Insider at

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Insider transactions

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0 buys (P) 0 sells (S) Net: $0 + 18 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

18 other filings hidden
DateTickerCodeSharesPriceValue Owned afterΔ ownA/Dvs now
May 18, 2021 SMPL S 30,000 $33.93 $1,017,900 119,346 Direct -20.09% Disposed -70.6% (price as of 2026-10-06)
Dec. 20, 2019 SMPL S 10b5-1 15,000 $27.85 $417,750 117,023 Direct -11.36% Disposed -64.2% (price as of 2026-10-06)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.

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DateTickerSecurityUnderlying Exercise priceExpirationSharesA/D
Nov. 8, 2021 SMPL Options to Purchase Common Stock Common Stock (8,234) $40.88 Nov. 8, 2031 8,234 Acquired
Nov. 8, 2020 SMPL Options to Purchase Common Stock Common Stock (18,028) $20.28 Nov. 8, 2030 18,028 Acquired
Nov. 8, 2020 SMPL Options to Purchase Common Stock Common Stock (18,028) $20.28 Nov. 8, 2030 18,028 Acquired
Dec. 20, 2019 SMPL Options to Purchase Common Stock Common Stock (15,000) $12.00 July 14, 2027 15,000 Disposed
Nov. 8, 2019 SMPL Options to Purchase Common Stock Common Stock (20,348) $24.15 Nov. 8, 2029 20,348 Acquired
Nov. 8, 2018 SMPL Options to Purchase Common Stock Common Stock (33,623) $19.89 Nov. 8, 2028 33,623 Acquired
July 14, 2017 SMPL Options to Purchase Common Stock [F1] Common Stock (238,943) $12.00 · 238,943 Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 1 holding

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Securities held when first becoming an insider, per SEC Form 3.

DateTickerSecuritySharesOwnership
July 11, 2017 SMPL Common Stock 91,604 Direct

Compensation (DEF 14A)

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Matched by name from proxy statements (DEF 14A) — verify against the filing.

Fiscal yearSalaryBonusStock awards Option awardsNon-equity incentivePension changeOtherTotal
2019 $465,225 · $224,594 $232,671 $528,509 · $131,353 $1,582,352
2018 $451,675 · · · $367,163 · $156,490 $975,328
2017 $429,606 $216,909 · $886,479 · · $1,064,921 $2,597,915

Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.