William Douglas Toler
Insider
First SEC filing: Dec. 9, 2020 · Latest: Dec. 9, 2020
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net: $0
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Jan. 6, 2026 | HYFM | F | 5,189 | $1.51 | $7,835 | 221,672 Direct | -2.29% | Disposed | -31.8% (price as of 2026-10-02) |
| Aug. 18, 2025 | HYFM | F | 445 | $4.51 | $2,007 | 226,861 Direct | -0.20% | Disposed | -77.2% (price as of 2026-10-02) |
| April 8, 2025 | HYFM | F | 2,966 | $1.78 | $5,279 | 227,306 Direct | -1.29% | Disposed | -42.1% (price as of 2026-10-02) |
| March 24, 2025 | HYFM | F | 198 | $2.85 | $564 | 230,272 Direct | -0.09% | Disposed | -63.9% (price as of 2026-10-02) |
| Feb. 28, 2025 | HYFM | A | 10,001 | · | · | 230,470 Direct | +4.54% | Acquired | (price as of 2026-10-02) |
| Jan. 1, 2025 | HYFM | A | 350,000 | · | · | 2,204,702 Direct | +18.87% | Acquired | (price as of 2026-10-02) |
| Nov. 1, 2024 | HYFM | F | 21,113 | $0.68 | $14,357 | 1,854,702 Direct | -1.13% | Disposed | -84.9% (price as of 2026-10-02) |
| Aug. 28, 2024 | HYFM | P | 100,000 | $0.50 | $50,000 | 1,875,815 Direct | +5.63% | Acquired | -79.4% (price as of 2026-10-02) |
| Aug. 19, 2024 | HYFM | F | 3,652 | $0.55 | $2,009 | 1,775,815 Direct | -0.21% | Disposed | -81.3% (price as of 2026-10-02) |
| March 25, 2024 | HYFM | F | 1,943 | $0.93 | $1,807 | 1,797,583 Direct | -0.11% | Disposed | -88.9% (price as of 2026-10-02) |
| March 25, 2024 | HYFM | F | 7,450 | $0.93 | $6,928 | 1,790,133 Direct | -0.41% | Disposed | -88.9% (price as of 2026-10-02) |
| March 25, 2024 | HYFM | F | 10,666 | $0.93 | $9,919 | 1,779,467 Direct | -0.60% | Disposed | -88.9% (price as of 2026-10-02) |
| Feb. 15, 2024 | HYFM | A | 43,857 | · | · | 1,799,526 Direct | +2.50% | Acquired | (price as of 2026-10-02) |
| Dec. 28, 2023 | HYFM | F | 6,298 | $0.83 | $5,227 | 1,755,669 Direct | -0.36% | Disposed | -87.6% (price as of 2026-10-02) |
| Nov. 2, 2023 | HYFM | F | 21,113 | $1.00 | $21,113 | 1,761,967 Direct | -1.18% | Disposed | -89.7% (price as of 2026-10-02) |
| Sept. 20, 2023 | HYFM | F | 6,297 | $1.37 | $8,627 | 1,783,080 Direct | -0.35% | Disposed | -92.5% (price as of 2026-10-02) |
| Aug. 18, 2023 | HYFM | F | 3,653 | $1.08 | $3,945 | 1,789,377 Direct | -0.20% | Disposed | -90.5% (price as of 2026-10-02) |
| June 22, 2023 | HYFM | F | 6,298 | $1.03 | $6,487 | 1,793,030 Direct | -0.35% | Disposed | -90.0% (price as of 2026-10-02) |
| May 16, 2023 | HYFM | P | 15,000 | $1.04 | $15,600 | 1,799,328 Direct | +0.84% | Acquired | -90.1% (price as of 2026-10-02) |
| May 15, 2023 | HYFM | P | 35,000 | $1.09 | $38,150 | 1,784,328 Direct | +2.00% | Acquired | -90.6% (price as of 2026-10-02) |
| March 31, 2023 | HYFM | A | 173,411 | · | · | 1,749,328 Direct | +11.00% | Acquired | (price as of 2026-10-02) |
| March 27, 2023 | HYFM | F | 7,736 | $1.69 | $13,074 | 1,575,917 Direct | -0.49% | Disposed | -93.9% (price as of 2026-10-02) |
| March 27, 2023 | HYFM | F | 1,624 | $1.69 | $2,745 | 1,583,653 Direct | -0.10% | Disposed | -93.9% (price as of 2026-10-02) |
| March 27, 2023 | HYFM | F | 1,335 | $1.69 | $2,256 | 1,585,277 Direct | -0.08% | Disposed | -93.9% (price as of 2026-10-02) |
| March 20, 2023 | HYFM | F | 6,298 | $1.72 | $10,833 | 1,581,132 Direct | -0.40% | Disposed | -94.0% (price as of 2026-10-02) |
| Jan. 17, 2023 | HYFM | A | 5,480 | · | · | 1,586,612 Direct | +0.35% | Acquired | (price as of 2026-10-02) |
| Jan. 3, 2023 | HYFM | F | 19,170 | $1.55 | $29,714 | 1,587,430 Direct | -1.19% | Disposed | -93.4% (price as of 2026-10-02) |
| Dec. 20, 2022 | HYFM | F | 10,177 | $1.69 | $17,199 | 1,606,600 Direct | -0.63% | Disposed | -93.9% (price as of 2026-10-02) |
| Oct. 3, 2022 | HYFM | F | 25,441 | $1.94 | $49,356 | 1,616,777 Direct | -1.55% | Disposed | -94.7% (price as of 2026-10-02) |
| Sept. 20, 2022 | HYFM | F | 10,177 | $2.68 | $27,274 | 1,642,218 Direct | -0.62% | Disposed | -96.2% (price as of 2026-10-02) |
| Aug. 17, 2022 | HYFM | A | 45,000 | · | · | 1,652,395 Direct | +2.80% | Acquired | (price as of 2026-10-02) |
| Aug. 12, 2022 | HYFM | P | 9,200 | $3.75 | $34,500 | 1,607,395 Direct | +0.58% | Acquired | -97.3% (price as of 2026-10-02) |
| Aug. 12, 2022 | HYFM | P | 800 | $3.74 | $2,992 | 1,598,195 Direct | +0.05% | Acquired | -97.2% (price as of 2026-10-02) |
| Aug. 12, 2022 | HYFM | P | 15,000 | $3.71 | $55,650 | 1,597,395 Direct | +0.95% | Acquired | -97.2% (price as of 2026-10-02) |
| July 6, 2022 | HYFM | F | 25,441 | $3.48 | $88,535 | 1,582,395 Direct | -1.58% | Disposed | -97.0% (price as of 2026-10-02) |
| June 19, 2022 | HYFM | F | 10,176 | $4.05 | $41,213 | 1,607,836 Direct | -0.63% | Disposed | -97.5% (price as of 2026-10-02) |
| April 4, 2022 | HYFM | F | 25,441 | $15.16 | $385,686 | 1,618,012 Direct | -1.55% | Disposed | -99.3% (price as of 2026-10-02) |
| March 25, 2022 | HYFM | F | 12,500 | $15.74 | $196,750 | 1,643,453 Direct | -0.75% | Disposed | -99.3% (price as of 2026-10-02) |
| March 23, 2022 | HYFM | A | 20,000 | · | · | 1,560,654 Direct | +1.30% | Acquired | (price as of 2026-10-02) |
| March 23, 2022 | HYFM | A | 95,299 | · | · | 1,655,953 Direct | +6.11% | Acquired | (price as of 2026-10-02) |
| March 21, 2022 | HYFM | F | 10,177 | $17.02 | $173,213 | 1,540,654 Direct | -0.66% | Disposed | -99.4% (price as of 2026-10-02) |
| March 9, 2022 | HYFM | P | 4,000 | $14.27 | $57,080 | 1,550,831 Direct | +0.26% | Acquired | -99.3% (price as of 2026-10-02) |
| March 8, 2022 | HYFM | P | 5,000 | $13.06 | $65,300 | 1,546,831 Direct | +0.32% | Acquired | -99.2% (price as of 2026-10-02) |
| March 4, 2022 | HYFM | P | 16,000 | $14.67 | $234,720 | 1,541,831 Direct | +1.05% | Acquired | -99.3% (price as of 2026-10-02) |
| Jan. 7, 2022 | HYFM | F | 20,397 | $28.29 | $577,031 | 1,525,831 Direct | -1.32% | Disposed | -99.6% (price as of 2026-10-02) |
| Dec. 20, 2021 | HYFM | F | 10,177 | $26.95 | $274,270 | 1,546,228 Direct | -0.65% | Disposed | -99.6% (price as of 2026-10-02) |
| Oct. 5, 2021 | HYFM | F | 25,441 | $37.82 | $962,179 | 1,556,405 Direct | -1.61% | Disposed | -99.7% (price as of 2026-10-02) |
| Sept. 20, 2021 | HYFM | F | 10,177 | $45.59 | $463,969 | 1,581,846 Direct | -0.64% | Disposed | -99.8% (price as of 2026-10-02) |
| July 2, 2021 | HYFM | F | 25,441 | $56.57 | $1,439,197 | 1,592,023 Direct | -1.57% | Disposed | -99.8% (price as of 2026-10-02) |
| June 21, 2021 | HYFM | F | 10,177 | $54.53 | $554,952 | 1,617,464 Direct | -0.63% | Disposed | -99.8% (price as of 2026-10-02) |
| April 1, 2021 | HYFM | F | 25,441 | $57.49 | $1,462,603 | 1,627,641 Direct | -1.54% | Disposed | -99.8% (price as of 2026-10-02) |
| March 23, 2021 | HYFM | F | 10,176 | $63.30 | $644,141 | 1,653,082 Direct | -0.61% | Disposed | -99.8% (price as of 2026-10-02) |
| Feb. 3, 2021 | HYFM | F | 22,684 | $52.58 | $1,192,725 | 1,663,258 Direct | -1.35% | Disposed | -99.8% (price as of 2026-10-02) |
| Jan. 12, 2021 | HYFM | F | 37,935 | $54.15 | $2,054,180 | 1,685,942 Direct | -2.20% | Disposed | -99.8% (price as of 2026-10-02) |
| Jan. 12, 2021 | HYFM | F | 148,085 | $20.00 | $2,961,700 | 1,723,877 Direct | -7.91% | Disposed | -99.5% (price as of 2026-10-02) |
| Dec. 14, 2020 | HYFM | C | 423,757 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Dec. 14, 2020 | HYFM | C | 423,757 | · | · | 1,871,962 Direct | +29.26% | Acquired | (price as of 2026-10-02) |
| Aug. 28, 2020 | UTZ | A | 50,000 | · | · | 50,000 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 28, 2020 | UTZ | J | 52,500 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Aug. 28, 2020 | UTZ | A | 150,000 | $10.00 | $1,500,000 | 202,500 Direct | +285.71% | Acquired | 42.7% (price as of 2026-10-02) |
| Aug. 28, 2020 | UTZ | J | 52,500 | · | · | 52,500 Direct | · | Acquired | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Dec. 14, 2020 | HYFM | Series A Convertible Preferred Stock | Common Stock | · | · | 423,757 | Disposed |
| Aug. 28, 2020 | UTZ | Warrants to purchase Class A common stock | Class A common stock | $11.50 | · | 50,000 | Acquired |
| Aug. 28, 2020 | UTZ | Class B ordinary shares | Class A ordinary shares | · | · | 52,500 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 3 holdings
Securities held when first becoming an insider, per SEC Form 3.
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2024 | $600,000 | $25,875 | $300,010 | · | · | · | $26,090 | $951,975 |
| 2023 | $600,000 | $75,000 | $750,002 | · | · | · | $23,049 | $1,448,051 |
| 2022 | $600,000 | $90,000 | $2,373,561 | · | · | · | $22,161 | $3,085,722 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.