Matt Baer
Insider
First SEC filing: June 28, 2023 · Latest: Aug. 29, 2025
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net: $0
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Sept. 16, 2026 | SFIX | M | 61,452 | · | · | 2,071,192 Direct | +3.06% | Acquired | (price as of 2026-10-02) |
| Sept. 16, 2026 | SFIX | F | 115,062 | $2.94 | $338,282 | 1,956,130 Direct | -5.56% | Disposed | -11.2% (price as of 2026-10-02) |
| Sept. 16, 2026 | SFIX | M | 61,452 | · | · | 725,578 Direct | -7.81% | Disposed | (price as of 2026-10-02) |
| Aug. 27, 2026 | LZB | A | 4,125 | · | · | 9,808 Direct | +72.58% | Acquired | (price as of 2026-10-02) |
| June 17, 2026 | SFIX | M | 61,454 | · | · | 787,030 Direct | -7.24% | Disposed | (price as of 2026-10-02) |
| June 17, 2026 | SFIX | F | 107,594 | $4.16 | $447,591 | 2,009,740 Direct | -5.08% | Disposed | -37.3% (price as of 2026-10-02) |
| June 17, 2026 | SFIX | M | 61,454 | · | · | 2,117,334 Direct | +2.99% | Acquired | (price as of 2026-10-02) |
| March 18, 2026 | SFIX | M | 61,454 | · | · | 2,133,698 Direct | +2.97% | Acquired | (price as of 2026-10-02) |
| March 18, 2026 | SFIX | F | 77,818 | $3.19 | $248,239 | 2,055,880 Direct | -3.65% | Disposed | -18.2% (price as of 2026-10-02) |
| March 18, 2026 | SFIX | M | 61,454 | · | · | 848,484 Direct | -6.75% | Disposed | (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | M | 518,195 | $5.34 | $2,767,161 | 2,398,961 Direct | +27.55% | Acquired | -51.1% (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | F | 326,717 | $5.34 | $1,744,669 | 2,072,244 Direct | -13.62% | Disposed | -51.1% (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | M | 210,782 | · | · | 1,217,351 Direct | -14.76% | Disposed | (price as of 2026-10-02) |
| Dec. 17, 2025 | SFIX | M | 307,413 | · | · | 909,938 Direct | -25.25% | Disposed | (price as of 2026-10-02) |
| Oct. 24, 2025 | SFIX | A | 595,238 | · | · | 1,880,766 Direct | +46.30% | Acquired | (price as of 2026-10-02) |
| Sept. 22, 2025 | SFIX | A | 210,782 | · | · | 690,398 Direct | +43.95% | Acquired | (price as of 2026-10-02) |
| Sept. 22, 2025 | SFIX | A | 737,735 | · | · | 1,428,133 Direct | +106.86% | Acquired | (price as of 2026-10-02) |
| Sept. 17, 2025 | SFIX | F | 63,598 | $5.48 | $348,517 | 1,285,528 Direct | -4.71% | Disposed | -52.4% (price as of 2026-10-02) |
| Aug. 28, 2025 | LZB | A | 3,653 | · | · | 5,683 Direct | +179.95% | Acquired | (price as of 2026-10-02) |
| July 7, 2025 | SFIX | A | 479,616 | · | · | 479,616 Direct | · | Acquired | (price as of 2026-10-02) |
| June 18, 2025 | SFIX | F | 54,004 | $3.87 | $208,995 | 1,349,126 Direct | -3.85% | Disposed | -32.6% (price as of 2026-10-02) |
| March 12, 2025 | SFIX | F | 54,183 | $4.23 | $229,194 | 1,403,130 Direct | -3.72% | Disposed | -38.3% (price as of 2026-10-02) |
| Jan. 2, 2025 | LZB | A | 2,030 | · | · | 2,030 Direct | · | Acquired | (price as of 2026-10-02) |
| Dec. 11, 2024 | SFIX | D | 36,071 | $4.60 | $165,927 | 1,457,313 Direct | -2.42% | Disposed | -43.3% (price as of 2026-10-02) |
| Nov. 22, 2024 | SFIX | A | 546,875 | · | · | 1,493,384 Direct | +57.78% | Acquired | (price as of 2026-10-02) |
| Sept. 11, 2024 | SFIX | F | 27,260 | $3.59 | $97,863 | 946,509 Direct | -2.80% | Disposed | -27.3% (price as of 2026-10-02) |
| July 16, 2024 | SFIX | S 10b5-1 | 44,230 | $5.00 | $221,150 | 973,769 Direct | -4.34% | Disposed | -47.8% (price as of 2026-10-02) |
| June 12, 2024 | SFIX | F | 32,707 | $3.92 | $128,211 | 1,017,999 Direct | -3.11% | Disposed | -33.4% (price as of 2026-10-02) |
| March 13, 2024 | SFIX | F | 65,374 | $2.34 | $152,975 | 1,050,706 Direct | -5.86% | Disposed | 11.5% (price as of 2026-10-02) |
| Oct. 3, 2023 | SFIX | A | 24,581 | · | · | 1,124,581 Direct | +2.23% | Acquired | (price as of 2026-10-02) |
| Oct. 3, 2023 | SFIX | F | 8,501 | $3.38 | $28,733 | 1,116,080 Direct | -0.76% | Disposed | -22.8% (price as of 2026-10-02) |
| June 26, 2023 | SFIX | A | 1,100,000 | · | · | 1,100,000 Direct | · | Acquired | (price as of 2026-10-02) |
| June 26, 2023 | SFIX | A | 2,200,000 | · | · | 2,200,000 Direct | · | Acquired | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Sept. 16, 2026 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 61,452 | Disposed |
| June 17, 2026 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 61,454 | Disposed |
| March 18, 2026 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 61,454 | Disposed |
| Dec. 17, 2025 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 210,782 | Disposed |
| Dec. 17, 2025 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 307,413 | Disposed |
| Sept. 22, 2025 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 210,782 | Acquired |
| Sept. 22, 2025 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 737,735 | Acquired |
| July 7, 2025 | SFIX | Performance Stock Unit | Class A Common Stock | · | · | 479,616 | Acquired |
| June 26, 2023 | SFIX | Class A Common Stock | Class A Common Stock | $3.70 | June 25, 2033 | 2,200,000 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| June 28, 2023 | SFIX | Class A Common Stock | 0 | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2025 | $850,000 | · | $7,821,663 | · | $1,443,369 | · | $14,000 | $10,129,032 |
| 2024 | $850,900 | · | · | · | $537,880 | · | $76,148 | $1,464,928 |
| 2023 | $65,385 | $400,000 | $4,070,000 | $5,211,140 | $79,396 | · | $27,625 | $9,853,545 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.