Smith, Keith
CIK 1203452 · View on SEC EDGAR ↗
First SEC filing: July 12, 2010 · Latest: Dec. 19, 2025
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Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Nov. 14, 2025 | DRCT | S | 100,000 | $0.21 | $21,000 | 457,058 Indirect | -17.95% | Disposed | -94.6% (price as of 2026-08-19) |
| Nov. 13, 2025 | DRCT | S | 71,242 | $0.37 | $26,360 | 557,058 Indirect | -11.34% | Disposed | -96.9% (price as of 2026-08-19) |
| Dec. 12, 2023 | DRCT | S | 41,348 | $10.22 | $422,577 | 130,722 Indirect | -24.03% | Disposed | -99.9% (price as of 2026-08-19) |
| Dec. 11, 2023 | DRCT | S | 77,930 | $11.13 | $867,361 | 172,070 Indirect | -31.17% | Disposed | -99.9% (price as of 2026-08-19) |
| Nov. 22, 2022 | DRCT | P | 71,124 | $0.35 | $24,893 | 71,124 Direct | — | Acquired | -96.7% (price as of 2026-08-19) |
| Aug. 26, 2022 | DRCT | S | 60,000 | $3.13 | $187,800 | 40,000 Indirect | -60.00% | Disposed | -99.6% (price as of 2026-08-19) |
| Aug. 19, 2009 | XRAY | S | 15,200 | $32.50 | $494,000 | 66,138 Direct | -18.69% | Disposed | -64.8% (price as of 2026-08-19) |
| May 21, 2009 | XRAY | S | 1,516 | $29.09 | $44,100 | 90,194 Direct | -1.65% | Disposed | -60.7% (price as of 2026-08-19) |
| May 21, 2009 | XRAY | S | 8,700 | $29.15 | $253,605 | 81,494 Direct | -9.65% | Disposed | -60.8% (price as of 2026-08-19) |
| May 21, 2009 | XRAY | S | 6 | $29.07 | $174 | 81,488 Direct | -0.01% | Disposed | -60.7% (price as of 2026-08-19) |
| May 21, 2009 | XRAY | S | 150 | $29.00 | $4,350 | 81,338 Direct | -0.18% | Disposed | -60.6% (price as of 2026-08-19) |
Showing latest 100 of 203 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| April 1, 2026 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share | — | — | 67 | Disposed |
| March 24, 2026 | DRCT | Employee Stock Options (right to buy) | Class A Common Stock, par value $0.001 per share | — | March 24, 2036 | 8,750 | Acquired |
| March 20, 2026 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share | — | — | 45 | Disposed |
| Jan. 24, 2026 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share | — | — | 204 | Disposed |
| Sept. 11, 2025 | DRCT | Class A Common Units of Direct Digital Holdings LLC | Class A Common Stock, par value $0.001 per share (600,000) | — | — | 600,000 | Disposed |
| June 10, 2024 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share (20,300) | — | — | 20,300 | Disposed |
| March 20, 2024 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share (9,970) | — | — | 9,970 | Disposed |
| March 20, 2024 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share (40,000) | — | — | 40,000 | Disposed |
| Dec. 5, 2023 | DRCT | Class A Common Units of Direct Digital Holdings LLC | Class A Common Stock, par value $0.001 per share (210,000) | — | — | 210,000 | Disposed |
| June 10, 2023 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share (20,300) | — | — | 20,300 | Disposed |
| June 10, 2023 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share (20,097) | — | — | 20,097 | Disposed |
| March 20, 2023 | DRCT | Employee Stock Options (right to buy) | Class A Common Stock, par value $0.001 per share (29,910) | $3.96 | March 20, 2033 | 29,910 | Acquired |
| March 20, 2023 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share (29,910) | — | — | 29,910 | Acquired |
| March 20, 2023 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share (40,000) | — | — | 40,000 | Acquired |
| Nov. 22, 2022 | DRCT | Warrants (right to buy) | Class A Common Stock (71,124) | $5.50 | Feb. 15, 2027 | 71,124 | Acquired |
| Aug. 26, 2022 | DRCT | Class A Common Units of Direct Digital Holdings LLC | Class A Common Stock (100,000) | — | — | 100,000 | Disposed |
| June 10, 2022 | DRCT | Employee Stock Options (right to buy) | Class A Common Stock, par value $0.001 per share (60,900) | $1.62 | June 10, 2032 | 60,900 | Acquired |
| June 10, 2022 | DRCT | Restricted Stock Units | Class A Common Stock, par value $0.001 per share (60,900) | — | — | 60,900 | Acquired |
| July 8, 2010 | XRAY | Additional RSUs [F1] | Common Stock (5) | $31.03 | — | 5 | Acquired |
| May 28, 2010 | PPLC | Stock Unit (DDCP) | Common Stock (328) | — | — | 328 | Acquired |
| April 30, 2010 | PPLC | Stock Unit (DDCP) | Common Stock (338) | — | — | 338 | Acquired |
| April 6, 2010 | XRAY | Additional RSUs [F1] | Common Stock (5) | $34.17 | — | 5 | Acquired |
| March 31, 2010 | PPLC | Stock Unit (DDCP) | Common Stock (305) | — | — | 305 | Acquired |
| March 24, 2010 | XRAY | Phantom Stock-Director's Deferred Compensation | Common Stock (46) | — | — | 46 | Acquired |
| March 2, 2010 | PPLC | Stock Unit (DDCP) | Common Stock (292) | — | — | 292 | Acquired |
| Jan. 29, 2010 | PPLC | Stock Unit (DDCP) | Common Stock (284) | — | — | 284 | Acquired |
| Jan. 9, 2010 | XRAY | Additional RSUs [F1] | Common Stock (4) | $35.44 | — | 4 | Acquired |
| Dec. 31, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (468) | — | — | 468 | Acquired |
| Dec. 18, 2009 | XRAY | Phantom Stock-Director's Deferred Compensation | Common Stock (423) | — | — | 423 | Acquired |
| Nov. 30, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (422) | — | — | 422 | Acquired |
| Oct. 30, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (513) | — | — | 513 | Acquired |
| Oct. 6, 2009 | XRAY | Additional RSUs [F1] | Common Stock (5) | $33.60 | — | 5 | Acquired |
| Oct. 6, 2009 | XRAY | Phantom Stock (Deferred Compensation) | Common Stock (535) | $34.64 | — | 535 | Acquired |
| Sept. 30, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (410) | — | — | 410 | Acquired |
| Sept. 1, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (432) | — | — | 432 | Acquired |
| July 31, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (452) | — | — | 452 | Acquired |
| July 7, 2009 | XRAY | Additional RSUs [F1] | Common Stock (5) | $30.93 | — | 5 | Acquired |
| June 30, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (397) | — | — | 397 | Acquired |
| June 22, 2009 | XRAY | Phantom Stock-Director's Deferred Compensation | Common Stock (508) | $29.27 | — | 508 | Acquired |
| May 29, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (479) | — | — | 479 | Acquired |
| May 21, 2009 | XRAY | Stock Option | Common Stock (18,000) | $8.92 | June 11, 2009 | 18,000 | Disposed |
| May 12, 2009 | XRAY | Stock Option | Common Stock (3,053) | $29.70 | May 12, 2019 | 3,053 | Acquired |
| May 12, 2009 | XRAY | Stock Option | Common Stock (3,054) | $29.70 | May 12, 2019 | 3,054 | Acquired |
| May 12, 2009 | XRAY | Stock Option | Common Stock (3,053) | $29.70 | May 12, 2019 | 3,053 | Acquired |
| May 12, 2009 | XRAY | Restricted Stock Unit | Common Stock (1,343) | — | — | 1,343 | Acquired |
| April 30, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (425) | — | — | 425 | Acquired |
| April 8, 2009 | XRAY | Additional RSUs [F1] | Common Stock (3) | $27.50 | — | 3 | Acquired |
| March 31, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (483) | — | — | 483 | Acquired |
| March 18, 2009 | XRAY | Phantom Stock-Director's Deferred Compensation | Common Stock (658) | $24.84 | — | 658 | Acquired |
| March 3, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (521) | — | — | 521 | Acquired |
| Jan. 30, 2009 | PPLC | Stock Unit (DDCP) | Common Stock (440) | — | — | 440 | Acquired |
| Jan. 9, 2009 | XRAY | Additional RSUs [F1] | Common Stock (3) | $26.50 | — | 3 | Acquired |
| Dec. 31, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (416) | — | — | 416 | Acquired |
| Dec. 17, 2008 | XRAY | Director's Deferred Comp - Phantom Stock | Common Stock (584) | $26.83 | — | 584 | Acquired |
| Nov. 28, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (301) | — | — | 301 | Acquired |
| Oct. 31, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (440) | — | — | 440 | Acquired |
| Oct. 7, 2008 | XRAY | Additional RSUs [F1] | Common Stock (2) | — | — | 2 | Acquired |
| Oct. 6, 2008 | XRAY | Phantom Stock (3Q2008 Deferred Compensation) | Common Stock (548) | $34.94 | — | 548 | Acquired |
| Sept. 30, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (469) | — | — | 469 | Acquired |
| Aug. 29, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (227) | — | — | 227 | Acquired |
| July 31, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (271) | — | — | 271 | Acquired |
| July 28, 2008 | XRAY | Director Stock Option | Common Stock (399) | $39.39 | July 28, 2018 | 399 | Acquired |
| July 28, 2008 | XRAY | Director Stock Option | Common Stock (398) | $39.39 | July 28, 2018 | 398 | Acquired |
| July 28, 2008 | XRAY | Director Stock Option | Common Stock (399) | $39.39 | July 28, 2018 | 399 | Acquired |
| July 28, 2008 | XRAY | Director RSU July 2008 | Common Stock (174) | — | — | 174 | Acquired |
| July 8, 2008 | XRAY | Additional RSUs [F1] | Common Stock (2) | — | — | 2 | Acquired |
| June 30, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (191) | — | — | 191 | Acquired |
| June 24, 2008 | XRAY | Phantom Stock (2Q2008 Deferred Compensation) | Common Stock (410) | $38.09 | — | 410 | Acquired |
| June 11, 2008 | XRAY | Director Stock Option | Common Stock (1,614) | $37.69 | June 11, 2018 | 1,614 | Acquired |
| June 11, 2008 | XRAY | Director Stock Option | Common Stock (1,614) | $37.69 | June 11, 2018 | 1,614 | Acquired |
| June 11, 2008 | XRAY | Director Stock Option | Common Stock (1,614) | $37.69 | June 11, 2018 | 1,614 | Acquired |
| May 30, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (222) | — | — | 222 | Acquired |
| May 13, 2008 | XRAY | Stock Option | Common Stock (138) | $41.07 | May 13, 2018 | 138 | Acquired |
| May 13, 2008 | XRAY | Stock Option | Common Stock (138) | $41.07 | May 13, 2018 | 138 | Acquired |
| May 13, 2008 | XRAY | Stock Option | Common Stock (138) | $41.07 | May 13, 2018 | 138 | Acquired |
| May 13, 2008 | XRAY | Director RSU May 2008 | Common Stock (760) | — | — | 760 | Acquired |
| April 30, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (210) | — | — | 210 | Acquired |
| April 7, 2008 | XRAY | Additional RSUs [F1] | Common Stock (1) | — | — | 1 | Acquired |
| March 31, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (257) | — | — | 257 | Acquired |
| March 27, 2008 | XRAY | Phantom Stock (1Q2008 Deferred Compensation) | Common Stock (445) | $38.41 | — | 445 | Acquired |
| Feb. 29, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (215) | — | — | 215 | Acquired |
| Jan. 31, 2008 | PPLC | Stock Unit (DDCP) | Common Stock (263) | — | — | 263 | Acquired |
| Jan. 8, 2008 | XRAY | Additional RSUs [F1] | Common Stock (1) | — | — | 1 | Acquired |
| Dec. 31, 2007 | PPLC | Stock Unit (DDCP) | Common Stock (206) | — | — | 206 | Acquired |
| Dec. 21, 2007 | XRAY | Phantom Stock (4Q2007 Deferred Compensation) | Common Stock (361) | $44.21 | — | 361 | Acquired |
| Nov. 30, 2007 | PPLC | Stock Unit (DDCP) | Common Stock (241) | — | — | 241 | Acquired |
| Oct. 31, 2007 | PPLC | Stock Unit (DDCP) | Common Stock (181) | — | — | 181 | Acquired |
| Oct. 9, 2007 | XRAY | Additional RSUs [F1] | Common Stock (1) | — | — | 1 | Acquired |
| Oct. 2, 2007 | PPLC | Stock Unit (DDCP) | Common Stock (234) | — | — | 234 | Acquired |
| Sept. 26, 2007 | XRAY | Phantom Stock (3Q2007 Deferred Compensation) | Common Stock (427) | $40.89 | — | 427 | Acquired |
| Aug. 31, 2007 | PPLC | Stock Unit (DDCP) | Common Stock (196) | — | — | 196 | Acquired |
| July 31, 2007 | PPLC | Stock Unit (DDCP) | Common Stock (258) | — | — | 258 | Acquired |
| July 31, 2007 | XRAY | Director Stock Option | Common Stock (160) | $36.49 | July 31, 2017 | 160 | Acquired |
| July 31, 2007 | XRAY | Director Stock Option | Common Stock (161) | $36.49 | July 31, 2017 | 161 | Acquired |
| July 31, 2007 | XRAY | Director Stock Option | Common Stock (160) | $36.49 | July 31, 2017 | 160 | Acquired |
| July 31, 2007 | XRAY | Director RSU July 2007 | Common Stock (863) | — | — | 863 | Acquired |
| June 29, 2007 | PPLC | Stock Unit (DDCP) | Common Stock (198) | — | — | 198 | Acquired |
| June 29, 2007 | XRAY | Phantom Stock (2Q2007 Deferred Compensation) | Common Stock (400) | $38.26 | — | 400 | Acquired |
| May 31, 2007 | PPLC | Stock Unit (DDCP) | Common Stock (240) | — | — | 240 | Acquired |
| May 1, 2007 | PPLC | Stock Unit (DDCP) | Common Stock (211) | — | — | 211 | Acquired |
Showing latest 100 of 167 transactions
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Feb. 17, 2022 | DRCT | Class A Common LLC Units of Direct Digital Holdings LLC→ Class A Common Stock (5,689,000) | 5,689,000 | Indirect |