Kecia Steelman
Insider
First SEC filing: June 14, 2021 · Latest: June 14, 2021
Insider at
Insider transactions
0 buys (P)
1 sells (S)
Net: $-1,091,760
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Sept. 17, 2026 | ULTA | S | 2,000 | $545.88 | $1,091,760 | 40,489 Direct | -4.71% | Disposed | -0.4% (price as of 2026-10-02) |
| May 22, 2026 | PINS | A | 13,996 | $19.29 | $269,983 | 39,936 Direct | +53.96% | Acquired | -0.2% (price as of 2026-10-02) |
| March 31, 2026 | ULTA | A | 68,000 | · | · | 68,000 Direct | · | Acquired | (price as of 2026-10-02) |
| March 31, 2026 | ULTA | A | 37,070 | · | · | 37,070 Direct | · | Acquired | (price as of 2026-10-02) |
| March 31, 2026 | ULTA | A | 10,889 | · | · | 42,489 Direct | +34.46% | Acquired | (price as of 2026-10-02) |
| March 15, 2026 | ULTA | F | 1,491 | $535.72 | $798,759 | 31,600 Direct | -4.51% | Disposed | 1.5% (price as of 2026-10-02) |
| March 15, 2026 | ULTA | F | 393 | $535.72 | $210,538 | 33,091 Direct | -1.17% | Disposed | 1.5% (price as of 2026-10-02) |
| Feb. 16, 2026 | PINS | A | 25,940 | · | · | 25,940 Direct | · | Acquired | (price as of 2026-10-02) |
| Feb. 12, 2026 | ULTA | A | 3,416 | · | · | 33,484 Direct | +11.36% | Acquired | (price as of 2026-10-02) |
| March 31, 2025 | ULTA | A | 44,429 | · | · | 44,429 Direct | · | Acquired | (price as of 2026-10-02) |
| March 31, 2025 | ULTA | A | 13,076 | · | · | 30,068 Direct | +76.95% | Acquired | (price as of 2026-10-02) |
| March 20, 2025 | ULTA | P | 1,440 | $346.89 | $499,522 | 16,992 Direct | +9.26% | Acquired | 56.7% (price as of 2026-10-02) |
| March 15, 2025 | ULTA | F | 1,546 | $357.48 | $552,664 | 15,552 Direct | -9.04% | Disposed | 52.1% (price as of 2026-10-02) |
| March 15, 2025 | ULTA | F | 3,864 | $357.48 | $1,381,303 | 17,098 Direct | -18.43% | Disposed | 52.1% (price as of 2026-10-02) |
| March 15, 2025 | ULTA | A | 8,842 | · | · | 20,962 Direct | +72.95% | Acquired | (price as of 2026-10-02) |
| March 29, 2024 | ULTA | A | 8,087 | · | · | 8,087 Direct | · | Acquired | (price as of 2026-10-02) |
| March 29, 2024 | ULTA | A | 1,626 | · | · | 12,120 Direct | +15.49% | Acquired | (price as of 2026-10-02) |
| March 19, 2024 | ULTA | M | 3,521 | · | · | 3,522 Direct | -49.99% | Disposed | (price as of 2026-10-02) |
| March 19, 2024 | ULTA | M | 3,153 | · | · | 1,577 Direct | -66.66% | Disposed | (price as of 2026-10-02) |
| March 19, 2024 | ULTA | M | 5,518 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| March 19, 2024 | ULTA | M | 1,395 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| March 19, 2024 | ULTA | S | 158 | $529.11 | $83,599 | 10,494 Direct | -1.48% | Disposed | 2.8% (price as of 2026-10-02) |
| March 19, 2024 | ULTA | S | 3,424 | $528.61 | $1,809,961 | 10,652 Direct | -24.33% | Disposed | 2.9% (price as of 2026-10-02) |
| March 19, 2024 | ULTA | S | 1,613 | $527.37 | $850,648 | 14,076 Direct | -10.28% | Disposed | 3.1% (price as of 2026-10-02) |
| March 19, 2024 | ULTA | S | 8,359 | $526.24 | $4,398,840 | 15,689 Direct | -34.76% | Disposed | 3.3% (price as of 2026-10-02) |
| March 19, 2024 | ULTA | S | 7,396 | $525.26 | $3,884,823 | 34,048 Direct | -17.85% | Disposed | 3.5% (price as of 2026-10-02) |
| March 19, 2024 | ULTA | M | 3,521 | $395.84 | $1,393,753 | 31,444 Direct | +12.61% | Acquired | 37.4% (price as of 2026-10-02) |
| March 19, 2024 | ULTA | M | 3,153 | $306.59 | $966,678 | 27,923 Direct | +12.73% | Acquired | 77.3% (price as of 2026-10-02) |
| March 19, 2024 | ULTA | M | 5,518 | $174.45 | $962,615 | 24,770 Direct | +28.66% | Acquired | 211.7% (price as of 2026-10-02) |
| March 19, 2024 | ULTA | M | 1,395 | $348.73 | $486,478 | 19,252 Direct | +7.81% | Acquired | 55.9% (price as of 2026-10-02) |
| March 15, 2024 | ULTA | F | 2,969 | $535.98 | $1,591,325 | 17,857 Direct | -14.26% | Disposed | 1.4% (price as of 2026-10-02) |
| March 15, 2024 | ULTA | F | 424 | $535.98 | $227,256 | 20,826 Direct | -2.00% | Disposed | 1.4% (price as of 2026-10-02) |
| Feb. 19, 2024 | ULTA | A | 6,762 | · | · | 21,250 Direct | +46.67% | Acquired | (price as of 2026-10-02) |
| Oct. 5, 2023 | ULTA | F | 946 | $388.82 | $367,824 | 14,488 Direct | -6.13% | Disposed | 39.8% (price as of 2026-10-02) |
| March 31, 2023 | ULTA | A | 5,573 | · | · | 5,573 Direct | · | Acquired | (price as of 2026-10-02) |
| March 31, 2023 | ULTA | A | 1,367 | · | · | 15,434 Direct | +9.72% | Acquired | (price as of 2026-10-02) |
| March 15, 2023 | ULTA | F | 2,310 | $524.18 | $1,210,856 | 14,067 Direct | -14.11% | Disposed | 3.7% (price as of 2026-10-02) |
| Dec. 7, 2022 | ULTA | M | 4,183 | $348.73 | $1,458,738 | 20,560 Direct | +25.54% | Acquired | 55.9% (price as of 2026-10-02) |
| Dec. 7, 2022 | ULTA | M | 2,759 | $174.45 | $481,308 | 23,319 Direct | +13.42% | Acquired | 211.7% (price as of 2026-10-02) |
| Dec. 7, 2022 | ULTA | M | 1,576 | $306.59 | $483,186 | 24,895 Direct | +6.76% | Acquired | 77.3% (price as of 2026-10-02) |
| Dec. 7, 2022 | ULTA | S | 8,518 | $476.85 | $4,061,808 | 16,377 Direct | -34.22% | Disposed | 14.0% (price as of 2026-10-02) |
| Dec. 7, 2022 | ULTA | M | 4,183 | · | · | 1,395 Direct | -74.99% | Disposed | (price as of 2026-10-02) |
| Dec. 7, 2022 | ULTA | M | 2,759 | · | · | 5,518 Direct | -33.33% | Disposed | (price as of 2026-10-02) |
| Dec. 7, 2022 | ULTA | M | 1,576 | · | · | 4,730 Direct | -24.99% | Disposed | (price as of 2026-10-02) |
| June 8, 2022 | ULTA | G | 250 | · | · | 16,377 Direct | -1.50% | Disposed | (price as of 2026-10-02) |
| June 3, 2022 | ULTA | M | 4,867 | $281.53 | $1,370,207 | 21,494 Direct | +29.27% | Acquired | 93.1% (price as of 2026-10-02) |
| June 3, 2022 | ULTA | M | 8,332 | $204.27 | $1,701,978 | 29,826 Direct | +38.76% | Acquired | 166.2% (price as of 2026-10-02) |
| June 3, 2022 | ULTA | S | 13,199 | $405.02 | $5,345,859 | 16,627 Direct | -44.25% | Disposed | 34.2% (price as of 2026-10-02) |
| June 3, 2022 | ULTA | M | 4,867 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| June 3, 2022 | ULTA | M | 8,332 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| March 24, 2022 | ULTA | A | 4,296 | · | · | 16,627 Direct | +34.84% | Acquired | (price as of 2026-10-02) |
| March 24, 2022 | ULTA | A | 7,043 | · | · | 7,043 Direct | · | Acquired | (price as of 2026-10-02) |
| March 15, 2022 | ULTA | F | 784 | $371.38 | $291,162 | 12,331 Direct | -5.98% | Disposed | 46.4% (price as of 2026-10-02) |
| Dec. 8, 2021 | ULTA | M | 2,423 | $116.15 | $281,431 | 15,538 Direct | +18.48% | Acquired | 368.1% (price as of 2026-10-02) |
| Dec. 8, 2021 | ULTA | M | 2,759 | $174.45 | $481,308 | 18,297 Direct | +17.76% | Acquired | 211.7% (price as of 2026-10-02) |
| Dec. 8, 2021 | ULTA | S | 5,182 | $408.30 | $2,115,811 | 13,115 Direct | -28.32% | Disposed | 33.2% (price as of 2026-10-02) |
| Dec. 8, 2021 | ULTA | M | 2,423 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Dec. 8, 2021 | ULTA | M | 2,759 | · | · | 8,277 Direct | -25.00% | Disposed | (price as of 2026-10-02) |
| Aug. 30, 2021 | ULTA | M | 1,739 | $191.76 | $333,471 | 14,854 Direct | +13.26% | Acquired | 183.5% (price as of 2026-10-02) |
| Aug. 30, 2021 | ULTA | S | 1,739 | $385.02 | $669,550 | 13,115 Direct | -11.71% | Disposed | 41.2% (price as of 2026-10-02) |
| Aug. 30, 2021 | ULTA | M | 1,739 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| March 31, 2026 | ULTA | Stock Option (right to buy) | Common Stock | $522.71 | March 31, 2036 | 68,000 | Acquired |
| March 31, 2026 | ULTA | Stock Option (right to buy) | Common Stock | $522.71 | March 31, 2036 | 37,070 | Acquired |
| March 31, 2025 | ULTA | Stock Option (right to buy) | Common Stock | $366.54 | March 31, 2035 | 44,429 | Acquired |
| March 29, 2024 | ULTA | Stock Option (right to buy) | Common Stock | $522.88 | March 29, 2034 | 8,087 | Acquired |
| March 19, 2024 | ULTA | Stock Option (right to buy) | Common Stock | $395.84 | March 24, 2032 | 3,521 | Disposed |
| March 19, 2024 | ULTA | Stock Option (right to buy) | Common Stock | $306.59 | March 25, 2031 | 3,153 | Disposed |
| March 19, 2024 | ULTA | Stock Option (right to buy) | Common Stock | $174.45 | March 27, 2030 | 5,518 | Disposed |
| March 19, 2024 | ULTA | Stock Option (right to buy) | Common Stock | $348.73 | March 29, 2029 | 1,395 | Disposed |
| March 31, 2023 | ULTA | Stock Option (right to buy) | Common Stock | $545.67 | March 31, 2033 | 5,573 | Acquired |
| Dec. 7, 2022 | ULTA | Stock Option (right to buy) | Common Shares | $348.73 | March 29, 2029 | 4,183 | Disposed |
| Dec. 7, 2022 | ULTA | Stock Option (right to buy) | Common Shares | $174.45 | March 27, 2030 | 2,759 | Disposed |
| Dec. 7, 2022 | ULTA | Stock Option (right to buy) | Common Shares | $306.59 | March 25, 2031 | 1,576 | Disposed |
| June 3, 2022 | ULTA | Stock Option (right to buy) | Common Stock | $281.53 | March 24, 2027 | 4,867 | Disposed |
| June 3, 2022 | ULTA | Stock Option (right to buy) | Common Stock | $204.27 | March 29, 2028 | 8,332 | Disposed |
| March 24, 2022 | ULTA | Stock Option (right to buy) | Common Stock | $395.84 | March 24, 2032 | 7,043 | Acquired |
| Dec. 8, 2021 | ULTA | Stock Option (right to buy) | Common Stock | $116.15 | Sept. 16, 2024 | 2,423 | Disposed |
| Dec. 8, 2021 | ULTA | Stock Option (right to buy) | Common Stock | $174.45 | March 27, 2030 | 2,759 | Disposed |
| Aug. 30, 2021 | ULTA | Stock Option (right to buy) | Common Stock | $191.76 | March 25, 2026 | 1,739 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 8 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| June 14, 2021 | ULTA | Common Stock | 13,115 | Direct |
| June 14, 2021 | ULTA | Stock Option (right to buy) | 2,423 | Direct |
| June 14, 2021 | ULTA | Stock Option (right to buy) | 1,739 | Direct |
| June 14, 2021 | ULTA | Stock Option (right to buy) | 4,867 | Direct |
| June 14, 2021 | ULTA | Stock Option (right to buy) | 8,332 | Direct |
| June 14, 2021 | ULTA | Stock Option (right to buy) | 5,578 | Direct |
| June 14, 2021 | ULTA | Stock Option (right to buy) | 11,036 | Direct |
| June 14, 2021 | ULTA | Stock Option (right to buy) | 6,306 | Direct |