Michelle Sun Choe

CIK 1731728 · View on SEC EDGAR ↗

Insider

First SEC filing: March 30, 2018 · Latest: March 30, 2018

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Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 55 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

55 other filings hidden
Date Ticker Code Shares Price Value Owned after Δ own A/D vs now
Sept. 6, 2023 LULU S 27,981 $401.00 $11,220,381 3,892 Direct -87.79% Disposed -70.6% (price as of 2026-08-21)
Sept. 9, 2021 LULU S 9,326 $423.23 $3,947,043 3,391 Direct -73.33% Disposed -72.2% (price as of 2026-08-21)
Sept. 9, 2021 LULU S 2,110 $424.63 $895,969 3,391 Direct -38.36% Disposed -72.3% (price as of 2026-08-21)
Sept. 9, 2021 LULU S 2,087 $423.51 $883,865 5,501 Direct -27.50% Disposed -72.2% (price as of 2026-08-21)
Sept. 9, 2021 LULU S 5,790 $427.23 $2,473,662 3,391 Direct -63.07% Disposed -72.4% (price as of 2026-08-21)
Sept. 9, 2021 LULU S 1,910 $426.11 $813,870 9,181 Direct -17.22% Disposed -72.4% (price as of 2026-08-21)
April 4, 2019 LULU S 360 $171.02 $61,567 13,853 Direct -2.53% Disposed -31.2% (price as of 2026-08-21)
April 4, 2019 LULU S 2,919 $170.96 $499,032 10,934 Direct -21.07% Disposed -31.1% (price as of 2026-08-21)
April 4, 2019 LULU S 2,891 $170.87 $493,985 8,043 Direct -26.44% Disposed -31.1% (price as of 2026-08-21)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date Ticker Security Underlying Exercise price Expiration Shares A/D
May 7, 2024 LULU Stock Option (right to buy) Common Stock (1,500) $188.84 March 27, 2027 1,500 Disposed
April 1, 2024 LULU Performance Share Units Common Stock (8,152) — March 31, 2024 8,152 Disposed
March 25, 2024 LULU Stock Option (right to buy) Common Stock (8,458) $388.90 March 25, 2031 8,458 Acquired
March 15, 2024 LULU Performance Share Units Common Stock (8,152) — March 31, 2024 8,152 Acquired
Sept. 6, 2023 LULU Stock Option (right to buy) Common Stock (9,326) $167.54 March 28, 2026 9,326 Disposed
Sept. 6, 2023 LULU Stock Option (right to buy) Common Stock (4,197) $167.54 March 28, 2026 4,197 Disposed
Sept. 6, 2023 LULU Stock Option (right to buy) Common Stock (925) $155.97 Sept. 20, 2025 925 Disposed
Sept. 6, 2023 LULU Stock Option (right to buy) Common Stock (2,796) $85.96 March 28, 2025 2,796 Disposed
Sept. 6, 2023 LULU Stock Option (right to buy) Common Stock (1,459) $51.87 March 31, 2024 1,459 Disposed
Sept. 6, 2023 LULU Stock Option (right to buy) Common Stock (180) $69.30 Dec. 9, 2023 180 Disposed
March 30, 2023 LULU Stock Option (right to buy) Common Stock (8,655) $358.09 March 30, 2030 8,655 Acquired
March 27, 2023 LULU Performance Share Units Common Stock (7,384) — March 27, 2023 7,384 Disposed
March 22, 2023 LULU Performance Share Units Common Stock (7,384) — March 27, 2023 7,384 Acquired
March 30, 2022 LULU Stock Option (Right to Buy) Common Stock (8,316) $376.92 March 30, 2029 8,316 Acquired
March 28, 2022 LULU Performance Share Units Common Stock (8,954) — March 28, 2022 8,954 Acquired
March 23, 2022 LULU Performance Share Units Common Stock (8,954) — March 28, 2022 8,954 Acquired
Sept. 9, 2021 LULU Stock Option (Right to Buy) Common Stock (9,326) $167.54 March 28, 2026 9,326 Disposed
Sept. 9, 2021 LULU Stock Option (Right to Buy) Common Stock (4,197) $167.54 March 28, 2026 4,197 Disposed
April 4, 2019 LULU Stock Option (Right to Buy) Common Stock (360) $69.30 Dec. 9, 2023 360 Disposed
April 4, 2019 LULU Stock Option (Right to Buy) Common Stock (2,919) $51.87 March 31, 2024 2,919 Disposed
April 1, 2019 LULU Performance Share Units Common Stock (525) — April 1, 2019 525 Disposed
March 28, 2019 LULU Stock Option (Right to Buy) Common Stock (8,394) $167.54 March 28, 2026 8,394 Acquired
March 28, 2019 LULU Stock Option (Right to Buy) Common Stock (18,652) $167.54 March 28, 2026 18,652 Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 12 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date Ticker Security Shares Ownership
March 30, 2018 LULU Common Stock [F1] 105 Direct
March 30, 2018 LULU Common Stock [F1] 1,209 Direct
March 30, 2018 LULU Common Stock [F2] 1,253 Direct
March 30, 2018 LULU Common Stock 362 Direct
March 30, 2018 LULU Stock Option (Right to Buy)→ Common Stock (719) 719 Direct
March 30, 2018 LULU Stock Option (Right to Buy)→ Common Stock (5,838) 5,838 Direct
Feb. 15, 2018 LULU Common Stock [F1] 105 Direct
Feb. 15, 2018 LULU Common Stock [F1] 1,209 Direct
Feb. 15, 2018 LULU Common Stock [F2] 1,253 Direct
Feb. 15, 2018 LULU Common Stock 362 Direct
Feb. 15, 2018 LULU Stock Option (Right to Buy)→ Common Stock (719) 719 Direct
Feb. 15, 2018 LULU Stock Option (Right to Buy)→ Common Stock (5,838) 5,838 Direct

Compensation (DEF 14A)

Matched by name from proxy statements (DEF 14A) — verify against the filing.

LULU

Chief Product Officer
Fiscal year Salary Bonus Stock awards Option awards Non-equity incentive Pension change Other Total
2023 $821,154 — $2,624,800 $1,125,035 $1,642,308 — $80,307 $6,293,604
2021 $696,154 — $1,750,087 $749,970 $1,253,077 — $248,400 $4,697,688
2020 $638,654 — $1,050,139 $450,024 $607,500 — $166,936 $2,913,253

Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.