George R Mrkonic JR
Insider
First SEC filing: Jan. 5, 2005 · Latest: Jan. 5, 2005
Insider at
Insider transactions
0 buys (P)
4 sells (S)
Net: $-750,180
Price change vs the latest weekly close (updated to the current quote in your browser when available), split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| June 15, 2026 | ULTA | S | 383 | $475.84 | $182,247 | 2,404 Direct | -13.74% | Disposed | 31.2% (price as of ) |
| June 10, 2026 | ULTA | A | 404 | · | · | 2,787 Direct | +16.95% | Acquired | |
| April 7, 2026 | ULTA | S | 452 | $539.29 | $243,759 | 2,383 Direct | -15.94% | Disposed | 15.8% (price as of ) |
| Jan. 2, 2026 | AZO | S | 1 | $3344.57 | $3,345 | 3,660 Direct | -0.03% | Disposed | -4.3% (price as of ) |
| Jan. 2, 2026 | AZO | S | 96 | $3341.97 | $320,829 | 3,564 Direct | -2.62% | Disposed | -4.2% (price as of ) |
| Jan. 1, 2026 | AZO | A | 94 | · | · | 3,661 Direct | +2.64% | Acquired | |
| June 11, 2025 | ULTA | A | 383 | · | · | 2,835 Direct | +15.62% | Acquired | |
| Jan. 1, 2025 | AZO | A | 97 | · | · | 3,567 Direct | +2.80% | Acquired | |
| Dec. 31, 2024 | AZO | S | 336 | $3202.00 | $1,075,872 | 3,228 Direct | -9.43% | Disposed | 0.0% (price as of ) |
| June 11, 2024 | ULTA | A | 452 | · | · | 2,452 Direct | +22.60% | Acquired | |
| June 4, 2024 | ULTA | S | 397 | $389.34 | $154,568 | 2,000 Direct | -16.56% | Disposed | 60.4% (price as of ) |
| Jan. 9, 2024 | AZO | S | 414 | $2541.85 | $1,052,326 | 3,470 Direct | -10.66% | Disposed | 25.9% (price as of ) |
| Jan. 1, 2024 | AZO | A | 120 | · | · | 3,884 Direct | +3.19% | Acquired | |
| June 5, 2023 | ULTA | S | 393 | $421.30 | $165,571 | 2,397 Direct | -14.09% | Disposed | 48.2% (price as of ) |
| June 1, 2023 | ULTA | A | 397 | · | · | 2,790 Direct | +16.59% | Acquired | |
| Jan. 5, 2023 | AZO | S | 138 | $2441.21 | $336,887 | 3,764 Direct | -3.54% | Disposed | 31.1% (price as of ) |
| Jan. 1, 2023 | AZO | A | 119 | · | · | 3,903 Direct | +3.14% | Acquired | |
| June 13, 2022 | ULTA | S | 476 | $391.84 | $186,516 | 2,393 Direct | -16.59% | Disposed | 59.4% (price as of ) |
| June 1, 2022 | ULTA | A | 393 | · | · | 2,869 Direct | +15.87% | Acquired | |
| Jan. 4, 2022 | AZO | S | 217 | $2046.87 | $444,171 | 3,783 Direct | -5.42% | Disposed | 56.4% (price as of ) |
| Jan. 1, 2022 | AZO | A | 138 | · | · | 4,000 Direct | +3.57% | Acquired | |
| Nov. 11, 2021 | EAT | A | 1,071 | · | · | 47,546 Direct | +2.30% | Acquired | |
| Aug. 26, 2021 | EAT | A | 859 | · | · | 46,475 Direct | +1.88% | Acquired | |
| Aug. 26, 2021 | EAT | A | 748 | · | · | 46,364 Direct | +1.64% | Acquired | |
| June 21, 2021 | ULTA | S | 595 | $330.30 | $196,528 | 0 Indirect | -100.00% | Disposed | 89.1% (price as of ) |
| June 2, 2021 | ULTA | A | 476 | · | · | 3,071 Direct | +18.34% | Acquired | |
| May 13, 2021 | EAT | A | 748 | · | · | 45,616 Direct | +1.67% | Acquired | |
| Feb. 11, 2021 | EAT | A | 688 | $67.15 | $46,199 | 44,868 Direct | +1.56% | Acquired | 172.1% (price as of ) |
| Jan. 1, 2021 | AZO | A | 217 | · | · | 3,862 Direct | +5.95% | Acquired | |
| Nov. 12, 2020 | EAT | A | 1,004 | · | · | 44,180 Direct | +2.33% | Acquired | |
| Sept. 2, 2020 | EAT | S | 2,853 | $47.87 | $136,573 | 43,176 Direct | -6.20% | Disposed | 281.7% (price as of ) |
| Sept. 2, 2020 | ULTA | S | 2,351 | $234.82 | $552,062 | 0 Indirect | -100.00% | Disposed | 165.9% (price as of ) |
| Aug. 27, 2020 | EAT | A | 1,147 | · | · | 46,029 Direct | +2.56% | Acquired | |
| June 3, 2020 | ULTA | A | 595 | · | · | 3,040 Direct | +24.34% | Acquired | |
| May 7, 2020 | EAT | A | 2,282 | · | · | 44,882 Direct | +5.36% | Acquired | |
| March 9, 2020 | AZO | S | 331 | $1099.26 | $363,855 | 3,645 Direct | -8.32% | Disposed | 191.2% (price as of ) |
| Feb. 6, 2020 | EAT | A | 1,083 | · | · | 42,600 Direct | +2.61% | Acquired | |
| Jan. 1, 2020 | AZO | A | 216 | $1191.31 | $257,323 | 3,976 Direct | +5.74% | Acquired | 168.7% (price as of ) |
| June 5, 2019 | ULTA | A | 445 | · | · | 3,032 Direct | +17.20% | Acquired | |
| April 2, 2019 | ULTA | G | 100 | · | · | 1,319 Indirect | -7.05% | Disposed | |
| Jan. 2, 2019 | EAT | A | 4,119 | · | · | 41,517 Direct | +11.01% | Acquired | |
| Jan. 1, 2019 | AZO | A | 295 | $838.34 | $247,310 | 3,760 Direct | +8.51% | Acquired | 281.8% (price as of ) |
| June 6, 2018 | ULTA | A | 587 | · | · | 2,995 Direct | +24.38% | Acquired | |
| Jan. 2, 2018 | EAT | A | 4,434 | · | · | 37,398 Direct | +13.45% | Acquired | |
| Jan. 1, 2018 | AZO | A | 348 | $711.37 | $247,557 | 3,464 Direct | +11.17% | Acquired | 349.9% (price as of ) |
| June 1, 2017 | ULTA | A | 408 | $306.72 | $125,142 | 3,419 Direct | +13.55% | Acquired | 103.6% (price as of ) |
| Jan. 3, 2017 | EAT | A | 3,558 | · | · | 32,964 Direct | +12.10% | Acquired | |
| Jan. 1, 2017 | AZO | A | 272 | $789.79 | $214,823 | 3,117 Direct | +9.56% | Acquired | 305.3% (price as of ) |
| June 1, 2016 | ULTA | A | 529 | · | · | 3,011 Direct | +21.31% | Acquired | |
| March 28, 2016 | ULTA | P | 2,000 | $191.45 | $382,900 | 2,482 Direct | +414.94% | Acquired | 226.2% (price as of ) |
| Feb. 9, 2016 | EAT | S | 5,584 | $46.98 | $262,336 | 29,406 Direct | -15.96% | Disposed | 288.9% (price as of ) |
| Jan. 4, 2016 | EAT | A | 3,702 | · | · | 34,990 Direct | +11.83% | Acquired | |
| Jan. 1, 2016 | AZO | A | 290 | $741.91 | $215,154 | 2,844 Direct | +11.35% | Acquired | 331.4% (price as of ) |
| Sept. 15, 2015 | ULTA | A | 482 | · | · | 482 Direct | · | Acquired | |
| Feb. 10, 2015 | EAT | S | 6,909 | $59.26 | $409,427 | 31,288 Direct | -18.09% | Disposed | 208.3% (price as of ) |
| Jan. 2, 2015 | EAT | A | 2,763 | · | · | 38,197 Direct | +7.80% | Acquired | |
| Jan. 1, 2015 | AZO | A | 331 | $619.11 | $204,925 | 2,555 Direct | +14.88% | Acquired | 417.0% (price as of ) |
| Feb. 10, 2014 | EAT | S | 11,783 | $49.10 | $578,545 | 35,434 Direct | -24.95% | Disposed | 272.1% (price as of ) |
| Jan. 2, 2014 | EAT | A | 3,563 | · | · | 47,217 Direct | +8.16% | Acquired | |
| Jan. 2, 2014 | AZO | A | 108 | $474.11 | $51,204 | 1,903 Direct | +6.02% | Acquired | 575.1% (price as of ) |
| Jan. 1, 2014 | AZO | A | 429 | $477.94 | $205,036 | 2,223 Direct | +23.91% | Acquired | 569.7% (price as of ) |
| Oct. 1, 2013 | AZO | A | 120 | $425.11 | $51,013 | 1,794 Direct | +7.17% | Acquired | 652.9% (price as of ) |
| Aug. 13, 2013 | AZO | S | 557 | $431.62 | $240,412 | 1,674 Direct | -24.97% | Disposed | 641.6% (price as of ) |
| July 1, 2013 | AZO | A | 120 | $425.27 | $51,032 | 2,231 Direct | +5.68% | Acquired | 652.6% (price as of ) |
| April 1, 2013 | AZO | A | 130 | $393.19 | $51,115 | 2,110 Direct | +6.57% | Acquired | 714.0% (price as of ) |
| Feb. 28, 2013 | EAT | M | 6,000 | $22.17 | $133,020 | 19,654 Direct | +43.94% | Acquired | 724.1% (price as of ) |
| Feb. 28, 2013 | EAT | M | 6,000 | $23.27 | $139,620 | 25,654 Direct | +30.53% | Acquired | 685.1% (price as of ) |
| Feb. 28, 2013 | EAT | M | 7,500 | $25.66 | $192,450 | 33,154 Direct | +29.24% | Acquired | 612.0% (price as of ) |
| Feb. 28, 2013 | EAT | S | 19,500 | $33.72 | $657,540 | 13,654 Direct | -58.82% | Disposed | 441.8% (price as of ) |
| Feb. 28, 2013 | EAT | M | 7,500 | $25.66 | $192,450 | 0 Direct | -100.00% | Disposed | |
| Feb. 28, 2013 | EAT | M | 6,000 | $23.27 | $139,620 | 0 Direct | -100.00% | Disposed | |
| Feb. 28, 2013 | EAT | M | 6,000 | $22.17 | $133,020 | 0 Direct | -100.00% | Disposed | |
| Feb. 28, 2013 | AZO | M | 3,000 | $159.18 | $477,540 | 6,980 Direct | +75.38% | Acquired | 1910.8% (price as of ) |
| Feb. 28, 2013 | AZO | S | 5,000 | $378.23 | $1,891,150 | 1,980 Direct | -71.63% | Disposed | 746.2% (price as of ) |
| Feb. 28, 2013 | AZO | M | 3,000 | · | · | 0 Direct | -100.00% | Disposed | |
| Jan. 2, 2013 | EAT | A | 4,613 | · | · | 13,654 Direct | +51.02% | Acquired | |
| Jan. 2, 2013 | AZO | A | 144 | $356.88 | $51,391 | 3,980 Direct | +3.75% | Acquired | 796.9% (price as of ) |
| Oct. 1, 2012 | AZO | A | 139 | $369.07 | $51,301 | 3,837 Direct | +3.76% | Acquired | 767.3% (price as of ) |
| Sept. 24, 2012 | EAT | M | 30,000 | $21.53 | $645,900 | 39,041 Direct | +331.82% | Acquired | 748.6% (price as of ) |
| Sept. 24, 2012 | EAT | S | 30,000 | $35.43 | $1,062,900 | 9,041 Direct | -76.84% | Disposed | 415.7% (price as of ) |
| Sept. 24, 2012 | EAT | M | 30,000 | $21.53 | $645,900 | 0 Direct | -100.00% | Disposed | |
| Sept. 24, 2012 | AZO | S | 6,000 | $370.06 | $2,220,360 | 3,698 Direct | -61.87% | Disposed | 764.9% (price as of ) |
| July 2, 2012 | AZO | A | 141 | $364.22 | $51,355 | 9,689 Direct | +1.48% | Acquired | 778.8% (price as of ) |
| May 1, 2012 | EAT | S | 7,748 | $32.52 | $251,965 | 39,042 Direct | -16.56% | Disposed | 461.8% (price as of ) |
| April 2, 2012 | AZO | A | 135 | $378.72 | $51,127 | 9,548 Direct | +1.43% | Acquired | 745.2% (price as of ) |
| March 6, 2012 | AZO | S | 4,300 | $384.24 | $1,652,232 | 9,413 Direct | -31.36% | Disposed | 733.0% (price as of ) |
| March 2, 2012 | AZO | M | 3,857 | $89.30 | $344,430 | 7,213 Direct | +114.93% | Acquired | 3484.3% (price as of ) |
| March 2, 2012 | AZO | M | 3,000 | $138.24 | $414,720 | 10,213 Direct | +41.59% | Acquired | 2215.4% (price as of ) |
| March 2, 2012 | AZO | M | 3,000 | $119.14 | $357,420 | 13,213 Direct | +29.37% | Acquired | 2586.6% (price as of ) |
| March 2, 2012 | AZO | M | 3,000 | $116.34 | $349,020 | 16,213 Direct | +22.70% | Acquired | 2651.2% (price as of ) |
| March 2, 2012 | AZO | S | 2,500 | $378.19 | $945,475 | 13,713 Direct | -15.42% | Disposed | 746.3% (price as of ) |
| March 2, 2012 | AZO | M | 3,000 | · | · | 0 Direct | -100.00% | Disposed | |
| March 2, 2012 | AZO | M | 3,000 | · | · | 0 Direct | -100.00% | Disposed | |
| March 2, 2012 | AZO | M | 3,000 | · | · | 0 Direct | -100.00% | Disposed | |
| March 2, 2012 | AZO | M | 3,857 | · | · | 0 Direct | -100.00% | Disposed | |
| Jan. 3, 2012 | EAT | A | 5,585 | · | · | 46,790 Direct | +13.55% | Acquired | |
| Jan. 1, 2012 | AZO | A | 158 | $324.97 | $51,345 | 3,356 Direct | +4.94% | Acquired | 884.9% (price as of ) |
| Oct. 1, 2011 | AZO | A | 160 | $319.19 | $51,070 | 3,198 Direct | +5.27% | Acquired | 902.8% (price as of ) |
| April 1, 2011 | AZO | A | 186 | $274.67 | $51,089 | 2,874 Direct | +6.92% | Acquired | 1065.3% (price as of ) |
| Jan. 1, 2011 | AZO | A | 188 | $272.59 | $51,247 | 2,688 Direct | +7.52% | Acquired | 1074.2% (price as of ) |
Loaded 100 of 142 rows
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Feb. 28, 2013 | EAT | Non-Employee Stock Option Right-to-Buy | Common Stock | $25.66 | Jan. 4, 2016 | 7,500 | Disposed |
| Feb. 28, 2013 | EAT | Non-Employee Stock Option Right-to-Buy | Common Stock | $23.27 | Jan. 3, 2015 | 6,000 | Disposed |
| Feb. 28, 2013 | EAT | Non-Employee Stock Option Right-to-Buy | Common Stock | $22.17 | Jan. 12, 2014 | 6,000 | Disposed |
| Feb. 28, 2013 | AZO | Non-Qualified Stock Option (right to buy) [F2] | Common Stock | $159.18 | Jan. 1, 2020 | 3,000 | Disposed |
| Sept. 24, 2012 | EAT | Non-Employee Stock Option Right-to-Buy | Common Stock | $21.53 | Nov. 10, 2013 | 30,000 | Disposed |
| March 2, 2012 | AZO | Non-Qualified Stock Option (right to buy) [F2] | Common Stock | $116.34 | Jan. 1, 2017 | 3,000 | Disposed |
| March 2, 2012 | AZO | Non-Qualified Stock Option (right to buy) [F2] | Common Stock | $119.14 | Jan. 1, 2018 | 3,000 | Disposed |
| March 2, 2012 | AZO | Non-Qualified Stock Option (right to buy) [F2] | Common Stock | $138.24 | Jan. 1, 2019 | 3,000 | Disposed |
| March 2, 2012 | AZO | Non-Qualified Stock Option (right to buy) [F2] | Common Stock | $89.30 | June 7, 2016 | 3,857 | Disposed |
| Dec. 1, 2010 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 13 | Acquired |
| Sept. 1, 2010 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 47 | Acquired |
| June 1, 2010 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 52 | Acquired |
| March 1, 2010 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 60 | Acquired |
| Jan. 1, 2010 | AZO | Non-Qualified Stock Option (right to buy) [F1] | Common Stock | $159.18 | Jan. 1, 2020 | 3,000 | Acquired |
| Dec. 1, 2009 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 67 | Acquired |
| Sept. 1, 2009 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 68 | Acquired |
| June 1, 2009 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 66 | Acquired |
| March 1, 2009 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 70 | Acquired |
| Jan. 1, 2009 | AZO | Non-Qualified Stock Option (right to buy) [F1] | Common Stock | $138.24 | Jan. 1, 2019 | 3,000 | Acquired |
| Dec. 1, 2008 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 92 | Acquired |
| Sept. 1, 2008 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 72 | Acquired |
| June 1, 2008 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 79 | Acquired |
| March 1, 2008 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 86 | Acquired |
| Jan. 1, 2008 | AZO | Non-Qualified Stock Option (right to buy) [F1] | Common Stock | $119.14 | Jan. 1, 2018 | 3,000 | Acquired |
| Dec. 1, 2007 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 89 | Acquired |
| Sept. 1, 2007 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 83 | Acquired |
| June 1, 2007 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 78 | Acquired |
| March 1, 2007 | AZO | Stock Appreciation Rights [F1] | Common Stock | · | · | 80 | Acquired |
| Jan. 1, 2007 | AZO | Non-Qualified Stock Option (right to buy) [F1] | Common Stock | $116.34 | Jan. 1, 2017 | 3,000 | Acquired |
| Dec. 1, 2006 | AZO | Stock Appreciation Rights [F1] | Common Stock | $0.00 | · | 88 | Acquired |
| Sept. 1, 2006 | AZO | Stock Appreciation Rights [F1] | Common Stock | $0.00 | · | 214 | Acquired |
| Jan. 4, 2006 | EAT | Non-Employee Stock Option Right-to-Buy | Common Stock | $38.49 | Jan. 4, 2016 | 5,000 | Acquired |
| Jan. 3, 2005 | EAT | Employee Stock Option Right-to-Buy | Common Stock | $34.90 | Jan. 3, 2015 | 4,000 | Acquired |
| Jan. 12, 2004 | EAT | Employee Stock Option Right-to-Buy | Common Stock | $33.26 | Jan. 12, 2014 | 4,000 | Acquired |
| Nov. 10, 2003 | EAT | Employee Stock Option Right-to-Buy | Common Stock | $32.30 | Nov. 10, 2013 | 20,000 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 3 holdings
Securities held when first becoming an insider, per SEC Form 3.
Holdings reported on Form 4 6 reported holdings
Positions listed on each Form 4 without a transaction in that filing (Table I and II holdings), newest filing first.
| Date | Ticker | Security | Shares | Exercise price | Expiration | Ownership |
|---|---|---|---|---|---|---|
| June 22, 2021 | ULTA | Common Stock | 2,476 | · | · | Direct |
| Sept. 3, 2020 | ULTA | Common Stock | 2,595 | · | · | Direct |
| June 4, 2020 | ULTA | Common Stock | 1,906 | · | · | Indirect |
| June 6, 2019 | ULTA | Common Stock | 1,319 | · | · | Indirect |
| April 3, 2019 | ULTA | Common Stock | 2,587 | · | · | Direct |
| June 7, 2018 | ULTA | Common Stock | 1,011 | · | · | Indirect |