Insider at

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Insider transactions

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0 buys (P) 0 sells (S) Net: $0 + 8 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

8 other filings hidden
DateTickerCodeSharesPriceValue Owned afterΔ ownA/Dvs now
April 11, 2025 SMPL S 5,000 $37.25 $186,250 12,839 Direct -28.03% Disposed -73.6% (price as of 2026-10-02)
July 31, 2024 SMPL S 1,058 $34.44 $36,438 19,319 Direct -5.19% Disposed -71.5% (price as of 2026-10-02)
Jan. 8, 2024 SMPL S 1,048 $40.45 $42,392 21,084 Direct -4.74% Disposed -75.7% (price as of 2026-10-02)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Initial ownership (Form 3) 3 holdings

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Securities held when first becoming an insider, per SEC Form 3.

DateTickerSecuritySharesOwnership
Oct. 17, 2023 SMPL Common Stock 19,220 Direct
Oct. 17, 2023 SMPL Options to Purchase Common Stock→ Common Stock (3,227) 3,227 Direct
Oct. 17, 2023 SMPL Options to Purchase Common Stock→ Common Stock (3,220) 3,220 Direct