Kevin Kennedy Brown

Insider

First SEC filing: Jan. 8, 2014 · Latest: Jan. 8, 2014

On this page

Insider transactions Every share this person bought or sold, from Form 4 filings.
Derivatives Options and other derivative holdings reported by this person.
Initial holdings The stakes this person held when they first started reporting.
Compensation Executive pay disclosed in company proxy statements.

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 46 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

46 other filings hidden

Date	Ticker	Code	Shares	Price	Value	Owned after	Δ own	A/D
March 15, 2025	SNBR	A	24,439	—	—	80,335 Direct	+43.72%	Acquired
March 15, 2024	SNBR	A	13,642	—	—	55,896 Direct	+32.29%	Acquired
March 15, 2024	SNBR	F	932	$13.53	$12,610	42,254 Direct	-2.16%	Disposed
March 15, 2024	SNBR	A	1,709	—	—	43,186 Direct	+4.12%	Acquired
March 21, 2023	SNBR	F	3,092	$28.59	$88,400	41,477 Direct	-6.94%	Disposed
March 15, 2023	SNBR	A	10,910	—	—	10,910 Direct	—	Acquired
March 15, 2023	SNBR	F	5,684	$28.41	$161,482	44,569 Direct	-11.31%	Disposed
March 15, 2023	SNBR	A	11,410	—	—	50,253 Direct	+29.37%	Acquired
March 29, 2022	SNBR	F	5,933	$55.54	$329,519	38,843 Direct	-13.25%	Disposed
March 29, 2022	SNBR	A	12,057	—	—	44,776 Direct	+36.85%	Acquired
March 15, 2022	SNBR	A	6,180	—	—	6,180 Direct	—	Acquired
March 15, 2022	SNBR	I	3	$63.47	$190	671 Indirect	-0.45%	Disposed
Nov. 5, 2021	SNBR	M	8,255	—	—	0 Direct	-100.00%	Disposed
Nov. 5, 2021	SNBR	M	7,935	—	—	0 Direct	-100.00%	Disposed
Nov. 5, 2021	SNBR	S	8,255	$89.79	$741,216	32,719 Direct	-20.15%	Disposed
Nov. 5, 2021	SNBR	M	8,255	$18.81	$155,277	40,974 Direct	+25.23%	Acquired
Nov. 5, 2021	SNBR	S	7,935	$89.79	$712,484	32,719 Direct	-19.52%	Disposed
Nov. 5, 2021	SNBR	M	7,935	$23.61	$187,345	40,654 Direct	+24.25%	Acquired
Nov. 3, 2021	SNBR	G	548	—	—	32,719 Direct	-1.65%	Disposed
March 21, 2021	SNBR	F	3,241	$143.83	$466,153	33,267 Direct	-8.88%	Disposed
March 21, 2021	SNBR	A	13,516	—	—	36,508 Direct	+58.79%	Acquired
March 15, 2021	SNBR	A	2,645	—	—	2,645 Direct	—	Acquired
Feb. 19, 2021	SNBR	M	4,420	—	—	0 Direct	-100.00%	Disposed
Feb. 19, 2021	SNBR	M	6,230	—	—	0 Direct	-100.00%	Disposed
Feb. 19, 2021	SNBR	S	10,650	$122.36	$1,303,134	22,992 Direct	-31.66%	Disposed
Feb. 19, 2021	SNBR	M	4,420	$33.32	$147,274	33,642 Direct	+15.13%	Acquired
Feb. 19, 2021	SNBR	M	6,230	$17.77	$110,707	29,222 Direct	+27.10%	Acquired
Dec. 26, 2020	SNBR	F	411	$84.87	$34,882	22,992 Direct	-1.76%	Disposed
April 15, 2020	SNBR	A	1,340	—	—	23,403 Direct	+6.07%	Acquired
March 21, 2020	SNBR	F	4,025	$23.74	$95,554	22,063 Direct	-15.43%	Disposed
March 21, 2020	SNBR	A	13,152	—	—	26,088 Direct	+101.67%	Acquired
March 15, 2020	SNBR	A	8,980	—	—	8,980 Direct	—	Acquired
Feb. 21, 2020	SNBR	S	4,000	$57.75	$231,000	12,936 Direct	-23.62%	Disposed
March 29, 2019	SNBR	A	5,870	—	—	5,870 Direct	—	Acquired
March 22, 2019	SNBR	F	3,317	$45.93	$152,350	16,936 Direct	-16.38%	Disposed
March 22, 2019	SNBR	A	10,837	—	—	20,253 Direct	+115.09%	Acquired
Feb. 19, 2019	SNBR	S	3,500	$43.41	$151,935	9,416 Direct	-27.10%	Disposed
Oct. 31, 2018	SNBR	G	697	—	—	12,916 Direct	-5.12%	Disposed
March 21, 2018	SNBR	A	7,665	—	—	7,665 Direct	—	Acquired
March 16, 2018	SNBR	F	1,855	$35.83	$66,465	13,613 Direct	-11.99%	Disposed
March 16, 2018	SNBR	A	6,060	—	—	15,468 Direct	+64.41%	Acquired
Feb. 21, 2018	SNBR	S	4,500	$36.37	$163,665	9,408 Direct	-32.36%	Disposed
March 28, 2017	SNBR	F	3,032	$24.13	$73,162	13,908 Direct	-17.90%	Disposed
March 28, 2017	SNBR	A	9,019	—	—	16,940 Direct	+113.86%	Acquired
March 21, 2017	SNBR	A	7,935	—	—	7,935 Direct	—	Acquired
Jan. 6, 2017	SNBR	F	1,583	$22.91	$36,267	7,921 Direct	-16.66%	Disposed
March 22, 2016	SNBR	A	8,255	—	—	8,255 Direct	—	Acquired
Jan. 6, 2016	SNBR	F	1,582	$20.90	$33,064	9,504 Direct	-14.27%	Disposed
March 16, 2015	SNBR	A	4,420	—	—	4,420 Direct	—	Acquired
Jan. 6, 2015	SNBR	F	1,583	$26.43	$41,839	11,086 Direct	-12.50%	Disposed
March 28, 2014	SNBR	A	6,230	—	—	6,230 Direct	—	Acquired
Feb. 11, 2014	SNBR	P	169	$17.01	$2,875	12,369 Direct	+1.39%	Acquired
Feb. 11, 2014	SNBR	P	300	$17.01	$5,103	12,669 Direct	+2.43%	Acquired
Jan. 6, 2014	SNBR	A	12,200	—	—	12,200 Direct	—	Acquired

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date	Ticker	Security	Underlying	Exercise price	Expiration	Shares	A/D
March 15, 2023	SNBR	Employee Stock Option (Right to Buy)	Common Stock (10,910)	$28.41	March 15, 2033	10,910	Acquired
March 15, 2022	SNBR	Employee Stock Option (Right to Buy)	Common Stock (6,180)	$61.66	March 15, 2032	6,180	Acquired
Nov. 5, 2021	SNBR	Employee Stock Option (Right to Buy)	Common Stock (8,255)	$18.81	March 22, 2026	8,255	Disposed
Nov. 5, 2021	SNBR	Employee Stock Option (Right to Buy)	Common Stock (7,935)	$23.61	March 21, 2027	7,935	Disposed
March 15, 2021	SNBR	Employee Stock Option (Right to Buy)	Common Stock (2,645)	$146.97	March 15, 2031	2,645	Acquired
Feb. 19, 2021	SNBR	Employee Stock Option (Right to Buy)	Common Stock (4,420)	$33.32	March 16, 2025	4,420	Disposed
Feb. 19, 2021	SNBR	Employee Stock Option (Right to Buy)	Common Stock (6,230)	$17.77	March 28, 2024	6,230	Disposed
March 15, 2020	SNBR	Employee Stock Option (Right to Buy)	Common Stock (8,980)	$35.68	March 15, 2030	8,980	Acquired
March 29, 2019	SNBR	Employee Stock Option (Right to Buy)	Common Stock (5,870)	$47.00	March 29, 2029	5,870	Acquired
March 21, 2018	SNBR	Employee Stock Option (Right to Buy)	Common Stock (7,665)	$34.35	March 21, 2028	7,665	Acquired
March 21, 2017	SNBR	Employee Stock Option (Right to Buy)	Common Stock (7,935)	$23.61	March 21, 2027	7,935	Acquired
March 22, 2016	SNBR	Employee Stock Option (Right to Buy)	Common Stock (8,255)	$18.81	March 22, 2026	8,255	Acquired
March 16, 2015	SNBR	Employee Stock Option (Right to Buy)	Common Stock (4,420)	$33.32	March 16, 2025	4,420	Acquired
March 28, 2014	SNBR	Employee Stock Option (Right to Buy)	Common Stock (6,230)	$17.77	March 28, 2024	6,230	Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 1 holding

Securities held when first becoming an insider, per SEC Form 3.

Date	Ticker	Security	Shares	Ownership
Jan. 8, 2014	SNBR	No Securities Beneficially Owned	0	Direct

Compensation (DEF 14A)

Matched by name from proxy statements (DEF 14A) — verify against the filing.

CIK 827187

Chief Marketing Officer

Fiscal year	Salary	Bonus	Stock awards	Option awards	Non-equity incentive	Pension change	Other	Total
2018	$423,201	—	$323,749	$108,825	$124,527	—	$15,410	$995,712

Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.