Kecia Steelman

Insider

First SEC filing: June 14, 2021 · Latest: June 14, 2021

On this page

Insider at Companies where this person is a reporting insider.
Insider transactions Every share this person bought or sold, from Form 4 filings.
Derivatives Options and other derivative holdings reported by this person.
Initial holdings The stakes this person held when they first started reporting.

Insider at

ULTA buying March 20, 2025

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 27 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

27 other filings hidden

Date	Ticker	Code	Shares	Price	Value	Owned after	Δ own	A/D	vs now
March 31, 2026	ULTA	A	68,000	—	—	68,000 Direct	—	Acquired	(price as of 2026-08-20)
March 31, 2026	ULTA	A	37,070	—	—	37,070 Direct	—	Acquired	(price as of 2026-08-20)
March 31, 2026	ULTA	A	10,889	—	—	42,489 Direct	+34.46%	Acquired	(price as of 2026-08-20)
March 15, 2026	ULTA	F	1,491	$535.72	$798,759	31,600 Direct	-4.51%	Disposed	-2.2% (price as of 2026-08-20)
March 15, 2026	ULTA	F	393	$535.72	$210,538	33,091 Direct	-1.17%	Disposed	-2.2% (price as of 2026-08-20)
Feb. 12, 2026	ULTA	A	3,416	—	—	33,484 Direct	+11.36%	Acquired	(price as of 2026-08-20)
March 31, 2025	ULTA	A	44,429	—	—	44,429 Direct	—	Acquired	(price as of 2026-08-20)
March 31, 2025	ULTA	A	13,076	—	—	30,068 Direct	+76.95%	Acquired	(price as of 2026-08-20)
March 20, 2025	ULTA	P	1,440	$346.89	$499,522	16,992 Direct	+9.26%	Acquired	51.1% (price as of 2026-08-20)
March 15, 2025	ULTA	F	1,546	$357.48	$552,664	15,552 Direct	-9.04%	Disposed	46.6% (price as of 2026-08-20)
March 15, 2025	ULTA	F	3,864	$357.48	$1,381,303	17,098 Direct	-18.43%	Disposed	46.6% (price as of 2026-08-20)
March 15, 2025	ULTA	A	8,842	—	—	20,962 Direct	+72.95%	Acquired	(price as of 2026-08-20)
March 29, 2024	ULTA	A	8,087	—	—	8,087 Direct	—	Acquired	(price as of 2026-08-20)
March 29, 2024	ULTA	A	1,626	—	—	12,120 Direct	+15.49%	Acquired	(price as of 2026-08-20)
March 19, 2024	ULTA	M	3,521	—	—	3,522 Direct	-49.99%	Disposed	(price as of 2026-08-20)
March 19, 2024	ULTA	M	3,153	—	—	1,577 Direct	-66.66%	Disposed	(price as of 2026-08-20)
March 19, 2024	ULTA	M	5,518	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
March 19, 2024	ULTA	M	1,395	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
March 19, 2024	ULTA	S	158	$529.11	$83,599	10,494 Direct	-1.48%	Disposed	-0.9% (price as of 2026-08-20)
March 19, 2024	ULTA	S	3,424	$528.61	$1,809,961	10,652 Direct	-24.33%	Disposed	-0.8% (price as of 2026-08-20)
March 19, 2024	ULTA	S	1,613	$527.37	$850,648	14,076 Direct	-10.28%	Disposed	-0.6% (price as of 2026-08-20)
March 19, 2024	ULTA	S	8,359	$526.24	$4,398,840	15,689 Direct	-34.76%	Disposed	-0.4% (price as of 2026-08-20)
March 19, 2024	ULTA	S	7,396	$525.26	$3,884,823	34,048 Direct	-17.85%	Disposed	-0.2% (price as of 2026-08-20)
March 19, 2024	ULTA	M	3,521	$395.84	$1,393,753	31,444 Direct	+12.61%	Acquired	32.4% (price as of 2026-08-20)
March 19, 2024	ULTA	M	3,153	$306.59	$966,678	27,923 Direct	+12.73%	Acquired	71.0% (price as of 2026-08-20)
March 19, 2024	ULTA	M	5,518	$174.45	$962,615	24,770 Direct	+28.66%	Acquired	200.4% (price as of 2026-08-20)
March 19, 2024	ULTA	M	1,395	$348.73	$486,478	19,252 Direct	+7.81%	Acquired	50.3% (price as of 2026-08-20)
March 15, 2024	ULTA	F	2,969	$535.98	$1,591,325	17,857 Direct	-14.26%	Disposed	-2.2% (price as of 2026-08-20)
March 15, 2024	ULTA	F	424	$535.98	$227,256	20,826 Direct	-2.00%	Disposed	-2.2% (price as of 2026-08-20)
Feb. 19, 2024	ULTA	A	6,762	—	—	21,250 Direct	+46.67%	Acquired	(price as of 2026-08-20)
Oct. 5, 2023	ULTA	F	946	$388.82	$367,824	14,488 Direct	-6.13%	Disposed	34.8% (price as of 2026-08-20)
March 31, 2023	ULTA	A	5,573	—	—	5,573 Direct	—	Acquired	(price as of 2026-08-20)
March 31, 2023	ULTA	A	1,367	—	—	15,434 Direct	+9.72%	Acquired	(price as of 2026-08-20)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date	Ticker	Security	Underlying	Exercise price	Expiration	Shares	A/D
March 31, 2026	ULTA	Stock Option (right to buy)	Common Stock (68,000)	$522.71	March 31, 2036	68,000	Acquired
March 31, 2026	ULTA	Stock Option (right to buy)	Common Stock (37,070)	$522.71	March 31, 2036	37,070	Acquired
March 31, 2025	ULTA	Stock Option (right to buy)	Common Stock (44,429)	$366.54	March 31, 2035	44,429	Acquired
March 29, 2024	ULTA	Stock Option (right to buy)	Common Stock (8,087)	$522.88	March 29, 2034	8,087	Acquired
March 19, 2024	ULTA	Stock Option (right to buy)	Common Stock (3,521)	$395.84	March 24, 2032	3,521	Disposed
March 19, 2024	ULTA	Stock Option (right to buy)	Common Stock (3,153)	$306.59	March 25, 2031	3,153	Disposed
March 19, 2024	ULTA	Stock Option (right to buy)	Common Stock (5,518)	$174.45	March 27, 2030	5,518	Disposed
March 19, 2024	ULTA	Stock Option (right to buy)	Common Stock (1,395)	$348.73	March 29, 2029	1,395	Disposed
March 31, 2023	ULTA	Stock Option (right to buy)	Common Stock (5,573)	$545.67	March 31, 2033	5,573	Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 8 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date	Ticker	Security	Shares	Ownership
June 14, 2021	ULTA	Common Stock	13,115	Direct
June 14, 2021	ULTA	Stock Option (right to buy)→ Common Stock (2,423)	2,423	Direct
June 14, 2021	ULTA	Stock Option (right to buy)→ Common Stock (1,739)	1,739	Direct
June 14, 2021	ULTA	Stock Option (right to buy)→ Common Stock (4,867)	4,867	Direct
June 14, 2021	ULTA	Stock Option (right to buy)→ Common Stock (8,332)	8,332	Direct
June 14, 2021	ULTA	Stock Option (right to buy)→ Common Stock (5,578)	5,578	Direct
June 14, 2021	ULTA	Stock Option (right to buy)→ Common Stock (11,036)	11,036	Direct
June 14, 2021	ULTA	Stock Option (right to buy)→ Common Stock (6,306)	6,306	Direct