Mike C. Smith
CIK 1723026 · View on SEC EDGAR ↗
Insider
First SEC filing: Nov. 16, 2017 · Latest: June 11, 2026
On this page
Insider at
Insider transactions
0 buys (P)
1 sells (S)
Net:
$-264,215
+ 67 non-open-market transactions below
last 12 months, based on the transactions shown below
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
67 other filings hidden
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Sept. 4, 2025 | ULTA | S | 500 | $528.43 | $264,215 | 2,263 Direct | -18.10% | Disposed | -0.8% (price as of 2026-08-20) |
| Nov. 10, 2021 | SFIX | S 10b5-1 | 19,468 | $33.33 | $648,868 | 47,888 Direct | -28.90% | Disposed | -90.1% (price as of 2026-08-20) |
| Nov. 10, 2021 | SFIX | S 10b5-1 | 532 | $34.38 | $18,290 | 47,356 Direct | -1.11% | Disposed | -90.4% (price as of 2026-08-20) |
| Oct. 11, 2021 | SFIX | S 10b5-1 | 5,421 | $34.01 | $184,368 | 47,356 Direct | -10.27% | Disposed | -90.3% (price as of 2026-08-20) |
| Oct. 11, 2021 | SFIX | S 10b5-1 | 14,579 | $33.30 | $485,481 | 52,777 Direct | -21.64% | Disposed | -90.1% (price as of 2026-08-20) |
| Sept. 23, 2021 | SFIX | S 10b5-1 | 10,048 | $41.18 | $413,777 | 47,356 Direct | -17.50% | Disposed | -92.0% (price as of 2026-08-20) |
| Sept. 23, 2021 | SFIX | S 10b5-1 | 9,952 | $40.29 | $400,966 | 57,404 Direct | -14.78% | Disposed | -91.8% (price as of 2026-08-20) |
| July 15, 2020 | SFIX | S 10b5-1 | 1,067 | $26.82 | $28,617 | 81,340 Direct | -1.29% | Disposed | -87.8% (price as of 2026-08-20) |
| July 15, 2020 | SFIX | S 10b5-1 | 38,933 | $26.33 | $1,025,106 | 82,407 Direct | -32.09% | Disposed | -87.5% (price as of 2026-08-20) |
| June 17, 2020 | SFIX | S 10b5-1 | 20,000 | $25.19 | $503,800 | 81,340 Direct | -19.74% | Disposed | -87.0% (price as of 2026-08-20) |
| June 15, 2020 | SFIX | S 10b5-1 | 20,000 | $23.12 | $462,400 | 84,347 Direct | -19.17% | Disposed | -85.8% (price as of 2026-08-20) |
| May 15, 2020 | SFIX | S 10b5-1 | 14,022 | $20.30 | $284,647 | 115,325 Direct | -10.84% | Disposed | -83.8% (price as of 2026-08-20) |
| May 15, 2020 | SFIX | S 10b5-1 | 22,364 | $21.60 | $483,062 | 92,961 Direct | -19.39% | Disposed | -84.8% (price as of 2026-08-20) |
| May 15, 2020 | SFIX | S 10b5-1 | 7,523 | $22.40 | $168,515 | 85,438 Direct | -8.09% | Disposed | -85.3% (price as of 2026-08-20) |
| May 15, 2020 | SFIX | S 10b5-1 | 1,091 | $23.21 | $25,322 | 84,347 Direct | -1.28% | Disposed | -85.8% (price as of 2026-08-20) |
| Feb. 18, 2020 | SFIX | S 10b5-1 | 12,072 | $27.17 | $327,996 | 90,241 Direct | -11.80% | Disposed | -87.9% (price as of 2026-08-20) |
| Feb. 18, 2020 | SFIX | S 10b5-1 | 2,928 | $27.59 | $80,784 | 87,313 Direct | -3.24% | Disposed | -88.1% (price as of 2026-08-20) |
| Jan. 15, 2020 | SFIX | S 10b5-1 | 15,000 | $24.69 | $370,350 | 87,313 Direct | -14.66% | Disposed | -86.7% (price as of 2026-08-20) |
| Dec. 16, 2019 | SFIX | S 10b5-1 | 15,000 | $25.92 | $388,800 | 93,416 Direct | -13.84% | Disposed | -87.3% (price as of 2026-08-20) |
| Nov. 15, 2019 | SFIX | S 10b5-1 | 15,000 | $22.47 | $337,050 | 47,761 Direct | -23.90% | Disposed | -85.4% (price as of 2026-08-20) |
| Oct. 15, 2019 | SFIX | S 10b5-1 | 15,000 | $21.08 | $316,200 | 47,761 Direct | -23.90% | Disposed | -84.4% (price as of 2026-08-20) |
| Sept. 16, 2019 | SFIX | S 10b5-1 | 12,601 | $21.15 | $266,511 | 50,160 Direct | -20.08% | Disposed | -84.5% (price as of 2026-08-20) |
| Sept. 16, 2019 | SFIX | S 10b5-1 | 2,399 | $21.60 | $51,818 | 47,761 Direct | -4.78% | Disposed | -84.8% (price as of 2026-08-20) |
| Aug. 15, 2019 | SFIX | S 10b5-1 | 14,659 | $20.39 | $298,897 | 48,102 Direct | -23.36% | Disposed | -83.9% (price as of 2026-08-20) |
| Aug. 15, 2019 | SFIX | S 10b5-1 | 341 | $21.24 | $7,243 | 47,761 Direct | -0.71% | Disposed | -84.5% (price as of 2026-08-20) |
| July 15, 2019 | SFIX | S 10b5-1 | 9,194 | $27.76 | $255,225 | 53,567 Direct | -14.65% | Disposed | -88.2% (price as of 2026-08-20) |
| July 15, 2019 | SFIX | S 10b5-1 | 5,806 | $28.57 | $165,877 | 47,761 Direct | -10.84% | Disposed | -88.5% (price as of 2026-08-20) |
| June 17, 2019 | SFIX | S 10b5-1 | 15,000 | $30.26 | $453,900 | 47,761 Direct | -23.90% | Disposed | -89.1% (price as of 2026-08-20) |
| May 15, 2019 | SFIX | S 10b5-1 | 25,000 | $24.83 | $620,750 | 47,761 Direct | -34.36% | Disposed | -86.8% (price as of 2026-08-20) |
| April 15, 2019 | SFIX | S 10b5-1 | 25,000 | $26.22 | $655,500 | 47,761 Direct | -34.36% | Disposed | -87.5% (price as of 2026-08-20) |
| March 15, 2019 | SFIX | S 10b5-1 | 25,000 | $31.81 | $795,250 | 47,761 Direct | -34.36% | Disposed | -89.7% (price as of 2026-08-20) |
| Feb. 15, 2019 | SFIX | S 10b5-1 | 25,000 | $24.95 | $623,750 | 47,761 Direct | -34.36% | Disposed | -86.8% (price as of 2026-08-20) |
| Jan. 15, 2019 | SFIX | S 10b5-1 | 25,000 | $20.65 | $516,250 | 47,761 Direct | -34.36% | Disposed | -84.1% (price as of 2026-08-20) |
Showing latest 100 of 142 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Dec. 15, 2021 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock (8,033) | $18.46 | Dec. 14, 2031 | 8,033 | Acquired |
| Nov. 10, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F7,F8] (5,000) | $1.30 | March 17, 2025 | 5,000 | Disposed |
| Nov. 10, 2021 | SFIX | Class B Common Stock | Class A Common Stock (5,000) | $1.30 | — | 5,000 | Acquired |
| Nov. 10, 2021 | SFIX | Class B Common Stock | Class A Common Stock (20,000) | — | — | 20,000 | Disposed |
| Oct. 26, 2021 | SFIX | Class B Common Stock | Class A Common Stock (30,000) | — | — | 30,000 | Disposed |
| Oct. 11, 2021 | SFIX | Class B Common Stock | Class A Common Stock (20,000) | — | — | 20,000 | Disposed |
| Oct. 11, 2021 | SFIX | Class B Common Stock | Class A Common Stock (5,000) | $1.30 | — | 5,000 | Acquired |
| Oct. 11, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock (5,000) | $1.30 | March 17, 2025 | 5,000 | Disposed |
| Sept. 23, 2021 | SFIX | Class B Common Stock | Class A Common Stock (20,000) | — | — | 20,000 | Disposed |
| Sept. 23, 2021 | SFIX | Class B Common Stock | Class A Common Stock (5,000) | $1.30 | — | 5,000 | Acquired |
| Sept. 23, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock (5,000) | $1.30 | March 17, 2025 | 5,000 | Disposed |
| July 15, 2020 | SFIX | Class B Common Stock | Class B Common Stock [F7,F8] (20,000) | $0.06 | June 23, 2023 | 20,000 | Disposed |
| July 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock (40,000) | — | — | 40,000 | Disposed |
| July 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock (20,000) | $0.06 | — | 20,000 | Acquired |
| June 17, 2020 | SFIX | Class B Common Stock | Class A Common Stock (20,000) | — | — | 20,000 | Disposed |
| June 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock (20,000) | $0.06 | — | 20,000 | Acquired |
| June 15, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F6,F7] (20,000) | $0.06 | June 23, 2023 | 20,000 | Disposed |
| June 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock (20,000) | — | — | 20,000 | Disposed |
| May 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock (45,000) | — | — | 45,000 | Disposed |
| Feb. 18, 2020 | SFIX | Class B Common Stock | Class A Common Stock (15,000) | — | — | 15,000 | Disposed |
| Jan. 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock (15,000) | — | — | 15,000 | Disposed |
| Dec. 16, 2019 | SFIX | Class B Common Stock | Class A Common Stock (15,000) | — | — | 15,000 | Disposed |
| Dec. 11, 2019 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock (81,664) | $27.55 | Dec. 10, 2029 | 81,664 | Acquired |
| Nov. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock (15,000) | — | — | 15,000 | Disposed |
| Oct. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock (15,000) | — | — | 15,000 | Disposed |
| Sept. 16, 2019 | SFIX | Class B Common Stock | Class A Common Stock (15,000) | — | — | 15,000 | Disposed |
| Aug. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock (15,000) | — | — | 15,000 | Disposed |
| July 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock (15,000) | — | — | 15,000 | Disposed |
| June 17, 2019 | SFIX | Class B Common Stock | Class A Common Stock (15,000) | — | — | 15,000 | Disposed |
| May 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| April 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| March 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| Feb. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| Jan. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| Dec. 17, 2018 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| Dec. 12, 2018 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock (123,054) | $22.32 | Dec. 11, 2028 | 123,054 | Acquired |
| Nov. 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| Oct. 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| Sept. 17, 2018 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| Aug. 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| July 16, 2018 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| June 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| March 16, 2018 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| March 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock (25,000) | — | — | 25,000 | Disposed |
| March 14, 2018 | SFIX | Class B Common Stock | Class A Common Stock (30,000) | — | — | 30,000 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 5 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Nov. 16, 2017 | SFIX | Employee Stock Option (Right to Buy)→ Class B Common Stock [F2,F3] (125,000) | 125,000 | Direct |
| Nov. 16, 2017 | SFIX | Employee Stock Option (Right to Buy)→ Class B Common Stock [F2,F3] (238,804) | 238,804 | Direct |
| Nov. 16, 2017 | SFIX | Employee Stock Option (Right to Buy)→ Class B Common Stock [F2,F3] (67,942) | 67,942 | Direct |
| Nov. 16, 2017 | SFIX | Employee Stock Option (Right to Buy)→ Class B Common Stock [F2,F3] (120,822) | 120,822 | Direct |
| Nov. 16, 2017 | SFIX | Class B Common Stock→ Class A Common Stock (1,298,364) | 1,298,364 | Direct |