Insider at

04

Insider transactions

05
0 buys (P) 0 sells (S) Net: $0 + 10 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

10 other filings hidden
DateTickerCodeSharesPriceValue Owned afterΔ ownA/Dvs now
Nov. 11, 2024 SMPL S 2,500 $36.41 $91,025 54,065 Direct -4.42% Disposed -72.6% (price as of 2026-10-06)
Jan. 25, 2024 SMPL S 2,500 $39.36 $98,400 52,738 Direct -4.53% Disposed -74.7% (price as of 2026-10-06)
May 10, 2023 SMPL S 5,000 $39.05 $195,250 51,467 Direct -8.85% Disposed -74.5% (price as of 2026-10-06)
Nov. 4, 2021 SMPL S 5,000 $40.27 $201,350 52,578 Direct -8.68% Disposed -75.3% (price as of 2026-10-06)
Nov. 2, 2020 SMPL P 2,000 $18.98 $37,960 54,766 Direct +3.79% Acquired -47.5% (price as of 2026-10-06)
April 13, 2020 SMPL P 3,000 $15.97 $47,910 48,544 Direct +6.59% Acquired -37.6% (price as of 2026-10-06)
Feb. 9, 2018 SMPL P 5,000 $12.40 $62,000 37,500 Direct +15.38% Acquired -19.7% (price as of 2026-10-06)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Initial ownership (Form 3) 1 holding

07

Securities held when first becoming an insider, per SEC Form 3.

DateTickerSecuritySharesOwnership
July 10, 2017 SMPL Common Stock 25,000 Direct