Frederic B Luddy
CIK 1259158 · View on SEC EDGAR ↗
Insider
First SEC filing: June 28, 2012 · Latest: Feb. 12, 2014
On this page
- Insider at Companies where this person is a reporting insider.
- Insider transactions Every share this person bought or sold, from Form 4 filings.
- Derivatives Options and other derivative holdings reported by this person.
- Initial holdings The stakes this person held when they first started reporting.
- Compensation Executive pay disclosed in company proxy statements.
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net:
$0
+ 9 non-open-market transactions below
last 12 months, based on the transactions shown below
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
9 other filings hidden
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| May 23, 2025 | NOW | S 10b5-1 | 428 | $1000.00 | $428,000 | 319 Direct | -57.30% | Disposed | -38.2% (price as of 2026-08-19) |
| May 24, 2024 | NOW | S 10b5-1 | 598 | $741.92 | $443,668 | 428 Direct | -58.28% | Disposed | -16.8% (price as of 2026-08-19) |
| June 2, 2023 | NOW | S 10b5-1 | 660 | $546.00 | $360,360 | 598 Direct | -52.46% | Disposed | 13.1% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 215 | $383.23 | $82,394 | 142,162 Indirect | -0.15% | Disposed | 61.2% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 431 | $384.28 | $165,625 | 141,731 Indirect | -0.30% | Disposed | 60.7% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 1,423 | $385.08 | $547,969 | 140,308 Indirect | -1.00% | Disposed | 60.4% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 1,046 | $386.24 | $404,007 | 139,262 Indirect | -0.75% | Disposed | 59.9% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 902 | $387.16 | $349,218 | 138,360 Indirect | -0.65% | Disposed | 59.5% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 586 | $388.14 | $227,450 | 137,774 Indirect | -0.42% | Disposed | 59.1% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 927 | $389.36 | $360,937 | 136,847 Indirect | -0.67% | Disposed | 58.6% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 190 | $390.90 | $74,271 | 136,657 Indirect | -0.14% | Disposed | 58.0% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 76 | $392.24 | $29,810 | 136,581 Indirect | -0.06% | Disposed | 57.5% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 204 | $393.95 | $80,366 | 136,377 Indirect | -0.15% | Disposed | 56.8% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 228 | $385.19 | $87,823 | 30,972 Indirect | -0.73% | Disposed | 60.3% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 145 | $386.13 | $55,989 | 30,827 Indirect | -0.47% | Disposed | 59.9% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 105 | $388.14 | $40,755 | 30,722 Indirect | -0.34% | Disposed | 59.1% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 77 | $389.36 | $29,981 | 30,645 Indirect | -0.25% | Disposed | 58.6% (price as of 2026-08-19) |
| Dec. 6, 2022 | NOW | S 10b5-1 | 45 | $393.19 | $17,694 | 30,600 Indirect | -0.15% | Disposed | 57.1% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 646 | $393.40 | $254,136 | 154,878 Indirect | -0.42% | Disposed | 57.0% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 392 | $394.44 | $154,620 | 154,486 Indirect | -0.25% | Disposed | 56.6% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 210 | $395.32 | $83,017 | 154,276 Indirect | -0.14% | Disposed | 56.2% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 127 | $398.67 | $50,631 | 154,149 Indirect | -0.08% | Disposed | 54.9% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 564 | $401.34 | $226,356 | 153,585 Indirect | -0.37% | Disposed | 53.9% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 231 | $401.98 | $92,857 | 153,354 Indirect | -0.15% | Disposed | 53.6% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 675 | $403.44 | $272,322 | 152,679 Indirect | -0.44% | Disposed | 53.1% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 418 | $404.37 | $169,027 | 152,261 Indirect | -0.27% | Disposed | 52.7% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 218 | $405.70 | $88,443 | 152,043 Indirect | -0.14% | Disposed | 52.2% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 197 | $406.56 | $80,092 | 151,846 Indirect | -0.13% | Disposed | 51.9% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 286 | $408.08 | $116,711 | 151,560 Indirect | -0.19% | Disposed | 51.3% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 7 | $409.50 | $2,866 | 151,553 Indirect | 0.00% | Disposed | 50.8% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 346 | $410.20 | $141,929 | 151,207 Indirect | -0.23% | Disposed | 50.6% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 546 | $411.93 | $224,914 | 150,661 Indirect | -0.36% | Disposed | 49.9% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 782 | $413.03 | $322,989 | 149,879 Indirect | -0.52% | Disposed | 49.5% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 146 | $413.69 | $60,399 | 149,733 Indirect | -0.10% | Disposed | 49.3% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 36 | $417.16 | $15,018 | 149,697 Indirect | -0.02% | Disposed | 48.0% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 173 | $418.98 | $72,484 | 149,524 Indirect | -0.12% | Disposed | 47.4% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 60 | $393.22 | $23,593 | 31,740 Indirect | -0.19% | Disposed | 57.1% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 65 | $394.82 | $25,663 | 31,675 Indirect | -0.20% | Disposed | 56.4% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 100 | $401.57 | $40,157 | 31,575 Indirect | -0.32% | Disposed | 53.8% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 92 | $403.80 | $37,150 | 31,483 Indirect | -0.29% | Disposed | 52.9% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 22 | $405.52 | $8,921 | 31,461 Indirect | -0.07% | Disposed | 52.3% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 22 | $406.96 | $8,953 | 31,439 Indirect | -0.07% | Disposed | 51.8% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 38 | $409.80 | $15,572 | 31,401 Indirect | -0.12% | Disposed | 50.7% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 81 | $410.93 | $33,285 | 31,320 Indirect | -0.26% | Disposed | 50.3% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 75 | $413.09 | $30,982 | 31,245 Indirect | -0.24% | Disposed | 49.5% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 38 | $413.69 | $15,720 | 31,207 Indirect | -0.12% | Disposed | 49.3% (price as of 2026-08-19) |
| Nov. 2, 2022 | NOW | S 10b5-1 | 7 | $419.33 | $2,935 | 31,200 Indirect | -0.02% | Disposed | 47.3% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 100 | $389.41 | $38,941 | 156,999 Indirect | -0.06% | Disposed | 58.6% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 338 | $390.92 | $132,131 | 156,661 Indirect | -0.22% | Disposed | 58.0% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 377 | $392.38 | $147,927 | 156,284 Indirect | -0.24% | Disposed | 57.4% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 101 | $393.24 | $39,717 | 156,183 Indirect | -0.06% | Disposed | 57.1% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 228 | $395.13 | $90,090 | 155,955 Indirect | -0.15% | Disposed | 56.3% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 131 | $396.37 | $51,924 | 155,824 Indirect | -0.08% | Disposed | 55.8% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 217 | $400.42 | $86,891 | 155,607 Indirect | -0.14% | Disposed | 54.2% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 83 | $401.55 | $33,329 | 155,524 Indirect | -0.05% | Disposed | 53.8% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 35 | $378.39 | $13,244 | 32,365 Indirect | -0.11% | Disposed | 63.2% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 36 | $379.64 | $13,667 | 32,329 Indirect | -0.11% | Disposed | 62.7% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 100 | $382.01 | $38,201 | 32,229 Indirect | -0.31% | Disposed | 61.7% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 219 | $383.22 | $83,925 | 32,010 Indirect | -0.68% | Disposed | 61.2% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 41 | $383.89 | $15,739 | 31,969 Indirect | -0.13% | Disposed | 60.9% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 12 | $385.45 | $4,625 | 31,957 Indirect | -0.04% | Disposed | 60.2% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 77 | $392.24 | $30,202 | 31,880 Indirect | -0.24% | Disposed | 57.5% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 75 | $394.73 | $29,605 | 31,805 Indirect | -0.24% | Disposed | 56.5% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 5 | $401.39 | $2,007 | 31,800 Indirect | -0.02% | Disposed | 53.9% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 399 | $378.49 | $151,018 | 161,125 Indirect | -0.25% | Disposed | 63.2% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 340 | $379.95 | $129,183 | 160,785 Indirect | -0.21% | Disposed | 62.5% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 530 | $381.43 | $202,158 | 160,255 Indirect | -0.33% | Disposed | 61.9% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 1,285 | $382.39 | $491,371 | 158,970 Indirect | -0.80% | Disposed | 61.5% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 1,303 | $383.33 | $499,479 | 157,667 Indirect | -0.82% | Disposed | 61.1% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 268 | $384.09 | $102,936 | 157,399 Indirect | -0.17% | Disposed | 60.8% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 210 | $385.17 | $80,886 | 157,189 Indirect | -0.13% | Disposed | 60.3% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 1 | $386.12 | $386 | 157,188 Indirect | 0.00% | Disposed | 59.9% (price as of 2026-08-19) |
| Oct. 10, 2022 | NOW | S 10b5-1 | 89 | $387.22 | $34,463 | 157,099 Indirect | -0.06% | Disposed | 59.5% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 560 | $417.78 | $233,957 | 166,964 Indirect | -0.33% | Disposed | 47.8% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 699 | $418.99 | $292,874 | 166,265 Indirect | -0.42% | Disposed | 47.4% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 452 | $419.80 | $189,750 | 165,813 Indirect | -0.27% | Disposed | 47.1% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 249 | $420.97 | $104,822 | 165,564 Indirect | -0.15% | Disposed | 46.7% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 404 | $422.19 | $170,565 | 165,160 Indirect | -0.24% | Disposed | 46.3% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 482 | $423.37 | $204,064 | 164,678 Indirect | -0.29% | Disposed | 45.9% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 351 | $424.35 | $148,947 | 164,327 Indirect | -0.21% | Disposed | 45.5% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 465 | $425.44 | $197,830 | 163,862 Indirect | -0.28% | Disposed | 45.2% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 564 | $426.55 | $240,574 | 163,298 Indirect | -0.34% | Disposed | 44.8% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 951 | $427.74 | $406,781 | 162,347 Indirect | -0.58% | Disposed | 44.4% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 334 | $428.65 | $143,169 | 162,013 Indirect | -0.21% | Disposed | 44.1% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 326 | $429.53 | $140,027 | 161,687 Indirect | -0.20% | Disposed | 43.8% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 163 | $430.52 | $70,175 | 161,524 Indirect | -0.10% | Disposed | 43.5% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 98 | $417.70 | $40,935 | 32,902 Indirect | -0.30% | Disposed | 47.9% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 100 | $419.41 | $41,941 | 32,802 Indirect | -0.30% | Disposed | 47.3% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 52 | $422.34 | $21,962 | 32,750 Indirect | -0.16% | Disposed | 46.2% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 52 | $423.41 | $22,017 | 32,698 Indirect | -0.16% | Disposed | 45.9% (price as of 2026-08-19) |
| Sept. 1, 2022 | NOW | S 10b5-1 | 76 | $425.09 | $32,307 | 32,622 Indirect | -0.23% | Disposed | 45.3% (price as of 2026-08-19) |
Showing latest 100 of 1785 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| May 11, 2018 | NOW | Restricted Stock Units | Common Stock (39,315) | — | — | 39,315 | Disposed |
| Feb. 12, 2018 | NOW | Restricted Stock Units | Common Stock (39,315) | — | — | 39,315 | Disposed |
| Dec. 22, 2017 | NOW | Employee Stock Option (Right to Buy) | Common Stock (240,000) | $0.34 | Sept. 8, 2019 | 240,000 | Disposed |
| Nov. 10, 2017 | NOW | Restricted Stock Units | Common Stock (39,315) | — | May 12, 2018 | 39,315 | Disposed |
| Aug. 11, 2017 | NOW | Restricted Stock Units | Common Stock (39,315) | — | May 12, 2018 | 39,315 | Disposed |
| May 5, 2017 | NOW | Restricted Stock Units | Common Stock (10,110) | — | May 7, 2017 | 10,110 | Disposed |
| Feb. 7, 2017 | NOW | Restricted Stock Units | Common Stock (10,110) | — | May 7, 2017 | 10,110 | Disposed |
| Jan. 24, 2017 | NOW | Restricted Stock Units | Common Stock (157,260) | — | — | 157,260 | Acquired |
| Nov. 7, 2016 | NOW | Restricted Stock Units | Common Stock (32,842) | — | Nov. 7, 2016 | 32,842 | Disposed |
| Nov. 7, 2016 | NOW | Restricted Stock Units | Common Stock (10,110) | — | May 7, 2017 | 10,110 | Disposed |
| Aug. 5, 2016 | NOW | Restricted Stock Units | Common Stock (32,843) | — | Nov. 7, 2016 | 32,843 | Disposed |
| Aug. 5, 2016 | NOW | Restricted Stock Units | Common Stock (10,110) | — | May 7, 2017 | 10,110 | Disposed |
| May 6, 2016 | NOW | Restricted Stock Units | Common Stock (32,842) | — | Nov. 7, 2016 | 32,842 | Disposed |
| March 1, 2016 | NOW | Restricted Stock Units | Common Stock (250,000) | — | — | 250,000 | Disposed |
| Feb. 5, 2016 | NOW | Restricted Stock Units | Common Stock (32,843) | — | Nov. 7, 2016 | 32,843 | Disposed |
| Jan. 26, 2016 | NOW | Restricted Stock Units | Common Stock (40,440) | — | May 7, 2017 | 40,440 | Acquired |
| May 7, 2015 | NOW | Restricted Stock Units | Common Stock (250,000) | — | — | 250,000 | Disposed |
| Jan. 27, 2015 | NOW | Restricted Stock Units | Common Stock (131,370) | — | Nov. 7, 2016 | 131,370 | Acquired |
| May 7, 2014 | NOW | Restricted Stock Units | Common Stock (250,000) | — | — | 250,000 | Disposed |
| May 7, 2013 | NOW | Restricted Stock Units | Common Stock (250,000) | — | — | 250,000 | Disposed |
| March 20, 2012 | NOW | Restricted Stock Units | Common Stock (1,000,000) | — | — | 1,000,000 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 4 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| June 28, 2012 | NOW | Common Stock | 13,371,152 | Direct |
| June 28, 2012 | NOW | Common Stock | 1,500,000 | Indirect |
| June 28, 2012 | NOW | Employee Stock Option (Right to Buy)→ Common Stock (240,000) | 240,000 | Direct |
| June 28, 2012 | NOW | Restricted Stock Units→ Common Stock (1,000,000) | 1,000,000 | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
NOW
Former Chief Product Officer (7)| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2016 | $266,538 | — | $5,008,000 | — | $297,743 | — | $3,574 | $5,575,855 |
| 2015 | $350,000 | — | $7,288,000 | — | $140,256 | — | — | $7,778,256 |
| 2014 | $330,000 | — | $6,629,000 | — | $380,172 | — | $4,542 | $7,343,714 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.