Joyce Rogge

Insider

First SEC filing: Nov. 3, 2006 · Latest: Nov. 3, 2006

On this page

Insider at Companies where this person is a reporting insider.
Insider transactions Every share this person bought or sold, from Form 4 filings.
Derivatives Options and other derivative holdings reported by this person.

Insider at

LUV selling Nov. 17, 2005

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 36 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

36 other filings hidden

Date	Ticker	Code	Shares	Price	Value	Owned after	Δ own	A/D	vs now
Nov. 1, 2006	LUV	M	7,682	$4.30	$33,033	0 Direct	-100.00%	Disposed	846.3% (price as of 2026-08-20)
Nov. 1, 2006	LUV	M	149	$4.40	$656	0 Direct	-100.00%	Disposed	824.8% (price as of 2026-08-20)
Nov. 1, 2006	LUV	M	7,682	$4.30	$33,033	48,844 Direct	+18.66%	Acquired	846.3% (price as of 2026-08-20)
Nov. 1, 2006	LUV	M	149	$4.40	$656	41,162 Direct	+0.36%	Acquired	824.8% (price as of 2026-08-20)
March 17, 2006	LUV	A	5,299	—	—	5,299 Direct	—	Acquired	(price as of 2026-08-20)
March 17, 2006	LUV	A	13,334	—	—	13,334 Direct	—	Acquired	(price as of 2026-08-20)
March 17, 2006	LUV	A	13,333	—	—	26,667 Direct	+99.99%	Acquired	(price as of 2026-08-20)
March 17, 2006	LUV	A	8,034	—	—	34,701 Direct	+30.13%	Acquired	(price as of 2026-08-20)
Dec. 31, 2005	LUV	A	1,885	$16.43	$30,971	1,885 Direct	—	Acquired	147.7% (price as of 2026-08-20)
Dec. 31, 2005	LUV	A	11,448	$16.43	$188,091	11,448 Direct	—	Acquired	147.7% (price as of 2026-08-20)
Dec. 31, 2005	LUV	A	13,333	$16.43	$219,061	13,333 Direct	—	Acquired	147.7% (price as of 2026-08-20)
Dec. 31, 2005	LUV	A	13,334	$16.43	$219,078	13,334 Direct	—	Acquired	147.7% (price as of 2026-08-20)
Dec. 31, 2005	LUV	A	2,050	$16.43	$33,682	2,050 Direct	—	Acquired	147.7% (price as of 2026-08-20)
Nov. 17, 2005	LUV	M	21,101	$4.98	$105,083	0 Direct	-100.00%	Disposed	717.1% (price as of 2026-08-20)
Nov. 17, 2005	LUV	M	149	$4.56	$679	0 Direct	-100.00%	Disposed	792.3% (price as of 2026-08-20)
Nov. 17, 2005	LUV	M	21,101	$4.98	$105,083	41,013 Direct	+105.97%	Acquired	717.1% (price as of 2026-08-20)
Nov. 17, 2005	LUV	M	149	$4.56	$679	19,912 Direct	+0.75%	Acquired	792.3% (price as of 2026-08-20)
Nov. 17, 2005	LUV	S	88,121	$16.04	$1,413,461	19,763 Direct	-81.68%	Disposed	153.7% (price as of 2026-08-20)
Jan. 20, 2005	LUV	A	4,400	$14.25	$62,700	4,400 Direct	—	Acquired	185.5% (price as of 2026-08-20)
Jan. 20, 2005	LUV	A	2,276	$14.25	$32,433	2,276 Direct	—	Acquired	185.5% (price as of 2026-08-20)
Jan. 20, 2005	LUV	A	2,124	$14.25	$30,267	2,124 Direct	—	Acquired	185.5% (price as of 2026-08-20)
Jan. 20, 2005	LUV	A	4,400	$14.25	$62,700	4,400 Direct	—	Acquired	185.5% (price as of 2026-08-20)
Jan. 20, 2005	LUV	A	3,719	$14.25	$52,996	3,719 Direct	—	Acquired	185.5% (price as of 2026-08-20)
Dec. 14, 2004	LUV	G	1,000	—	—	107,884 Direct	-0.92%	Disposed	(price as of 2026-08-20)
Dec. 8, 2004	LUV	M	149	$3.33	$496	0 Direct	-100.00%	Disposed	1121.9% (price as of 2026-08-20)
Dec. 8, 2004	LUV	M	149	$3.33	$496	108,884 Direct	+0.14%	Acquired	1121.9% (price as of 2026-08-20)
Nov. 10, 2004	LUV	M	130,607	$3.72	$485,858	151,370 Direct	+629.04%	Acquired	993.8% (price as of 2026-08-20)
Nov. 10, 2004	LUV	S	42,635	$15.65	$667,238	108,735 Direct	-28.17%	Disposed	160.0% (price as of 2026-08-20)
Nov. 10, 2004	LUV	M	130,607	$3.72	$485,858	0 Direct	-100.00%	Disposed	993.8% (price as of 2026-08-20)
Jan. 23, 2004	LUV	A	4,000	$15.51	$62,040	4,000 Direct	—	Acquired	162.3% (price as of 2026-08-20)
Jan. 23, 2004	LUV	A	3,397	$15.51	$52,687	3,397 Direct	—	Acquired	162.3% (price as of 2026-08-20)
Jan. 23, 2004	LUV	A	603	$15.51	$9,353	603 Direct	—	Acquired	162.3% (price as of 2026-08-20)
Jan. 23, 2004	LUV	A	4,000	$15.51	$62,040	4,000 Direct	—	Acquired	162.3% (price as of 2026-08-20)
Jan. 5, 2004	LUV	A	2,713	$15.91	$43,164	2,713 Direct	—	Acquired	155.8% (price as of 2026-08-20)
Aug. 20, 2003	LUV	M	13,163	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
Aug. 20, 2003	LUV	M	7,600	$3.72	$28,272	20,764 Direct	+57.73%	Acquired	993.8% (price as of 2026-08-20)
Aug. 20, 2003	LUV	M	13,163	$5.37	$70,685	13,164 Direct	+1316300.00%	Acquired	657.7% (price as of 2026-08-20)
Aug. 20, 2003	LUV	M	7,600	—	—	130,607 Direct	-5.50%	Disposed	(price as of 2026-08-20)
Aug. 15, 2003	LUV	S	29,553	$16.90	$499,446	1 Direct	-100.00%	Disposed	140.8% (price as of 2026-08-20)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date	Ticker	Security	Underlying	Exercise price	Expiration	Shares	A/D
Nov. 1, 2006	LUV	Option (right to buy)	Common Stock (7,682)	$4.30	Jan. 24, 2007	7,682	Disposed
Nov. 1, 2006	LUV	Option (right to buy)	Common Stock (149)	$4.40	Jan. 1, 2007	149	Disposed
March 17, 2006	LUV	Option (Right to Buy)	Common Stock	$17.53	March 17, 2016	5,299	Acquired
March 17, 2006	LUV	Option (Right to Buy)	Common Stock	$17.53	March 17, 2016	13,334	Acquired
March 17, 2006	LUV	Option (Right to Buy)	Common Stock	$17.53	March 17, 2016	13,333	Acquired
March 17, 2006	LUV	Option (Right to Buy)	Common Stock	$17.53	March 17, 2016	8,034	Acquired
Dec. 31, 2005	LUV	Option (right to buy) [F1]	Common Stock (1,885)	$16.43	Dec. 31, 2015	1,885	Acquired
Dec. 31, 2005	LUV	Option (right to buy) [F2]	Common Stock (11,448)	$16.43	Dec. 31, 2015	11,448	Acquired
Dec. 31, 2005	LUV	Option (right to buy) [F2]	Common Stock (13,333)	$16.43	Dec. 31, 2015	13,333	Acquired
Dec. 31, 2005	LUV	Option (right to buy) [F2]	Common Stock (13,334)	$16.43	Dec. 31, 2015	13,334	Acquired
Dec. 31, 2005	LUV	Option (right to buy) [F2]	Common Stock (2,050)	$16.43	Dec. 31, 2015	2,050	Acquired
Nov. 17, 2005	LUV	Option (right to buy)	Common Stock (21,101)	$4.98	Jan. 1, 2006	21,101	Disposed
Nov. 17, 2005	LUV	Option (right to buy)	Common Stock (149)	$4.56	Jan. 1, 2006	149	Disposed
Jan. 20, 2005	LUV	Option (right to buy)	Common Stock (4,400)	$14.25	Jan. 20, 2015	4,400	Acquired
Jan. 20, 2005	LUV	Option (right to buy)	Common Stock (2,276)	$14.25	Jan. 20, 2015	2,276	Acquired
Jan. 20, 2005	LUV	Option (right to buy)	Common Stock (2,124)	$14.25	Jan. 20, 2015	2,124	Acquired
Jan. 20, 2005	LUV	Option (right to buy)	Common Stock (4,400)	$14.25	Jan. 20, 2015	4,400	Acquired
Jan. 20, 2005	LUV	Option (right to buy)	Common Stock (3,719)	$14.25	Jan. 20, 2015	3,719	Acquired
Dec. 8, 2004	LUV	Option (right to buy)	Common Stock (149)	$3.33	Jan. 1, 2005	149	Disposed
Nov. 10, 2004	LUV	Option (right to buy)	Common stock (130,607)	$3.72	Jan. 26, 2005	130,607	Disposed
Jan. 23, 2004	LUV	Option (right to buy) [F2]	Common Stock (4,000)	$15.51	Jan. 23, 2014	4,000	Acquired
Jan. 23, 2004	LUV	Option (right to buy) [F2]	Common Stock (3,397)	$15.51	Jan. 23, 2014	3,397	Acquired
Jan. 23, 2004	LUV	Option (right to buy) [F1]	Common Stock (603)	$15.51	Jan. 23, 2014	603	Acquired
Jan. 23, 2004	LUV	Option (right to buy) [F1]	Common Stock (4,000)	$15.51	Jan. 23, 2014	4,000	Acquired
Jan. 5, 2004	LUV	Options (Right to Buy)	Common Stock (2,713)	$15.91	Jan. 5, 2014	2,713	Acquired
Aug. 20, 2003	LUV	Option (right to buy)	Common Stock (13,163)	$5.37	May 6, 2004	13,163	Disposed
Aug. 20, 2003	LUV	Option (right to buy5	Common Stock (7,600)	$3.72	Jan. 26, 2005	7,600	Disposed

Exercise/conversion price is blank when not applicable (e.g. RSUs).