Heidi O'Neill
Insider
First SEC filing: March 18, 2026 · Latest: March 18, 2026
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net: $0
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Sept. 25, 2026 | LAD | D | 540 | · | · | 884 Direct | -37.92% | Disposed | (price as of 2026-10-02) |
| Sept. 15, 2026 | H | A | 156 | · | · | 3,164 Direct | +5.19% | Acquired | (price as of 2026-10-02) |
| Sept. 9, 2026 | LULU | A | 28,079 | · | · | 28,079 Direct | · | Acquired | (price as of 2026-10-02) |
| Sept. 9, 2026 | LULU | A | 40,223 | · | · | 40,223 Direct | · | Acquired | (price as of 2026-10-02) |
| Sept. 9, 2026 | LULU | A | 105,295 | · | · | 105,295 Direct | · | Acquired | (price as of 2026-10-02) |
| June 15, 2026 | H | A | 125 | · | · | 3,008 Direct | +4.34% | Acquired | (price as of 2026-10-02) |
| May 28, 2026 | SPOT | A | 658 | · | · | 10,060 Direct | +7.00% | Acquired | (price as of 2026-10-02) |
| May 20, 2026 | H | A | 560 | · | · | 2,883 Direct | +24.11% | Acquired | (price as of 2026-10-02) |
| May 20, 2026 | H | A | 559 | · | · | 559 Direct | · | Acquired | (price as of 2026-10-02) |
| April 30, 2026 | LAD | A | 1,082 | · | · | 1,424 Direct | +316.37% | Acquired | (price as of 2026-10-02) |
| March 15, 2026 | H | A | 179 | · | · | 2,323 Direct | +8.35% | Acquired | (price as of 2026-10-02) |
| Dec. 15, 2025 | H | A | 150 | · | · | 2,144 Direct | +7.52% | Acquired | (price as of 2026-10-02) |
| Oct. 1, 2025 | LAD | A | 342 | · | · | 342 Direct | · | Acquired | (price as of 2026-10-02) |
| Sept. 15, 2025 | H | A | 178 | · | · | 1,994 Direct | +9.80% | Acquired | (price as of 2026-10-02) |
| June 15, 2025 | H | A | 191 | · | · | 1,816 Direct | +11.75% | Acquired | (price as of 2026-10-02) |
| May 21, 2025 | H | A | 749 | · | · | 1,625 Direct | +85.50% | Acquired | (price as of 2026-10-02) |
| May 21, 2025 | H | A | 749 | · | · | 749 Direct | · | Acquired | (price as of 2026-10-02) |
| March 15, 2025 | H | A | 204 | · | · | 876 Direct | +30.36% | Acquired | (price as of 2026-10-02) |
| Feb. 11, 2025 | NKE | S 10b5-1 | 14,147 | $71.18 | $1,006,983 | 80,492 Direct | -14.95% | Disposed | -52.4% (price as of 2026-10-02) |
| Dec. 15, 2024 | H | A | 157 | · | · | 1,848 Direct | +9.28% | Acquired | (price as of 2026-10-02) |
| Sept. 18, 2024 | NKE | A | 73,665 | · | · | 73,665 Direct | · | Acquired | (price as of 2026-10-02) |
| Sept. 15, 2024 | H | A | 171 | · | · | 1,691 Direct | +11.25% | Acquired | (price as of 2026-10-02) |
| Sept. 1, 2024 | NKE | A | 117,549 | · | · | 117,549 Direct | · | Acquired | (price as of 2026-10-02) |
| Sept. 1, 2024 | NKE | A | 15,002 | · | · | 94,450 Direct | +18.88% | Acquired | (price as of 2026-10-02) |
| Aug. 1, 2024 | NKE | F | 5,287 | $73.85 | $390,445 | 79,448 Direct | -6.24% | Disposed | -54.1% (price as of 2026-10-02) |
| June 15, 2024 | H | A | 169 | · | · | 1,520 Direct | +12.51% | Acquired | (price as of 2026-10-02) |
| June 3, 2024 | NKE | F | 5,712 | $94.40 | $539,213 | 84,735 Direct | -6.32% | Disposed | -64.1% (price as of 2026-10-02) |
| May 15, 2024 | H | A | 1,189 | · | · | 1,351 Direct | +733.95% | Acquired | (price as of 2026-10-02) |
| March 15, 2024 | H | A | 162 | · | · | 1,234 Direct | +15.11% | Acquired | (price as of 2026-10-02) |
| Dec. 15, 2023 | H | A | 162 | · | · | 1,072 Direct | +17.80% | Acquired | (price as of 2026-10-02) |
| Sept. 15, 2023 | H | A | 197 | · | · | 910 Direct | +27.63% | Acquired | (price as of 2026-10-02) |
| Aug. 1, 2023 | NKE | A | 82,743 | · | · | 82,743 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 1, 2023 | NKE | A | 11,107 | · | · | 95,638 Direct | +13.14% | Acquired | (price as of 2026-10-02) |
| Aug. 1, 2023 | NKE | F | 5,413 | $109.40 | $592,182 | 90,225 Direct | -5.66% | Disposed | -69.0% (price as of 2026-10-02) |
| June 15, 2023 | H | A | 188 | · | · | 713 Direct | +35.81% | Acquired | (price as of 2026-10-02) |
| June 1, 2023 | NKE | F | 5,854 | $103.63 | $606,650 | 84,531 Direct | -6.48% | Disposed | -67.3% (price as of 2026-10-02) |
| May 17, 2023 | H | A | 410 | · | · | 525 Direct | +356.52% | Acquired | (price as of 2026-10-02) |
| March 15, 2023 | H | A | 115 | · | · | 115 Direct | · | Acquired | (price as of 2026-10-02) |
| Feb. 8, 2023 | H | A | 672 | · | · | 672 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 1, 2022 | NKE | A | 75,188 | · | · | 75,188 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 1, 2022 | NKE | F | 4,637 | $114.30 | $530,009 | 90,168 Direct | -4.89% | Disposed | -70.4% (price as of 2026-10-02) |
| Aug. 1, 2022 | NKE | A | 12,992 | · | · | 94,805 Direct | +15.88% | Acquired | (price as of 2026-10-02) |
| June 1, 2022 | NKE | F | 7,302 | $118.68 | $866,601 | 81,813 Direct | -8.19% | Disposed | -71.5% (price as of 2026-10-02) |
| April 18, 2022 | NKE | F | 20,823 | $131.63 | $2,740,931 | 89,115 Direct | -18.94% | Disposed | -74.3% (price as of 2026-10-02) |
| Nov. 3, 2021 | NKE | M | 7,500 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Nov. 3, 2021 | NKE | S 10b5-1 | 7,500 | $170.00 | $1,275,000 | 109,885 Direct | -6.39% | Disposed | -80.1% (price as of 2026-10-02) |
| Nov. 3, 2021 | NKE | M | 7,500 | $59.10 | $443,250 | 117,385 Direct | +6.83% | Acquired | -42.7% (price as of 2026-10-02) |
| Nov. 3, 2021 | NKE | S 10b5-1 | 4,589 | $170.00 | $780,130 | 109,885 Direct | -4.01% | Disposed | -80.1% (price as of 2026-10-02) |
| Aug. 2, 2021 | NKE | F | 4,145 | $168.75 | $699,469 | 114,436 Direct | -3.50% | Disposed | -79.9% (price as of 2026-10-02) |
| Aug. 1, 2021 | NKE | A | 50,947 | · | · | 50,947 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 1, 2021 | NKE | A | 8,625 | · | · | 118,581 Direct | +7.84% | Acquired | (price as of 2026-10-02) |
| July 21, 2021 | NKE | S 10b5-1 | 13,000 | $160.77 | $2,090,010 | 109,956 Direct | -10.57% | Disposed | -78.9% (price as of 2026-10-02) |
| June 25, 2021 | NKE | M | 25,000 | $77.54 | $1,938,500 | 147,956 Direct | +20.33% | Acquired | -56.3% (price as of 2026-10-02) |
| June 25, 2021 | NKE | S 10b5-1 | 25,000 | $152.00 | $3,800,000 | 122,956 Direct | -16.90% | Disposed | -77.7% (price as of 2026-10-02) |
| June 25, 2021 | NKE | M | 25,000 | · | · | 25,000 Direct | -50.00% | Disposed | (price as of 2026-10-02) |
| June 1, 2021 | NKE | F | 6,036 | $134.51 | $811,902 | 122,956 Direct | -4.68% | Disposed | -74.8% (price as of 2026-10-02) |
| Dec. 8, 2020 | NKE | M | 22,500 | · | · | 7,500 Direct | -75.00% | Disposed | (price as of 2026-10-02) |
| Dec. 8, 2020 | NKE | S 10b5-1 | 22,500 | $140.00 | $3,150,000 | 128,833 Direct | -14.87% | Disposed | -75.8% (price as of 2026-10-02) |
| Dec. 8, 2020 | NKE | M | 22,500 | $59.10 | $1,329,750 | 151,333 Direct | +17.46% | Acquired | -42.7% (price as of 2026-10-02) |
| Oct. 6, 2020 | NKE | M | 30,000 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Oct. 6, 2020 | NKE | S 10b5-1 | 30,000 | $130.00 | $3,900,000 | 128,833 Direct | -18.89% | Disposed | -73.9% (price as of 2026-10-02) |
| Oct. 6, 2020 | NKE | M | 30,000 | $57.87 | $1,736,100 | 158,833 Direct | +23.29% | Acquired | -41.5% (price as of 2026-10-02) |
| Sept. 23, 2020 | NKE | M | 22,000 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Sept. 23, 2020 | NKE | S 10b5-1 | 22,000 | $129.56 | $2,850,320 | 128,790 Direct | -14.59% | Disposed | -73.9% (price as of 2026-10-02) |
| Sept. 23, 2020 | NKE | M | 22,000 | $56.40 | $1,240,800 | 150,790 Direct | +17.08% | Acquired | -39.9% (price as of 2026-10-02) |
| Sept. 15, 2020 | NKE | M | 22,000 | · | · | 22,000 Direct | -50.00% | Disposed | (price as of 2026-10-02) |
| Sept. 15, 2020 | NKE | S 10b5-1 | 22,000 | $120.00 | $2,640,000 | 128,790 Direct | -14.59% | Disposed | -71.8% (price as of 2026-10-02) |
| Sept. 15, 2020 | NKE | M | 22,000 | $56.40 | $1,240,800 | 150,790 Direct | +17.08% | Acquired | -39.9% (price as of 2026-10-02) |
| Sept. 2, 2020 | NKE | M | 22,000 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Sept. 2, 2020 | NKE | S 10b5-1 | 22,000 | $115.06 | $2,531,320 | 128,790 Direct | -14.59% | Disposed | -70.6% (price as of 2026-10-02) |
| Sept. 2, 2020 | NKE | M | 22,000 | $38.76 | $852,720 | 150,790 Direct | +17.08% | Acquired | -12.6% (price as of 2026-10-02) |
| Aug. 24, 2020 | NKE | M | 22,000 | · | · | 22,000 Direct | -50.00% | Disposed | (price as of 2026-10-02) |
| Aug. 24, 2020 | NKE | S 10b5-1 | 22,000 | $110.00 | $2,420,000 | 128,790 Direct | -14.59% | Disposed | -69.2% (price as of 2026-10-02) |
| Aug. 24, 2020 | NKE | M | 22,000 | $38.76 | $852,720 | 150,790 Direct | +17.08% | Acquired | -12.6% (price as of 2026-10-02) |
| Aug. 10, 2020 | NKE | M | 10,000 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Aug. 10, 2020 | NKE | S 10b5-1 | 10,000 | $105.00 | $1,050,000 | 128,790 Direct | -7.21% | Disposed | -67.7% (price as of 2026-10-02) |
| Aug. 10, 2020 | NKE | M | 10,000 | $31.68 | $316,800 | 138,790 Direct | +7.76% | Acquired | 6.9% (price as of 2026-10-02) |
| Aug. 3, 2020 | NKE | F | 2,180 | $98.33 | $214,359 | 128,790 Direct | -1.66% | Disposed | -65.6% (price as of 2026-10-02) |
| Aug. 1, 2020 | NKE | A | 77,197 | · | · | 77,197 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 1, 2020 | NKE | A | 11,894 | · | · | 130,970 Direct | +9.99% | Acquired | (price as of 2026-10-02) |
| July 20, 2020 | NKE | F | 458 | $95.65 | $43,808 | 119,076 Direct | -0.38% | Disposed | -64.6% (price as of 2026-10-02) |
| June 1, 2020 | NKE | A | 60,278 | · | · | 119,534 Direct | +101.72% | Acquired | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Sept. 9, 2026 | LULU | Restricted Stock Units | Common Stock | · | · | 28,079 | Acquired |
| Sept. 9, 2026 | LULU | Stock Options (Right to Buy) | Common Stock | $99.72 | Sept. 9, 2036 | 40,223 | Acquired |
| Sept. 9, 2026 | LULU | Stock Options (Right to Buy) | Common Stock | $99.72 | Sept. 9, 2036 | 105,295 | Acquired |
| May 20, 2026 | H | Restricted Stock Units | Class A Common Stock | $0.00 | · | 559 | Acquired |
| May 21, 2025 | H | Restricted Stock Units | Class A Common Stock | · | · | 749 | Acquired |
| Dec. 15, 2024 | H | Restricted Stock Units | Class A Common Stock | · | · | 157 | Acquired |
| Sept. 18, 2024 | NKE | Performance-Based Restricted Stock Units | Class B Common Stock | · | · | 73,665 | Acquired |
| Sept. 15, 2024 | H | Restricted Stock Units | Class A Common Stock | · | · | 171 | Acquired |
| Sept. 1, 2024 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $83.32 | Sept. 1, 2034 | 117,549 | Acquired |
| June 15, 2024 | H | Restricted Stock Units | Class A Common Stock | · | · | 169 | Acquired |
| May 15, 2024 | H | Restricted Stock Units | Class A Common Stock | · | · | 1,189 | Acquired |
| March 15, 2024 | H | Restricted Stock Units | Class A Common Stock | · | · | 162 | Acquired |
| Dec. 15, 2023 | H | Restricted Stock Units | Class A Common Stock | · | · | 162 | Acquired |
| Sept. 15, 2023 | H | Restricted Stock Units | Class A Common Stock | · | · | 197 | Acquired |
| Aug. 1, 2023 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $109.40 | Aug. 1, 2033 | 82,743 | Acquired |
| June 15, 2023 | H | Restricted Stock Units | Class A Common Stock | · | · | 188 | Acquired |
| May 17, 2023 | H | Restricted Stock Units | Class A Common Stock | · | · | 410 | Acquired |
| March 15, 2023 | H | Restricted Stock Units | Class A Common Stock | · | · | 115 | Acquired |
| Aug. 1, 2022 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $114.30 | Aug. 1, 2032 | 75,188 | Acquired |
| Nov. 3, 2021 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $59.10 | July 20, 2027 | 7,500 | Disposed |
| Aug. 1, 2021 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $167.51 | Aug. 1, 2031 | 50,947 | Acquired |
| June 25, 2021 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $77.54 | Aug. 1, 2028 | 25,000 | Disposed |
| Dec. 8, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $59.10 | July 20, 2027 | 22,500 | Disposed |
| Oct. 6, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $57.87 | July 15, 2026 | 30,000 | Disposed |
| Sept. 23, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $56.40 | July 17, 2025 | 22,000 | Disposed |
| Sept. 15, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $56.40 | July 17, 2025 | 22,000 | Disposed |
| Sept. 2, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $38.76 | July 18, 2024 | 22,000 | Disposed |
| Aug. 24, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $38.76 | July 18, 2024 | 22,000 | Disposed |
| Aug. 10, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $31.68 | July 19, 2023 | 10,000 | Disposed |
| Aug. 1, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | Class B Common Stock | $97.61 | Aug. 1, 2030 | 77,197 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 11 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| March 18, 2026 | SPOT | Ordinary Share | 9,402 | Direct |
| March 18, 2026 | SPOT | Stock Option | 759 | Direct |
| Feb. 10, 2023 | H | No securities are beneficially owned | 0 | Direct |
| April 8, 2020 | NKE | Class B Common Stock | 59,256 | Direct |
| April 8, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | 10,000 | Direct |
| April 8, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | 44,000 | Direct |
| April 8, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | 44,000 | Direct |
| April 8, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | 30,000 | Direct |
| April 8, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | 30,000 | Direct |
| April 8, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | 50,000 | Direct |
| April 8, 2020 | NKE | Non-Qualified Stock Option (Right to Buy) | 61,360 | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2024 | $1,298,077 | · | $5,221,473 | $2,878,629 | $975,000 | · | $26,208 | $10,399,387 |
| 2023 | $1,250,000 | · | $4,080,045 | $2,415,790 | $2,425,000 | · | $15,250 | $10,186,085 |
| 2022 | $1,221,154 | $1,200,000 | $2,990,322 | $2,261,028 | $890,000 | · | $26,618 | $8,589,122 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.