Mary Lou Kelley

Insider

First SEC filing: April 20, 2015 · Latest: April 20, 2015

On this page

Insider at Companies where this person is a reporting insider.
Insider transactions Every share this person bought or sold, from Form 4 filings.
Initial holdings The stakes this person held when they first started reporting.

Insider at

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 27 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

27 other filings hidden

Date	Ticker	Code	Shares	Price	Value	Owned after	Δ own	A/D	vs now
May 7, 2026	YETI	A	3,719	—	—	43,646 Direct	+9.31%	Acquired	(price as of 2026-08-21)
May 7, 2026	YETI	A	2,819	—	—	39,927 Direct	+7.60%	Acquired	(price as of 2026-08-21)
May 1, 2025	YETI	A	5,467	—	—	37,108 Direct	+17.28%	Acquired	(price as of 2026-08-21)
May 7, 2024	YETI	A	4,990	—	—	31,641 Direct	+18.72%	Acquired	(price as of 2026-08-21)
April 5, 2024	VRA	A	12,687	—	—	61,822 Direct	+25.82%	Acquired	(price as of 2026-08-21)
Dec. 8, 2023	VRA	S	33,500	$7.51	$251,585	49,135 Direct	-40.54%	Disposed	-58.7% (price as of 2026-08-21)
May 4, 2023	YETI	A	4,960	—	—	26,651 Direct	+22.87%	Acquired	(price as of 2026-08-21)
March 31, 2023	VRA	A	14,190	—	—	82,635 Direct	+20.73%	Acquired	(price as of 2026-08-21)
May 5, 2022	YETI	A	1,844	—	—	21,691 Direct	+9.29%	Acquired	(price as of 2026-08-21)
May 5, 2022	YETI	A	2,393	—	—	19,847 Direct	+13.71%	Acquired	(price as of 2026-08-21)
April 1, 2022	VRA	A	11,379	—	—	68,445 Direct	+19.94%	Acquired	(price as of 2026-08-21)
May 20, 2021	YETI	A	1,403	—	—	17,454 Direct	+8.74%	Acquired	(price as of 2026-08-21)
April 2, 2021	VRA	A	8,301	—	—	57,066 Direct	+17.02%	Acquired	(price as of 2026-08-21)
Sept. 21, 2020	YETI	A	1,426	—	—	16,051 Direct	+9.75%	Acquired	(price as of 2026-08-21)
May 20, 2020	YETI	A	4,133	—	—	14,625 Direct	+39.39%	Acquired	(price as of 2026-08-21)
May 8, 2020	YETI	P	1,720	$29.02	$49,914	10,492 Direct	+19.61%	Acquired	51.4% (price as of 2026-08-21)
April 7, 2020	VRA	A	20,833	—	—	48,765 Direct	+74.58%	Acquired	(price as of 2026-08-21)
May 17, 2019	YETI	A	4,683	—	—	8,772 Direct	+114.53%	Acquired	(price as of 2026-08-21)
April 5, 2019	VRA	A	6,489	—	—	27,932 Direct	+30.26%	Acquired	(price as of 2026-08-21)
Feb. 13, 2019	YETI	A	4,095	—	—	4,095 Direct	—	Acquired	(price as of 2026-08-21)
March 30, 2018	VRA	A	8,011	—	—	21,443 Direct	+59.64%	Acquired	(price as of 2026-08-21)
March 31, 2017	VRA	A	9,130	—	—	13,432 Direct	+212.23%	Acquired	(price as of 2026-08-21)
March 16, 2017	BBY	F	1,391	$44.37	$61,719	32,932 Direct	-4.05%	Disposed	96.9% (price as of 2026-08-21)
March 13, 2017	BBY	A	12,418	—	—	34,323 Direct	+56.69%	Acquired	(price as of 2026-08-21)
Aug. 18, 2016	BBY	F	1,279	$33.20	$42,463	21,905 Direct	-5.52%	Disposed	163.2% (price as of 2026-08-21)
April 1, 2016	BBY	F	1,394	$32.12	$44,775	23,184 Direct	-5.67%	Disposed	172.0% (price as of 2026-08-21)
March 25, 2016	VRA	A	4,302	—	—	4,302 Direct	—	Acquired	(price as of 2026-08-21)
March 14, 2016	BBY	F	731	$33.45	$24,452	24,578 Direct	-2.89%	Disposed	161.2% (price as of 2026-08-21)
Aug. 18, 2015	BBY	F	986	$32.42	$31,966	25,309 Direct	-3.75%	Disposed	169.5% (price as of 2026-08-21)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Initial ownership (Form 3) 4 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date	Ticker	Security	Shares	Ownership
April 20, 2015	BBY	Common Stock	—	Direct
April 20, 2015	BBY	Stock Option (Right to Buy)→ Common Stock (35,792)	35,792	Direct
April 20, 2015	BBY	Stock Option (Right to Buy)→ Common Stock (26,284)	26,284	Direct
April 20, 2015	BBY	Stock Option (Right to Buy)→ Common Stock (19,806)	19,806	Direct