Geoff E Tanner
Insider
First SEC filing: Aug. 21, 2019 · Latest: Aug. 29, 2022
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net: $0
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Nov. 8, 2025 | SMPL | A | 62,405 | · | · | 160,595 Direct | +63.56% | Acquired | (price as of 2026-10-02) |
| Nov. 8, 2025 | SMPL | F | 6,235 | $19.99 | $124,638 | 154,360 Direct | -3.88% | Disposed | -50.8% (price as of 2026-10-02) |
| July 23, 2025 | SMPL | P | 6,050 | $33.11 | $200,316 | 98,190 Direct | +6.57% | Acquired | -70.3% (price as of 2026-10-02) |
| April 10, 2025 | SMPL | F | 1,916 | $36.27 | $69,493 | 92,140 Direct | -2.04% | Disposed | -72.9% (price as of 2026-10-02) |
| Nov. 8, 2024 | SMPL | A | 35,190 | · | · | 96,919 Direct | +57.01% | Acquired | (price as of 2026-10-02) |
| Nov. 8, 2024 | SMPL | F | 2,863 | $36.23 | $103,726 | 94,056 Direct | -2.95% | Disposed | -72.9% (price as of 2026-10-02) |
| April 10, 2024 | SMPL | F | 1,916 | $32.40 | $62,078 | 61,729 Direct | -3.01% | Disposed | -69.7% (price as of 2026-10-02) |
| Nov. 8, 2023 | SMPL | A | 29,883 | · | · | 63,645 Direct | +88.51% | Acquired | (price as of 2026-10-02) |
| July 3, 2023 | SMPL | P | 6,850 | $36.61 | $250,778 | 33,762 Direct | +25.45% | Acquired | -73.1% (price as of 2026-10-02) |
| April 10, 2023 | SMPL | A | 20,000 | · | · | 26,912 Direct | +289.35% | Acquired | (price as of 2026-10-02) |
| April 10, 2023 | SMPL | A | 150,000 | · | · | 150,000 Direct | · | Acquired | (price as of 2026-10-02) |
| April 10, 2023 | SMPL | P | 6,912 | $36.17 | $250,007 | 6,912 Direct | · | Acquired | -72.8% (price as of 2026-10-02) |
| Aug. 25, 2022 | SJM | M | 1,794 | $103.20 | $185,141 | 1,793 Direct | -50.01% | Disposed | 13.6% (price as of 2026-10-02) |
| Aug. 25, 2022 | SJM | M | 3,632 | $108.90 | $395,525 | 3,631 Direct | -50.01% | Disposed | 7.6% (price as of 2026-10-02) |
| Aug. 25, 2022 | SJM | S | 7,161 | $143.65 | $1,028,678 | 9,745 Direct | -42.36% | Disposed | -18.4% (price as of 2026-10-02) |
| Aug. 25, 2022 | SJM | M | 1,794 | $103.20 | $185,141 | 16,906 Direct | +11.87% | Acquired | 13.6% (price as of 2026-10-02) |
| Aug. 25, 2022 | SJM | M | 3,632 | $108.90 | $395,525 | 15,112 Direct | +31.64% | Acquired | 7.6% (price as of 2026-10-02) |
| June 15, 2022 | SJM | F | 238 | $125.82 | $29,945 | 11,398 Direct | -2.05% | Disposed | -6.9% (price as of 2026-10-02) |
| June 15, 2022 | SJM | A | 5,967 | · | · | 5,967 Direct | · | Acquired | (price as of 2026-10-02) |
| June 15, 2022 | SJM | F | 238 | $125.82 | $29,945 | 11,316 Direct | -2.06% | Disposed | -6.9% (price as of 2026-10-02) |
| June 15, 2022 | SJM | F | 258 | $125.82 | $32,462 | 11,554 Direct | -2.18% | Disposed | -6.9% (price as of 2026-10-02) |
| June 15, 2022 | SJM | A | 823 | · | · | 11,812 Direct | +7.49% | Acquired | (price as of 2026-10-02) |
| June 15, 2022 | SJM | A | 894 | · | · | 10,989 Direct | +8.86% | Acquired | (price as of 2026-10-02) |
| June 15, 2022 | SJM | A | 1,130 | · | · | 10,095 Direct | +12.60% | Acquired | (price as of 2026-10-02) |
| June 14, 2022 | SJM | F | 478 | $126.19 | $60,319 | 8,965 Direct | -5.06% | Disposed | -7.1% (price as of 2026-10-02) |
| June 14, 2022 | SJM | F | 99 | $126.19 | $12,493 | 9,443 Direct | -1.04% | Disposed | -7.1% (price as of 2026-10-02) |
| June 14, 2022 | SJM | F | 1,654 | $126.19 | $208,718 | 7,545 Direct | -17.98% | Disposed | -7.1% (price as of 2026-10-02) |
| June 14, 2022 | SJM | F | 343 | $126.19 | $43,283 | 9,199 Direct | -3.59% | Disposed | -7.1% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 3,633 | $108.90 | $395,634 | 7,263 Direct | -33.34% | Disposed | 7.6% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 1,795 | · | · | 3,587 Direct | -33.35% | Disposed | (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 2,451 | $123.68 | $303,140 | 1,225 Direct | -66.68% | Disposed | -5.2% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | S | 10,039 | $138.23 | $1,387,691 | 9,542 Direct | -51.27% | Disposed | -15.2% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 3,633 | $108.90 | $395,634 | 19,581 Direct | +22.78% | Acquired | 7.6% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 1,795 | $103.20 | $185,244 | 15,948 Direct | +12.68% | Acquired | 13.6% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 2,451 | $123.68 | $303,140 | 14,153 Direct | +20.95% | Acquired | -5.2% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 3,633 | $108.90 | $395,634 | 7,263 Direct | -33.34% | Disposed | 7.6% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 1,795 | $103.20 | $185,244 | 3,587 Direct | -33.35% | Disposed | 13.6% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 2,451 | $123.68 | $303,140 | 1,225 Direct | -66.68% | Disposed | -5.2% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | S | 10,039 | $138.23 | $1,387,691 | 9,542 Direct | -51.27% | Disposed | -15.2% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 3,633 | $108.90 | $395,634 | 19,581 Direct | +22.78% | Acquired | 7.6% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 1,795 | $103.20 | $185,244 | 15,948 Direct | +12.68% | Acquired | 13.6% (price as of 2026-10-02) |
| Dec. 17, 2021 | SJM | M | 2,451 | $123.68 | $303,140 | 14,153 Direct | +20.95% | Acquired | -5.2% (price as of 2026-10-02) |
| June 15, 2021 | SJM | A | 8,192 | · | · | 8,192 Direct | · | Acquired | (price as of 2026-10-02) |
| June 15, 2021 | SJM | F | 376 | $135.53 | $50,959 | 11,702 Direct | -3.11% | Disposed | -13.5% (price as of 2026-10-02) |
| June 15, 2021 | SJM | F | 376 | $135.53 | $50,959 | 11,702 Direct | -3.11% | Disposed | -13.5% (price as of 2026-10-02) |
| June 7, 2021 | SJM | M | 5,000 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| June 7, 2021 | SJM | M | 10,000 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| June 7, 2021 | SJM | S | 15,000 | $139.83 | $2,097,450 | 12,078 Direct | -55.40% | Disposed | -16.2% (price as of 2026-10-02) |
| June 7, 2021 | SJM | M | 5,000 | $111.41 | $557,050 | 27,078 Direct | +22.65% | Acquired | 5.2% (price as of 2026-10-02) |
| June 7, 2021 | SJM | M | 10,000 | $111.41 | $1,114,100 | 22,078 Direct | +82.80% | Acquired | 5.2% (price as of 2026-10-02) |
| March 16, 2021 | SJM | S | 1,200 | $122.53 | $147,036 | 12,078 Direct | -9.04% | Disposed | -4.4% (price as of 2026-10-02) |
| June 17, 2020 | SJM | A | 10,896 | · | · | 10,896 Direct | · | Acquired | (price as of 2026-10-02) |
| June 8, 2020 | SJM | F | 512 | $108.87 | $55,741 | 13,278 Direct | -3.71% | Disposed | 7.6% (price as of 2026-10-02) |
| Dec. 30, 2019 | SJM | A | 5,382 | · | · | 5,382 Direct | · | Acquired | (price as of 2026-10-02) |
| Dec. 11, 2019 | SJM | F | 273 | $105.02 | $28,670 | 13,790 Direct | -1.94% | Disposed | 11.6% (price as of 2026-10-02) |
| Aug. 29, 2019 | SJM | P | 1,000 | $103.42 | $103,420 | 14,063 Direct | +7.66% | Acquired | 13.3% (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| April 10, 2023 | SMPL | Options to Purchase Common Stock | Common Stock | $36.94 | April 10, 2033 | 150,000 | Acquired |
| Aug. 25, 2022 | SJM | Option Common Shares | Common Shares | $103.20 | Dec. 30, 2029 | 1,794 | Disposed |
| Aug. 25, 2022 | SJM | Option Common Shares | Common Shares | $108.90 | June 17, 2030 | 3,632 | Disposed |
| June 15, 2022 | SJM | Option Common Shares | Common Shares | $125.82 | June 15, 2032 | 5,967 | Acquired |
| Dec. 17, 2021 | SJM | Option Common Shares | Common Shares | $108.90 | June 17, 2030 | 3,633 | Disposed |
| Dec. 17, 2021 | SJM | Option Common Shares | Common Shares | $103.20 | Dec. 30, 2029 | 1,795 | Disposed |
| Dec. 17, 2021 | SJM | Option Common Shares | Common Shares | $123.68 | June 13, 2029 | 2,451 | Disposed |
| Dec. 17, 2021 | SJM | Option Common Shares | Common Shares | $108.90 | June 17, 2030 | 3,633 | Disposed |
| Dec. 17, 2021 | SJM | Option Common Shares | Common Shares | $103.20 | Dec. 30, 2029 | 1,795 | Disposed |
| Dec. 17, 2021 | SJM | Option Common Shares | Common Shares | $123.68 | June 13, 2029 | 2,451 | Disposed |
| June 15, 2021 | SJM | Option Common Shares | Common Shares | $135.53 | June 15, 2031 | 8,192 | Acquired |
| June 7, 2021 | SJM | Option Common Shares | Common Shares | $111.41 | June 12, 2025 | 5,000 | Disposed |
| June 7, 2021 | SJM | Option Common Shares | Common Shares | $111.41 | June 12, 2025 | 10,000 | Disposed |
| June 17, 2020 | SJM | Option Common Shares | Common Shares | $108.90 | June 17, 2030 | 10,896 | Acquired |
| Dec. 30, 2019 | SJM | Option Common Shares | Common Shares | $103.20 | Dec. 30, 2029 | 5,382 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 4 holdings
Securities held when first becoming an insider, per SEC Form 3.