John Fieldly
Insider
First SEC filing: Oct. 18, 2016 · Latest: Oct. 18, 2016
Insider at
Insider transactions
2 buys (P)
0 sells (S)
Net: $742,746
Avg return of open purchases vs now: -5.7%
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Sept. 10, 2026 | CELH | P | 18,000 | $27.44 | $493,920 | 956,063 Direct | +1.92% | Acquired | -2.5% (price as of 2026-10-02) |
| May 22, 2026 | CELH | P | 8,475 | $29.36 | $248,826 | 937,540 Direct | +0.91% | Acquired | -8.9% (price as of 2026-10-02) |
| May 17, 2026 | CELH | F | 1,058 | $30.16 | $31,909 | 929,065 Direct | -0.11% | Disposed | -11.3% (price as of 2026-10-02) |
| Feb. 27, 2026 | CELH | F | 12,056 | $53.61 | $646,322 | 888,154 Direct | -1.34% | Disposed | -50.1% (price as of 2026-10-02) |
| Feb. 27, 2026 | CELH | A | 41,969 | · | · | 930,123 Direct | +4.73% | Acquired | (price as of 2026-10-02) |
| Jan. 1, 2026 | CELH | F | 6,453 | $45.74 | $295,160 | 900,210 Direct | -0.71% | Disposed | -41.5% (price as of 2026-10-02) |
| Dec. 9, 2025 | CELH | A | 18,555 | · | · | 913,965 Direct | +2.07% | Acquired | (price as of 2026-10-02) |
| Dec. 9, 2025 | CELH | F | 7,302 | $43.21 | $315,519 | 906,663 Direct | -0.80% | Disposed | -38.1% (price as of 2026-10-02) |
| Aug. 7, 2025 | CELH | S 10b5-1 | 143,167 | $51.18 | $7,327,287 | 895,410 Direct | -13.78% | Disposed | -47.7% (price as of 2026-10-02) |
| June 24, 2025 | CELH | S 10b5-1 | 130,803 | $45.00 | $5,886,135 | 1,038,577 Direct | -11.19% | Disposed | -40.6% (price as of 2026-10-02) |
| June 10, 2025 | CELH | S 10b5-1 | 132,171 | $43.06 | $5,691,283 | 1,169,380 Direct | -10.15% | Disposed | -37.9% (price as of 2026-10-02) |
| May 17, 2025 | CELH | F | 1,058 | $39.39 | $41,675 | 1,301,551 Direct | -0.08% | Disposed | -32.1% (price as of 2026-10-02) |
| March 1, 2025 | CELH | F | 2,482 | $25.69 | $63,763 | 1,229,624 Direct | -0.20% | Disposed | 4.1% (price as of 2026-10-02) |
| March 1, 2025 | CELH | A | 72,985 | · | · | 1,302,609 Direct | +5.94% | Acquired | (price as of 2026-10-02) |
| Jan. 1, 2025 | CELH | F | 10,963 | $26.34 | $288,765 | 1,232,106 Direct | -0.88% | Disposed | 1.6% (price as of 2026-10-02) |
| Dec. 23, 2024 | CELH | D | 18,000 | · | · | 1,243,069 Direct | -1.43% | Disposed | (price as of 2026-10-02) |
| Sept. 13, 2024 | CELH | M | 397,827 | $1.93 | $767,806 | 987,337 Direct | +67.48% | Acquired | 1286.0% (price as of 2026-10-02) |
| Sept. 13, 2024 | CELH | M | 900,000 | $1.61 | $1,449,000 | 1,887,337 Direct | +91.15% | Acquired | 1561.5% (price as of 2026-10-02) |
| Sept. 13, 2024 | CELH | S | 551,421 | $34.36 | $18,946,826 | 1,261,069 Direct | -30.42% | Disposed | -22.1% (price as of 2026-10-02) |
| Sept. 13, 2024 | CELH | M | 397,827 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Sept. 13, 2024 | CELH | M | 900,000 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Sept. 12, 2024 | CELH | M | 11,922 | $14.21 | $169,412 | 409,114 Direct | +3.00% | Acquired | 88.2% (price as of 2026-10-02) |
| Sept. 12, 2024 | CELH | M | 180,396 | $1.16 | $209,259 | 589,510 Direct | +44.09% | Acquired | 2206.0% (price as of 2026-10-02) |
| Sept. 12, 2024 | CELH | S | 74,847 | $32.80 | $2,454,982 | 1,812,490 Direct | -3.97% | Disposed | -18.4% (price as of 2026-10-02) |
| Sept. 12, 2024 | CELH | M | 11,922 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Sept. 12, 2024 | CELH | M | 180,396 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Aug. 19, 2024 | CELH | A | 14,652 | · | · | 402,958 Direct | +3.77% | Acquired | (price as of 2026-10-02) |
| Aug. 19, 2024 | CELH | F | 5,766 | $41.56 | $239,635 | 397,192 Direct | -1.43% | Disposed | -35.6% (price as of 2026-10-02) |
| May 17, 2024 | CELH | A | 8,062 | $93.02 | $749,927 | 388,306 Direct | +2.12% | Acquired | -71.2% (price as of 2026-10-02) |
| March 4, 2024 | CELH | S | 119,604 | $85.07 | $10,174,712 | 380,244 Direct | -23.93% | Disposed | -68.6% (price as of 2026-10-02) |
| March 1, 2024 | CELH | A | 18,922 | · | · | 499,848 Direct | +3.93% | Acquired | (price as of 2026-10-02) |
| Jan. 3, 2024 | CELH | S | 27,334 | $56.72 | $1,550,384 | 480,926 Direct | -5.38% | Disposed | -52.8% (price as of 2026-10-02) |
| Dec. 6, 2023 | CELH | S | 13,842 | $52.05 | $720,476 | 508,260 Direct | -2.65% | Disposed | -48.6% (price as of 2026-10-02) |
| Dec. 5, 2023 | CELH | S | 286,158 | $52.41 | $14,997,541 | 522,102 Direct | -35.40% | Disposed | -49.0% (price as of 2026-10-02) |
| Aug. 21, 2023 | CELH | S | 1,873 | $179.35 | $335,923 | 269,420 Direct | -0.69% | Disposed | -55.3% (price as of 2026-10-02) |
| Aug. 21, 2023 | CELH | F | 1,873 | $179.35 | $335,923 | 240,489 Direct | -0.77% | Disposed | -55.3% (price as of 2026-10-02) |
| Aug. 21, 2023 | CELH | S | 90,000 | $174.35 | $15,691,500 | 237,478 Direct | -27.48% | Disposed | -54.0% (price as of 2026-10-02) |
| Aug. 1, 2023 | CELH | A | 4,884 | · | · | 242,362 Direct | +2.06% | Acquired | (price as of 2026-10-02) |
| Jan. 2, 2023 | CELH | S | 6,505 | $93.13 | $605,811 | 343,152 Direct | -1.86% | Disposed | -13.8% (price as of 2026-10-02) |
| Jan. 2, 2023 | CELH | S | 2,602 | $93.13 | $242,324 | 340,550 Direct | -0.76% | Disposed | -13.8% (price as of 2026-10-02) |
| Jan. 1, 2023 | CELH | A | 15,859 | · | · | 327,478 Direct | +5.09% | Acquired | (price as of 2026-10-02) |
| Aug. 24, 2022 | CELH | S | 70,000 | $115.55 | $8,088,500 | 311,619 Direct | -18.34% | Disposed | -30.5% (price as of 2026-10-02) |
| Aug. 19, 2022 | CELH | S | 617 | $107.46 | $66,303 | 419,657 Direct | -0.15% | Disposed | -25.3% (price as of 2026-10-02) |
| Aug. 19, 2022 | CELH | A | 2,442 | · | · | 381,619 Direct | +0.64% | Acquired | (price as of 2026-10-02) |
| Aug. 12, 2022 | CELH | M | 100,000 | $1.97 | $197,000 | 295,252 Direct | +51.22% | Acquired | 3973.6% (price as of 2026-10-02) |
| Aug. 12, 2022 | CELH | M | 39,868 | $3.48 | $138,741 | 335,120 Direct | +13.50% | Acquired | 2206.0% (price as of 2026-10-02) |
| Aug. 12, 2022 | CELH | M | 17,391 | $5.80 | $100,868 | 545,252 Direct | +3.29% | Acquired | 1283.6% (price as of 2026-10-02) |
| Aug. 12, 2022 | CELH | M | 26,666 | $3.73 | $99,464 | 379,177 Direct | +7.56% | Acquired | 2051.5% (price as of 2026-10-02) |
| Aug. 12, 2022 | CELH | M | 100,000 | $1.97 | $197,000 | 0 Direct | -100.00% | Disposed | 3973.6% (price as of 2026-10-02) |
| Aug. 12, 2022 | CELH | M | 39,868 | $3.48 | $138,741 | 60,132 Direct | -39.87% | Disposed | 2206.0% (price as of 2026-10-02) |
| Aug. 12, 2022 | CELH | M | 17,391 | $5.80 | $100,868 | 132,609 Direct | -11.59% | Disposed | 1283.6% (price as of 2026-10-02) |
| Aug. 12, 2022 | CELH | M | 26,666 | $3.73 | $99,464 | 123,334 Direct | -17.78% | Disposed | 2051.5% (price as of 2026-10-02) |
| Aug. 1, 2022 | CELH | S 10b5-1 | 25,000 | $96.92 | $2,423,000 | 250,252 Direct | -9.08% | Disposed | -17.2% (price as of 2026-10-02) |
| Aug. 1, 2022 | CELH | S 10b5-1 | 25,000 | $100.00 | $2,500,000 | 225,252 Direct | -9.99% | Disposed | -19.8% (price as of 2026-10-02) |
| Aug. 1, 2022 | CELH | S 10b5-1 | 30,000 | $100.11 | $3,003,300 | 195,252 Direct | -13.32% | Disposed | -19.8% (price as of 2026-10-02) |
| July 21, 2022 | CELH | S 10b5-1 | 50,000 | $85.00 | $4,250,000 | 275,252 Direct | -15.37% | Disposed | -5.6% (price as of 2026-10-02) |
| July 6, 2022 | CELH | S 10b5-1 | 50,000 | $75.00 | $3,750,000 | 325,252 Direct | -13.32% | Disposed | 7.0% (price as of 2026-10-02) |
| May 13, 2022 | CELH | M | 90,000 | $1.05 | $94,500 | 375,252 Direct | +31.55% | Acquired | 7542.9% (price as of 2026-10-02) |
| Jan. 1, 2022 | CELH | F | 4,345 | $75.09 | $326,266 | 305,907 Direct | -1.40% | Disposed | 6.9% (price as of 2026-10-02) |
| Jan. 1, 2022 | CELH | A | 18,000 | · | · | 323,907 Direct | +5.88% | Acquired | (price as of 2026-10-02) |
| Dec. 27, 2021 | CELH | S 10b5-1 | 20,000 | $75.00 | $1,500,000 | 265,252 Direct | -7.01% | Disposed | 7.0% (price as of 2026-10-02) |
| Dec. 27, 2021 | CELH | S 10b5-1 | 20,000 | $75.00 | $1,500,000 | 265,252 Direct | -7.01% | Disposed | 7.0% (price as of 2026-10-02) |
| June 14, 2021 | CELH | S | 150,000 | $62.50 | $9,375,000 | 285,252 Direct | -34.46% | Disposed | 28.4% (price as of 2026-10-02) |
| Jan. 1, 2021 | CELH | A | 45,000 | · | · | 480,252 Direct | +10.34% | Acquired | (price as of 2026-10-02) |
| Jan. 1, 2021 | CELH | A | 300,000 | · | · | 1,340,000 Direct | +28.85% | Acquired | (price as of 2026-10-02) |
| Nov. 12, 2020 | CELH | F | 877 | $31.95 | $28,020 | 435,252 Direct | -0.20% | Disposed | 151.2% (price as of 2026-10-02) |
| Aug. 25, 2020 | CELH | S | 100,000 | $15.30 | $1,530,000 | 356,666 Direct | -21.90% | Disposed | 424.5% (price as of 2026-10-02) |
| Aug. 10, 2020 | CELH | M | 100,000 | · | · | · Direct | · | Disposed | (price as of 2026-10-02) |
| Aug. 10, 2020 | CELH | M | 100,000 | $0.34 | $34,000 | 456,666 Direct | +28.04% | Acquired | 23502.9% (price as of 2026-10-02) |
| July 30, 2020 | CELH | A | 4,129 | · | · | 436,129 Direct | +0.96% | Acquired | (price as of 2026-10-02) |
| Oct. 23, 2019 | CELH | F | 18,000 | $3.33 | $59,940 | 432,000 Direct | -4.00% | Disposed | 2309.9% (price as of 2026-10-02) |
| Oct. 23, 2019 | CELH | A | 100,000 | · | · | 450,000 Direct | +28.57% | Acquired | (price as of 2026-10-02) |
| Oct. 23, 2019 | CELH | A | 150,000 | · | · | 1,140,000 Direct | +15.15% | Acquired | (price as of 2026-10-02) |
| March 1, 2019 | CELH | M | 80,000 | · | · | 350,000 Direct | +29.63% | Acquired | (price as of 2026-10-02) |
| March 1, 2019 | CELH | M | 80,000 | · | · | 990,000 Direct | -7.48% | Disposed | (price as of 2026-10-02) |
| Jan. 24, 2019 | CELH | A | 150,000 | · | · | 1,070,000 Direct | +16.30% | Acquired | (price as of 2026-10-02) |
| April 16, 2018 | CELH | A | 300,000 | · | · | 920,000 Direct | +48.39% | Acquired | (price as of 2026-10-02) |
| March 7, 2018 | CELH | M | 170,000 | · | · | 270,000 Direct | +170.00% | Acquired | (price as of 2026-10-02) |
| March 7, 2018 | CELH | M | 170,000 | · | · | 620,000 Direct | +37.78% | Acquired | (price as of 2026-10-02) |
| Feb. 1, 2018 | CELH | A | 150,000 | · | · | 790,000 Direct | +23.44% | Acquired | (price as of 2026-10-02) |
| March 1, 2017 | CELH | A | 100,000 | · | · | 100,000 Direct | · | Acquired | (price as of 2026-10-02) |
| Jan. 26, 2017 | CELH | A | 100,000 | $3.48 | $348,000 | 640,000 Direct | +18.52% | Acquired | 2206.0% (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Sept. 13, 2024 | CELH | Common Stock Option | Common Stock, $0.001 par value per share | $1.93 | Feb. 1, 2028 | 397,827 | Disposed |
| Sept. 13, 2024 | CELH | Common Stock Option | Common Stock, $0.001 par value per share | $1.61 | April 16, 2028 | 900,000 | Disposed |
| Sept. 12, 2024 | CELH | Common Stock Option | Common Stock, $0.001 par value per share | $14.21 | Jan. 1, 2031 | 11,922 | Disposed |
| Sept. 12, 2024 | CELH | Common Stock Option | Common Stock, $0.001 par value per share | $1.16 | Jan. 26, 2027 | 180,396 | Disposed |
| Aug. 12, 2022 | CELH | Common Stock | Common Stock | $1.97 | Jan. 4, 2026 | 100,000 | Disposed |
| Aug. 12, 2022 | CELH | Common Stock | Common Stock | $3.48 | Jan. 26, 2027 | 39,868 | Disposed |
| Aug. 12, 2022 | CELH | Common Stock | Common Stock | $5.80 | Feb. 1, 2028 | 17,391 | Disposed |
| Aug. 12, 2022 | CELH | Common Stock | Common Stock | $3.73 | Jan. 24, 2029 | 26,666 | Disposed |
| Jan. 1, 2021 | CELH | Common Stock Option | Common Stock, $0.001 par value per share | · | Jan. 1, 2031 | 300,000 | Acquired |
| Aug. 10, 2020 | CELH | Stock Option (Right to Buy) | Common Stock | $0.34 | Jan. 30, 2024 | 100,000 | Disposed |
| Oct. 23, 2019 | CELH | Stock Option (Right to Buy) | Common Stock | $3.23 | Oct. 23, 2029 | 150,000 | Acquired |
| March 1, 2019 | CELH | Stock Option (Right to Buy) | Common Stock | $0.29 | Jan. 8, 2023 | 80,000 | Disposed |
| Jan. 24, 2019 | CELH | Stock Option (Right to Buy) | Common Stock | $3.73 | Jan. 24, 2029 | 150,000 | Acquired |
| April 16, 2018 | CELH | Stock Option (Right to Buy) | Common Stock | $4.84 | April 16, 2028 | 300,000 | Acquired |
| March 7, 2018 | CELH | Stock Option (Right to Buy) | Common Stock | · | · | 170,000 | Acquired |
| Feb. 1, 2018 | CELH | Stock Option (Right to Buy) | Common Stock | $5.80 | Feb. 1, 2028 | 150,000 | Acquired |
| Jan. 26, 2017 | CELH | Stock Option (Right to Buy) | Common Stock | $3.48 | Jan. 26, 2022 | 100,000 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 5 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Oct. 18, 2016 | CELH | Stock Option (Right to Buy) | 100,000 | Direct |
| Oct. 18, 2016 | CELH | Stock Option (Right to Buy) | 150,000 | Direct |
| Oct. 18, 2016 | CELH | Stock Option (Right to Buy) | 100,000 | Direct |
| Oct. 18, 2016 | CELH | Stock Option (Right to Buy) | 90,000 | Direct |
| Oct. 18, 2016 | CELH | Stock Option (Right to Buy) | 100,000 | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2022 | $540,000 | · | $2,542,259 | · | $475,875 | · | $19,093 | $3,577,227 |
| 2021 | $500,000 | · | · | · | · | · | · | · |
| 2020 | $464,526 | · | · | · | · | · | · | · |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.