Michael Cho
CIK 1530071 · View on SEC EDGAR ↗
First SEC filing: May 6, 2025 · Latest: May 6, 2025
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Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Aug. 7, 2026 | ZBRA | S | 3,500 | $375.20 | $1,313,200 | 5,170 Direct | -40.37% | Disposed | -1.2% (price as of 2026-08-19) |
| Nov. 12, 2024 | ZBRA | S | 298 | $400.95 | $119,483 | 3,809 Direct | -7.26% | Disposed | -7.5% (price as of 2026-08-19) |
| May 14, 2024 | ZBRA | S | 1,273 | $320.53 | $408,035 | 3,809 Direct | -25.05% | Disposed | 15.7% (price as of 2026-08-19) |
| May 14, 2024 | ZBRA | S | 384 | $320.45 | $123,053 | 5,082 Direct | -7.03% | Disposed | 15.7% (price as of 2026-08-19) |
| Feb. 21, 2024 | ZBRA | S | 1,457 | $272.67 | $397,280 | 3,688 Direct | -28.32% | Disposed | 36.0% (price as of 2026-08-19) |
| Feb. 24, 2023 | ZBRA | S | 1,600 | $292.38 | $467,808 | 3,168 Direct | -33.56% | Disposed | 26.8% (price as of 2026-08-19) |
| Dec. 2, 2021 | ZBRA | S | 802 | $588.01 | $471,584 | 1,700 Direct | -32.05% | Disposed | -36.9% (price as of 2026-08-19) |
| May 25, 2021 | ZBRA | S | 2,125 | $505.78 | $1,074,782 | 1,700 Direct | -55.56% | Disposed | -26.7% (price as of 2026-08-19) |
| March 4, 2021 | ZBRA | S | 337 | $495.98 | $167,145 | 4,302 Direct | -7.26% | Disposed | -25.2% (price as of 2026-08-19) |
| Dec. 14, 2020 | ZBRA | S | 500 | $383.22 | $191,610 | 2,352 Direct | -17.53% | Disposed | -3.2% (price as of 2026-08-19) |
| May 12, 2020 | ZBRA | S | 3,470 | $236.47 | $820,551 | 2,852 Direct | -54.89% | Disposed | 56.8% (price as of 2026-08-19) |
| May 6, 2020 | ZBRA | S | 800 | $232.13 | $185,704 | 7,537 Direct | -9.60% | Disposed | 59.7% (price as of 2026-08-19) |
| May 6, 2020 | ZBRA | S | 229 | $232.31 | $53,199 | 8,337 Direct | -2.67% | Disposed | 59.6% (price as of 2026-08-19) |
| Oct. 31, 2019 | ZBRA | S | 33 | $238.21 | $7,861 | 4,445 Direct | -0.74% | Disposed | 55.7% (price as of 2026-08-19) |
| Oct. 31, 2019 | ZBRA | S | 808 | $238.12 | $192,401 | 4,478 Direct | -15.29% | Disposed | 55.7% (price as of 2026-08-19) |
| June 19, 2019 | ZBRA | S | 5,000 | $200.53 | $1,002,650 | 5,286 Direct | -48.61% | Disposed | 84.9% (price as of 2026-08-19) |
| Nov. 8, 2018 | ZBRA | S | 1,393 | $182.95 | $254,849 | 6,399 Direct | -17.88% | Disposed | 102.7% (price as of 2026-08-19) |
Showing latest 100 of 229 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Nov. 12, 2024 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,086) | $244.97 | April 30, 2027 | 1,086 | Disposed |
| May 14, 2024 | ZBRA | Stock Appreciation Right | Class A Common Stock (780) | $205.12 | May 2, 2026 | 780 | Disposed |
| May 14, 2024 | ZBRA | Stock Appreciation Right | Class A Common Stock (500) | $149.57 | May 10, 2025 | 500 | Disposed |
| Aug. 5, 2021 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,448) | $244.97 | April 30, 2027 | 362 | Disposed |
| Aug. 5, 2021 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,170) | $205.12 | May 2, 2026 | 390 | Disposed |
| Aug. 5, 2021 | ZBRA | Stock Appreciation Right | Class A Common Stock (999) | $149.57 | May 10, 2025 | 499 | Disposed |
| Aug. 5, 2021 | ZBRA | Stock Appreciation Right | Class A Common Stock (755) | $98.87 | May 11, 2024 | 755 | Disposed |
| May 11, 2020 | ZBRA | Stock Appreciation Right | Class A Common Stock (389) | $205.12 | May 2, 2026 | 389 | Acquired |
| May 11, 2020 | ZBRA | Stock Appreciation Right | Class A Common Stock (499) | $149.57 | May 10, 2025 | 499 | Acquired |
| May 11, 2020 | ZBRA | Stock Appreciation Right | Class A Common Stock (754) | $98.87 | May 11, 2024 | 754 | Acquired |
| May 11, 2020 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,069) | $51.42 | May 12, 2026 | 1,069 | Acquired |
| April 30, 2020 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,448) | $244.97 | April 30, 2027 | 1,448 | Acquired |
| June 18, 2019 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,997) | $149.57 | May 10, 2025 | 499 | Disposed |
| June 18, 2019 | ZBRA | Stock Appreciation Right | Class A Common Stock (2,263) | $98.87 | May 11, 2024 | 754 | Disposed |
| June 18, 2019 | ZBRA | Stock Appreciation Right | Class A Common Stock (2,138) | $51.42 | May 12, 2026 | 1,069 | Disposed |
| June 18, 2019 | ZBRA | Stock Appreciation Right | Class A Common Stock (530) | $108.20 | May 15, 2025 | 530 | Disposed |
| May 2, 2019 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,559) | $205.12 | May 2, 2026 | 1,559 | Acquired |
| May 15, 2018 | ZBRA | Stock Appreciation Right | Class A Common Stock (3,017) | $98.87 | May 11, 2024 | 754 | Disposed |
| May 15, 2018 | ZBRA | Stock Appreciation Right | Class A Common Stock (3,207) | $51.42 | May 12, 2026 | 1,069 | Disposed |
| May 15, 2018 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,060) | $108.20 | May 15, 2025 | 530 | Disposed |
| May 15, 2018 | ZBRA | Stock Appreciation Right | Class A Common Stock (644) | $74.72 | May 8, 2024 | 644 | Disposed |
| May 10, 2018 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,997) | $149.57 | May 10, 2025 | 1,997 | Acquired |
| Feb. 27, 2018 | ZBRA | Stock Appreciation Right | Class A Common Stock (2,120) | $108.20 | May 15, 2025 | 1,060 | Disposed |
| June 2, 2017 | ZBRA | Stock Appreciation Right | Class A Common Stock (4,276) | $51.42 | May 12, 2026 | 1,069 | Disposed |
| June 2, 2017 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,930) | $74.72 | May 8, 2024 | 1,286 | Disposed |
| June 2, 2017 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,087) | $46.07 | May 3, 2023 | 1,087 | Disposed |
| May 11, 2017 | ZBRA | Stock Appreciation Right | Class A Common Stock (3,017) | $98.87 | May 11, 2027 | 3,017 | Acquired |
| Aug. 11, 2016 | ZBRA | Stock Appreciation Right | Class A Common Stock (2,173) | $46.07 | May 3, 2023 | 1,086 | Disposed |
| Aug. 11, 2016 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,713) | $38.79 | April 30, 2022 | 1,713 | Disposed |
| Aug. 11, 2016 | ZBRA | Stock Appreciation Right | Class A Common Stock (464) | $32.04 | Sept. 15, 2021 | 464 | Disposed |
| May 12, 2016 | ZBRA | Stock Appreciation Right | Class A Common Stock (4,276) | $51.42 | May 12, 2026 | 4,276 | Acquired |
| May 15, 2015 | ZBRA | Stock Appreciation Right | Class A Common Stock (2,120) | $108.20 | May 15, 2025 | 2,120 | Acquired |
| May 15, 2015 | ZBRA | Stock Appreciation Right | Class A Common Stock (643) | $74.72 | May 8, 2024 | 643 | Disposed |
| May 15, 2015 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,086) | $46.07 | May 3, 2023 | 1,086 | Disposed |
| May 15, 2015 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,713) | $38.79 | April 30, 2022 | 1,713 | Disposed |
| May 15, 2015 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,008) | $41.57 | May 5, 2021 | 1,008 | Disposed |
| Sept. 16, 2014 | ZBRA | Stock Appreciation Right | Class A Common Stock (463) | $32.04 | Sept. 15, 2021 | 463 | Disposed |
| May 8, 2014 | ZBRA | Stock Appreciation Right | Class A Common Stock (2,573) | $74.72 | May 8, 2024 | 2,573 | Acquired |
| May 8, 2014 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,086) | $46.07 | May 3, 2023 | 1,086 | Disposed |
| May 8, 2014 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,713) | $38.79 | April 30, 2022 | 1,713 | Disposed |
| May 8, 2014 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,008) | $41.57 | May 5, 2021 | 1,008 | Disposed |
| May 8, 2014 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,370) | $30.08 | March 15, 2020 | 1,370 | Disposed |
| Nov. 8, 2013 | ZBRA | Stock Appreciation Right | Class A Common Stock (463) | $32.04 | Sept. 15, 2021 | 463 | Disposed |
| May 6, 2013 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,713) | $38.79 | April 30, 2022 | 1,713 | Disposed |
| May 6, 2013 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,008) | $41.57 | May 5, 2021 | 1,008 | Disposed |
| May 3, 2013 | ZBRA | Stock Appreciation Right | Class A Common Stock (4,345) | $46.07 | May 3, 2023 | 4,345 | Disposed |
| March 15, 2013 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,369) | $30.08 | March 15, 2020 | 1,369 | Disposed |
| Feb. 14, 2013 | ZBRA | Stock Appreciation Right | Class A Common Stock (1,008) | $41.57 | May 5, 2021 | 1,008 | Disposed |
| Sept. 17, 2012 | ZBRA | Stock Appreciation Right | Class A Common Stock (463) | $32.04 | Sept. 15, 2021 | 463 | Disposed |
| April 30, 2012 | ZBRA | Stock Appreciation Right | Class A Common Stock (6,852) | $38.79 | April 30, 2022 | 6,852 | Acquired |
| March 15, 2012 | ZBRA | Stock Appreciation Award | Class A Common Stock (1,369) | $30.08 | March 15, 2020 | 1,369 | Disposed |
| Sept. 15, 2011 | ZBRA | Stock Appreciation Award | Class A Common Stock (1,853) | $32.04 | Sept. 15, 2015 | 1,853 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 4 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Sept. 16, 2011 | ZBRA | Class A Common Stock | 1,995 | Direct |
| Sept. 16, 2011 | ZBRA | Class A Common Stock | 1,484 | Direct |
| Sept. 16, 2011 | ZBRA | Stock Appreciation Award→ Class A Common Stock (5,477) | 5,477 | Direct |
| Sept. 16, 2011 | ZBRA | Stock Appreciation Award→ Class A Common Stock (4,032) | 4,032 | Direct |