (price as of 2026-10-05) |
| March 28, 2014 | SFM | M | 18,803 | · | · | 26,114 Direct | -41.86% | Disposed | (price as of 2026-10-05) |
| March 28, 2014 | SFM | S | 18,803 | $32.65 | $613,918 | 7,764 Direct | -70.78% | Disposed | 98.8% (price as of 2026-10-05) |
| March 28, 2014 | SFM | M | 18,803 | $3.33 | $62,614 | 26,567 Direct | +242.18% | Acquired | 1849.5% (price as of 2026-10-05) |
| March 4, 2014 | SFM | A | 3,874 | · | · | 3,874 Direct | · | Acquired | (price as of 2026-10-05) |
| March 4, 2014 | SFM | A | 764 | · | · | 7,764 Direct | +10.91% | Acquired | (price as of 2026-10-05) |
| Aug. 1, 2013 | SFM | P | 7,000 | $18.00 | $126,000 | 7,000 Direct | · | Acquired | 260.7% (price as of 2026-10-05) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| March 4, 2016 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $28.21 | March 4, 2023 | 4,270 | Acquired |
| Feb. 29, 2016 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $3.78 | July 23, 2019 | 9,625 | Disposed |
| March 11, 2015 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $34.33 | March 11, 2022 | 3,781 | Acquired |
| Nov. 4, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $6.01 | July 23, 2019 | 9,625 | Disposed |
| Nov. 4, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $3.78 | July 23, 2019 | 3,516 | Disposed |
| Oct. 21, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $3.78 | July 23, 2019 | 1,275 | Disposed |
| Oct. 21, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $3.33 | Sept. 25, 2018 | 25,667 | Disposed |
| Oct. 21, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $1.09 | Sept. 25, 2018 | 14,742 | Disposed |
| Oct. 15, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $3.33 | Sept. 25, 2018 | 447 | Disposed |
| Oct. 15, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $1.09 | Sept. 25, 2018 | 1,300 | Disposed |
| Aug. 13, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $3.78 | July 23, 2019 | 8,959 | Disposed |
| Aug. 13, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $1.09 | Sept. 25, 2018 | 16,041 | Disposed |
| March 28, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $3.33 | Sept. 25, 2018 | 18,803 | Disposed |
| March 4, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share | $39.01 | March 4, 2021 | 3,874 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 8 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| July 31, 2013 | SFM | Stock Option (right to buy) | 44,917 | Direct |
| July 31, 2013 | SFM | Stock Option (right to buy) | 3,208 | Direct |
| July 31, 2013 | SFM | Stock Option (right to buy) | 16,042 | Direct |
| July 31, 2013 | SFM | Stock Option (right to buy) | 12,833 | Direct |
| July 31, 2013 | SFM | Stock Option (right to buy) | 9,625 | Direct |
| July 31, 2013 | SFM | Stock Option (right to buy) | 1,375 | Direct |
| July 31, 2013 | SFM | Stock Option (right to buy) | 11,000 | Direct |
| July 31, 2013 | SFM | Stock Option (right to buy) | 11,000 | Direct |