Tonja W Taylor

Insider

First SEC filing: Nov. 26, 2013 · Latest: Feb. 8, 2021

On this page

Insider at Companies where this person is a reporting insider.
Insider transactions Every share this person bought or sold, from Form 4 filings.
Derivatives Options and other derivative holdings reported by this person.
Initial holdings The stakes this person held when they first started reporting.

Insider at

FLO selling Nov. 22, 2017

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 26 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

26 other filings hidden

Date	Ticker	Code	Shares	Price	Value	Owned after	Δ own	A/D	vs now
Feb. 22, 2023	FLO	F	9,192	$28.41	$261,145	46,858 Direct	-16.40%	Disposed	-74.8% (price as of 2026-08-21)
Feb. 22, 2023	FLO	A	19,983	—	—	56,050 Direct	+55.41%	Acquired	(price as of 2026-08-21)
Feb. 23, 2022	FLO	F	9,604	$28.47	$273,426	36,067 Direct	-21.03%	Disposed	-74.9% (price as of 2026-08-21)
Feb. 23, 2022	FLO	A	21,928	—	—	45,671 Direct	+92.36%	Acquired	(price as of 2026-08-21)
Feb. 20, 2019	FLO	F	4,362	$20.98	$91,515	23,743 Direct	-15.52%	Disposed	-65.9% (price as of 2026-08-21)
Feb. 20, 2019	FLO	A	9,689	—	—	28,105 Direct	+52.61%	Acquired	(price as of 2026-08-21)
Feb. 21, 2018	FLO	A	3,077	—	—	19,912 Direct	+18.28%	Acquired	(price as of 2026-08-21)
Feb. 21, 2018	FLO	F	1,496	$20.72	$30,997	18,416 Direct	-7.51%	Disposed	-65.5% (price as of 2026-08-21)
Nov. 22, 2017	FLO	S	260	$19.27	$5,010	16,835 Direct	-1.52%	Disposed	-62.9% (price as of 2026-08-21)
Nov. 21, 2017	FLO	S	4,960	$19.57	$97,067	17,095 Direct	-22.49%	Disposed	-63.5% (price as of 2026-08-21)
Nov. 20, 2017	FLO	M	6,975	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-21)
Nov. 20, 2017	FLO	M	6,975	$10.87	$75,818	22,055 Direct	+46.25%	Acquired	-34.2% (price as of 2026-08-21)
Feb. 23, 2017	FLO	F	1,203	$19.20	$23,098	15,080 Direct	-7.39%	Disposed	-62.8% (price as of 2026-08-21)
Feb. 23, 2017	FLO	A	3,114	—	—	16,283 Direct	+23.65%	Acquired	(price as of 2026-08-21)
Nov. 18, 2016	FLO	S	4,425	$15.90	$70,358	13,169 Direct	-25.15%	Disposed	-55.0% (price as of 2026-08-21)
Nov. 17, 2016	FLO	M	5,512	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-21)
Nov. 17, 2016	FLO	M	5,512	$11.11	$61,238	17,594 Direct	+45.62%	Acquired	-35.6% (price as of 2026-08-21)
Feb. 24, 2016	FLO	F	546	$17.10	$9,337	12,082 Direct	-4.32%	Disposed	-58.2% (price as of 2026-08-21)
Feb. 24, 2016	FLO	A	1,414	—	—	12,628 Direct	+12.61%	Acquired	(price as of 2026-08-21)
Sept. 25, 2015	FLO	M	4,612	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-21)
Sept. 25, 2015	FLO	S	2,746	$25.38	$69,693	11,214 Direct	-19.67%	Disposed	-71.8% (price as of 2026-08-21)
Sept. 25, 2015	FLO	M	4,612	$10.59	$48,841	13,960 Direct	+49.34%	Acquired	-32.5% (price as of 2026-08-21)
Feb. 25, 2015	FLO	F	679	$21.54	$14,626	9,348 Direct	-6.77%	Disposed	-66.8% (price as of 2026-08-21)
Feb. 25, 2015	FLO	A	1,757	—	—	10,027 Direct	+21.25%	Acquired	(price as of 2026-08-21)
Dec. 17, 2014	FLO	S	3,250	$18.21	$59,182	8,270 Direct	-28.21%	Disposed	-60.7% (price as of 2026-08-21)
Dec. 16, 2014	FLO	M	4,387	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-21)
Dec. 16, 2014	FLO	M	4,387	$11.00	$48,257	11,520 Direct	+61.50%	Acquired	-35.0% (price as of 2026-08-21)
Feb. 19, 2014	FLO	F	556	$20.80	$11,565	7,133 Direct	-7.23%	Disposed	-65.6% (price as of 2026-08-21)
Feb. 19, 2014	FLO	A	1,439	—	—	7,689 Direct	+23.02%	Acquired	(price as of 2026-08-21)
Dec. 16, 2013	FLO	S	2,324	$21.75	$50,547	6,250 Direct	-27.11%	Disposed	-67.1% (price as of 2026-08-21)
Dec. 13, 2013	FLO	M	3,880	—	—	0 Direct	-100.00%	Disposed	(price as of 2026-08-21)
Dec. 13, 2013	FLO	M	3,880	$8.70	$33,756	8,574 Direct	+82.66%	Acquired	-17.8% (price as of 2026-08-21)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date	Ticker	Security	Underlying	Exercise price	Expiration	Shares	A/D
Nov. 20, 2017	FLO	Option (Right to Buy) [F3]	Common Stock (6,975)	$10.87	Feb. 11, 2018	6,975	Disposed
Nov. 17, 2016	FLO	Option (Right to Buy) [F3]	Common Stock (5,512)	$11.11	Feb. 9, 2017	5,512	Disposed
Sept. 25, 2015	FLO	Option (Right to Buy) [F3]	Common Stock (4,612)	$10.59	Feb. 9, 2016	4,612	Disposed
Dec. 16, 2014	FLO	Option (Right to Buy) [F3]	Common Stock (4,387)	$11.00	Feb. 4, 2015	4,387	Disposed
Dec. 13, 2013	FLO	Option (Right to Buy) [F1]	Common Stock (3,880)	$8.70	Feb. 5, 2014	3,880	Disposed

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 7 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date	Ticker	Security	Shares	Ownership
Nov. 26, 2013	FLO	Common Stock	4,694	Direct
Nov. 26, 2013	FLO	Common Stock	6,538	Indirect
Nov. 26, 2013	FLO	Option (Right to Buy) [F1]→ Common Stock (3,880)	3,880	Direct
Nov. 26, 2013	FLO	Option (Right to Buy) [F1]→ Common Stock (4,387)	4,387	Direct
Nov. 26, 2013	FLO	Option (Right to Buy) [F1]→ Common Stock (4,612)	4,612	Direct
Nov. 26, 2013	FLO	Option (Right to Buy) [F1]→ Common Stock (5,512)	5,512	Direct
Nov. 26, 2013	FLO	Option (Right to Buy) [F1]→ Common Stock (6,975)	6,975	Direct