Melissa Reiff
CIK 1589723 · View on SEC EDGAR ↗
Insider
First SEC filing: June 11, 2026 · Latest: June 11, 2026
On this page
Insider at
Insider transactions
0 buys (P)
2 sells (S)
Net:
$-593,475
+ 56 non-open-market transactions below
last 12 months, based on the transactions shown below
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
56 other filings hidden
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| July 15, 2026 | ETSY | S 10b5-1 | 3,855 | $85.00 | $327,675 | 17,613 Direct | -17.96% | Disposed | -5.1% (price as of 2026-08-21) |
| June 17, 2026 | ETSY | S 10b5-1 | 3,544 | $75.00 | $265,800 | 17,613 Direct | -16.75% | Disposed | 7.6% (price as of 2026-08-21) |
| Dec. 7, 2022 | ETSY | S 10b5-1 | 167 | $135.48 | $22,625 | 4,097 Direct | -3.92% | Disposed | -40.4% (price as of 2026-08-21) |
| Dec. 7, 2022 | ETSY | S 10b5-1 | 12 | $134.36 | $1,612 | 4,264 Direct | -0.28% | Disposed | -39.9% (price as of 2026-08-21) |
| Dec. 7, 2022 | ETSY | S 10b5-1 | 317 | $132.71 | $42,069 | 4,276 Direct | -6.90% | Disposed | -39.2% (price as of 2026-08-21) |
| Dec. 7, 2022 | ETSY | S 10b5-1 | 2,025 | $130.89 | $265,052 | 4,593 Direct | -30.60% | Disposed | -38.3% (price as of 2026-08-21) |
| Dec. 7, 2022 | ETSY | S 10b5-1 | 1,601 | $130.09 | $208,274 | 6,618 Direct | -19.48% | Disposed | -38.0% (price as of 2026-08-21) |
| Dec. 7, 2022 | ETSY | S 10b5-1 | 178 | $128.36 | $22,848 | 8,219 Direct | -2.12% | Disposed | -37.1% (price as of 2026-08-21) |
| March 2, 2021 | ETSY | S 10b5-1 | 1,000 | $250.01 | $250,010 | 1,434 Direct | -41.08% | Disposed | -67.7% (price as of 2026-08-21) |
| Jan. 20, 2021 | ETSY | S 10b5-1 | 2,000 | $225.00 | $450,000 | 1,434 Direct | -58.24% | Disposed | -64.1% (price as of 2026-08-21) |
| Jan. 12, 2021 | ETSY | S 10b5-1 | 2,000 | $200.00 | $400,000 | 1,434 Direct | -58.24% | Disposed | -59.7% (price as of 2026-08-21) |
| Dec. 14, 2020 | ETSY | S 10b5-1 | 2,000 | $175.00 | $350,000 | 1,434 Direct | -58.24% | Disposed | -53.9% (price as of 2026-08-21) |
| June 23, 2020 | ETSY | S 10b5-1 | 25,000 | $100.00 | $2,500,000 | 1,434 Direct | -94.58% | Disposed | -19.3% (price as of 2026-08-21) |
| June 18, 2020 | ETSY | S 10b5-1 | 1,397 | $86.42 | $120,729 | 1,434 Direct | -49.35% | Disposed | -6.6% (price as of 2026-08-21) |
| June 18, 2020 | ETSY | S 10b5-1 | 1,632 | $85.84 | $140,091 | 2,831 Direct | -36.57% | Disposed | -6.0% (price as of 2026-08-21) |
| May 11, 2020 | ETSY | S | 8,504 | $81.00 | $688,824 | 3,029 Direct | -73.74% | Disposed | -0.4% (price as of 2026-08-21) |
| Aug. 17, 2018 | ETSY | S | 35,000 | $46.01 | $1,610,350 | 8,504 Direct | -80.45% | Disposed | 75.4% (price as of 2026-08-21) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| July 15, 2026 | ETSY | Director stock option (right to buy) | Common Stock (3,855) | $61.25 | June 3, 2029 | 3,855 | Disposed |
| June 13, 2024 | ETSY | Restricted Stock Units | Common Stock (3,544) | — | — | 3,544 | Disposed |
| June 13, 2024 | ETSY | Restricted Stock Units | Common Stock (5,068) | — | — | 5,068 | Acquired |
| June 14, 2023 | ETSY | Restricted Stock Units | Common Stock (3,544) | — | — | 3,544 | Acquired |
| June 14, 2023 | ETSY | Restricted Stock Units | Common Stock (3,715) | — | — | 3,715 | Disposed |
| Dec. 7, 2022 | ETSY | Stock Option (Right to Buy) | Common Stock (4,300) | $16.00 | April 14, 2025 | 4,300 | Disposed |
| June 15, 2022 | ETSY | Restricted Stock Units | Common Stock (3,715) | — | — | 3,715 | Acquired |
| June 15, 2022 | ETSY | Restricted Stock Units | Common Stock (942) | — | — | 942 | Disposed |
| June 11, 2021 | ETSY | Restricted Stock Units | Common Stock (942) | — | — | 942 | Acquired |
| June 11, 2021 | ETSY | Director Stock Option (Right to Buy) | Common Stock (1,355) | $165.82 | June 10, 2031 | 1,355 | Acquired |
| June 11, 2021 | ETSY | Restricted Stock Units | Common Stock (1,721) | — | — | 1,721 | Disposed |
| March 2, 2021 | ETSY | Stock Option (Right to Buy) | Common Stock (1,000) | $16.00 | April 14, 2025 | 1,000 | Disposed |
| Jan. 20, 2021 | ETSY | Stock Option (Right to Buy) | Common Stock (2,000) | $16.00 | April 14, 2025 | 2,000 | Disposed |
| Jan. 12, 2021 | ETSY | Stock Option (Right to Buy) | Common Stock (2,000) | $16.00 | April 14, 2025 | 2,000 | Disposed |
| Dec. 14, 2020 | ETSY | Stock Option (Right to Buy) | Common Stock (2,000) | $16.00 | April 14, 2025 | 2,000 | Disposed |
| June 23, 2020 | ETSY | Stock Option (Right to Buy) | Common Stock (25,000) | $16.00 | April 14, 2025 | 25,000 | Disposed |
| June 2, 2020 | ETSY | Restricted Stock Units | Common Stock (1,434) | — | — | 1,434 | Disposed |
| June 2, 2020 | ETSY | Director stock option (right to buy) | Common Stock (4,065) | $81.86 | June 2, 2030 | 4,065 | Acquired |
| June 2, 2020 | ETSY | Restricted Stock Units | Common Stock (1,721) | — | — | 1,721 | Acquired |
| June 4, 2019 | ETSY | Restricted Stock Units | Common Stock (3,029) | — | — | 3,029 | Disposed |
| June 4, 2019 | ETSY | Restricted Stock Units | Common Stock (1,434) | — | — | 1,434 | Acquired |
| June 4, 2019 | ETSY | Director stock option (right to buy) | Common Stock (3,855) | $61.25 | June 3, 2029 | 3,855 | Acquired |
| Aug. 17, 2018 | ETSY | Director stock option (right to buy) | Common Stock (16,781) | $16.00 | April 14, 2025 | 16,781 | Disposed |
| Aug. 17, 2018 | ETSY | Director stock option (right to buy) | Common Stock (10,861) | $9.67 | June 8, 2026 | 10,861 | Disposed |
| Aug. 17, 2018 | ETSY | Director stock option (right to buy) | Common Stock (7,358) | $13.92 | June 7, 2027 | 7,358 | Disposed |
| June 7, 2018 | ETSY | Restricted Stock Units | Common Stock (3,522) | — | — | 3,522 | Disposed |
| June 7, 2018 | ETSY | Restricted Stock Units | Common Stock (3,029) | — | — | 3,029 | Acquired |
| June 7, 2018 | ETSY | Director stock option (right to buy) | Common Stock (6,909) | $33.43 | June 6, 2028 | 6,909 | Acquired |
| June 8, 2017 | ETSY | Restricted Stock Units | Common Stock (3,522) | — | — | 3,522 | Acquired |
| June 8, 2017 | ETSY | Director stock option (right to buy) | Common Stock (7,358) | $13.92 | June 7, 2027 | 7,358 | Acquired |
| June 8, 2017 | ETSY | Restricted Stock Units | Common Stock (4,982) | — | — | 4,982 | Disposed |
| June 9, 2016 | ETSY | Director stock option (right to buy) | Common Stock (10,861) | $9.67 | June 8, 2026 | 10,861 | Acquired |
| June 9, 2016 | ETSY | Restricted Stock Units | Common Stock (4,982) | — | — | 4,982 | Acquired |
| April 15, 2015 | ETSY | Director stock option (right to buy) | Common Stock (53,081) | $16.00 | April 14, 2025 | 53,081 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| March 25, 2021 | CRCT | Class B Common Stock→ Class A Common Stock (30,765) | 30,765 | Direct |