Insider at

04

Insider transactions

05
1 buys (P) 0 sells (S) Net: $100,000 Avg return of open purchases vs now: -50.3% last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

DateTickerCodeSharesPriceValue Owned afterΔ ownA/Dvs now
Nov. 17, 2025 SMPL P 5,000 $20.00 $100,000 37,620 Direct +15.33% Acquired -50.3% (price as of 2026-10-05)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Initial ownership (Form 3) 1 holding

07

Securities held when first becoming an insider, per SEC Form 3.

DateTickerSecuritySharesOwnership
Nov. 19, 2025 SMPL Common Stock 32,620 Direct