Mike C. Smith
Insider
First SEC filing: Nov. 16, 2017 · Latest: June 11, 2026
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net: $0
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| June 10, 2026 | ULTA | A | 404 | · | · | 2,667 Direct | +17.85% | Acquired | (price as of 2026-10-02) |
| Jan. 15, 2026 | MLKN | A | 6,666 | $19.50 | $129,987 | 37,476 Direct | +21.64% | Acquired | 3.8% (price as of 2026-10-02) |
| Sept. 4, 2025 | ULTA | S | 500 | $528.43 | $264,215 | 2,263 Direct | -18.10% | Disposed | 2.9% (price as of 2026-10-02) |
| June 11, 2025 | ULTA | A | 383 | · | · | 2,763 Direct | +16.09% | Acquired | (price as of 2026-10-02) |
| Jan. 15, 2025 | MLKN | A | 5,936 | $21.90 | $129,998 | 30,811 Direct | +23.86% | Acquired | -7.6% (price as of 2026-10-02) |
| June 11, 2024 | ULTA | A | 452 | · | · | 2,380 Direct | +23.44% | Acquired | (price as of 2026-10-02) |
| Jan. 15, 2024 | MLKN | A | 5,291 | $25.47 | $134,762 | 24,875 Direct | +27.02% | Acquired | -20.5% (price as of 2026-10-02) |
| July 18, 2023 | MLKN | P | 4,000 | $17.25 | $69,000 | 19,584 Direct | +25.67% | Acquired | 17.3% (price as of 2026-10-02) |
| June 1, 2023 | ULTA | A | 397 | · | · | 1,928 Direct | +25.93% | Acquired | (price as of 2026-10-02) |
| March 14, 2023 | ULTA | S | 400 | $521.63 | $208,652 | 1,531 Direct | -20.71% | Disposed | 4.2% (price as of 2026-10-02) |
| Jan. 15, 2023 | MLKN | A | 6,779 | $22.73 | $154,087 | 15,584 Direct | +76.99% | Acquired | -11.0% (price as of 2026-10-02) |
| June 1, 2022 | ULTA | A | 393 | · | · | 1,931 Direct | +25.55% | Acquired | (price as of 2026-10-02) |
| Jan. 15, 2022 | MLKN | A | 3,079 | $37.34 | $114,970 | 8,805 Direct | +53.77% | Acquired | -45.8% (price as of 2026-10-02) |
| Dec. 15, 2021 | SFIX | A | 8,033 | · | · | 8,033 Direct | · | Acquired | (price as of 2026-10-02) |
| Dec. 15, 2021 | SFIX | A | 4,016 | · | · | 51,372 Direct | +8.48% | Acquired | (price as of 2026-10-02) |
| Nov. 10, 2021 | SFIX | C | 20,000 | · | · | 67,356 Direct | +42.23% | Acquired | (price as of 2026-10-02) |
| Nov. 10, 2021 | SFIX | S 10b5-1 | 19,468 | $33.33 | $648,868 | 47,888 Direct | -28.90% | Disposed | -92.2% (price as of 2026-10-02) |
| Nov. 10, 2021 | SFIX | S 10b5-1 | 532 | $34.38 | $18,290 | 47,356 Direct | -1.11% | Disposed | -92.4% (price as of 2026-10-02) |
| Nov. 10, 2021 | SFIX | M | 5,000 | · | · | 108,084 Direct | -4.42% | Disposed | (price as of 2026-10-02) |
| Nov. 10, 2021 | SFIX | M | 5,000 | · | · | 383,364 Direct | +1.32% | Acquired | (price as of 2026-10-02) |
| Nov. 10, 2021 | SFIX | C | 20,000 | · | · | 363,364 Direct | -5.22% | Disposed | (price as of 2026-10-02) |
| Oct. 26, 2021 | SFIX | C | 30,000 | · | · | 378,364 Direct | -7.35% | Disposed | (price as of 2026-10-02) |
| Oct. 26, 2021 | SFIX | G | 30,000 | · | · | 47,356 Direct | -38.78% | Disposed | (price as of 2026-10-02) |
| Oct. 26, 2021 | SFIX | C | 30,000 | · | · | 77,356 Direct | +63.35% | Acquired | (price as of 2026-10-02) |
| Oct. 11, 2021 | SFIX | C | 20,000 | · | · | 408,364 Direct | -4.67% | Disposed | (price as of 2026-10-02) |
| Oct. 11, 2021 | SFIX | M | 5,000 | · | · | 428,364 Direct | +1.18% | Acquired | (price as of 2026-10-02) |
| Oct. 11, 2021 | SFIX | M | 5,000 | · | · | 113,804 Direct | -4.21% | Disposed | (price as of 2026-10-02) |
| Oct. 11, 2021 | SFIX | S 10b5-1 | 5,421 | $34.01 | $184,368 | 47,356 Direct | -10.27% | Disposed | -92.3% (price as of 2026-10-02) |
| Oct. 11, 2021 | SFIX | S 10b5-1 | 14,579 | $33.30 | $485,481 | 52,777 Direct | -21.64% | Disposed | -92.2% (price as of 2026-10-02) |
| Oct. 11, 2021 | SFIX | C | 20,000 | · | · | 67,356 Direct | +42.23% | Acquired | (price as of 2026-10-02) |
| Sept. 23, 2021 | SFIX | C | 20,000 | · | · | 423,364 Direct | -4.51% | Disposed | (price as of 2026-10-02) |
| Sept. 23, 2021 | SFIX | M | 5,000 | · | · | 443,364 Direct | +1.14% | Acquired | (price as of 2026-10-02) |
| Sept. 23, 2021 | SFIX | M | 5,000 | · | · | 118,804 Direct | -4.04% | Disposed | (price as of 2026-10-02) |
| Sept. 23, 2021 | SFIX | S 10b5-1 | 10,048 | $41.18 | $413,777 | 47,356 Direct | -17.50% | Disposed | -93.7% (price as of 2026-10-02) |
| Sept. 23, 2021 | SFIX | S 10b5-1 | 9,952 | $40.29 | $400,966 | 57,404 Direct | -14.78% | Disposed | -93.5% (price as of 2026-10-02) |
| Sept. 23, 2021 | SFIX | C | 20,000 | · | · | 67,356 Direct | +42.23% | Acquired | (price as of 2026-10-02) |
| June 24, 2021 | SFIX | C | 20,000 | · | · | 67,356 Direct | +42.23% | Acquired | (price as of 2026-10-02) |
| June 24, 2021 | SFIX | S | 20,000 | $62.29 | $1,245,800 | 47,356 Direct | -29.69% | Disposed | -95.8% (price as of 2026-10-02) |
| June 24, 2021 | SFIX | C | 20,000 | · | · | 438,364 Direct | -4.36% | Disposed | (price as of 2026-10-02) |
| June 15, 2021 | SFIX | C | 40,000 | · | · | 87,356 Direct | +84.47% | Acquired | (price as of 2026-10-02) |
| June 15, 2021 | SFIX | S | 40,000 | $60.92 | $2,436,800 | 47,356 Direct | -45.79% | Disposed | -95.7% (price as of 2026-10-02) |
| June 15, 2021 | SFIX | C | 40,000 | · | · | 458,364 Direct | -8.03% | Disposed | (price as of 2026-10-02) |
| June 2, 2021 | ULTA | A | 476 | · | · | 1,538 Direct | +44.82% | Acquired | (price as of 2026-10-02) |
| May 17, 2021 | SFIX | C | 40,000 | · | · | 87,356 Direct | +84.47% | Acquired | (price as of 2026-10-02) |
| May 17, 2021 | SFIX | S 10b5-1 | 16,600 | $42.92 | $712,472 | 70,756 Direct | -19.00% | Disposed | -93.9% (price as of 2026-10-02) |
| May 17, 2021 | SFIX | S 10b5-1 | 23,400 | $43.58 | $1,019,772 | 47,356 Direct | -33.07% | Disposed | -94.0% (price as of 2026-10-02) |
| May 17, 2021 | SFIX | M | 20,000 | · | · | 123,804 Direct | -13.91% | Disposed | (price as of 2026-10-02) |
| May 17, 2021 | SFIX | M | 20,000 | · | · | 538,364 Direct | +3.86% | Acquired | (price as of 2026-10-02) |
| May 17, 2021 | SFIX | C | 40,000 | · | · | 498,364 Direct | -7.43% | Disposed | (price as of 2026-10-02) |
| April 15, 2021 | SFIX | C | 40,000 | · | · | 87,356 Direct | +84.47% | Acquired | (price as of 2026-10-02) |
| April 15, 2021 | SFIX | S 10b5-1 | 24,147 | $45.27 | $1,093,135 | 63,209 Direct | -27.64% | Disposed | -94.2% (price as of 2026-10-02) |
| April 15, 2021 | SFIX | S 10b5-1 | 10,043 | $46.07 | $462,681 | 53,166 Direct | -15.89% | Disposed | -94.3% (price as of 2026-10-02) |
| April 15, 2021 | SFIX | S 10b5-1 | 5,392 | $47.55 | $256,390 | 47,774 Direct | -10.14% | Disposed | -94.5% (price as of 2026-10-02) |
| April 15, 2021 | SFIX | S 10b5-1 | 418 | $48.18 | $20,139 | 47,356 Direct | -0.87% | Disposed | -94.6% (price as of 2026-10-02) |
| April 15, 2021 | SFIX | M | 20,000 | · | · | 143,804 Direct | -12.21% | Disposed | (price as of 2026-10-02) |
| April 15, 2021 | SFIX | M | 20,000 | · | · | 558,364 Direct | +3.71% | Acquired | (price as of 2026-10-02) |
| April 15, 2021 | SFIX | C | 40,000 | · | · | 518,364 Direct | -7.16% | Disposed | (price as of 2026-10-02) |
| March 15, 2021 | SFIX | C | 40,000 | · | · | 87,356 Direct | +84.47% | Acquired | (price as of 2026-10-02) |
| March 15, 2021 | SFIX | S 10b5-1 | 3,989 | $55.25 | $220,392 | 83,367 Direct | -4.57% | Disposed | -95.3% (price as of 2026-10-02) |
| March 15, 2021 | SFIX | S 10b5-1 | 9,805 | $56.23 | $551,335 | 73,562 Direct | -11.76% | Disposed | -95.4% (price as of 2026-10-02) |
| March 15, 2021 | SFIX | S 10b5-1 | 12,021 | $57.15 | $687,000 | 61,541 Direct | -16.34% | Disposed | -95.4% (price as of 2026-10-02) |
| March 15, 2021 | SFIX | S 10b5-1 | 4,932 | $58.02 | $286,155 | 56,609 Direct | -8.01% | Disposed | -95.5% (price as of 2026-10-02) |
| March 15, 2021 | SFIX | S 10b5-1 | 6,905 | $59.71 | $412,298 | 49,704 Direct | -12.20% | Disposed | -95.6% (price as of 2026-10-02) |
| March 15, 2021 | SFIX | S 10b5-1 | 2,348 | $60.18 | $141,303 | 47,356 Direct | -4.72% | Disposed | -95.7% (price as of 2026-10-02) |
| March 15, 2021 | SFIX | M | 20,000 | · | · | 163,804 Direct | -10.88% | Disposed | (price as of 2026-10-02) |
| March 15, 2021 | SFIX | M | 20,000 | · | · | 578,364 Direct | +3.58% | Acquired | (price as of 2026-10-02) |
| March 15, 2021 | SFIX | C | 40,000 | · | · | 538,364 Direct | -6.92% | Disposed | (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | C | 40,000 | · | · | 87,356 Direct | +84.47% | Acquired | (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | S 10b5-1 | 3,400 | $82.56 | $280,704 | 83,956 Direct | -3.89% | Disposed | -96.8% (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | S 10b5-1 | 11,100 | $83.59 | $927,849 | 72,856 Direct | -13.22% | Disposed | -96.9% (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | S 10b5-1 | 12,130 | $84.25 | $1,021,952 | 60,726 Direct | -16.65% | Disposed | -96.9% (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | S 10b5-1 | 5,470 | $85.55 | $467,958 | 55,256 Direct | -9.01% | Disposed | -96.9% (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | S 10b5-1 | 5,300 | $86.55 | $458,715 | 49,956 Direct | -9.59% | Disposed | -97.0% (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | S 10b5-1 | 2,600 | $87.36 | $227,136 | 47,356 Direct | -5.20% | Disposed | -97.0% (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | M | 20,000 | · | · | 183,804 Direct | -9.81% | Disposed | (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | M | 20,000 | · | · | 598,364 Direct | +3.46% | Acquired | (price as of 2026-10-02) |
| Feb. 16, 2021 | SFIX | C | 40,000 | · | · | 558,364 Direct | -6.68% | Disposed | (price as of 2026-10-02) |
| Jan. 15, 2021 | SFIX | C | 40,000 | · | · | 87,356 Direct | +84.47% | Acquired | (price as of 2026-10-02) |
| Jan. 15, 2021 | SFIX | S 10b5-1 | 19,866 | $73.73 | $1,464,720 | 67,490 Direct | -22.74% | Disposed | -96.5% (price as of 2026-10-02) |
| Jan. 15, 2021 | SFIX | S 10b5-1 | 13,079 | $74.55 | $975,039 | 54,411 Direct | -19.38% | Disposed | -96.5% (price as of 2026-10-02) |
| Jan. 15, 2021 | SFIX | S 10b5-1 | 4,247 | $75.57 | $320,946 | 50,164 Direct | -7.81% | Disposed | -96.5% (price as of 2026-10-02) |
| Jan. 15, 2021 | SFIX | S 10b5-1 | 2,808 | $76.52 | $214,868 | 47,356 Direct | -5.60% | Disposed | -96.6% (price as of 2026-10-02) |
| Jan. 15, 2021 | SFIX | M | 20,000 | · | · | 203,804 Direct | -8.94% | Disposed | (price as of 2026-10-02) |
| Jan. 15, 2021 | SFIX | M | 20,000 | · | · | 618,364 Direct | +3.34% | Acquired | (price as of 2026-10-02) |
| Jan. 15, 2021 | SFIX | C | 40,000 | · | · | 578,364 Direct | -6.47% | Disposed | (price as of 2026-10-02) |
| Jan. 11, 2021 | SFIX | A | 2,553 | · | · | 2,553 Direct | · | Acquired | (price as of 2026-10-02) |
| Jan. 8, 2021 | SFIX | D | 41,002 | · | · | 46,102 Direct | -47.07% | Disposed | (price as of 2026-10-02) |
| Jan. 8, 2021 | SFIX | A | 1,254 | · | · | 47,356 Direct | +2.72% | Acquired | (price as of 2026-10-02) |
| Jan. 8, 2021 | SFIX | D | 14,155 | · | · | 42,009 Direct | -25.20% | Disposed | (price as of 2026-10-02) |
| Jan. 8, 2021 | SFIX | D | 120,822 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Jan. 8, 2021 | SFIX | D | 56,401 | · | · | 66,653 Direct | -45.83% | Disposed | (price as of 2026-10-02) |
| Jan. 8, 2021 | SFIX | D | 37,430 | · | · | 44,234 Direct | -45.83% | Disposed | (price as of 2026-10-02) |
| Dec. 31, 2020 | SFIX | C | 11,778 | · | · | 87,104 Direct | +15.64% | Acquired | (price as of 2026-10-02) |
| Dec. 31, 2020 | SFIX | M | 11,778 | · | · | 56,164 Direct | -17.34% | Disposed | (price as of 2026-10-02) |
| Dec. 31, 2020 | SFIX | M | 11,778 | · | · | 610,142 Direct | +1.97% | Acquired | (price as of 2026-10-02) |
| Dec. 31, 2020 | SFIX | C | 11,778 | · | · | 598,364 Direct | -1.93% | Disposed | (price as of 2026-10-02) |
| Dec. 16, 2020 | SFIX | F | 3,007 | · | · | 75,326 Direct | -3.84% | Disposed | (price as of 2026-10-02) |
| Dec. 15, 2020 | SFIX | C | 40,000 | · | · | 118,333 Direct | +51.06% | Acquired | (price as of 2026-10-02) |
| Dec. 15, 2020 | SFIX | S 10b5-1 | 29,390 | $63.49 | $1,865,971 | 88,943 Direct | -24.84% | Disposed | -95.9% (price as of 2026-10-02) |
| Dec. 15, 2020 | SFIX | S 10b5-1 | 10,610 | $64.24 | $681,586 | 78,333 Direct | -11.93% | Disposed | -95.9% (price as of 2026-10-02) |
Showing latest 100 of 250 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Dec. 15, 2021 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $18.46 | Dec. 14, 2031 | 8,033 | Acquired |
| Nov. 10, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F7,F8] | $1.30 | March 17, 2025 | 5,000 | Disposed |
| Nov. 10, 2021 | SFIX | Class B Common Stock | Class A Common Stock | $1.30 | · | 5,000 | Acquired |
| Nov. 10, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 20,000 | Disposed |
| Oct. 26, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 30,000 | Disposed |
| Oct. 11, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 20,000 | Disposed |
| Oct. 11, 2021 | SFIX | Class B Common Stock | Class A Common Stock | $1.30 | · | 5,000 | Acquired |
| Oct. 11, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock | $1.30 | March 17, 2025 | 5,000 | Disposed |
| Sept. 23, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 20,000 | Disposed |
| Sept. 23, 2021 | SFIX | Class B Common Stock | Class A Common Stock | $1.30 | · | 5,000 | Acquired |
| Sept. 23, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock | $1.30 | March 17, 2025 | 5,000 | Disposed |
| June 24, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 20,000 | Disposed |
| June 15, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| May 17, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F7,F8] | $1.30 | March 17, 2025 | 20,000 | Disposed |
| May 17, 2021 | SFIX | Class B Common Stock | Class A Common Stock | $1.30 | · | 20,000 | Acquired |
| May 17, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| April 15, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F9,F10] | $1.30 | March 17, 2025 | 20,000 | Disposed |
| April 15, 2021 | SFIX | Class B Common Stock | Class A Common Stock | $1.30 | · | 20,000 | Acquired |
| April 15, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| March 15, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F11,F12] | $1.30 | March 17, 2025 | 20,000 | Disposed |
| March 15, 2021 | SFIX | Class B Common Stock | Class A Common Stock | $1.30 | · | 20,000 | Acquired |
| March 15, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| Feb. 16, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F11,F12] | $1.30 | March 17, 2025 | 20,000 | Disposed |
| Feb. 16, 2021 | SFIX | Class B Common Stock | Class A Common Stock | $1.30 | · | 20,000 | Acquired |
| Feb. 16, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| Jan. 15, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F9,F10] | $1.30 | March 17, 2025 | 20,000 | Disposed |
| Jan. 15, 2021 | SFIX | Class B Common Stock | Class A Common Stock | $1.30 | · | 20,000 | Acquired |
| Jan. 15, 2021 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| Jan. 11, 2021 | SFIX | Non-qualified Stock Option (Right to Buy) | Class A Common Stock | $56.53 | Jan. 10, 2031 | 2,553 | Acquired |
| Jan. 8, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F6,F7] | $16.98 | June 29, 2027 | 14,155 | Disposed |
| Jan. 8, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F6,F7] | $16.98 | July 10, 2027 | 120,822 | Disposed |
| Jan. 8, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock | $22.32 | Dec. 11, 2028 | 56,401 | Disposed |
| Jan. 8, 2021 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock | $27.55 | Dec. 10, 2029 | 37,430 | Disposed |
| Dec. 31, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F4,F5] | $16.98 | June 29, 2027 | 11,778 | Disposed |
| Dec. 31, 2020 | SFIX | Class B Common Stock | Class A Common Stock | $16.98 | · | 11,778 | Acquired |
| Dec. 31, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 11,778 | Disposed |
| Dec. 15, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F8,F9] | $0.06 | June 23, 2023 | 5,000 | Disposed |
| Dec. 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | $0.06 | · | 5,000 | Acquired |
| Dec. 15, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F8,F9] | $1.30 | March 17, 2025 | 15,000 | Disposed |
| Dec. 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | $1.30 | · | 15,000 | Acquired |
| Dec. 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| Nov. 16, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F7,F8] | $0.06 | June 23, 2023 | 20,000 | Disposed |
| Nov. 16, 2020 | SFIX | Class B Common Stock | Class A Common Stock | $0.06 | · | 20,000 | Acquired |
| Nov. 16, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| Oct. 15, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F7,F8] | $0.06 | June 23, 2023 | 20,000 | Disposed |
| Oct. 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | $0.06 | · | 20,000 | Acquired |
| Oct. 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| Sept. 15, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F8,F9] | $0.06 | June 23, 2023 | 20,000 | Disposed |
| Sept. 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | $0.06 | · | 20,000 | Acquired |
| Sept. 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| Aug. 18, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 20,000 | Disposed |
| Aug. 17, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F8,F9] | $0.06 | June 23, 2023 | 20,000 | Disposed |
| Aug. 17, 2020 | SFIX | Class B Common Stock | Class A Common Stock | $0.06 | · | 20,000 | Acquired |
| Aug. 17, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 20,000 | Disposed |
| July 15, 2020 | SFIX | Class B Common Stock | Class B Common Stock [F7,F8] | $0.06 | June 23, 2023 | 20,000 | Disposed |
| July 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 40,000 | Disposed |
| July 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | $0.06 | · | 20,000 | Acquired |
| June 17, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 20,000 | Disposed |
| June 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | $0.06 | · | 20,000 | Acquired |
| June 15, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class B Common Stock [F6,F7] | $0.06 | June 23, 2023 | 20,000 | Disposed |
| June 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 20,000 | Disposed |
| May 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 45,000 | Disposed |
| Feb. 18, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 15,000 | Disposed |
| Jan. 15, 2020 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 15,000 | Disposed |
| Dec. 16, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 15,000 | Disposed |
| Dec. 11, 2019 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock | $27.55 | Dec. 10, 2029 | 81,664 | Acquired |
| Nov. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 15,000 | Disposed |
| Oct. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 15,000 | Disposed |
| Sept. 16, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 15,000 | Disposed |
| Aug. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 15,000 | Disposed |
| July 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 15,000 | Disposed |
| June 17, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 15,000 | Disposed |
| May 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| April 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| March 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| Feb. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| Jan. 15, 2019 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| Dec. 17, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| Dec. 12, 2018 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock | $22.32 | Dec. 11, 2028 | 123,054 | Acquired |
| Nov. 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| Oct. 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| Sept. 17, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| Aug. 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| July 16, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| June 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| March 16, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| March 15, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 25,000 | Disposed |
| March 14, 2018 | SFIX | Class B Common Stock | Class A Common Stock | · | · | 30,000 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 5 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Nov. 16, 2017 | SFIX | Employee Stock Option (Right to Buy) | 125,000 | Direct |
| Nov. 16, 2017 | SFIX | Employee Stock Option (Right to Buy) | 238,804 | Direct |
| Nov. 16, 2017 | SFIX | Employee Stock Option (Right to Buy) | 67,942 | Direct |
| Nov. 16, 2017 | SFIX | Employee Stock Option (Right to Buy) | 120,822 | Direct |
| Nov. 16, 2017 | SFIX | Class B Common Stock | 1,298,364 | Direct |