Jason Heffelfinger
CIK 1942465 · View on SEC EDGAR ↗
Insider
First SEC filing: Aug. 15, 2022 · Latest: Aug. 15, 2022
On this page
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net:
$0
+ 9 non-open-market transactions below
last 12 months, based on the transactions shown below
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
No open-market trades on record; showing all filings.
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| July 13, 2023 | WOOF | F | 1,554 | $9.49 | $14,747 | 193,973 Direct | -0.79% | Disposed | -69.7% (price as of 2026-08-20) |
| June 5, 2023 | WOOF | F | 3,150 | $7.97 | $25,106 | 195,527 Direct | -1.59% | Disposed | -63.9% (price as of 2026-08-20) |
| April 10, 2023 | WOOF | A | 57,948 | — | — | 198,677 Direct | +41.18% | Acquired | (price as of 2026-08-20) |
| March 20, 2023 | WOOF | F | 1,801 | $9.81 | $17,668 | 140,729 Direct | -1.26% | Disposed | -70.7% (price as of 2026-08-20) |
| March 16, 2023 | WOOF | F | 11,590 | $10.33 | $119,725 | 142,530 Direct | -7.52% | Disposed | -72.2% (price as of 2026-08-20) |
| March 8, 2023 | WOOF | A | 33,149 | — | — | 154,120 Direct | +27.40% | Acquired | (price as of 2026-08-20) |
| Jan. 13, 2023 | WOOF | F | 1,832 | $10.57 | $19,364 | 120,971 Direct | -1.49% | Disposed | -72.8% (price as of 2026-08-20) |
| Dec. 5, 2022 | WOOF | A | 366,301 | — | — | 366,301 Direct | — | Acquired | (price as of 2026-08-20) |
| Dec. 5, 2022 | WOOF | A | 91,075 | — | — | 122,803 Direct | +287.05% | Acquired | (price as of 2026-08-20) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Dec. 5, 2022 | WOOF | Employee Stock Option (right to buy) | Class A Common Stock (366,301) | $10.98 | Dec. 5, 2032 | 366,301 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 2 holdings
Securities held when first becoming an insider, per SEC Form 3.