Keith D Cobb

Insider

First SEC filing: June 18, 2004 · Latest: June 18, 2004

On this page

Insider at Companies where this person is a reporting insider.
Insider transactions Every share this person bought or sold, from Form 4 filings.
Derivatives Options and other derivative holdings reported by this person.
Initial holdings The stakes this person held when they first started reporting.

Insider at

BFH selling Nov. 15, 2012

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 22 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

22 other filings hidden

Date	Ticker	Code	Shares	Price	Value	Owned after	Δ own	A/D	vs now
June 26, 2017	BFH	A	564	—	—	9,237 Direct	+6.50%	Acquired	(price as of 2026-08-19)
June 27, 2016	BFH	A	602	—	—	8,673 Direct	+7.46%	Acquired	(price as of 2026-08-19)
June 29, 2015	BFH	A	418	—	—	8,071 Direct	+5.46%	Acquired	(price as of 2026-08-19)
July 1, 2014	BFH	A	489	—	—	7,653 Direct	+6.83%	Acquired	(price as of 2026-08-19)
July 1, 2013	BFH	A	679	—	—	7,164 Direct	+10.47%	Acquired	(price as of 2026-08-19)
Nov. 15, 2012	BFH	M	2,512	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-19)
Nov. 15, 2012	BFH	M	3,547	—	—	2,512 Direct	-58.54%	Disposed	(price as of 2026-08-19)
Nov. 15, 2012	BFH	M	3,724	—	—	6,059 Direct	-38.07%	Disposed	(price as of 2026-08-19)
Nov. 15, 2012	BFH	S	2,512	$139.00	$349,168	6,485 Direct	-27.92%	Disposed	0.8% (price as of 2026-08-19)
Nov. 15, 2012	BFH	M	2,512	$53.54	$134,492	8,997 Direct	+38.74%	Acquired	161.6% (price as of 2026-08-19)
Nov. 15, 2012	BFH	S	3,547	$139.02	$493,104	6,485 Direct	-35.36%	Disposed	0.8% (price as of 2026-08-19)
Nov. 15, 2012	BFH	M	3,547	$36.88	$130,813	10,032 Direct	+54.70%	Acquired	279.8% (price as of 2026-08-19)
Nov. 15, 2012	BFH	S	3,724	$139.02	$517,710	6,485 Direct	-36.48%	Disposed	0.8% (price as of 2026-08-19)
Nov. 15, 2012	BFH	M	3,724	$41.77	$155,551	10,209 Direct	+57.42%	Acquired	235.4% (price as of 2026-08-19)
June 29, 2012	BFH	A	869	—	—	6,485 Direct	+15.47%	Acquired	(price as of 2026-08-19)
Feb. 13, 2012	BFH	S	800	$118.78	$95,024	5,616 Direct	-12.47%	Disposed	17.9% (price as of 2026-08-19)
Feb. 8, 2012	BFH	S	1,195	$116.77	$139,540	6,416 Direct	-15.70%	Disposed	20.0% (price as of 2026-08-19)
Feb. 8, 2012	BFH	S	500	$116.77	$58,385	7,611 Direct	-6.16%	Disposed	20.0% (price as of 2026-08-19)
June 30, 2011	BFH	A	1,211	—	—	8,111 Direct	+17.55%	Acquired	(price as of 2026-08-19)
June 30, 2010	BFH	A	1,136	—	—	6,900 Direct	+19.71%	Acquired	(price as of 2026-08-19)
July 1, 2009	BFH	A	1,904	—	—	5,764 Direct	+49.33%	Acquired	(price as of 2026-08-19)
July 1, 2008	BFH	A	1,365	—	—	3,860 Direct	+54.71%	Acquired	(price as of 2026-08-19)
June 12, 2006	BFH	A	2,512	—	—	9,783 Direct	+34.55%	Acquired	(price as of 2026-08-19)
June 12, 2006	BFH	A	458	—	—	2,495 Direct	+22.48%	Acquired	(price as of 2026-08-19)
June 10, 2005	BFH	A	3,547	—	—	7,271 Direct	+95.25%	Acquired	(price as of 2026-08-19)
June 10, 2005	BFH	A	616	—	—	2,037 Direct	+43.35%	Acquired	(price as of 2026-08-19)
July 1, 2004	BFH	A	621	—	—	1,421 Direct	+77.62%	Acquired	(price as of 2026-08-19)
July 1, 2004	BFH	A	3,724	—	—	3,724 Direct	—	Acquired	(price as of 2026-08-19)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date	Ticker	Security	Underlying	Exercise price	Expiration	Shares	A/D
Nov. 15, 2012	BFH	Employee Stock Option (Right to Buy)	Common Stock (2,512)	$53.54	June 12, 2016	2,512	Disposed
Nov. 15, 2012	BFH	Employee Stock Option (Right to Buy)	Common Stock (3,547)	$36.88	June 10, 2015	3,547	Disposed
Nov. 15, 2012	BFH	Employee Stock Option (Right to Buy)	Common Stock (3,724)	$41.77	July 1, 2014	3,724	Disposed
June 12, 2006	BFH	Employee Stock Option (Right to Buy)	Common Stock (2,512)	$53.54	June 12, 2016	2,512	Acquired
June 10, 2005	BFH	Employee Stock Option (Right to Buy)	Common Stock (3,547)	$36.88	June 10, 2015	3,547	Acquired
July 1, 2004	BFH	Employee Stock Option (Right to Buy)	Common Stock (3,724)	$41.77	July 1, 2014	3,724	Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 1 holding

Securities held when first becoming an insider, per SEC Form 3.

Date	Ticker	Security	Shares	Ownership
June 18, 2004	BFH	Common Stock	800	Direct