Insider at

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Insider transactions

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0 buys (P) 0 sells (S) Net: $0 + 75 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

75 other filings hidden
DateTickerCodeSharesPriceValue Owned afterΔ ownA/Dvs now
Nov. 12, 2024 SMPL S 147,200 $36.86 $5,425,792 141,439 Direct -51.00% Disposed -73.3% (price as of 2026-10-02)
Nov. 8, 2024 SMPL S 2,374 $36.23 $86,010 136,830 Direct -1.71% Disposed -72.9% (price as of 2026-10-02)
Nov. 7, 2024 SMPL S 13,088 $35.87 $469,467 139,204 Direct -8.59% Disposed -72.6% (price as of 2026-10-02)
Nov. 7, 2024 SMPL S 225,912 $35.67 $8,058,281 139,204 Direct -61.87% Disposed -72.4% (price as of 2026-10-02)
Nov. 6, 2024 SMPL S 25,000 $35.99 $899,750 139,204 Direct -15.22% Disposed -72.7% (price as of 2026-10-02)
April 19, 2022 SMPL S 10b5-1 100,000 $44.69 $4,469,000 45,555 Direct -68.70% Disposed -78.0% (price as of 2026-10-02)
Dec. 29, 2021 SMPL S 10b5-1 22,177 $41.76 $926,112 45,555 Direct -32.74% Disposed -76.5% (price as of 2026-10-02)
Dec. 28, 2021 SMPL S 10b5-1 77,823 $41.69 $3,244,441 45,555 Direct -63.08% Disposed -76.4% (price as of 2026-10-02)
Nov. 15, 2021 SMPL S 10b5-1 12,683 $39.72 $503,769 0 Indirect -100.00% Disposed -75.3% (price as of 2026-10-02)
Nov. 12, 2021 SMPL S 10b5-1 14,844 $39.54 $586,932 12,683 Indirect -53.93% Disposed -75.1% (price as of 2026-10-02)
Nov. 12, 2021 SMPL S 10b5-1 8,884 $39.53 $351,185 0 Indirect -100.00% Disposed -75.1% (price as of 2026-10-02)
Nov. 11, 2021 SMPL S 10b5-1 15,678 $39.43 $618,184 27,527 Indirect -36.29% Disposed -75.1% (price as of 2026-10-02)
Nov. 11, 2021 SMPL S 10b5-1 15,741 $39.43 $620,668 8,884 Indirect -63.92% Disposed -75.1% (price as of 2026-10-02)
Nov. 10, 2021 SMPL S 10b5-1 52,300 $39.75 $2,078,925 45,555 Direct -53.45% Disposed -75.3% (price as of 2026-10-02)
Nov. 10, 2021 SMPL S 10b5-1 30,378 $39.85 $1,210,563 24,625 Indirect -55.23% Disposed -75.3% (price as of 2026-10-02)
Nov. 10, 2021 SMPL S 10b5-1 30,116 $39.85 $1,200,123 43,205 Indirect -41.07% Disposed -75.3% (price as of 2026-10-02)
Oct. 22, 2021 SMPL S 10b5-1 95,558 $36.87 $3,523,223 55,003 Indirect -63.47% Disposed -73.3% (price as of 2026-10-02)
Oct. 12, 2021 SMPL S 10b5-1 39,166 $35.47 $1,389,218 73,321 Indirect -34.82% Disposed -72.3% (price as of 2026-10-02)
Oct. 11, 2021 SMPL S 10b5-1 16,424 $35.52 $583,380 112,487 Indirect -12.74% Disposed -72.3% (price as of 2026-10-02)
Oct. 8, 2021 SMPL S 10b5-1 17,731 $35.66 $632,287 128,911 Indirect -12.09% Disposed -72.4% (price as of 2026-10-02)
Oct. 7, 2021 SMPL S 10b5-1 14,448 $36.61 $528,941 150,561 Indirect -8.76% Disposed -73.1% (price as of 2026-10-02)
Sept. 17, 2021 SMPL S 10b5-1 13,743 $34.60 $475,508 146,642 Indirect -8.57% Disposed -71.6% (price as of 2026-10-02)
Sept. 16, 2021 SMPL S 10b5-1 14,595 $34.89 $509,220 160,385 Indirect -8.34% Disposed -71.8% (price as of 2026-10-02)
Sept. 15, 2021 SMPL S 10b5-1 44,984 $34.77 $1,564,094 174,980 Indirect -20.45% Disposed -71.7% (price as of 2026-10-02)
Nov. 11, 2019 SMPL P 16,330 $24.42 $398,779 465,683 Direct +3.63% Acquired -59.7% (price as of 2026-10-02)

Showing latest 100 of 134 transactions

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.

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DateTickerSecurityUnderlying Exercise priceExpirationSharesA/D
Jan. 19, 2026 SMPL Options to Purchase Common Stock Common Stock (2,000,000) $20.93 Jan. 19, 2034 2,000,000 Acquired
Nov. 12, 2024 SMPL Options to Purchase Common Stock Common Stock (147,200) $12.00 July 14, 2027 147,200 Disposed
Nov. 7, 2024 SMPL Options to Purchase Common Stock Common Stock (13,088) $12.00 July 14, 2027 13,088 Disposed
Nov. 7, 2024 SMPL Options to Purchase Common Stock Common Stock (225,912) $12.00 July 14, 2027 225,912 Disposed
Nov. 6, 2024 SMPL Options to Purchase Common Stock Common Stock (25,000) $12.00 July 14, 2027 25,000 Disposed
Nov. 8, 2022 SMPL Options to Purchase Common Stock Common Stock (35,384) $38.61 Nov. 8, 2032 35,384 Acquired
April 19, 2022 SMPL Options to Purchase Common Stock Common Stock (100,000) $12.00 July 14, 2027 100,000 Disposed
Dec. 29, 2021 SMPL Options to Purchase Common Stock Common Stock (22,177) $12.00 July 14, 2027 22,177 Disposed
Dec. 28, 2021 SMPL Options to Purchase Common Stock Common Stock (77,823) $12.00 July 14, 2027 77,823 Disposed
Nov. 8, 2021 SMPL Options to Purchase Common Stock Common Stock (36,231) $40.88 Nov. 8, 2031 36,231 Acquired
Aug. 13, 2021 SMPL Options to Purchase Common Stock Common Stock (200,000) $36.56 Aug. 13, 2031 200,000 Acquired
Nov. 8, 2020 SMPL Options to Purchase Common Stock Common Stock (81,967) $20.28 Nov. 8, 2030 81,967 Acquired
Nov. 8, 2020 SMPL Options to Purchase Common Stock Common Stock (81,967) $20.28 Nov. 8, 2030 81,967 Acquired
Nov. 8, 2019 SMPL Options to Purchase Common Stock Common Stock (66,925) $24.15 Nov. 8, 2029 66,925 Acquired
Nov. 8, 2018 SMPL Options to Purchase Common Stock Common Stock (105,418) $19.89 Nov. 8, 2028 105,418 Acquired
July 14, 2017 SMPL Options to Purchase Common Stock [F1] Common Stock (1,200,000) $12.00 · 1,200,000 Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 9 holdings

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Securities held when first becoming an insider, per SEC Form 3.

DateTickerSecuritySharesOwnership
Jan. 21, 2026 SMPL Common Stock 154,675 Direct
Jan. 21, 2026 SMPL Options to Purchase Common Stock→ Common Stock (66,925) 66,925 Direct
Jan. 21, 2026 SMPL Options to Purchase Common Stock→ Common Stock (36,231) 36,231 Direct
Jan. 21, 2026 SMPL Options to Purchase Common Stock→ Common Stock (35,384) 35,384 Direct
Jan. 21, 2026 SMPL Options to Purchase Common Stock→ Common Stock (200,000) 200,000 Direct
Jan. 21, 2026 SMPL Options to Purchase Common Stock→ Common Stock (105,418) 105,418 Direct
Jan. 21, 2026 SMPL Options to Purchase Common Stock→ Common Stock (81,967) 81,967 Direct
Jan. 21, 2026 SMPL Options to Purchase Common Stock→ Common Stock (270,800) 270,800 Direct
July 10, 2017 SMPL Common Stock 368,643 Direct

Compensation (DEF 14A)

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Matched by name from proxy statements (DEF 14A) — verify against the filing.

Fiscal yearSalaryBonusStock awards Option awardsNon-equity incentivePension changeOtherTotal
2019 $729,300 · $704,192 $729,493 $1,472,900 · $23,898 $3,659,783
2018 $715,000 · · · $925,925 · $22,321 $1,663,246
2017 $671,721 $504,755 · $4,452,000 · · $1,730,593 $7,359,069

Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.