Robert B Hysell

Insider

First SEC filing: June 25, 2012 · Latest: June 25, 2012

On this page

Insider at Companies where this person is a reporting insider.
Insider transactions Every share this person bought or sold, from Form 4 filings.
Derivatives Options and other derivative holdings reported by this person.
Initial holdings The stakes this person held when they first started reporting.

Insider at

FLO selling June 3, 2016

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 22 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

22 other filings hidden

Date	Ticker	Code	Shares	Price	Value	Owned after	Δ own	A/D	vs now
June 3, 2016	FLO	S	23,700	$18.71	$443,427	59,854 Direct	-28.36%	Disposed	-60.3% (price as of 2026-08-20)
June 2, 2016	FLO	M	32,512	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
June 2, 2016	FLO	M	32,512	$11.11	$361,208	83,554 Direct	+63.70%	Acquired	-33.2% (price as of 2026-08-20)
Feb. 24, 2016	FLO	F	1,840	$17.10	$31,464	51,042 Direct	-3.48%	Disposed	-56.6% (price as of 2026-08-20)
Feb. 24, 2016	FLO	A	4,920	—	—	52,882 Direct	+10.26%	Acquired	(price as of 2026-08-20)
Sept. 24, 2015	FLO	S	17,274	$25.22	$435,650	47,962 Direct	-26.48%	Disposed	-70.6% (price as of 2026-08-20)
Sept. 22, 2015	FLO	M	28,462	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
Sept. 22, 2015	FLO	M	28,462	$10.59	$301,413	65,236 Direct	+77.40%	Acquired	-29.9% (price as of 2026-08-20)
Feb. 25, 2015	FLO	F	3,850	$21.54	$82,929	36,774 Direct	-9.48%	Disposed	-65.6% (price as of 2026-08-20)
Feb. 25, 2015	FLO	A	11,182	—	—	40,624 Direct	+37.98%	Acquired	(price as of 2026-08-20)
Dec. 18, 2014	FLO	S	21,600	$18.73	$404,568	29,442 Direct	-42.32%	Disposed	-60.4% (price as of 2026-08-20)
Dec. 16, 2014	FLO	M	21,600	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
Dec. 16, 2014	FLO	M	21,600	$11.00	$237,600	51,042 Direct	+73.36%	Acquired	-32.6% (price as of 2026-08-20)
Feb. 19, 2014	FLO	F	3,096	$20.80	$64,397	29,442 Direct	-9.52%	Disposed	-64.3% (price as of 2026-08-20)
Feb. 19, 2014	FLO	A	8,879	—	—	32,538 Direct	+37.53%	Acquired	(price as of 2026-08-20)
Dec. 4, 2013	FLO	S	22,612	$21.51	$486,384	23,659 Direct	-48.87%	Disposed	-65.5% (price as of 2026-08-20)
Dec. 3, 2013	FLO	M	22,612	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
Dec. 3, 2013	FLO	M	22,612	$8.70	$196,724	46,271 Direct	+95.57%	Acquired	-14.7% (price as of 2026-08-20)
Feb. 20, 2013	FLO	M	4,590	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
Feb. 20, 2013	FLO	A	765	—	—	4,590 Direct	+20.00%	Acquired	(price as of 2026-08-20)
Feb. 20, 2013	FLO	F	1,639	$27.74	$45,466	15,773 Direct	-9.41%	Disposed	-59.9% (price as of 2026-08-20)
Feb. 20, 2013	FLO	M	4,590	—	—	17,412 Direct	+35.80%	Acquired	(price as of 2026-08-20)
June 26, 2012	FLO	S	47,867	$22.71	$1,087,060	12,822 Direct	-78.87%	Disposed	-51.0% (price as of 2026-08-20)
June 25, 2012	FLO	M	13,612	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
June 25, 2012	FLO	M	34,255	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-20)
June 25, 2012	FLO	M	13,612	$12.45	$169,469	60,689 Direct	+28.91%	Acquired	-10.6% (price as of 2026-08-20)
June 25, 2012	FLO	M	34,255	$6.23	$213,409	47,077 Direct	+267.16%	Acquired	78.6% (price as of 2026-08-20)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date	Ticker	Security	Underlying	Exercise price	Expiration	Shares	A/D
June 2, 2016	FLO	Option (Right to Buy) [F1]	Common Stock (32,512)	$11.11	Feb. 9, 2017	32,512	Disposed
Sept. 22, 2015	FLO	Option (Right to Buy) [F1]	Common Stock (28,462)	$10.59	Feb. 9, 2016	28,462	Disposed
Dec. 16, 2014	FLO	Option (Right to Buy) [F1]	Common Stock (21,600)	$11.00	Feb. 4, 2015	21,600	Disposed
Dec. 3, 2013	FLO	Option (Right to Buy) [F2]	Common Stock (22,612)	$8.70	Feb. 5, 2014	22,612	Disposed
Feb. 20, 2013	FLO	Restricted Stock Award [F2]	Common Stock (4,590)	—	—	4,590	Disposed
Feb. 20, 2013	FLO	Restricted Stock Award [F2]	Common Stock (765)	—	—	765	Acquired
June 25, 2012	FLO	Option (Right to Buy) [F2]	Common Stock (13,612)	$12.45	Jan. 3, 2013	13,612	Disposed
June 25, 2012	FLO	Option (Right to Buy) [F2]	Common Stock (34,255)	$6.23	July 16, 2013	34,255	Disposed

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 11 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date	Ticker	Security	Shares	Ownership
June 25, 2012	FLO	Common Stock	12,822	Direct
June 11, 2012	FLO	Common Stock	9,371	Direct
June 11, 2012	FLO	Option (Right to Buy) [F1]→ Common Stock (34,255)	34,255	Direct
June 11, 2012	FLO	Option (Right to Buy) [F1]→ Common Stock (13,612)	13,612	Direct
June 11, 2012	FLO	Option (Right to Buy) [F1]→ Common Stock (15,075)	15,075	Direct
June 11, 2012	FLO	Option (Right to Buy) [F1]→ Common Stock (14,400)	14,400	Direct
June 11, 2012	FLO	Option (Right to Buy) [F1]→ Common Stock (18,975)	18,975	Direct
June 11, 2012	FLO	Option (Right to Buy) [F1]→ Common Stock (21,675)	21,675	Direct
June 11, 2012	FLO	Option (Right to Buy) [F1]→ Common Stock (25,500)	25,500	Direct
June 11, 2012	FLO	Restricted Stock Award [F1]→ Common Stock (3,825)	3,825	Direct
June 11, 2012	FLO	Deferred Stock [F1]→ Common Stock (12,709)	12,709	Indirect