Robert F Helm

Insider

First SEC filing: Oct. 18, 2022 · Latest: Oct. 18, 2022

On this page

Insider at Companies where this person is a reporting insider.
Insider transactions Every share this person bought or sold, from Form 4 filings.
Derivatives Options and other derivative holdings reported by this person.
Initial holdings The stakes this person held when they first started reporting.
Compensation Executive pay disclosed in company proxy statements.

Insider at

Insider transactions

0 buys (P) 2 sells (S) Net: $-227,589 + 72 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

72 other filings hidden

Date	Ticker	Code	Shares	Price	Value	Owned after	Δ own	A/D	vs now
April 1, 2026	OLLI	A	12,497	—	—	12,497 Direct	—	Acquired	(price as of 2026-08-20)
April 1, 2026	OLLI	A	5,480	—	—	5,480 Direct	—	Acquired	(price as of 2026-08-20)
April 1, 2026	OLLI	M	1,091	—	—	3,274 Direct	-24.99%	Disposed	(price as of 2026-08-20)
April 1, 2026	OLLI	M	1,263	—	—	2,526 Direct	-33.33%	Disposed	(price as of 2026-08-20)
April 1, 2026	OLLI	F	558	$91.24	$50,912	5,423 Direct	-9.33%	Disposed	-15.7% (price as of 2026-08-20)
April 1, 2026	OLLI	M	1,091	—	—	5,981 Direct	+22.31%	Acquired	(price as of 2026-08-20)
April 1, 2026	OLLI	F	646	$91.24	$58,941	4,890 Direct	-11.67%	Disposed	-15.7% (price as of 2026-08-20)
April 1, 2026	OLLI	M	1,263	—	—	5,536 Direct	+29.56%	Acquired	(price as of 2026-08-20)
March 23, 2026	OLLI	M	1,294	—	—	1,293 Direct	-50.02%	Disposed	(price as of 2026-08-20)
March 23, 2026	OLLI	F	662	$94.45	$62,526	4,273 Direct	-13.41%	Disposed	-18.5% (price as of 2026-08-20)
March 23, 2026	OLLI	M	1,294	—	—	4,935 Direct	+35.54%	Acquired	(price as of 2026-08-20)
Oct. 23, 2025	OLLI	S 10b5-1	367	$120.08	$44,069	3,641 Direct	-9.16%	Disposed	-35.9% (price as of 2026-08-20)
Oct. 17, 2025	OLLI	M 10b5-1	1,493	—	—	2,985 Direct	-33.34%	Disposed	(price as of 2026-08-20)
Oct. 17, 2025	OLLI	M	1,504	—	—	1,504 Direct	-50.00%	Disposed	(price as of 2026-08-20)
Oct. 17, 2025	OLLI	S 10b5-1	1,493	$122.92	$183,520	4,008 Direct	-27.14%	Disposed	-37.4% (price as of 2026-08-20)
Oct. 17, 2025	OLLI	M 10b5-1	1,493	$54.01	$80,637	5,501 Direct	+37.25%	Acquired	42.4% (price as of 2026-08-20)
Oct. 17, 2025	OLLI	F	769	$124.56	$95,787	4,008 Direct	-16.10%	Disposed	-38.2% (price as of 2026-08-20)
Oct. 17, 2025	OLLI	M	1,504	—	—	4,777 Direct	+45.95%	Acquired	(price as of 2026-08-20)
April 7, 2025	OLLI	S 10b5-1	312	$107.17	$33,437	3,273 Direct	-8.70%	Disposed	-28.2% (price as of 2026-08-20)
April 1, 2025	OLLI	A	4,365	—	—	4,365 Direct	—	Acquired	(price as of 2026-08-20)
April 1, 2025	OLLI	A	9,117	—	—	9,117 Direct	—	Acquired	(price as of 2026-08-20)
April 1, 2025	OLLI	M	1,263	—	—	3,789 Direct	-25.00%	Disposed	(price as of 2026-08-20)
April 1, 2025	OLLI	M 10b5-1	1,212	—	—	8,480 Direct	-12.51%	Disposed	(price as of 2026-08-20)
April 1, 2025	OLLI	F	639	$114.55	$73,197	3,585 Direct	-15.13%	Disposed	-32.8% (price as of 2026-08-20)
April 1, 2025	OLLI	M	1,263	—	—	4,224 Direct	+42.65%	Acquired	(price as of 2026-08-20)
April 1, 2025	OLLI	S 10b5-1	301	$115.74	$34,838	2,961 Direct	-9.23%	Disposed	-33.5% (price as of 2026-08-20)
April 1, 2025	OLLI	S 10b5-1	626	$115.74	$72,453	3,262 Direct	-16.10%	Disposed	-33.5% (price as of 2026-08-20)
April 1, 2025	OLLI	S 10b5-1	1,212	$115.74	$140,277	3,888 Direct	-23.76%	Disposed	-33.5% (price as of 2026-08-20)
April 1, 2025	OLLI	M 10b5-1	1,212	$74.23	$89,967	5,100 Direct	+31.17%	Acquired	3.6% (price as of 2026-08-20)
March 24, 2025	OLLI	M 10b5-1	2,575	—	—	5,149 Direct	-33.34%	Disposed	(price as of 2026-08-20)
March 24, 2025	OLLI	S 10b5-1	2,145	$108.50	$232,732	3,888 Direct	-35.55%	Disposed	-29.1% (price as of 2026-08-20)
March 24, 2025	OLLI	M 10b5-1	2,575	$57.98	$149,298	6,033 Direct	+74.47%	Acquired	32.7% (price as of 2026-08-20)
March 23, 2025	OLLI	M	1,293	—	—	2,587 Direct	-33.32%	Disposed	(price as of 2026-08-20)
March 23, 2025	OLLI	F	691	$106.88	$73,854	3,458 Direct	-16.65%	Disposed	-28.0% (price as of 2026-08-20)
March 23, 2025	OLLI	M	1,293	—	—	4,149 Direct	+45.27%	Acquired	(price as of 2026-08-20)
Oct. 17, 2024	OLLI	M	1,505	—	—	3,008 Direct	-33.35%	Disposed	(price as of 2026-08-20)
Oct. 17, 2024	OLLI	F	670	$94.38	$63,235	2,856 Direct	-19.00%	Disposed	-18.5% (price as of 2026-08-20)
Oct. 17, 2024	OLLI	M	1,505	—	—	3,526 Direct	+74.47%	Acquired	(price as of 2026-08-20)
Oct. 17, 2024	OLLI	M 10b5-1	2,985	—	—	5,970 Direct	-33.33%	Disposed	(price as of 2026-08-20)
Oct. 17, 2024	OLLI	S 10b5-1	2,401	$94.68	$227,327	2,021 Direct	-54.30%	Disposed	-18.7% (price as of 2026-08-20)
Oct. 17, 2024	OLLI	M 10b5-1	2,985	$54.01	$161,220	4,422 Direct	+207.72%	Acquired	42.4% (price as of 2026-08-20)
May 6, 2024	OLLI	S 10b5-1	170	$80.00	$13,600	1,437 Direct	-10.58%	Disposed	-3.8% (price as of 2026-08-20)
April 1, 2024	OLLI	A	5,052	—	—	5,052 Direct	—	Acquired	(price as of 2026-08-20)
April 1, 2024	OLLI	A	9,692	—	—	9,692 Direct	—	Acquired	(price as of 2026-08-20)
April 1, 2024	OLLI	S 10b5-1	170	$78.76	$13,389	1,607 Direct	-9.57%	Disposed	-2.3% (price as of 2026-08-20)
March 25, 2024	OLLI	M 10b5-1	2,575	—	—	7,724 Direct	-25.00%	Disposed	(price as of 2026-08-20)
March 25, 2024	OLLI	S 10b5-1	2,317	$78.14	$181,050	1,777 Direct	-56.60%	Disposed	-1.5% (price as of 2026-08-20)
March 25, 2024	OLLI	M 10b5-1	2,575	$57.98	$149,298	4,094 Direct	+169.52%	Acquired	32.7% (price as of 2026-08-20)
March 23, 2024	OLLI	M	1,294	—	—	3,880 Direct	-25.01%	Disposed	(price as of 2026-08-20)
March 23, 2024	OLLI	F	614	$78.17	$47,996	1,519 Direct	-28.79%	Disposed	-1.6% (price as of 2026-08-20)
March 23, 2024	OLLI	M	1,294	—	—	2,133 Direct	+154.23%	Acquired	(price as of 2026-08-20)
Feb. 20, 2024	OLLI	S 10b5-1	269	$80.00	$21,520	839 Direct	-24.28%	Disposed	-3.8% (price as of 2026-08-20)
Dec. 13, 2023	OLLI	M 10b5-1	2,985	—	—	8,955 Direct	-25.00%	Disposed	(price as of 2026-08-20)
Dec. 13, 2023	OLLI	S 10b5-1	269	$73.23	$19,699	1,108 Direct	-19.54%	Disposed	5.1% (price as of 2026-08-20)
Dec. 13, 2023	OLLI	S 10b5-1	2,683	$73.23	$196,476	1,377 Direct	-66.08%	Disposed	5.1% (price as of 2026-08-20)
Dec. 13, 2023	OLLI	M 10b5-1	2,985	$54.01	$161,220	4,060 Direct	+277.67%	Acquired	42.4% (price as of 2026-08-20)
Oct. 17, 2023	OLLI	M	1,504	—	—	4,513 Direct	-25.00%	Disposed	(price as of 2026-08-20)
Oct. 17, 2023	OLLI	F	429	$72.90	$31,274	1,075 Direct	-28.52%	Disposed	5.5% (price as of 2026-08-20)
Oct. 17, 2023	OLLI	M	1,504	—	—	1,504 Direct	—	Acquired	(price as of 2026-08-20)
March 23, 2023	OLLI	A	5,174	—	—	5,174 Direct	—	Acquired	(price as of 2026-08-20)
March 23, 2023	OLLI	A	10,299	—	—	10,299 Direct	—	Acquired	(price as of 2026-08-20)
May 31, 2022	PLCE	F	2,941	$47.48	$139,639	30,884 Direct	-8.69%	Disposed	-94.9% (price as of 2026-08-20)
May 9, 2022	PLCE	F	208	$48.10	$10,005	33,825 Direct	-0.61%	Disposed	-94.9% (price as of 2026-08-20)
April 15, 2022	PLCE	F	5	$51.95	$260	34,033 Direct	-0.01%	Disposed	-95.3% (price as of 2026-08-20)
April 5, 2022	PLCE	F	1,422	$51.24	$72,863	38,991 Direct	-3.52%	Disposed	-95.2% (price as of 2026-08-20)
April 1, 2022	PLCE	A	9,097	—	—	40,413 Direct	+29.05%	Acquired	(price as of 2026-08-20)
April 1, 2022	PLCE	A	1,059	—	—	31,316 Direct	+3.50%	Acquired	(price as of 2026-08-20)
Dec. 2, 2021	PLCE	F	1,188	$86.17	$102,370	30,257 Direct	-3.78%	Disposed	-97.2% (price as of 2026-08-20)
June 25, 2021	PLCE	S 10b5-1	5,780	$95.56	$552,337	31,445 Direct	-15.53%	Disposed	-97.5% (price as of 2026-08-20)
June 1, 2021	PLCE	F	2,230	$95.50	$212,965	37,225 Direct	-5.65%	Disposed	-97.5% (price as of 2026-08-20)
May 7, 2021	PLCE	F	145	$80.82	$11,719	39,455 Direct	-0.37%	Disposed	-97.0% (price as of 2026-08-20)
May 4, 2021	PLCE	F	58	$79.01	$4,583	39,600 Direct	-0.15%	Disposed	-96.9% (price as of 2026-08-20)
April 5, 2021	PLCE	A	12,558	—	—	39,658 Direct	+46.34%	Acquired	(price as of 2026-08-20)
Dec. 2, 2020	PLCE	F	825	$44.59	$36,787	27,100 Direct	-2.95%	Disposed	-94.5% (price as of 2026-08-20)
May 29, 2020	PLCE	A	18,012	—	—	27,925 Direct	+181.70%	Acquired	(price as of 2026-08-20)
May 8, 2020	PLCE	F	145	$29.99	$4,349	9,913 Direct	-1.44%	Disposed	-91.9% (price as of 2026-08-20)
May 5, 2020	PLCE	F	62	$27.22	$1,688	10,058 Direct	-0.61%	Disposed	-91.1% (price as of 2026-08-20)
May 4, 2020	PLCE	F	58	$28.28	$1,640	10,120 Direct	-0.57%	Disposed	-91.4% (price as of 2026-08-20)
April 8, 2020	PLCE	F	439	$22.70	$9,965	10,178 Direct	-4.13%	Disposed	-89.3% (price as of 2026-08-20)
April 2, 2020	PLCE	F	4	$16.06	$64	10,617 Direct	-0.04%	Disposed	-84.8% (price as of 2026-08-20)
March 19, 2020	PLCE	A	11	—	—	10,621 Direct	+0.10%	Acquired	(price as of 2026-08-20)
Jan. 2, 2020	PLCE	F	138	$62.22	$8,586	10,610 Direct	-1.28%	Disposed	-96.1% (price as of 2026-08-20)
Dec. 2, 2019	PLCE	A	7,213	—	—	10,655 Direct	+209.56%	Acquired	(price as of 2026-08-20)
July 8, 2019	PLCE	A	1,303	—	—	3,413 Direct	+61.75%	Acquired	(price as of 2026-08-20)
July 8, 2019	PLCE	A	1,251	—	—	2,110 Direct	+145.63%	Acquired	(price as of 2026-08-20)
May 7, 2019	PLCE	S 10b5-1	227	$110.79	$25,149	853 Direct	-21.02%	Disposed	-97.8% (price as of 2026-08-20)
May 3, 2019	PLCE	F	55	$114.94	$6,322	1,082 Direct	-4.84%	Disposed	-97.9% (price as of 2026-08-20)
May 3, 2019	PLCE	F	58	$114.94	$6,667	1,137 Direct	-4.85%	Disposed	-97.9% (price as of 2026-08-20)
Jan. 3, 2019	PLCE	S 10b5-1	341	$90.00	$30,690	1,190 Direct	-22.27%	Disposed	-97.3% (price as of 2026-08-20)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date	Ticker	Security	Underlying	Exercise price	Expiration	Shares	A/D
April 1, 2026	OLLI	Employee Stock Option (right to buy)	Common Stock (12,497)	$91.24	April 1, 2036	12,497	Acquired
April 1, 2026	OLLI	Restricted Stock Units	Common Stock (5,480)	—	—	5,480	Acquired
April 1, 2026	OLLI	Restricted Stock Units	Common Stock (1,091)	—	—	1,091	Disposed
April 1, 2026	OLLI	Restricted Stock Units	Common Stock (1,263)	—	—	1,263	Disposed
March 23, 2026	OLLI	Restricted Stock Units	Common Stock (1,294)	—	—	1,294	Disposed
Oct. 17, 2025	OLLI	Employee Stock Option (right to buy)	Common Stock (1,493)	$54.01	Oct. 17, 2032	1,493	Disposed
Oct. 17, 2025	OLLI	Restricted Stock Units	Common Stock (1,504)	—	—	1,504	Disposed
April 1, 2025	OLLI	Restricted Stock Units	Common Stock (4,365)	—	—	4,365	Acquired
April 1, 2025	OLLI	Employee Stock Option (right to buy)	Common Stock (9,117)	$114.55	April 1, 2035	9,117	Acquired
April 1, 2025	OLLI	Restricted Stock Units	Common Stock (1,263)	—	—	1,263	Disposed
April 1, 2025	OLLI	Employee Stock Option (right to buy)	Common Stock (1,212)	$74.23	April 1, 2034	1,212	Disposed
March 24, 2025	OLLI	Employee Stock Option (right to buy)	Common Stock (2,575)	$57.98	March 23, 2033	2,575	Disposed
March 23, 2025	OLLI	Restricted Stock Units	Common Stock (1,293)	—	—	1,293	Disposed
Oct. 17, 2024	OLLI	Restricted Stock Units	Common Stock (1,505)	—	—	1,505	Disposed
Oct. 17, 2024	OLLI	Employee Stock Option (right to buy)	Common Stock (2,985)	$54.01	Oct. 17, 2032	2,985	Disposed
April 1, 2024	OLLI	Restricted Stock Units	Common Stock (5,052)	—	—	5,052	Acquired
April 1, 2024	OLLI	Employee Stock Option (right to buy)	Common Stock (9,692)	$74.23	April 1, 2034	9,692	Acquired
March 25, 2024	OLLI	Employee Stock Option (right to buy)	Common Stock (2,575)	$57.98	March 23, 2033	2,575	Disposed
March 23, 2024	OLLI	Restricted Stock Units	Common Stock (1,294)	—	—	1,294	Disposed
Dec. 13, 2023	OLLI	Employee Stock Option (right to buy)	Common Stock (2,985)	$54.01	Oct. 17, 2032	2,985	Disposed
Oct. 17, 2023	OLLI	Restricted Stock Units	Common Stock (1,504)	—	—	1,504	Disposed
March 23, 2023	OLLI	Restricted Stock Units	Common Stock (5,174)	—	—	5,174	Acquired
March 23, 2023	OLLI	Employee Stock Option (right to buy)	Common Stock (10,299)	$57.98	March 23, 2033	10,299	Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 3 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date	Ticker	Security	Shares	Ownership
Oct. 18, 2022	OLLI	Employee Stock Option (right to buy)→ Common Stock (11,940)	11,940	Direct
Oct. 18, 2022	OLLI	Restricted Stock Units→ Common Stock (6,017)	6,017	Direct
April 18, 2019	PLCE	Common Stock, par value $0.10 per share	1,531	Direct

Compensation (DEF 14A)

Matched by name from proxy statements (DEF 14A) — verify against the filing.

PLCE

Fiscal year	Salary	Bonus	Stock awards	Option awards	Non-equity incentive	Pension change	Other	Total
2022	$535,097	—	—	—	—	—	$12,748	$547,845
2021	$511,154	—	—	—	$787,500	—	$12,447	$3,061,184
2020	$422,741	—	—	—	$540,000	—	$4,135	$1,716,896

OLLI

CFO

Fiscal year	Salary	Bonus	Stock awards	Option awards	Non-equity incentive	Pension change	Other	Total
2025	$520,192	—	$500,011	$499,976	$518,334	—	$31,649	$2,070,162
2024	$488,462	—	$375,010	$374,983	$279,125	—	$31,284	$1,548,864
2022	$121,154	—	$324,978	$325,007	—	—	$9,062	$780,201

Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.