George Golleher
CIK 1099311 · View on SEC EDGAR ↗
Insider
First SEC filing: July 31, 2013 · Latest: July 31, 2013
On this page
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net:
$0
+ 12 non-open-market transactions below
last 12 months, based on the transactions shown below
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
12 other filings hidden
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Nov. 21, 2014 | SFM | S | 20,000 | $32.05 | $641,000 | 205,000 Direct | -8.89% | Disposed | 145.6% (price as of 2026-08-20) |
| Aug. 13, 2014 | SFM | S | 64,579 | $29.02 | $1,874,083 | 225,000 Direct | -22.30% | Disposed | 171.2% (price as of 2026-08-20) |
| March 28, 2014 | SFM | S | 46,988 | $32.65 | $1,534,158 | 225,000 Direct | -17.28% | Disposed | 141.1% (price as of 2026-08-20) |
| Feb. 28, 2014 | SFM | S 10b5-1 | 7,037 | $39.25 | $276,202 | 225,000 Direct | -3.03% | Disposed | 100.5% (price as of 2026-08-20) |
| Feb. 28, 2014 | SFM | S 10b5-1 | 9,383 | $38.42 | $360,495 | 225,000 Direct | -4.00% | Disposed | 104.9% (price as of 2026-08-20) |
| Feb. 26, 2014 | SFM | S 10b5-1 | 9,383 | $37.00 | $347,171 | 225,000 Direct | -4.00% | Disposed | 112.7% (price as of 2026-08-20) |
| Aug. 1, 2013 | SFM | P | 225,000 | $18.00 | $4,050,000 | 225,000 Direct | — | Acquired | 337.3% (price as of 2026-08-20) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Aug. 13, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (24,609) | $3.33 | May 2, 2018 | 24,609 | Disposed |
| Aug. 13, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (39,970) | $1.09 | May 2, 2018 | 39,970 | Disposed |
| March 28, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (46,988) | $1.09 | May 2, 2018 | 46,988 | Disposed |
| Feb. 28, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (7,037) | $1.09 | May 2, 2018 | 7,037 | Disposed |
| Feb. 28, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (9,383) | $1.09 | May 2, 2018 | 9,383 | Disposed |
| Feb. 26, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (9,383) | $1.09 | May 2, 2018 | 9,383 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| July 31, 2013 | SFM | Stock Option (right to buy)→ Common stock, par value $0.001 per share ( (300,696) | 300,696 | Direct |