Joe Fortunato
CIK 1372127 · View on SEC EDGAR ↗
First SEC filing: Sept. 11, 2013 · Latest: Sept. 11, 2013
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Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| March 4, 2022 | SFM | S | 3,623 | $33.61 | $121,769 | 37,721 Direct | -8.76% | Disposed | 137.7% (price as of 2026-08-21) |
| Nov. 2, 2020 | SFM | P | 13,000 | $18.80 | $244,400 | 45,169 Direct | +40.41% | Acquired | 324.9% (price as of 2026-08-21) |
| Feb. 19, 2019 | SFM | S 10b5-1 | 778 | $25.00 | $19,450 | 20,707 Direct | -3.62% | Disposed | 219.5% (price as of 2026-08-21) |
| Sept. 21, 2018 | SFM | S 10b5-1 | 1,000 | $27.52 | $27,520 | 20,707 Direct | -4.61% | Disposed | 190.3% (price as of 2026-08-21) |
| Aug. 24, 2018 | SFM | S 10b5-1 | 1,000 | $25.00 | $25,000 | 20,707 Direct | -4.61% | Disposed | 219.5% (price as of 2026-08-21) |
| April 2, 2015 | SFM | S 10b5-1 | 7,500 | $36.00 | $270,000 | 7,500 Direct | -50.00% | Disposed | 121.9% (price as of 2026-08-21) |
| Jan. 21, 2015 | SFM | S 10b5-1 | 12,500 | $35.00 | $437,500 | 15,000 Direct | -45.45% | Disposed | 128.2% (price as of 2026-08-21) |
| Nov. 28, 2014 | SFM | S 10b5-1 | 15,000 | $32.11 | $481,650 | 27,500 Direct | -35.29% | Disposed | 148.8% (price as of 2026-08-21) |
| Aug. 1, 2013 | SFM | P | 62,500 | $18.00 | $1,125,000 | 62,500 Direct | — | Acquired | 343.8% (price as of 2026-08-21) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| March 4, 2022 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (3,623) | $30.30 | May 21, 2022 | 3,623 | Disposed |
| Feb. 19, 2019 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (778) | $18.00 | July 31, 2020 | 778 | Disposed |
| Sept. 21, 2018 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (1,000) | $18.00 | July 31, 2020 | 1,000 | Disposed |
| Aug. 24, 2018 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (1,000) | $18.00 | July 31, 2020 | 1,000 | Disposed |
| May 21, 2015 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (3,623) | $30.30 | May 21, 2022 | 3,623 | Acquired |
| May 19, 2014 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (6,195) | $28.50 | May 19, 2021 | 6,195 | Acquired |
| July 31, 2013 | SFM | Stock Option (right to buy) | Common stock, par value $0.001 per share (2,778) | $18.00 | July 31, 2020 | 2,778 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).