Robert E Jordan
First SEC filing: March 17, 2026 · Latest: March 17, 2026
Insider at
Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Aug. 5, 2026 | LUV | A | 28,321 | · | · | 534,055 Direct | +5.60% | Acquired | (price as of 2026-10-02) |
| March 16, 2026 | LUV | A | 92,867 | · | · | 505,734 Direct | +22.49% | Acquired | (price as of 2026-10-02) |
| Feb. 21, 2026 | LUV | F | 38,742 | $52.09 | $2,018,071 | 412,867 Direct | -8.58% | Disposed | -18.5% (price as of 2026-10-02) |
| Feb. 21, 2025 | LUV | F | 35,279 | $29.81 | $1,051,667 | 451,609 Direct | -7.25% | Disposed | 42.5% (price as of 2026-10-02) |
| Feb. 10, 2025 | LUV | A | 20,069 | · | · | 486,888 Direct | +4.30% | Acquired | (price as of 2026-10-02) |
| Feb. 4, 2025 | LUV | A | 131,131 | · | · | 466,819 Direct | +39.06% | Acquired | (price as of 2026-10-02) |
| Sept. 30, 2024 | LUV | I | 97,872 | $29.63 | $2,899,947 | 110,846 Indirect | +754.37% | Acquired | 43.3% (price as of 2026-10-02) |
| Feb. 21, 2024 | LUV | F | 26,603 | $34.54 | $918,868 | 335,688 Direct | -7.34% | Disposed | 23.0% (price as of 2026-10-02) |
| Jan. 31, 2024 | LUV | A | 25,651 | · | · | 362,291 Direct | +7.62% | Acquired | (price as of 2026-10-02) |
| Jan. 31, 2024 | LUV | A | 117,306 | · | · | 336,640 Direct | +53.48% | Acquired | (price as of 2026-10-02) |
| Feb. 21, 2023 | LUV | F | 11,932 | $33.76 | $402,824 | 219,334 Direct | -5.16% | Disposed | 25.8% (price as of 2026-10-02) |
| Feb. 1, 2023 | LUV | A | 57,606 | · | · | 231,266 Direct | +33.17% | Acquired | (price as of 2026-10-02) |
| Feb. 21, 2022 | LUV | F | 7,775 | $45.98 | $357,494 | 173,660 Direct | -4.29% | Disposed | -7.6% (price as of 2026-10-02) |
| Feb. 1, 2022 | LUV | A | 40,139 | · | · | 181,435 Direct | +28.41% | Acquired | (price as of 2026-10-02) |
| March 8, 2021 | LUV | S | 101 | $60.02 | $6,062 | 141,296 Direct | -0.07% | Disposed | -29.2% (price as of 2026-10-02) |
| March 8, 2021 | LUV | S | 779 | $60.01 | $46,748 | 141,397 Direct | -0.55% | Disposed | -29.2% (price as of 2026-10-02) |
| March 8, 2021 | LUV | S | 4,755 | $60.00 | $285,300 | 142,176 Direct | -3.24% | Disposed | -29.2% (price as of 2026-10-02) |
| March 8, 2021 | LUV | S | 8,879 | $59.99 | $532,651 | 146,931 Direct | -5.70% | Disposed | -29.2% (price as of 2026-10-02) |
| March 8, 2021 | LUV | S | 386 | $59.98 | $23,152 | 155,810 Direct | -0.25% | Disposed | -29.2% (price as of 2026-10-02) |
| March 8, 2021 | LUV | S | 13,895 | $59.97 | $833,283 | 156,196 Direct | -8.17% | Disposed | -29.2% (price as of 2026-10-02) |
| Feb. 21, 2021 | LUV | F | 15,696 | $52.81 | $828,906 | 170,091 Direct | -8.45% | Disposed | -19.6% (price as of 2026-10-02) |
| Feb. 3, 2021 | LUV | A | 32,693 | · | · | 185,787 Direct | +21.35% | Acquired | (price as of 2026-10-02) |
| Feb. 3, 2021 | LUV | A | 24,138 | · | · | 153,094 Direct | +18.72% | Acquired | (price as of 2026-10-02) |
| Feb. 21, 2020 | LUV | F | 15,068 | $56.53 | $851,794 | 128,956 Direct | -10.46% | Disposed | -24.9% (price as of 2026-10-02) |
| Jan. 29, 2020 | LUV | A | 21,818 | · | · | 144,024 Direct | +17.85% | Acquired | (price as of 2026-10-02) |
| Jan. 29, 2020 | LUV | A | 23,271 | · | · | 122,206 Direct | +23.52% | Acquired | (price as of 2026-10-02) |
| Feb. 21, 2019 | LUV | F | 2,093 | $54.31 | $113,671 | 98,935 Direct | -2.07% | Disposed | -21.8% (price as of 2026-10-02) |
| Feb. 21, 2019 | LUV | F | 2,888 | $54.31 | $156,847 | 101,028 Direct | -2.78% | Disposed | -21.8% (price as of 2026-10-02) |
| Feb. 21, 2019 | LUV | F | 4,712 | $54.31 | $255,909 | 103,916 Direct | -4.34% | Disposed | -21.8% (price as of 2026-10-02) |
| Feb. 21, 2019 | LUV | F | 8,138 | $54.31 | $441,975 | 108,628 Direct | -6.97% | Disposed | -21.8% (price as of 2026-10-02) |
| Jan. 30, 2019 | LUV | A | 17,394 | · | · | 116,766 Direct | +17.50% | Acquired | (price as of 2026-10-02) |
| Jan. 30, 2019 | LUV | A | 23,948 | · | · | 99,372 Direct | +31.75% | Acquired | (price as of 2026-10-02) |
| Feb. 21, 2018 | LUV | F | 2,888 | $58.03 | $167,591 | 75,424 Direct | -3.69% | Disposed | -26.8% (price as of 2026-10-02) |
| Feb. 21, 2018 | LUV | F | 4,712 | $58.03 | $273,437 | 78,312 Direct | -5.68% | Disposed | -26.8% (price as of 2026-10-02) |
| Feb. 21, 2018 | LUV | F | 4,088 | $58.03 | $237,227 | 83,024 Direct | -4.69% | Disposed | -26.8% (price as of 2026-10-02) |
| Feb. 21, 2018 | LUV | F | 4,878 | $58.03 | $283,070 | 87,112 Direct | -5.30% | Disposed | -26.8% (price as of 2026-10-02) |
| Jan. 31, 2018 | LUV | A | 15,954 | · | · | 91,990 Direct | +20.98% | Acquired | (price as of 2026-10-02) |
| Jan. 31, 2018 | LUV | A | 15,660 | · | · | 76,036 Direct | +25.94% | Acquired | (price as of 2026-10-02) |
| Dec. 18, 2017 | LUV | G | 1,700 | · | · | 60,376 Direct | -2.74% | Disposed | (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 1,300 | $64.53 | $83,889 | 62,076 Direct | -2.05% | Disposed | -34.2% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 600 | $64.52 | $38,712 | 63,376 Direct | -0.94% | Disposed | -34.2% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 372 | $64.51 | $23,998 | 63,976 Direct | -0.58% | Disposed | -34.2% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 200 | $64.50 | $12,900 | 64,348 Direct | -0.31% | Disposed | -34.2% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 600 | $64.49 | $38,694 | 64,548 Direct | -0.92% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 600 | $64.48 | $38,688 | 65,148 Direct | -0.91% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 300 | $64.47 | $19,341 | 65,748 Direct | -0.45% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 800 | $64.46 | $51,568 | 66,048 Direct | -1.20% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 800 | $64.45 | $51,560 | 66,848 Direct | -1.18% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 800 | $64.44 | $51,552 | 67,648 Direct | -1.17% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 1,000 | $64.43 | $64,430 | 68,448 Direct | -1.44% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 1,440 | $64.42 | $92,765 | 69,448 Direct | -2.03% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 1,400 | $64.41 | $90,174 | 70,888 Direct | -1.94% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 880 | $64.40 | $56,672 | 72,288 Direct | -1.20% | Disposed | -34.1% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 1,900 | $64.39 | $122,341 | 73,168 Direct | -2.53% | Disposed | -34.0% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 100 | $64.38 | $6,438 | 75,068 Direct | -0.13% | Disposed | -34.0% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 1,000 | $64.37 | $64,370 | 75,168 Direct | -1.31% | Disposed | -34.0% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 300 | $64.36 | $19,308 | 76,168 Direct | -0.39% | Disposed | -34.0% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 40 | $64.35 | $2,574 | 76,468 Direct | -0.05% | Disposed | -34.0% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 485 | $64.34 | $31,205 | 76,508 Direct | -0.63% | Disposed | -34.0% (price as of 2026-10-02) |
| Dec. 14, 2017 | LUV | S | 18,014 | $64.33 | $1,158,841 | 76,993 Direct | -18.96% | Disposed | -34.0% (price as of 2026-10-02) |
| May 23, 2017 | LUV | S | 1,300 | $59.76 | $77,688 | 95,007 Direct | -1.35% | Disposed | -28.9% (price as of 2026-10-02) |
| May 23, 2017 | LUV | S | 1,400 | $59.75 | $83,650 | 96,307 Direct | -1.43% | Disposed | -28.9% (price as of 2026-10-02) |
| May 23, 2017 | LUV | S | 800 | $59.74 | $47,792 | 97,707 Direct | -0.81% | Disposed | -28.9% (price as of 2026-10-02) |
| May 23, 2017 | LUV | S | 1,200 | $59.73 | $71,676 | 98,507 Direct | -1.20% | Disposed | -28.9% (price as of 2026-10-02) |
| May 23, 2017 | LUV | S | 2,820 | $59.72 | $168,410 | 99,707 Direct | -2.75% | Disposed | -28.9% (price as of 2026-10-02) |
| May 23, 2017 | LUV | S | 7,753 | $59.71 | $462,932 | 102,527 Direct | -7.03% | Disposed | -28.9% (price as of 2026-10-02) |
| May 14, 2017 | LUV | F | 6,720 | $57.22 | $384,518 | 110,280 Direct | -5.74% | Disposed | -25.8% (price as of 2026-10-02) |
| May 14, 2017 | LUV | F | 4,320 | $57.22 | $247,190 | 117,000 Direct | -3.56% | Disposed | -25.8% (price as of 2026-10-02) |
| Feb. 28, 2017 | LUV | S | 9,856 | $58.22 | $573,816 | 125,403 Direct | -7.29% | Disposed | -27.1% (price as of 2026-10-02) |
| Feb. 28, 2017 | LUV | S | 1,300 | $58.23 | $75,699 | 124,103 Direct | -1.04% | Disposed | -27.1% (price as of 2026-10-02) |
| Feb. 28, 2017 | LUV | S | 1,900 | $58.24 | $110,656 | 122,203 Direct | -1.53% | Disposed | -27.1% (price as of 2026-10-02) |
| Feb. 28, 2017 | LUV | S | 400 | $58.25 | $23,300 | 121,803 Direct | -0.33% | Disposed | -27.1% (price as of 2026-10-02) |
| Feb. 28, 2017 | LUV | S | 400 | $58.26 | $23,304 | 121,403 Direct | -0.33% | Disposed | -27.1% (price as of 2026-10-02) |
| Feb. 28, 2017 | LUV | S | 83 | $58.26 | $4,836 | 121,320 Direct | -0.07% | Disposed | -27.1% (price as of 2026-10-02) |
| Feb. 21, 2017 | LUV | F | 5,024 | $57.86 | $290,689 | 135,259 Direct | -3.58% | Disposed | -26.6% (price as of 2026-10-02) |
| Feb. 21, 2017 | LUV | F | 3,399 | $57.86 | $196,666 | 140,283 Direct | -2.37% | Disposed | -26.6% (price as of 2026-10-02) |
| Feb. 1, 2017 | LUV | A | 10,296 | · | · | 121,666 Direct | +9.24% | Acquired | (price as of 2026-10-02) |
| Feb. 1, 2017 | LUV | A | 22,016 | · | · | 143,682 Direct | +18.10% | Acquired | (price as of 2026-10-02) |
| May 31, 2016 | LUV | G | 5,950 | · | · | 111,370 Direct | -5.07% | Disposed | (price as of 2026-10-02) |
| May 15, 2016 | LUV | F | 11,673 | $41.56 | $485,130 | 117,320 Direct | -9.05% | Disposed | 2.2% (price as of 2026-10-02) |
| May 14, 2016 | LUV | F | 6,720 | $41.56 | $279,283 | 128,993 Direct | -4.95% | Disposed | 2.2% (price as of 2026-10-02) |
| Feb. 21, 2016 | LUV | F | 2,907 | $39.31 | $114,274 | 135,713 Direct | -2.10% | Disposed | 8.0% (price as of 2026-10-02) |
| Jan. 27, 2016 | LUV | A | 35,921 | · | · | 138,620 Direct | +34.98% | Acquired | (price as of 2026-10-02) |
| Oct. 29, 2015 | LUV | S | 1,946 | $45.81 | $89,146 | 102,699 Direct | -1.86% | Disposed | -7.3% (price as of 2026-10-02) |
| Oct. 29, 2015 | LUV | S | 2,610 | $45.80 | $119,538 | 104,645 Direct | -2.43% | Disposed | -7.3% (price as of 2026-10-02) |
| Oct. 29, 2015 | LUV | S | 4,408 | $45.79 | $201,842 | 107,255 Direct | -3.95% | Disposed | -7.3% (price as of 2026-10-02) |
| Oct. 29, 2015 | LUV | S | 6,564 | $45.78 | $300,500 | 111,663 Direct | -5.55% | Disposed | -7.2% (price as of 2026-10-02) |
| Oct. 29, 2015 | LUV | S | 7,070 | $45.77 | $323,594 | 118,227 Direct | -5.64% | Disposed | -7.2% (price as of 2026-10-02) |
| Oct. 29, 2015 | LUV | S | 4,839 | $45.76 | $221,433 | 125,297 Direct | -3.72% | Disposed | -7.2% (price as of 2026-10-02) |
| Oct. 29, 2015 | LUV | S | 27,594 | $45.75 | $1,262,426 | 130,136 Direct | -17.49% | Disposed | -7.2% (price as of 2026-10-02) |
| Oct. 28, 2015 | LUV | G | 1,200 | · | · | 157,730 Direct | -0.76% | Disposed | (price as of 2026-10-02) |
| Oct. 23, 2015 | LUV | G | 2,400 | · | · | 158,930 Direct | -1.49% | Disposed | (price as of 2026-10-02) |
| May 16, 2015 | LUV | F | 20,388 | $41.89 | $854,053 | 161,330 Direct | -11.22% | Disposed | 1.4% (price as of 2026-10-02) |
| May 15, 2015 | LUV | F | 11,673 | $41.89 | $488,982 | 181,718 Direct | -6.04% | Disposed | 1.4% (price as of 2026-10-02) |
| May 14, 2015 | LUV | F | 5,349 | $42.12 | $225,300 | 193,391 Direct | -2.69% | Disposed | 0.8% (price as of 2026-10-02) |
| Jan. 28, 2015 | LUV | A | 31,165 | · | · | 198,740 Direct | +18.60% | Acquired | (price as of 2026-10-02) |
| Aug. 21, 2014 | LUV | S | 4,826 | $31.43 | $151,681 | 167,575 Direct | -2.80% | Disposed | 35.1% (price as of 2026-10-02) |
| Aug. 21, 2014 | LUV | S | 800 | $31.42 | $25,136 | 172,401 Direct | -0.46% | Disposed | 35.2% (price as of 2026-10-02) |
| Aug. 21, 2014 | LUV | S | 15,825 | $31.42 | $497,222 | 173,201 Direct | -8.37% | Disposed | 35.2% (price as of 2026-10-02) |
| Aug. 21, 2014 | LUV | S | 2,550 | $31.42 | $80,121 | 189,026 Direct | -1.33% | Disposed | 35.2% (price as of 2026-10-02) |
Showing latest 100 of 202 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| March 12, 2014 | LUV | Employee Stock Option (right to buy) | Common Stock | $16.43 | Dec. 31, 2015 | 20,000 | Disposed |
| March 12, 2014 | LUV | Employee Stock Option (right to buy) | Common Stock | $14.25 | Jan. 20, 2015 | 9,420 | Disposed |
| March 12, 2014 | LUV | Employee Stock Option (right to buy) | Common Stock | $17.53 | March 17, 2016 | 20,000 | Disposed |
| Oct. 30, 2013 | LUV | Employee Stock Option (right to buy) | Common Stock | $6.75 | Feb. 1, 2019 | 80,000 | Disposed |
| Oct. 30, 2013 | LUV | Employee Stock Option (right to buy) | Common Stock | $12.18 | Jan. 31, 2018 | 65,000 | Disposed |
| Oct. 30, 2013 | LUV | Employee Stock Option (right to buy) | Common Stock | $15.51 | Jan. 23, 2014 | 8,800 | Disposed |
| Feb. 2, 2009 | LUV | Employee Stock Option (Right to Buy) | Common Stock | $6.75 | Feb. 1, 2019 | 80,000 | Acquired |
| Aug. 4, 2008 | LUV | Employee Stock Option (Right to Buy | Common Stock | $10.35 | Jan. 19, 2010 | 5,500 | Disposed |
| Aug. 4, 2008 | LUV | Employee Stock Option (Right to Buy) | Common Stock | $11.72 | Jan. 22, 2009 | 3,751 | Disposed |
| Feb. 1, 2008 | LUV | Employee Stock Option (Right to Buy) | Common Stock | $12.18 | Jan. 31, 2018 | 65,000 | Acquired |
| Dec. 6, 2007 | LUV | Employee Stock Option (Right to Buy) | Common Stock | $7.87 | Jan. 23, 2008 | 48,600 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 21 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Nov. 20, 2006 | LUV | Common Stock | 3,438 | Indirect |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
| Nov. 20, 2006 | LUV | Option (right to buy) | · | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2024 | $798,958 | · | · | · | $2,108,600 | · | $642,273 | $10,562,384 |
| 2023 | $700,000 | · | · | · | $4,096,504 | · | $405,791 | $9,307,298 |
| 2022 | $676,875 | $195,720 | · | · | $782,880 | · | $51,525 | $5,333,960 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.